BEC中级口试话题归纳总结

1、BEC中级口试话题归纳总结BEC中级口语题目及答案归纳1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engagingTeamwork (mutual trust, fu

2、ll co-operation)1. What is important when managing a project?Encouraging team workKeeping to scheduleSelection of the team membersFirstly, encouraging teamwork is very important when managing a project. Teamworkreflects the combined experiences, knowledge, intelligence and views of a group of people

3、, so it will definitely improve the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that youwould be running before the schedule rather than after it.Otherwise it will lead to late completion.On top of tha

4、t, selection of the participants should be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important whenchoosing people to work in teams?Variety of experiencePersonal qualitiesAttitudeFirstly, variety

5、of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experienceSecondly, personal quali

6、ties are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills.What s more, attitude should be also taken into account.As the old saying goes “ Attitude is everything ” . It has a di

7、rect impact on the success or failure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion?（selecting new applicants for candidates）Work- related qualities（ 专业素养）Personal qualities（ 人品 ）Current performanceExperienceFirstly, when aiming for promotion, work-relate

8、d qualities are important .These qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and integrity a

9、mong colleagues.On top of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the staff s ability, such as communication skills, sales experiences and so on.WHAT IS IMPORTANT WH ENSelecting applicants for a jobWorking experiencePer

10、sonal qualitiesI choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I amconcerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the r

11、elevant fields will learn the newjob easier and quicker. Andit will also save the companya lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character f

12、its a special job. For example, consulting companytends to employ applicant whois analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance whenselecting applicants. Nowadays, we do business with people fro

13、m all over the world. Always we buy goods from Africa, and sellour electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants whocan speak one or more foreign languages will have a better chance to get the job.WHAT IS IMPORTA

14、NT WHEN（常考）Preparing for a job interviewStudying the job advertisementFinding out about the companyBefore you go for an interview, you must makepreparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yours

15、elf psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of per

16、son they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes:“ knowthe opponent and know yourself, and you can fight a hundred battles without defeat. ”Finally, you sho

17、uld also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.What is important when aiming to retain good staff?What is important when aiming to reduce staff t

18、urnover?What is important when motivating staff?Pleasing work environmentCareer opportunity/development/structure(123)Flexible working hoursFinancial benefits(123)TrainingFirstly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything

19、from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain withtheir employer if career opportunities are presented.Career plans for those who what to upward in the company undou

20、btedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees fulfillment.)On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Fin

21、ancial benefits are also important. Staff want some sort of recognition for the job that they do. Correct financialbenefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).Besides, training cannot be neglected, since training can keep their skills curre

22、nt and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospects?Reading business articlesLearning a foreign languageTrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good

23、 way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important.For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globaliza

24、tion economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doingso , you get access to a range of skills to meet different sorts of needs from different

25、 jobs.Conference and PresentationWhat is important when organizing a conference?(Presentation)Conference speakersVenue/LocationTopics coveredFacilities neededAudiencePracticing beforehandFirstly, I think conference speakers are a very importantfactor to consider. If they are well-known people knowin

26、g a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.(A good presenter knows what his audience want and is able to demonstrate (speak) in a clear, accurate and honest way to grab their attent

27、ion and to raise their interest.)Secondly, location is also important. If the conference is held in a place with beautiful surroundings, more people will go and it s good for you to do some useful network ing. (Help you free from nervousness)On top of that, topics covered should be taken into accoun

28、t. To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested in and relates to their workTo ensure the success of the presentation, some facilities are needed, such as OHP, microphone and PowerPoint that

29、 work. They can help to make details more clearly expressed and the presentation more impressive to the audience.The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who is the target audience and then

30、according to the result, send out the invitation letters to the right people before the presentation.What do you think is important when planning a career?QualificationsFuture trendsInterestFirstly, it s important to consider qualifications, since qualifications, to some extent, means relevant educa

31、tion, knowledge and ability, which are essential to the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others.Secondly, it s also important to consider future trends. Following future trends will keep you up with

32、 the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising.Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress.Marketing1、 Advertisement2、 Packag

