公司的SWOT分析

1、日期:SWO T an aly si s of 360Tea m m e m b er s :任泽静0 90 7 0 5 0403吴进川09 0 70504 1 30 9 0 7 05 0 4 160 9 0705041 7C lass: CIMAD a te: 201 0- 11-8C o mp a nyForm : P r iva te enterpr iseN ame :3 60 In tern et S ecurity Co mp an y3 60' m isC om p anyp rofile:3 60 was fo u nd ed in 2005. It i s th el

2、eading in t ernets ecurit y company . 3 6 0 is a lwa y s com mitt ed t o pro vid ing h igh-qu a li ty and f ree s ecur it y ser vice. 3 6 0has the largest hi g h lev e1 d om e sti csafet y technica 1t ea m. I t s pro d uct io ns in c l u d e 3 60S ec urity G ua rd s, 360 Anti-Virus, 3 6 0 Safe ty ex

3、p lorer and soon.O rg anizatio n als tructure : Function a l struc t ures ion: To guaran tee online safeS W O T an a lys i s：S treng t h:C ompa r ed to others o f t wares, we ge t a c oncl usionabout i t s str e ng t h sand we are g oi ng tos howthe m in det a il .1: Rapid s canni ng :36 0An ti- V i

4、 r us can sc a nyourm pute r rapi dl y,for an angrowing n umber of peop l e do n' th a V e en ou g h t i me or pa tience to waitt i v i ru ssof t w a re to scan y ou r com p ut er f or a1 ong t ime. S o th e ra p id sc a n n ing ist he fir s tstre ngth.2 : Assignedadd r ess sca nning: we oft en

5、do w nl oad music,video s , pict u r es or othe r t hi ng s f ro m th e Inter ne t t o USB d r ive a t net ba r or other people ' s ompu ter , t here i s a p roblem that how we can ma ke sure ou r USB drive is n ot in f ected w i t h vi r us. I t is anot her st rength of 3 6 0, 360 has the ass i

6、gned ad dress sca nnin g f un c t io n , it is m eanth a t w h e nyou d o no t confi r m whethe r y o u r USB d ri ve is in f ec ted with virus o r n ot, y ou c an ord er 36 0 to ch ecky o u r US B d r ive sin g ly to pr otect your compu ter.3:Protec t ion in every minute: t h i s functi o n s hows

7、theconscien tiousness of 3 6 0 . th e f unction has t h r e e level s:basic prot e c tion,m od erate protect ion, s tric t l y p r otectI t i s w ort hion. B a s ed on th e situationof your compu ter, you can c hoos e the level w h ich y ou want.menti o ning that allth ethre e lev e lsc a n i nt ere

8、 ep tvirus i ni t iat ivt o e nsu r ethe n ormal oper ationo f syst em .4： Active d efensea ndup gr a de vir u s database func tions: t he t w o fun cti on s i n dicate t h e i niti ative o f36 0.360 c an pr o t ec t you r compu ter i n itiat i vel y and acti v e up grade its func t io n s withou t

9、y our o r ders.This c h a racterist i c is v e ry co nvenien t for us w h enwe use com p u ter.5: Do not d isturb mod e : i m ag i n e that when yo u are p layi ng a compu ter game and y our compu ter alw a ys popup man y d ialo g boxes , h o w d o yo u f ee l? Of cour s e,yo u will be v ery angry a

10、t thi s , b ut i f y o ur use 360, you w i II findt ha t 360 has t h e D on'tD ist urbMod e to fo r bidthes e dia 1 og boxe s , o nth e o t herhand, t h is modeca n re d u c e t o c omputerre s ourc esoccupat ion.6: Free: As we a 1 lknow, 3 6 0 i sfree, w e think n ob o dyw ill refus efree prod

11、uctio n .Weak ness:1: The userso f QQ a re abou t0 .6 b i llio n w h icht w ic easth e 3 6 0 ' s.n d QQh old sprecente comm u n i c ation so f tw a r e m ar k etina .2: The QQ is a connection t oo 1, th e 360 is acompu tdi Vs ecurity softwar e. T h at mean s the 3 6 0 i s m ore i nidual th a n Q

