《新视野商务英语综合教程》期末试题一

1、1 .easy for people who are not experts to use or understandA、niceB、quickC、comforableD、user friendly2. a feeling of liking or wanting someone or something more than someone or something elseA、decisionB、productC、preferenceD、program3 .to make certain that something will happenA、ensureB、certainC、sureD、e

2、nforce4 .to bring together in a group or mass; to gatherA、collectB、putC、packD、submit5 .to introduce a new product, etc. to the public or into the marketA、beginB、startC、LaunchD、bring6 .the ultimate consumer of a product, esp. the one for whom the product has been designedA、managerB、guestC、customerD、e

3、nd user7 .a written or printed list of questions to be answered by a number of people, esp. to gather data or as part of a surveyA、formB、questionnaireC、chartD、table8 .agreement to, or permission for something, esp. a plan or requestA、applicationB、approvalC、occupationD、analysis1 .The R&D Department d

4、ecided to conduct this season s survey by means ofquestionnaire .2 .Of all the data we ve collected , 90% is valid.3 .The market loves our new smart phones because they find them quite user friendly4 .What I am concerned most is whether our end users are satisfied or not.5 .Tom has submitted a propo

5、sal to the senior management for approval6 .Before we decide to launch this new product, we need to ensure that it has passed the security test.7 .Most customers have a(n) preference of our Item 4 over Item 5.1 Upon receiving her letter, I wrote her back in no time.2 It s urgent. I need to see him b

6、efore I leave3 Once known, his face will never be forgotten.4 She will die before she shall disgrace herself.5 Kelman had a book published in the US more than a decade before a British publisher got in touch with him.6 After a day s hard work, she was so exhausted that once inside her apartment, her

7、 first action was to fell down on the bed.7 Barry had joined the army immediately Upon leaving school.8.Once you begin you must not give up.1 to worry about or care about something because its importantbe concerned about2 to try to reach agreement by discussionnegotiate3 to control or take responsib

8、ility for a group of people or an activityin charge of4 a person whose job is to find out where something can be obtainedsourcing agent5 materials such as coal, oil, etc. in their natural state, before being treated in order to makethingsraw materials6 to limit al or most of your study,business, etc

9、. to a particular subject or activityspecialize in1 Our company the production of cotton goods.specializes in2 The new company is looking for a to source products with low prices.sourcing agent3 In order to a good price with your supplier, you should read thesourcing negotiation tips.negotiate4 Braz

10、il imported some of its from other countries.raw materials5 I have your health lately.been concerned about6 The new position puts him the computer systems throughout thecompany.in charge of1 they become dirty, the lakes are not able to clean themselves.A、OnceB、SinceC、AsD、Because2 He was not really i

11、n the mood for anything it dawned on him that it had not been hisfault.A、sinceB、onceC、afterD、until3 . Time passed quickly, didnt it? Yes, it will be only two months we take theentrance examination.A、whenB、sinceC、onceD、before4 Ballet is amazing; you go, you are likely to find yourself going again and

12、 again.A、asB、onceC、whileD、since5 It was already 11 oclock in the evening they arrived at the hotel.A、whenB、whileC、onceD、since1 汉译英 :详细目录 ,清单 n.inventory2 汉译英 :谈判 ,协商 v.negotiate3 汉译英 :规定 ,约定 v.stipulate4 汉译英 :条款 n.term5 汉译英 :条件 n.condition6 汉译英 :运送 v.freight7 汉译英 :发货清单 n.invoice8 汉译英 :正式发给 ,发表 v.iss

13、ue9 汉译英 :到期 a.due10 汉译英 :发布 ,签发 n.issuance11 汉译英 :专门研究 ,专注于specialize in12 汉译英 :关注 ,关心be concerned about13 汉译英 :原材料raw materials14 汉译英 :采购专员sourcing agent15 汉译英 :付款条件payment terms16 汉译英 :交付时间delivery time17 汉译英 :运输成本freight cost18 汉译英 :订单号order number1 similar （ 写出近义词 ）identical2 lower （ 写出近义词 ）redu

14、ce；decrease3 advantage （ 写出近义词 ）merit4 disadvantage （ 写出近义词 ）drawback5 surpass （写出近义词 ）outshine6 stop （ 写出近义词 ）halt7 change （写出近义词 ）alter1 Over the years, Chinas automobile market witnessed great changes. Chinas home-grown brands are gaining strength while foreign giants are increasing their market

