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1、2011 Ma Stanford speechMa: Hello everyone, I am very honored to be heretoday to meet you about a few months ago, invited me tolecture at Stanford, I did not expect a lot of people say thatbecause all about Yahoo, Alibaba, and many others. . News, speeches here are very sensitive to this point in tim

2、e, but since I made a commitment, I still come today if you have any questions for me, I will answer one by one.I came to the United States today is the first 15 days, and I intend to stay here for a year and this plan no oneknows even my company do not know. Everyone asked me what to come here. Wan

3、t to prepare for the acquisitionof Yahoo s intentionit?No,wearetoosensitiveandIcameherebecause Iwastired.tiredthelast16yearsIhave created my career in 1994, discovered the Internet,and crazy, and then gave up my teacher work when I feellike a Mongolianeyeslike ridingonthebackofa blindtiger,fell allt

4、hewayto beatthe play, but stillstruggle,survive in the work of government agencies for 16 months after the 1999 establishment of Ali Baba.We are also fortunate to have a Taobao, pay down1treasure, Ali clouds and the Groups other companies, sotoday,12yearsaftertheestablishmentofAlibaba,Idecidedtotake

5、sometimeoffneeded,especiallythisyear s challenge is too hard, and this is I did not expecttheChinesepeopletosaythat every 12 years anatalAlibaba in China this year is just the first 12 years, also meta lotofdifficultissues,likethebeginningofthisyearbecause of fraud events leadingsupplierCEOtoresignT

6、here VIE problem, although I still do not know now whatVIE, as well as the companys Taobao into four decisions,so busy all these things after Im tired, I told myself, whynotspendagoodyearrest,especiallynextyearis mypersonalyear, which wouldsurelybemoredifficultthisyear,andI wanttospenda littlemoreti

7、metoproperlypreparetomeetthemoredifficultchallengesmoredifficultnextyearandI needagoodresttodoasachallengeto 3-4 yearsafterbetterpreparedthisyearifthingsgowrong,you cancriticizetheCEOofTaobao,Alibaba or Ali cloud, but after three years, if things wentwrong, and that is my fault, so I m going to spen

8、d in theUnited States take some time to think and relax. couple ofdays ago, I started practicing again played golf, relax, so2thepurposeisreallytotheUnitedStatesisnotlikeeveryone guess so complicated.We are a very lucky company and I do not have anybackground, no wealthy father, nor very powerful un

9、cleswho simply do not want to have the chance of success, Irememberin 1999cametoSiliconValleylookingforfunding, with a lot of wind cast capitalists approached, butalso to meet the Menlo Park area, but no one interested ininvestinginAlibaba,Iwas11backrefused.returnedtoChina,isthecapitaldidnotget,butI

10、 wasfullofconfidenceandI sawAmericandreamI saw therapidgrowth of Silicon Valley, the companys parking lot, I sawa lot of whether it is day or night, Monday through Sunday,are full of parked cars, and I believe that rapid growth willoccurinChina.ThenIfoundedAlibaba,12yearshavepassed,andtodaymade̴

11、3;​alotofachievements, but before that, no one believes B2B abletodevelopinChina.wasafamousAmericanB2Bcompanies, including A, Broadvision andCommerce One These companies are the main customersof large companies buyers. nobody think China in the nearfuturetherewillbetheemergenceof largecompanie

12、s,3whilelargecompanieswillnothavee-commerceneeds,becauseallthebigcompaniesareattributedtothegovernment, they only with the governments policy canbe, butmybeliefisthatweneedtofocusonsmallercompanies,becausethefutureisdominatedbytheprivate sector, so we need to focus on small businesses.Also, large U.

13、S. companies are very focused on B2Bbuyers, U.S. buyers who need a lot of suggestions to helpsavecostsand timeoverhead,butI believewedonotneed to SMEs to help in this regard, they are worse thanwe are, know more than we should focus on to help themmakemoney,theproductsexportedout.thenwealsoencounter

14、edmanychallenges,but12 yearslater,theworld today has 580,000 small businesses use Alibaba todo business and our business modecomparedwithTencentorBaidumaynotbevery attractive,wedonotrely ononlinegamesto makemoney,butwecan sleeppeacefullyatnight because weknowmoneydoesnotcome from our online games an

