中国文化特征在商标中的体现英文ppt课件

1、Chinese Cultural Traits in LogosChinese Dragon The Chinese dragon is the highest-ranking animal in the Chinese animal hierarchy, strongly associated at one time with the emperor and hence power and majesty ,still recognized and revered. DragonFenghuang(Phoenix) Fenghuang are mythological birds in Ch

2、ina that reign over all other birds. Fenghuang is a symbol of high virtue and grace. The males are feng and the females huang. In modern times, such a distinction of gender is no longer made and they are blurred into a single feminine entity so that the bird can be paired with the Chinese dragon.pho

3、enixBagua The bagua (literally eight symbols) are eight trigrams used in Taoist cosmology to represent the fundamental principles of reality, seen as a range of eight interrelated concepts. Each consists of three lines, each line either broken or unbroken, representing yin or yang, respectively. Due

4、 to their tripartite structure, they are often referred to as trigrams in English. The trigrams are related to taiji philosophy, taijiquan and the wu xing, or five elements. BaguaChinese Characters Chinesecharacters are logograms currently used in the writing of Chinese. There is a general standardi

5、zation of the various styles of calligraphy in this tradition. By dint of their widespread current use in China, and historic use throughout the Sinosphere(汉文化圈汉文化圈), Chinese characters are among the most widely adopted writing systems in the world. Chinese CharactersCalligraphy Chinese calligraphy

6、is a form of calligraphy widely practiced and revered in the sinosphere. They emphasize motion and are charged with dynamic life. Calligraphy has also led to the development of many forms of art in China, including seal carving, ornate paperweights, and inkstones. CalligraphySeal A seal is a device for making an impression in wax, clay, paper, or some other medium, including an embossment on paper. The original purpose was to authenticate a document, a wrapper for one such as a mo