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1、1.1 TeamworkWhats important when?Evaluating the success of teamwork·Mutual trust·Full co-operation·1.2 International CommunicationsWhats important when?Communicating management mess-ages to the staff·Overall purpose·Feedback on performance1.3 Reducing Production CostWhats im
2、portant when?Aiming to control production cost·Quality suppliers·Efficiency of production line·1.4 Reducing OverheadsWhats important when?Aiming to slash business overheads·Budget and management·Long-term effects·1.5 How to Deal with a Heavy WorkloadWhats important when
3、?Coping with a heavy workload·Benefits system·Time management1.6 Work EnvironmentWhats important when?Designing the layout of an office·Appropriate use of space·Amount of light1.7 LogisticsWhats important when?Developing logistics strategies·Customer service levels·Info
4、rmation management·1.8 Business EthicsWhats important when?Measuring corporate performance·Business ethics·Environmental protection2.1 Recruiting & SelectingWhats important when?Selecting an employment interviewer·Personal quality·Interviewing skills2.2 Employee Training
5、Whats important when?Choosing a training program to attend·Content/subjects covered·Trainer·2.3 Career DevelopmentWhats important when?Choosing a new career chance·Location·Starting salary·2.4 PromotionWhats important when?Thinking about going for a promotion·Work-
6、related qualities·Personal qualities·2.5 Staff MotivationWhats important when?Motivating senior executives·Stock options·Perquisites/ special benefits·2.6 Staff TurnoverWhats important when?Aiming to retain good staff·Pleasing work environment·Career opportunity
7、83;2.7 Appraising and Improving PerformanceWhats important when?Managing ineffective performance·Training·Transfer·2.8 Pay and BenefitsWhats important when?Deciding base salary·Salary level of comparable companies·Availability of local workforce·2.9 Labor RelationsWhats
8、 important when?Dealing with problem employee/employee misconduct·Role of immediate supervisor·Discipline·2.10 Work Place Safety and HealthWhats important when?Planning health and safety training for employees·Selecting training contents·Staff involvement·2.11 Time Mana
9、gementWhats important when?Managing a busy schedule·Time management skills·Others cooperation·2.12 Managing StressWhats important when?Managing job stress·Hobbies·Job target·3.1 Product DevelopmentWhats important when?Developing new products·Market research·Sc
10、reening·3.2 Setting PricesWhats important when?Setting prices for new products·Costs·Demand3.3 Product PromotionWhats important when?Promoting a product·Advertising·Sales promotion·3.4 AdvertisingWhats important when?Aiming to increase sales of a product·Advertisin
11、g·Bonus for sales staff·3.5 PackagingWhats important when?Deciding packaging for a products·Image·Packaging design·3.6 BrandingWhats important when?Choosing household appliances·Brand names·Technology·3.7 Customer SatisfactionWhats important when?Dealing with
12、customer complaints·Remaining calm·Suggesting a solution to the problem·3.8 Keeping CustomersWhats important when?Maintaining customer loyalty·Discounts·Quality products·3.9 Marketing ChannelsWhats important when?Selecting the type of marketing channel·Geographic c
13、oncentration of the market·Services provided by middlemen·4.1 Travel and TransportWhats important when?1.Choosing transport for a business trip ·Comfort ·Cost2.Choosing an airline for a business trip·In-flight catering·Destinations offered4.2 Travel and AccommodationWha
14、ts important when?1.Choosing a hotel for people travelling onbusiness·Location·Facilities provided2.Choosing a hotel to stay on business travels·Size ·Workout facilities4.3 Domestic TravelWhats important when?1. Planning business trips·Purpose ·Travel arrangement2. Sele
15、cting an agency to arrange business travel · Reputation ·Speed of service3. Preparing for a business trip·Delegating essential tasks·Staying accessible4.4 Travelling AbroadWhats important when?1.Having a business travel abroad·Advance preparations·Arrival time2.Selectin
16、g staff for fact-finding tours abroad·Position in the company·Previous experience of other countries5.1 Corporate CultureWhats important when?Designing a company brochure·Company culture·Costs·5.2 Company ImageWhats important when?Designing a company magazine·Target rea
17、dership·Contents included·5.3 Corporate GiftingWhats important when?Sending corporate gifts to foreign business clients·Cultural differences·Company logo5.4 Corporate SponsorshipWhats important when?Considering to sponsor a sports event ·Target audience·Media coverage
18、183;5.5 Dress CodeWhats important when?Dressing for a job interview·Professional image·Being clean and neat5.6 Entertaining Business ClientsWhats important when?Entertaining your business clients·Appropriate venue for entertainment·Clear objectives for the meeting6.1 Site Locatio
19、n and RelocationWhats important when?Selecting a company location·Demand for products or services·Transportation·6.2 Going GlobalWhats important when?Exporting goods or services for the first time·Cultural differences·Professional advice6.3 FranchiseWhats important when?Ente
20、ring a franchising agreement·Brand name·Training·6.4 Meeting CompetitionWhats important when?Dealing with competition·Pricing policies·Advertising strategies·7.1 Office AutomationWhats important when?Conducting computer training·External experts·Participants7.
21、2 Setting up Company WebsiteWhats important when?Setting up a company website·Possible benefits·Promotion7.3 Internet MarketingWhats important when?Choosing and Internet company to buy from·delivery time·special offers·7.4 Flexible Patterns of WorkWhats important when?Introd
22、ucing job sharing scheme·suitable types of job·benefits for the companyWhats important when?·compatible work partner·role defining8.1 Staging a Meeting/ConferenceWhat is important when?Planning a meeting·agenda·sizeWhats important when?Preparing for a product launch
23、3;People involved·Cost·Whats important when?Chairing a meeting·Preparation·Keeping to the agenada·8.2 Attending a Meeting/ conferenceWhats important when?Deciding whether to attend a conference·Venue·Speakers·Whats important when?Attending a business meeting
24、183;Listening carefully·Taking notes·8.3 Giving a PresentationWhats important when?Preparing for a presentation to new staff?·Information included·Facilities needed·Whats important when?Planning a presentation·practicing beforehand·researching the topic·Whats important when?Organizing a product demonstration·presenter·aud
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