英语必修iv译林牛津版unit1单元实用教案

1、英语必修IV译林牛津版Unit1单元实用教案课 题M4U1课时9-1New words 1主备人Swan授 课 时 间教 学 目 标Have ss learn some knowledge about advertisement.Get ss to be fully involved in the discussion, express their ideas and practice their spoken English.教学重、难点To let students know something about advertiseme

2、nt.To improve students speaking ability教、 学 具Slides预习要求Workbook教师活动内容、方式教法学法Teaching procedures:Step 1 Greetings and Lead-in Teacher: Good morning, boys and girls, when you watch TV, what do you often see Step 2 Presentation1. A brief introduction of ads and give some examplesWe have two b

3、asic types of advertisements. One is A commercial advertisement (CAs商业广告), and the other is Public service advertisement (PSAs公益服务广告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs.1) Make it possible with Canon. 佳能数码相机广告 2) The daily modern 日产（尼桑）汽车广告

4、 3) Planned Parenthood Children by choice, Not by chance4) Theres no better way to fly. 德国汉莎航空 5) The power of dreams 本田汽车广告6) Make Poverty History7) Like no other 索尼产品广告8) Take TOSHIBA, take the world. 9) One by one they step forward: a nurse, a teacher, a homemaker.  And lives are s

5、aved. 10) We can beat extreme poverty, starvation, AIDS. But we need your help11) The choice of a new generation. 新一代的选择。百事可乐 12) Ask for more 渴望无限百事流行鞋13) Impossible made possible 使不可能为可能佳能打印机14) We're not asking for your money; we're asking for your voice.2.  reading th

6、e instruction and discussion1) Guide students read the instructions and focus on the six posters.2) Then encourage ss to form pairs and discuss the content of each poster. ·what image(s) can you see on each poster? ·what can you read on each poster? ·what does each advertisement

7、try to tell us?3）dicuss each poster in detail ·poster of project hope ·poster of the software ·poster of Oxlin Airlines ·poster of the shampoo ad3. free talkIf time allows ,after students get the idea of ad, organize them into six groups and ask each group to talk about one of th

8、e ads in front of the class. each group should choose one student to present their ideas to the classStep3 sharing information1. Organize ss into groups of four or allow them to form their own groups. Ask them to discuss the three questions under the ad.2. Have ss exchange their opinions and make su

9、re that all of them have a chance to speak.3. Ask some groups to report their answers back to the class .any possible answers are welcome.Step4 Homework课 题M4U1课时9-2New words 2主备人Swan授 课 时 间教 学 目 标To improve students reading ability on reading expositoryEnable students g

10、et the general knowledge of commercial ads and public adsTo let students know how to read expository writing教学重、难点To improve students reading ability on reading expositoryTo let students know how to read expository writingHow to improve students reading ability on reading expository writingTo let st

11、udents know how to read expository writing教、 学 具Slides，The blackboard and the multimedia预习要求Workbook教师活动内容、方式教法学法Teaching procedures:Step 1 Greetings and Lead-in Teacher: Good morning, boys and girls, now let us review our topic yesterdayStep 2 Presentation1. Fast reading(1)Guide students

12、go through the whole article, especially pay attention to the titles of the article(2)To ask students to finish the part A2. Intensive reading(1) Invite one student to read the first passage and invite students to get the general idea of the passage.(2) Detail reading·Individual workFinish part

13、 c1·Group work.(1).Reading comprehension: divide students into three groups based on the three titles. Teacher can list the exercises on reading comprehension on the screen as a check for students reading(2).Finish part c2·Group workBase on the reading, let students make a summary of the e

14、xpository writing. Teacher can choose one passage as one example, such as passage threeStep3 Consolidation1. Make a summary of the passage & let students talk about their opinions on commercial ads and public service ads2. Finish part EStep4 Homework课 题M4U1课时9-3Welcome主备人Swan授 课 时 

15、;间教 学 目 标To improve students reading ability on reading expositoryEnable students get the general knowledge of commercial ads and public adsTo let students know how to read expository writing教学重、难点To improve students reading ability on reading expositoryTo let students know how to rea

16、d expository writingHow to improve students reading ability on reading expository writingTo let students know how to read expository writing教、 学 具Slides预习要求Workbook教师活动内容、方式教法学法1.The new machine_ production. However I_it.A.is used to increase; am not used to controlling B.is used to increa

17、sing; dont used to control C.used to increase; dont used to controlD.used to increasing; am not used to control2. share with: use sth together withId like to share my book with you. She _ my troubles as well as my joys. A. shares with B. shares (in)3believe in: to have firm faith in Many p

