牛津高中英语模块四Unit1 Advertising Reading部分讲解

1、牛津高中英语模块四Unit1 Advertising Reading部分讲解。胡玉杰 Ma Chang Middle School Shu Yang County JiangsuImportant expressions and phrases1 persuade sb (not) to do sth: 劝说.去做. persuade sb into(out of) doing sth: 劝说不要做.persuade sb that / of sth: 使某人相信2. used to 过去常常经常现在不做了 be used to sth /doing sth 习惯.习惯做. be used t

2、o do sth 用来.做.3 .believe in 相信 信任4 be meant to do sth: 旨在做；应该做 The program is meant to show the different stages of the progress. I think the police are meant to protect people.5. affect vt 影响 effect n 影响have.effect on/upon 对.有影响。6.protect.from.保护.免于（危害）7. innocent: adj. (1) 无罪的，清白的 (2) 天真的，纯真的 inno

3、cence: n. 无罪，清白；纯真 be innocent of sth: 没犯罪He was innocent of murder. 他没犯谋杀罪。an innocent girl: 一个纯真的女孩 8.make a fool of sb: 愚弄fool sb into doing sth: 欺骗某人做 be no fool: 为人精明 You should not make a fool of yourself with this joke. Dont be fooled into believing into their promises. She is no fool in this

4、 case. She has earned much with great efforts.9. be proud of 对.感到骄傲 take pride of 对.感到骄傲。10.be pleased with 对感到愉悦 类似的形容词还有 happy satisfied angry annoyed .ment on 对.评论make a comment on sth: 评论 comment that: no comment: 无可奉告12 play a trick on sb: 欺骗捉弄 trick sb into doing sth: 欺骗某人做 trick / cheat sb ou

5、t of sth: 骗取某人13.encourage sb (not) to do sth 鼓励.（不）去做什么二 key sentences重点句型1. We are so used to them that we do not even realize how many we see and hear in a day.我们习惯了他们，我们甚至不知道我们一天看到和听到有多少be used to对习以为常，习惯于 line2used to 过去经常常常现在已经不发生不做了。 be used to doing sth 习惯与.习惯于做什么 be used to do sth 用来做什么I us

6、ed to get up at six in the morning.I was not used to black coffee when I first got Africa The knife is usually used to cut the apples2. A commercial advertisement is one which someone has paid for to promote a product or service. line10商业广告则是其中有人为推销产品或服务支付。to promote 是不定式表达目的。Tom get early in the mo

7、rning to get the first bus汤姆起的早的目的是赶上早班车。3. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. line11公益广告往往是放置免费的，旨在教育有关健康，安全或任何其他的问题，影响公共福利的人。be intended to do sth 打算去做be intended for 为而打算 4.There are laws to pro

8、tect people from advertisements that cheat people line14这里有广告来保护人们免于受到那些骗人的广告（的危害）。to protect people from advertisements作宾语的定语 The man to be present at the meeting is Tom 将在会议上出现的那个男人是汤姆。that cheat people.这个是由that引导的定语从句，先行词为advertisement,关系词为thatprotect sb/sth from sth /doing sth 保护免于.（危害）5. Howeve

9、r, we still must be aware of the methods used in advertisements to try and sell us things.line15但是，我们仍然必须在广告中使用的尝试和卖给我们知道事物的方法。be aware of 知道，明白，意识到 I want you to be aware of the sItuatIon before It effects you.我希望在情况影响你前,你能察觉到。used in advertisements 过去分词作后置定语，to try and sell us things来表达目的。6. Even

10、if an ad does not lie, it does not mean it is altogether innocent. line15即使广告不撒谎，这并不意味着它是清白的，纯真的。even if /though 尽管 即使，引导让步状语从句。Dont neglect old friends, even if you no longer need them. AESOP即使你不再需要老朋友，也不要怠慢他们。伊索8. This statement tries to fool you into assuming that the toothpaste cures bad breath,

11、 yet it does not say that! 这种陈述试图愚弄你到假定牙膏治疗口臭，但它没有这样说 ！bad breath 口臭 make a fool of sb: 愚弄fool sb into doing sth: 欺骗某人做 be no fool: 为人精明 You should not make a fool of yourself with this joke. Dont be fooled into believing into their promises. She is no fool in this case. She has earned much with gre

12、at efforts. cure: vt. 治愈；解决 n. 药物，疗法；对策 (for) cure sb of sth: 治愈解决 The doctor cured her of cancer. The nasty shock cured him of his inquisitiveness forever. 那沉重的教训根除了他凡事爱打听的毛病。 What is the cure for the difficulty of the homeless?9. Not all ads play tricks on us though.line27并非所有的广告播放我们虽然花样not和不定代词连用

13、的时候表示部分否定Not everyone satisfied with this plan并不是所有的人都是满意这个计划play tricks on 欺骗，捉弄 I'll give him play tricks on me, the low-down thing! He'll go straight down to the police station!这狗东西，在我跟前使巧，送他公安局去！trick sb into doing sth诱使某人做某事Today, some people are trying to trick the young into doing some bad things今天，有些人在尽力去诱使年轻人去做些坏事。10. These ads deal with widespread social concerns这些广告处理普遍存在的社会关注问题。deal with 处理，对付 Appoint an ad hoc commi