33、ing 包装3、 Setting pricesWhat is important when dealing with competition?Pricing policesAdvertising strategiesQualityWhat is important when aiming to reach new markets?Market research /Target market( the first step before the company gets into the market.)PricingAdvertisingFirstly, market research is

34、important when aiming to reach new markets.andBy carrying out market research, a company can get such information as whether there s a market for a new product, what are customers needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of tha

35、t, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation.(The fundamental task for a compan

36、yis to makeits products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)What is important when advertising a new product?CostMediaTarget consumersFirst, cost is very important when advertising a new product. Without money, there can be no

37、 mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably.The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manageto introduce the advantages

38、 of their products comparing to their rivals and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration. For instance, bill board will likely be an important element for the target market that has a limited number of potentia

39、l customers, while TV comerWhat is important when setting prices for new products?CostDemandCompetition(competitors prices)The first thing we must take into account is costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Oth

40、erwise, the company will make a loss.Secondly, demandis also important. Consumerdemandfor the product clearly affects the price that can be charged. Whendemand is strong, we can set high prices, when demandis weak, we can set low prices.Besides, competition should be taken into account. If you fixed

41、 the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take competition i

42、nto consideration.It must set the prices equal to or lower than its competition.)What is important when packaging?imageproduction processconvenienceFirst of all, when packaging, it s very important to choose the color, shape and design that convey the high-quality image to our customers. With specia

43、l appearance, it helps make the product distinct from others and attract consumersattentionSecond, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage.(we should

44、also consider the transitprocessso that the package we design will protect the product against spoilage.Apart from this two aspects, it s also of great import ance to offer consumers convenience. Packaging should be designed in such as way to make it easier for customers to open the container and us

45、e the product.What do you think is the basic objective underlying all promotion?I think it s to provide informat ion. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.What do you think are the promotional alter

46、natives?They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients 招待客户Do you think it s necessary for a company to establish a good long-termrelationship with its clients?Yes. A good long-term business relationship with clients means better understanding an

47、d greater trust between you and your clients. That will definitely help retain clients.Location and RelocationWhat is important when relocation a business?What is important when choosing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDemand for pr

48、oducts or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether it s convenient and easy for raw material supply and transporting out the products, whether it s easyto get access to the electricity, water, gas and other supporting energy, wh

49、ether it s convenient for staff to go to work.Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to consider. Y

50、ou shouldn t locate in a place where there are already a lot of firms.Competition will severely affect a company s revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair?参加展销会需考虑哪些要点Quality of displayStaff selectedFirstly, when exhibiting at trade fair, quality of displayis very

51、 important. The quality of the display will affect thepublic image of the company. Therefore you should makesure that what you display should be of high quality and show the best of your products.Secondly, it is also important to select the right staff.There have to be people who are informative and

52、 have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to makeyour display a complete success.What is important when planning the layout of a stand at trade fair?展销会展位布

53、置需考虑哪些要点？AttractivenessSecurity of exhibitsSpace arrangementFirstly, attractiveness is very important when planningthe stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also

54、important. No onewant to see any visitor to your stand be hurt due to the neglect of security of exhibits. So makesure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration.For instance, there should be area for

55、demonstrating your products as well as for discussion with visitors.Entertaining Clients ( organize outdoor activities 户外活动、商务活动)Arrange a meeting(travelling and accommodation arrangement, information ,travelling) give presentationHowimportant is it for a companyto have regular meetings?Very importa

56、nt. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the companyVideo conferencingTraining(seminar/program) for new staff(students/appraisalmeasure/evaluate1.offer a training on sth. for sb. It s certainly a goodchance

57、 to improveTraining is to the mutual interest of both the individual and the companyThe growth of the companydepends on the development of its staff.2.focus on issues/topics like XXXX, which are important when holding a training program3.I am with you here./You bet./I couldn t agree with you more. T

58、his aims to -Besides that,It s a very good idea.So that leads to the next item谈论如何做，以及这种做法的意义。Have we covered everything? Oh,one more point ； Let s look forward to the training.What is important when organizing an in-house training course?course contentsparticipants selectedplanning carefullyFirstly, course contents are very important whenorganizing an in-house training. To ensure all the participants can really benefit from t