18、eople believe in God. believe/believe in I dont _ ghosts. I _ that stories of ghosts were made up by human beings.4intend to: design/mean to do sth.I intended to do it, but Im afraid I forgot.What he said at the meeting _ make us to support his idea. A. intended to B. intends to  C.was intended

19、 to D. is intended to 5lie: lied(pt,pp),lying(pres p) vt.说谎 to sb. about sth.She was lying!She lied to me about her age!lie:lay(pt) lain(pp) lying(pres p) vi.平躺He has lain in bed since this morning.lay:laid(pf,pp)laying(pres p) vt. 放置He laid his hand on my shoulder.He _ the book on the desk and told

20、 me that he had _in bed for the whole morning.But I knew that he was _ to me.6be aware of: realizing sth. that existsAre you aware of the importance of learning a foreign language?你知道是什么时候了么？_?7connect: bring together/joinThe two cities are connected by a railway.She is connected with a famous famil

21、y.You should not connect the two different things to each other.我这就给你接通王先生的电话。_.Ill connect you with Mr. Wang immediately. connection: N. in connection with他们与这个案件有关联。They are in connection with the case.8fall for sth: to be tricked You should be clever enough not to fail for his tricks.他说他是学生我信以为真。

22、He said that he was a student and I fell for it.fall guy: person who is tricked How could you be easily cheated by his words?You are really a fall guy.9play tricks on:play a joke on Children, as well as adults, usually play tricks on each other on Halloween. 老师要求我们不要再捉弄对方了。The teacher asked us not t

23、o play tricks on each other any more.trick: V. trick sb. into doing sth.She tricked him into giving her all his money.课 题M4U1课时9-4Reading主备人Swan授 课 时 间教 学 目 标To learn some common suffixesTo learn vocabulary related to sales and marketing教学重、难点Have ss expand their vocabu

24、lary by using suffixes as well as knowledge of sales and marketing Have ss apply their new knowledge practically教、 学 具Slides预习要求Workbook教师活动内容、方式教法学法Step 1 Greetings and Lead-in  Write the following words on the blackboard and ask ss to analyze the part of speech of each wordhappy hap

25、pily happiness unhappy decide decided decisionStep 2 using suffixes1. Have ss read the dialogue on page 6.ask them to find the entire adjective in the dialogue and identify the ones which are created by adding suffixes. have ss look at the suffixes and think about hoe these words are formed2. Ask to

26、 read the table and tip boxes on page 6, which show them the different ways to form adjectives by adding suffixes.3. Ask ss to read the ad and do the exercise individually .they need to dorm adjectives by adding the correct suffixes. Encourage ss to consult each other and dictionaries whenever they

27、meet with mew words before asking you. Check the answers as a class and make sure that ss have no problems using the suffixes learnt in this section.4. Introduce other common adjective-forming suffixes to ss and ask them to think of more examples. Tell them each suffix usually has a fixed meaning. T

28、he following table provides some examples of common suffixes. Ask ss to point out the meaning of each suffix. They may suggest more examples.suffixmeaningexamples(adjectives)-icalhaving the quality ofmedical, electrical grammatical,practical-ablehaving the ability ofbelievable acceptable, reaso

29、nable enjoyable-ouslike, full ofadventurous dangerous, prosperousconscious-fulcharacterized byjoyful, helpful, useful, mouthful, handful-lesswithoutuseless, careless, helpless, hopelesscloudlessStep3 sales and marketing1. Ask ss to go over Part A on page 7.jave one student read if for the class and

30、make sure that ss understand the words or phrases in blue. Focus on the meanings of the sales and marketing terms. Have ss compare their sales plan discussed before with the ideas introduce in this section. Tell ss that no matter what they are trying to sell, the basic tools of sales and market

31、ing are always the same.2. Ask ss to read the instructions for Part B. encourage them to finish Part B Individually first and then check the answers as a class.Step4 Homework课 题M9U1课时9-5Grammar and usage主备人Swan授 课 时 间教 学 目 标Help Ss understand how to use reported speech

32、in statements, questions and imperative sentences.Help Ss learn the way to change direct speech into reported speech in different tenses and sentence structures教学重、难点How to help the students apply these rules into practicelearn the way to change direct speech into reported speech in different tenses

33、 and sentence structures教、 学 具Slides预习要求Workbook教师活动内容、方式教法学法Step 1  Revision and Lead-in Make a dialogue with some Ss to introduce the topic.Step 2 Direct speech and reported speech 1. What should we pay attention to when changing direct speech into indirect speech? (1) personal pron

34、ouns and tense(2 )adverbials of time and place(3 )other cases2. Have Ss do the Ex: Change the following sentences into reported speech.1. Ask Ss to finish the Ex. on Page 9.Step 3 How to use reported speech to report 1. Statements: After explanation, ask Ss to do some simple questions at once.2. Que

