了解统一性,提高平面设计的整体协调感

1、Creat ing Better Harm ony by Un dersta ndingunity in GraphicDesig n了解统一性，提高平面设计的整体协调感：0：9：SBn：i bleedjis1#y -7k 游戏奎牛小编的话：快到周末了呀，蛮牛们是否迎来两天假期了啊？（*A_A*） 嘻嘻我发了一篇较轻松的文章，让大家好好读下啊。 这篇文章讲的是通过选取相同颜色、相似的图形、重复、相邻的效果等等方法，来提高平面设计的整体协调感。感觉有点儿偏美工，不过大家也可以 认真读下啊，原文写的真的挺棒！In any design you create, whether it' s a

2、 logo or a brochure, needs tohave strong un ity. The eleme nts of your desig n should fit together and feel likethey all bel ong. All the other graphic desig n prin ciples should work together to try and create a uni fied piece.你所创造的任何一个设计作品，不论它是一个商标还是一本宣传册，都需要有很强的统一性。你的设计作品中涵盖的素材应该协调一致，而且有必不可少的感觉。

3、平面设计的其他所有准则，都应当去遵循这一宗旨，试图开发一份具有统一性的作品。This article will give you a stronger understandingof how unity canapply to every graphic design project you work on, so you can establish better unity in your n ext desig n.阅读这篇文章，你会清楚地明白，统一性是怎么运用到，你所进行的每项平面设计作品中去的。因此，你能够在你的下个作品中，更好地去运用统一性。Why is Unity Importa

4、nt?为什么统一性如此重要?in graphic design is to communicate a message so if you don' t have strong unityin your desig n the n the com mun icati on is hin dered. No matter how beautiful your graphics are, if there ' s not some type of unity bringing them together then the desig n will ultimately fail i

5、n its goal.如果你的设计没有统一性，那就会变得散乱。平面设计的最终目的就是沟通 信息，因此，如果你的设计不具备很强的统一性，那么信息的的交流就会受到阻碍。不论你的平面设计有多么美，如果你的设计无法很好地融入统一性，最终也不会设计出好作品，并达到目标。Unity ties all the eleme nts in your desig n together making it feelcomplete like each element in your design should belong there. You never want tohave a desig n that ha

6、s no real focus with eleme nts placed ran domly.统一性将设计中的元素结合在一起，使得作品完整，就像是每个元素都在作品中有一席之地，不可或缺一样。你可不想要一个素材散漫编排，缺乏重心的设计作品。You can think of unity in graphic desig n as a type of branding,something instantlyrecognizable.Companies often use color to unify every elementof their bus in ess, whether it'

7、 s for the logo, website or eve n in the store.Targetis a great example of this because they use the color red for their website, logo, throughout their en tire store and eve n in cludi ng the employee uni forms. The color red is the eleme nt that uni fies the en tire compa ny together. |你可以把平面设计中的统

8、一性想象成一种品牌宣传，是一眼就能识别的东西。公司经常使用颜色来统一他们业务的组成部分，不论是他们的商标、网站甚至门店。二TARGET公司就是个极好的例子，因为他们使用红色来标记他们的网站、商标、整个门店， 甚至是员工制服。红色就是将整个公司绑定起来的元素。Imagine if you walked into Target and everything in the store was green, you' d probably have to take a step back and make sure you walked into the rightstore, because

9、 you ' re so used to seeing Target as red.想象下，你走进一家全是绿色的TARGE门店，你很可能会迟疑一下，是否走错了地方，因为你已经习惯看到红色的TARGETUsing Shapes to Establish Unity使用图形来完成统一性IMAGINE RAISING GRAVITY - ,h "hiit- ik«>jfiColor isn ' t always going to be the method that you use to establish unity. You want to bring

10、all the other principles of design together to create adesign that makes sense to the viewer. There' s many ways this can be achieved.颜色并不是达成作品统一性的唯一办法。你需要应用平面设计的所有其他原则，创造出可被大众理解的作品。有多种途径可实现该方法。Similar shapes are a great way to establish unity in a design. If youlook at the image above what shap

11、e do you see repeated throughout the layout? Theimage is made up of in dividual squares and there are small square boxes on the right of the text.相似的形状是达成设计统一性的一种好方法。如果你观察上图，你能看出在整个设计中重复的使用的， 是什么形状吗？该图是由单独的方形构成的，并且在正文的右边有一些小的方形。The repeated shape is what brings this layout together and makes it uni

12、fied.重复出现的形状使得整个设计联结在一起，具有统一性。Un ity Through Proximity 通过相邻的效果，仓【J造统一性Proximity is another very simple way of creating unity for your design.When you bring certa in eleme nts together in close proximity you are establish inga visual unity of those elements, which you can see in the example image abo

13、ve, the dots feel uni fied together because they are all spaced similarly. If you were to take one of those dots and move it outside of that proximity it would no Ion ger feel uni fied with the other eleme nts.相邻是达成设计统一性的另一种非常简单的方法。当你将某些素材排放在一个紧邻的空间时，你就使得这些素材，达到了视觉上的统一性，你可以从上图中看出，黑点看起来是统一在一起的， 因为他们的

14、摆放间距都差不多。如果你将其中的一颗黑点取出，移到外面，你就不会感觉到，这颗黑点和其他黑点统一在一起了。A great way to create a stron ger un ity is to use repetiti on; this isprobably one of the simplest ways to achieve un ity in your desig n. This could berepetitionof color, which was discussed earlier with how Target uses color to unifytheir en tir

15、e compa ny together. You can also use repetiti on in typefaces, spaci ng, and sizes.重复是达成更好统一性的好办法，或许也是最简单可行的一种方法。可以是颜色上的重复，在上文中，我们已经讨论过TARGE是如何应用颜色，将整个公司统一在一起的。你也可以应用字体、间距和尺寸的重复，达到统一的效果。Not only can you achieve unity through repeatingcolors, but you can alsoestablish unity by choosing colors that m

16、atch the subject matter of the design. For in sta nee, if you have a layout promoti ng a Vale nti ne ' s Day di nner ata restaura ntyou can use colors which are typically associated with love and roma nee, like red and pink to help unify the desig n.设计相匹配的颜色来营造整体性。举例来说，如果你有一项，在餐馆中推广情人节晚餐的设计，那么你可

17、以选择一些和爱情、浪漫联系在一起的极其典型的颜色，例如红色、粉红色来帮助你统一整个设计。Putt ing Un ity into Practice实际应用统一性The logo in the image above is a great represe ntati on of unity in alogo design, every part of the design fits together and feels like it belongs there. There ' s a similar style throughout the logo, the typeface lo

18、oks like pieces of plywood nailed to the stump, matching perfectly with the name “ Woody s ” and all the elements are in close proximity of each other unifying the design.上图的商标是统一性设计的绝佳典范，每个部分都相互协调，感觉任何一个部位都不是多余的。商标的风格很统一，字体看起来像是钉在树桩上的木板，和“ woody' s”这个名字完美搭配，其他素材也都紧密排列在一起，构成作品的整体。Establish ing and keep ing a con siste nt unity throughout any desig n youdo is vital for the success of your piece, and how well it' s com muni cated to theviewer. Wheth