15、d our income is by helpingsmall businesses to grow them, which I am very proud of until today I have not as much money Alibaba proud, I had to influence and help us to other people, especially small4business owners and proud !Before the Internet, nobody can help more than 50 million SMEs, but today,

16、 we are trying to do. People wouldtell me, Ma, Alibaba if you can do a good job, that is equivalent to several tons of sheep shipped you will to the top of the Himalayas, I say, yes, we will ship them down,and we did. second company Taobao. everyone told me that, my God, you are in competition with

17、eBay ah! I said“Why not? ” China needs an e-commerce site. creating anetworkofChinesemarket willtaketime and effort,sothat when people tell me this game is made in China, I said,if you do not always try, how do you know the game? Sowe try and I said thatifeBayisaseaof​​sharks,thenwe arei

18、ntheYangtzealligator.wearenotfightingthesea,wherewehavetopracticein theYangtze River. beginningisdifficult,butvery fun. And we finally survived. outset eBay occupy 90%of theChineseC2Cmarket,buttoday,wehavea 90%share of the Chinese C2C market, and we are lucky reallyjust lucky after a lot of things w

19、e can discuss .Today,we arealwayswritingaboutthesuccessstory of Ali Baba, but I do not really think how smart we5are,wemadealotof mistakes, whenwe arestillverystupid,soI waswondering ifsomedayIwanttowriteAbout Alibabas book, I ll write << Alibabas onethousandandoneerror.>>Thisissomething

20、weshould keep in mind, you should learn something if youwant to knowhowotherpeople aresuccessful, this It isvery difficult. success factors that have a lot of luck, but ifyou want to learn how others fail, you will benefit a lot andI always like to explore how people fail to see that book,becausewhe

21、n you go toanalyze carefully Anyfailureofthecompany,thereasontheyfailis notalwaysbythesame,whilethisisthemostimportant,soTaobaosuccessful,thenwedoPaypal,becauseeveryonesaysChina is no credit system, banks are bad, logistics very bad,why did you do e-commerce? today, I did not come hereto tell you is

22、 thatmy businesssense, Iam notpreparedPPT, becauseI do not have stockto sellus, butIthinkbecause of the backwardness of Chinas logistics, creditand banking system, we need to have an entrepreneurialspirit, which is what we need to create your own blueprint, so I believe this thing is that you do fir

23、st, and then slowly became China s standard I remember when I was 6 years6agototheUnitedStateswhen IsaythatI believefiveyearslater,China spopulationofInternetuserswillsurpass the U.S. people say, no, then I said, you only 300million population, China has 1.3 billion people is not it? Ifyou let your

24、There are 400 million people, the populationdid not die, people have to keep a child, you need 50 yearsand we only need five years time, so its just a matter oftime,is notit? We llseetoday,China s populationofInternetusersthantheUnitedStatesandthenthepurchasing powerof people say whyare you so low?

25、Infiveyears wesaytoday,percapita consumptionisonlyabout 200 yuan a month .5 years later, these people will bespending 2,000 yuan, and we very patient, we are still veryyoungandIwas old,buttheaverageageofouremployeesisonly26yearsoldandtheyarestillveryyoung, so let us look to the future.Alipaywasdoing

26、whenwesaythatthisisasillyguarantee services. Zhang Doe from where to buy things,but Zhang refused to send money to John Doe, John Doerefused the goods to Joe Smith. So we opened an account with Joe Smith said the money remitted to me first, if you satisfied with the goods, then I pay, if you are not

27、 satisfied,7you return, I giveJohnDoerefundPeoplesay yourThismodel how silly ah? but we do not care about this mode isnot stupid, we are concerned that the customer is not aneed for such a serviceandwearenotsatisfythecustomer s needs, ifthisthingsilly words,todaythereare morethanChina600millionregis

28、teredusersusingthissillythingsosillythings,if you do every daytoimprove it a little, then it will become very smart, so paygoodtreasuretoday,weare stillgrowing.PaypalwithPaypal like,ButI mfromthetradingvolume,wearemore than PaypalFinally,andmostimportantly,ourAlibaba CloudComputing, this company dif

29、ferent from other companieswhotalkaboutcloudcomputing.Thosecompaniesaretryingtheirsoftwareandhardwareto sellyou,butwehavenothingto sellourcloudTechnicaldatafortheircalculations. data from SMEs from Taobao consumer data,and data from Paypal and we believe in the future. futureworld will be the world