15、share with different strategies. For instance, BMW is going to （1）_ _halt the export of Series 3 to China butlocalize the production in Shenyang to （2） lower the cost and make a BMW affordable to more Chinese consumres.2 in addition, it has also (3)_altered_ the design of porducts tailored to Chines

16、ecustomers by making the cars longer and wider.3 Moreover, it has already introduced hybrid vehicle to help (4)_ lower carbon emissionand save energy. however, it will take some time for this idea to prevail since lots of people areworried about the (5)_ drawbacks of its battery.4 experts are fully

17、convinced that along with the advancement of technologies, its(6)_merits will surely gain the upper hand and (7)_ outshine its disadvantages.8 She the map and spread it on the table. (fold)unfolded9 We were completely by the enemy. (number)outnumbered10 They appear to have the public mood on educati

18、on. (judge)misjudged11 They have our phone because we didn t pay the bill. (connect)disconnected12 The citys population its resources. (grow)outgrows13 The police have a plot to rob this bank. (cover)uncovered14 My computer is not the same machine it was.that15 We tried to force the door open, was f

19、ound to be impossible.which16 Thats all I have.that17 He didnt tell me any news, upset me.which18 Which is the pen you like most?that19 There is no one has such good taste as he.that20 汉译英 : 标准化的 a.standardized21 汉译英 :零件 ,部件 n.part22 汉译英 : 部分地 adv.partially23 汉译英 :自动化的 a.automated24 汉译英 : 完全相同的 a.id

20、entical25 汉译英 : 用手工做的 a.handcrafted26 汉译英 :传统的 a.traditional27 汉译英 : 自动化 n.automation28 汉译英 :效率 n.efficiency29 汉译英 :可能性 bability30 汉译英 :错误 n.error31 汉译英 : 模具 n.mold32 汉译英 :资本 n.capital33 汉译英 :改变 v.alter34 汉译英 : 引入 ,带来 roduce35 汉译英 :多样化 ,多样性 n.variety36 汉译英 : 影响 v.affect37 汉译英 :（使）停止 ,（使）停下

21、 v.halt38 汉译英 :降低 ,减少 v.decrease39 汉译英 :长处 ,优点 n.merit40 汉译英 : 明显优于 v.outshine41 汉译英 :缺点 ,毛病 n.drawback42 汉译英 :集中注意力于focus on43 汉译英 :双刃剑double-edged sword44 汉译英 :大批量生产mass production1 Could you update us on the date, and agenda items?venue2 Too many people are too few jobs nowadays.chasing3 We some

22、pages.skip4 Efforts are always .rewarding5 Others have been quick to the arrest.condemn6 He drinks amounts of coffee.excessive7 The advertisement aims to smokers back to cigarettes.lure8 The evening news report the story of the murder.featured1 The girls are really excited to see Justin Bieber in a

23、television advertisement of SOMEDAY mercial2 The goods were shipped from a foreign port.delivered3 The governor has invited big bosses from all lines of business to the trade fair opening.industries4 Children can be seen to imitate the behavior of others whom they admire or identify with.

24、copy5 A brand which is widely known in the marketplace acquires brand recognition.brand awareness6 James Bond is the role that made Sean Connery a super star.character1 He donated most of his savings to the school damaged by the earthquake, thestudents to return to their classrooms.A、enablingB、havin

25、g enabledC、to enableD、to have enable2 Steve, for months to find a job as a sales manager, finally took a position at a localadvertising agency.A、strugglingB、struggledC、having struggledD、to struggle3 On average, there are 800 tornadoes in the US each year, many deaths and injuries.A、and causeB、which

26、causedC、which causesD、only to cause4 The headmaster hurried to the concert hall only the speaker .A、to find; leftB、to find; had goneC、finding; leftD、finding; had gone5 Dinosaurs have completely died out on the earth, never again.A、to be seenB、being seenC、seenD、having been seen6 He was busy writing a

27、 story, only once in a while to smoke a cigarette.A、to stopB、stoppingC、to have stoppedD、having stopped1 He donated most of his savings to the school damaged by the earthquake, thestudents to return to their classrooms.A、enablingB、having enabledC、to enableD、to have enable2 Steve, for months to find a

28、 job as a sales manager, finally took a position at a localadvertising agency.A、strugglingB、struggledC、having struggledD、to struggle3 On average, there are 800 tornadoes in the US each year, many deaths and injuries.A、and causeB、which causedC、which causesD、only to cause4 The headmaster hurried to th

29、e concert hall only the speaker A、to find; leftB、to find; had goneC、finding; leftD、finding; had gone5 Dinosaurs have completely died out on the earth, never again.A、to be seenB、being seenC、seenD、having been seen6 He was busy writing a story, only once in a while to smoke a cigarette.A、to stopB、stopp

