淮阴师范学院毕业论文格式

1、（专业技术职称/学位）（姓 名）、2014年 5月17日时间统一填写为 2014年5月17 日。二次答辩为 5月24日毕业论文独创性声明本人郑重声明：本论文是我个人在导师指导下进行的研究工作及取得的研究成果。本 论文除引文外所有实验、数据和有关材料均是真实的。尽我所知，除了文 中特别加以标注和致谢的地方外，论文中不包含其他人已经发表或撰写过 的研究成果。其他同志对本研究所做的任何贡献均已在论文中作了明确的 说明并表示了谢意。Applications and Pragmatic Principles ofto School of Foreig n Lan guagesHuaiyi n Norma

2、l Un iversityin Partial Fulfillment of the Requirementsfor the Degree of Bachelor of ArtsMay 17, 2011空一行空一行学院毕业论文I want to express my appreciati on tomany whQsupported my effortsiBwriti ng this dissertati on duri ng the past few mon ths.I am greatly in debted to Prof., whoHearty tha nks should also

3、be give n to .Special tha nks should be extende, andwho空一行Abstract空一行This thesis is based on the studies of sec ond Ian guage acquisiti on and many current motivation theories.空一行en der equalityKeywords : college English education; gender differences; teaching by gender;关键词正文部分： Times New Roman字 体，四

4、号，1.5倍行距，段前段后 0磅。关键词3-5个，用分号连接。如需转行， 请注意与上行第一个关键词对齐。Times NewRoman四号粗体；后接冒号。Jy空一行摘要空一行本文以第二语言习得研究的理论为基础，综合当前诸多的动机理论研究成果，语言学、生理学、心理学、社会学和教育学的角度分析了我国高校英语教育的性别差异现象及其原因和影响，揭示了性别平等在我国教育中的缺失空一行关键词：高校英语教育；性别差异；因性施教；性别平等中文摘要和关键词与央文摘要和关键词，在内容上要保持一致。尤其是关键词空一行空一行1. Introduction2. Literature Review.2.42.1 The D

5、efinition of P un2.2 The Fu nctio ns of Pun2.3 The Definition of Advertisement3. Applications of Puns in Advertising English .53.1 Pun on Homophone .53.2 Pun on Polysemy .6.3.3 Pun on Complete Homonym .73.4 Pun on Parody .73.5 Pun on Grammar- .84. Pragmatic Principles of Puns in Advertising English

6、.94.1 Cooperative Prin ciple 104.2 Releva nee Theory .114.3 Economy Principle .135. Con clusi on .14Works Cited .15统一使用1,1.1模式（即二级标题）。采用自动生成方式制作,目录保留到二级标题，所有标题靠左顶格。一级标题用粗体，二级标题不加粗。所有标题首字母和实词首字 母均大写；1. In troducti onWith the developme nt of global economy, advertiseme nts have bee n in filtrat ing th

7、rough every field of the society and have become one of the essential parts in people ' s lifAs a specific part of advertiseme nts, la nguage can express the idea by prin t, radio, TV or Intern et.Since En glish is one of the most widely used Ian guages in the world, advertis ing En glish isalso

8、 becoming an indispensable part in out daily life. In modern age, people find themselves插注的括号内的内容如下：、surrounded by various advertisements中文参考文献 An中文作者姓名全拼，e出 writes: advertisement of all kinds everywhere版o代eX冒1号号加加页码。teri ng neon sig ns o“ Wefindn top of highbuild ings and long main streets, colorfu

9、l pictures pain ted on buse§,_pamphlets sent to every house, advertiseme nt jammed betwee n TV programs and radio broadcast; etc(Wa ng Xiya n,2004: 32)AdvertisingEnglish, as an applied Ianguage, has its own linguisticstyle 空一行（大章节之间需要空一行，小章节之间无需空行）2. Literature ReviewBelonging to physiological

10、and social factors, gender is one of important factors that in flue nee the effects in college En glish lear ning. M.Mider finds that female ' s Ian guage ability is superior to male in almost all cultural backgro un ds.二级标题 要和目录里保持一致。Chin ese scholars, like Yang Chaomei, Zhang Bin and Du Cuiqi

11、n, whose data an alysis and qua ntitative study also have con firmed that among En glish majors, female stude nts do much better than male students. So, we can obviously find gender differences in English learning.ury is“The use of a woi2.1 The Defin iti on of PunEn glish pun, the word was first use

12、d by Dryde n. The use of puns in the 18th cen con sidered a “ decade nt ” Ohdloird.E nglish Dicti onary defi nes pun as in such a way as to suggest two or more mea nings or differe nt associatio n, or the use of two or more words of the same or n early the-：3.4 Pun on ParodyParody is a piece of writ

13、ing, music, acting, etc. that deliberately copies the style of sb/sth in order to be amus ing (Katharina,1995:122). Pun on parody uses the outfit of say ing, apothegm, proverb or idiom to form n eWmean in gs. En glish has a lot of well-k nown phrases, idioms and say in gs. They have become o.ne of t

14、he aspects of the En glish culture. The advertisement designers are sharp-minded and imaginative. They change a part of the expressi ons and put their ideas into them to achieve sen sati onal effect.括号内插注内容：英文参考文献：（英文作者姓 空格 引用页码）。当 作者为2人时，两作者姓用and连接；若为3个作 者，第一作者姓后加逗号，第二三作者姓中间加and;如果作者为4人及其以上，则只需写出第

15、作者的姓，再在后面加上“et al. ”空一行空一行1Works Cited引用的英文书名、杂志名、 期刊名、字典名等用斜体， 英文文章名等放在引号Barbe, Kathari na.lrony in Con text. Amsterdam: Joh n Benjami ns Publish ing Compa ny,1995.120-1242Jorgensen, J., GMiller, and D. Sperber. Te“t of the Mention Theory of Irony” Journalof Experimental Psychology: General1, 1984: 112-20.3胡一.丿告英语的修辞魅力.英语学习，1999(6) : 23-26.4李中行.广告英语、湖南