35、stions:Have Ss try some easy tasks after explaining.3. imperative sentences:Help Ss finish several exercises after imparting.Step 4 Ex. for consolidation1. Ask Ss to finish A on Page 11.2. Help Ss to finish B on Page 11. Step 5: Homework 1 Finish Ex on Page 92.2 Make good preparation for Task part.课

36、 题M9U1课时9-6Task主备人Swan授 课 时 间教 学 目 标1.Have ss learn to gain information from statistics.2.To develop ss listening ability.教学重、难点Identify these statistics while listeningListening ability and listening ability教、 学 具Slides预习要求Workbook教师活动内容、方式教法学法Teaching procedures:

37、Step 1 Greetings and Lead-in  Step 2 listening for statistics and descriptions1. help ss review the expressions of fractions, decimals and percentages1/2(a/one half)2/3(two thirds)4/7(four sevenths)3/4(three quarters)0.45(zero/nought point four five)9.89(nine point eight nine)76%(seventy-s

38、ix per cent)34.34%(thirty-four point three four per cent)2. Have ss go over point 1 on page 1and make sure that they know hoe to read fractions, decimals and percentages3. Have ss to go over Point 2 on page 12,and make sure that they know hoe to describe an increase,a decrease ,change, trends, a ran

39、ge, an average and limit.4. Have ss listen to the recording and do the exercise on page 12.Ask ss to compare answers in pairs and then check answers as a class. if necessary ,listen for a second time .make sure that they did the correct calculations.Step 3 Stating opinions and giving supporting reas

40、ons1. Have ss read points 1,2 and 3 on page 14.then ask ss the following questions, making sure that they use the expressions introduced in this part to answer the questions.2. Ask ss to work in pairs and talk about their opinions on advertising .they may use the conversation on page 14 as an e

41、xample and produce a different conversation.Step4 talking about advertisements1. Ask ss to go over Part A on page 14 and make sure that they know what to do. Here, ss will ask questions and collect answers about good advertisements. They should think pf one other relevant question to complete the in

42、terview. you may suggest one do them as follows: What advertisement(s) do you like least? Why?2. Ask ss to go over Part B on the page 15. have them work in pairs to role-play an interview between a marketing assistant and his/her friend. ss can begin the conversation like this:marketing assistant=M

43、friend=FM: hi, may I as you some questions about ads?F: yes. Of courseM: what is you opinion on ads in public places? Step 5 using different sentence types correctly1. Have ss to read the chart on page 16 to learn the structures and main use of different sentence types. Have ss work in pairs and ask

44、 them to give some examples of each sentence type. 2. Have ss read the ad on page 16 and identify the sentence type of each sentence. Then check the answers as a class.Answers2.negative statement4.positive statement5. exclamation6. positive statement8.positive statementStep6 writing an advertisement

45、1. Let ss review the two sample ads in part A on page 17 and use the adjectives provided to finish the exercise individually. Then check the answers as a class.AnswersA(1)amazed (2)new (3)delicious (4)biggest (5)the best (6)free (7)great (8)bored (9)hottest (10) comfortable2. Ask ss to think about w

46、hy these two sample ds are god.tell ss that both of the ads use different sentence types and vivid pictures to make the ads more attractive.3. Help ss consider the questions in Part B. encourage them to be creative and original, and to draw pictures for the ads. They can do this as homework.4. Ask s

47、s to read the diary in Part A on page 97 of the workbook. Then ask them to do part B on the same page as homework.Step7 Homework课 题M9U1课时9-7Project主备人Swan授 课 时 间教 学 目 标Develop an ad campaign教学重、难点Direct the students how to make an advertisement教、 学 具Slides预习要求Workb

48、ook教师活动内容、方式教法学法Step 1 : GreetingsStep 2: Reading1 Divide students into four groups and ask each group to focus on one paragraph in Part A. Encourage each group to report the main idea of the paragraph to the class.Paragraph 1 the definition of an ad campaignParagraph 2 the

49、target audience and how to determine the target audience Paragraph 3 what the ad campaign saysParagraph 4 how to reach the target audience2 Encourage students to raise questions about the content of the paragraphs they did not read. Guide students to pay attention to the structur

50、e of the reading passageintroduction of subject, supporting details and conclusion. Ask them to refer to the Reading strategy of expository writing on page 3 if necessary.Ask students to read the handout carefully. The following questions may help them understand i

51、t better:Questions:(1) What do you know about an ad campaign?(An ad campaign is an organized programme of advertisements reach a particular audience.)(2 ) What must you keep in mind when you start a successful advertising campaign?(A clear goal and target audience.)(3) Why do you need to research your audience?(Because the r