12、Q , a nd if so m eone gave up usi n g QQ a nd ch ose an oth e r c hatt ing to o l, they must th ink about theone s th e y c hat w i th wheth er they have th e newtool, wh e the r they want to use the ne w t o o l . B ut t he 3 6 0 isn 't i n th e sa m e s itu a ti o n if someo n eatoesn ' tl

13、 ike it, h e /she ca n f i nd a new on e i mme die1y wit h out th inking ab o ut o t h e rs ' fee 1 ing s.3: Tenc ent i s a b i g com p any wh ic h has many pr oucts und er its bra nd,i s near 1bi llion , bun s of m i II io n.4: T en ce nt set upow n bus in ess i n t he late 90s,but 3 6 0 has j

14、u st beenf o un ded for abo ut 3 yeand i ts a ver a ge pro fits per y e art 36 0 can o n ly make se ver al tears.O p portuni ty:y,As w e36 0i thout pe rent.Th eal l know, 360 andTencent a re fi g ht ing re ce nt lch arges Tene nt of sca nn in g us er s'm i ssi on. L ots of n etizens are angryre

15、are s om e o p por t uni ti e s f op riv a cy wwith Te n cr 36 0 inhis ev ent ,just l i k e:of1. Si nee the eve nt occu r r ed , 36 0 g ets a lar g e num berpeopi es a t t e ntions a nd s up p o r t s , by me a n svo i cin g their opin i ons in th eIn ternet. Th ereby, i ts gai ne d t h e p o pulari

16、ty among the m aj orit y i n d irectI y .Ma yb emor e custom e rs wi ll be inclined to use it.2. 360 c a ncreatea new to ol o f c ommun i c ation to r ep1 ac e Tenc ent,su ch as in the fie l d of chatt i ng I ik eQQ, i n or d er to sati sf y the dema nd s of m o st peopi e. ItIs o ca nca n not only

17、d ivers i fy its prod u ct i o ns , but aow n more I M (instant m e ssag in g ) market sh are.Thre at:1:Comp ared to ot he rsecuri ty sof t w a re , 360sec uity g u ards dev elop sa s tra te gy of b ei ng fr ee ocharge , which aros ec onstant co n trovers i es among othe.What'ss e curity v e nd

18、ors si n c e t h e imp le m en t a t i o nwors e , 3 6 0 h as been rep ea ted 1 y cr i ticize d fo rmisleading user s into u n in stall i ng its comp etit or ssoftwf 36 0a r e , w h ich is an disadv a nt a geo us fact or i n te rms os fut u re expan sio n and its susta in able dev el opm ent.2:Te nc

19、entoffi c ially1 aun ched the Q Q Doct or 1.0 Betave r Sion,s impi y ato o 1 k i 11 in g gad g et s , inDecemb er 200 6.With 360' sr apid dev elo pm enti n to the second larg e stTencen t f e It th edeskto p client , h owever, potenti a l dan gers and release dQ Q Docto r 3.2 b efo r e l on g, w

20、hose inte rfa c e andf un c ti on s were exactly sm ila r t o t h e 360' .s Whafs more, it a nno un ced a si x -mon t h pro b atio n oft he Norton an ti-vir u s so ft w a re . Later, duri n g th e Sp ring Fes tiv a l, Tencent wi d ely p r omoted the use o fQQ D o ctor. 360 sai d t hat QQ d o c t

21、o rs w er e i n stall eab out 1 milli o nd omest ic P Cs a Imo st ov ern i g ht,w i th the market share r isin g to 40%,wh ichp 1 acedT ence nt i n a c ompa ra ti vel yl e adingpoitionn t h i s in d ust ry. Three mo nt h s l ater, T e n cene d a new ly u pg r aded an d m o repow e rfulr s ion of t h

22、e QQ computer housek eeper.Con f r o ntd w itht he d i rect an d fi er c e com p etiti on withTen cen t,360 mu s t take urgent and n ecessay measur es to str e ngth e n it se lf.3:Rec ently,acc ording to the latest news, Tec en th as decid ed to sto p runni n g QQ on those comp ute r s with 36 0sof twares. Moreov er , it has a lso r e leased a st a te ment that th e launched bu 11 on bo d yguards by 360 had tamp ered wi t h QQ s y stems b y means of in t i m i d atio n an d trick, c alli n