30、ingC、to have stoppedD、having stopped1 汉译英：装扮，假扮 v.disguise2 汉译英：跳，跳跃 v.leap3 汉译英：追逐，追赶 n.chase4 汉译英：显著的，突出的 minent5 汉译英：展示，陈列 n.display6 汉译英：地点 n.venue7 汉译英：不做 v.skip8 汉译英：亲切感，认同感 n.kinship9 汉译英：有意义的，有回报的 adj.rewarding10 汉译英：外星人 n.alien11 汉译英：引诱，哄骗 v.lure12 汉译英：指责，谴责 v.condemn13 汉译英：展示，为做广告 v

31、.feature14 汉译英：过分的，过度的 adj.excessive15 汉译英：广告植入product placement16 汉译英：适应，建立联系become engaged with17 汉译英：品牌意识brand awareness18 We some pages.skip19 Efforts are always .rewarding20 Others have been quick to the arrest.condemn21 He drinks amounts of coffee.excessive22 The advertisement aims to smokers

32、back to cigarettes.lure23 The evening news report the story of the murder.featured24 The girls are really excited to see Justin Bieber in a television advertisement of SOMEDAY mercial25 The goods were shipped from a foreign port.delivered26 The governor has invited big bosses from all lin

33、es of business to the trade fair opening.industries27 Children can be seen to imitate the behavior of others whom they admire or identify with.copy28 A brand which is widely known in the marketplace acquires brand recognition.brand awareness29 James Bond is the role that made Sean Connery a super st

34、ar.character1 What qualities and skills make a successful salesperson accordinng to the lesson?A. politenessB. patienceC. professionalD. communication skillE. humorF. wisdom and persuasivenessG. honesty and sincerity1.Sales are contingent upon the attitude of the salesman not the attitude of the pro

35、spect. A 销售取决于销售人员的态度，而不是潜在客户的态度。B销售取决于潜在客户的态度，而不是销售人员的态度。C(By W. Clement Stone, American best selling author and founder of Combined Insurance Company)D(By W. Clement Stone, American best lawyer and founder of Combined Insurance Company)3 The salesman knows nothing of what he is selling save that h

36、e is charging a great deal too much for it.A 推销员对他所卖的东西了如指掌，却不知道提高价太高。B 推销员对他所卖的东西一无所知，只知道要价太高。C(By W. Clement Stone, American best selling author and founder of Combined Insurance Company)D(By Oscar Wild, Irish poet, novelist)4.In the modern world of business, it is useless to be a creative origina

37、l thinker unless you can also sell what you create.A 在现代商业世界中， 除非你也能销售你所创造的东西， 否则做一个有创造力的原创思想家 是没有用的。B 在现代商业世界中， 除非你做一个有创造力的原创思想家，否则能销售你所创造的东西是没有用的。C (By Oscar Wild, Irish poet, novelist)D (By David Oqilvy, British advertising executive)1. An effective salesperson can be made by honing some sale ski

38、lls.2. Persistence is the most fundamental quality for sales and all the otherskills are based on it.3. Taking time to listen shows the salespersons _respect and also helps you toget the prospects want.4. The question you asked should be _open-ended.5. While you are listening to the prospect, make s

39、ure that you really _understand andask some follow -up questions to show your involvement and concentration.6. Persuasiveness is the skill that allows you to convey the _feature and_benefit of your product or service to the customer.7. The sale is more likely to bemade if the customers can feel that

40、 their life will be _improved by the product orservice.8. The purpose for maintaining healthy relationships is to develop a(n)network .9. When you cannot contact the right person, personal relationship can help give you_access to the prospective customer.What is the text about?It is about the sales

41、skills and qualities a salesperson should have.2 What is selling?Selling is the act of offering a product or service in return for money.3 According to the text, if the salesperson is refused by the customer at the first place, what should he/she do next?You should continue to persuade your customer

42、 without giving up easily.4 Why should a salesperson stay silent for at least a minute after he/she raises an open-endedquestion?Because it shows the salesperson has enough listening.5 Can you give an example to explain feature and benefit of a product or service?For example： the tablet computer.The

43、 features: small, elegant and its reasonable price. The benefit: it shows that you are young and fashionable.6 What is the importance of the network of relationships?The network of relationship can provide an access to the deal.1. a collection of abilities that can be acquired by trainingskill set2. the fact of continuing to try to do something in spite of difficultiespersistence3. a possible or likely customerprospect4. likely to do somethingprospect5. a