30、of information processing, we willsharewithothershowwelldata, whichwillbethecorebusiness of the future and this company is not very good, but very profitable.8The entire company is very healthy. Beginning they said that the company can not become, but we survived and we are patient, we always ask ou

31、rselves the question,“Why do we have to work so hard? One day, I asked Mycolleague, he told me, “Jack, I never knew my life can do so many things. Secondly, I never know what I am doingso meaningfultosociety. Thirdly,Inever knew Lifeis sohard. “ We work day and night, and evennow but Iambecoming mor

32、e thin, and looks even more strange, I knowlifeisnoteasy andweareproudthatwechangeChinainstead you earn a lot of money.10 years ago, when I walk down the street, someoneranovertothankmebecausetheygothelpAlibabaforeign orders, foreign business today, when I walk downthe street, someone came to thank

33、me and said he and hiswifeTaobaoopenedastore, makealiving anddecentincome, which for me, is significant and we will be honestbecome valuable (your integrity can be turned into money)manyyearsago,If youhaveagoodcredithistory,transaction records, you may not be rich today, if you have a good credit re

34、cord on Taobao, transaction records, you will be very rich, because people are willing to work with9reputableWeeducateconsumerstothestorestodobusiness smarter someone said to me:? Ma, I bought onTaobao something very, very cheap, you say this is what isfake,therearefakesonourTaobao,fake inreallifeev

35、erywhere,butwespentalotofeffort,alotofmanpowerandresourcestodealwiththisproblem,Taobao,50% of the daily workofstaffscreeninginfringement, counterfeit goods, but If you have a bottleof wine,shoppingonlinetobuy tounder300dollars,while Taobao as long as nine dollars, why is it so? Becausechannels, adve

36、rtising costs, why consumers should pay forthe cost of so many others? us to help consumers save Sowe told consumers that if you buy a 15 dollar T-shirt onTaobao, butitsoldfor150 dollarsatthemall,itisnotbecauseTaobao sell too cheap, it is becausethe mall tosell too expensive and we should help consu

37、mers becomesmarter.After the third point is also very important that weseetherearealotof factoriesinChina,especiallyinGuangdong, they are in fact the company, not just plants.They just do OEM, OEM products on these sell on Taobao.they do not know who their sales channels, customers do10not understan

38、d the final product they buy. these foundries, in the face of problems occur when (such as the financial crisis), it will fall into difficulties immediately so We shouldtell these producers, you have to communicate directly with your customers, you should do sell themselves, theirservices,thisisther

39、ealbusiness.Otherwise,you lljustfactoriesandwe arechangingthesefactories,reversingThis situation, I am very proud and this has nothing to dowithwealth,becauseifyouhaveonemillion,you rearichman,butifyouhavetenmillion,youmighthaveaproblem.youworriedaboutinflation,Soyoustartinvesting,thenyouarelikelyto

40、encounterdifficultiesifyou have one billion, that this is not your personal wealth,is the wealth of the society. your shareholders, investors,think you should be more effective than government useof the money. So they give you confidence, then how doyou make good use of the money, worthy of their tr

41、ust?, Ithinkthisisthechallengeweface. Alibabaproducts,infact, not service, is the people, is our employees.The average age of our employees is 26 yearsoldand we are faced with many challenges, which I had notrealizedthat.Hada seniorgovernmentaccesstothe11company, he said Ma, Taobao if you have 300 m

42、illion users,it would have been bigger than the country I manage andI said yes, the difficulty of managing very large. Whetherwe work out what the new policy will make us encounterall kinds of pressure, but users complain, itseemsto bedissatisfiedwiththeformulationofgovernmentpolicieslike. that thes

43、e employees an average age of 26 years, inthe development of Taobaos “rules of the game,” wenever had this experience and if we change it, for example,do a search engine Traditional search engines will sell well,the cheapest of the top surface, but I think we will makethemostof creditandcredibilityi

44、nthefrontrow,afterwhich there will be many people who will go to verify. 200individualscametoour company,toldmethat wewillchangethe rulesofthe game and pay formyanswer isthat if this change is correct, we will do so. in front of theworld,butalsooutofour transformation,wedoesnotneednotbe attheserviceofthe projectweneedsociologists, economists, let these people to develop ourpolicy rules, so we still face many challenges, but we stillfeelproudbecauseI believein the21stcentury,ifyouwant a successful company, you need to learn is how to12solve a problem in the society

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