关于lv品牌发展的介绍

1、The biggest luxury brandThe LV full title is Louis Vinton (the Louis widen), what but more the people knew very well is appears the capital letter to combine LV unceasinglyLV全称为Louis Vinton(路易威登),但更为人们所熟知的是不断出现的大写字母组合LV路易威登(Louis Vinton)这个名字传遍欧洲成为旅行用品最精致的象征The Louis widen (Louis Vinton) this name sp

2、reads over Europe to become the articles for traveling finest symbol(Louis Vinton) since 150 advocates, the路易威登(Louis Vinton)一百五十年来崇尚精致、品质、舒适的“旅行哲学”，作为设计的出发基础The Louis widen quality fine, comfortable “the travel philosophy”, embarks the foundation as the design路易威登的另一个成功秘诀就是力求为尊贵的顾客营造一种“家庭”的感觉The Lo

3、uis widen another successful secret is the Endeavour builds one kind for the honored customer “the family” the feelingBorn in eastern France LouisVuitton founder France Comte provinces创办人LouisVuitton诞生于法国东部French-Comte省路易威登（LouisVuitton）（1821年8月4日1892年2月27日、法国历史上最杰出的时尚设计大师之一。他于1854年在巴黎开了以自己名字命名的第一间皮

4、箱店。一个世纪之后，“路易威登”成为箱包和皮具领域的全世界第一品牌，而且成为上流社会的一个象征物。其品牌的价值就如同我们国人心中的茅台酒、贝雅诗顿化妆品一样Louis widen (LouisVuitton) (on August 4, 1821 - February 27, 1892), in the French history the most outstanding fashion designed one of masters. He has opened in 1854 in Paris by oneself name naming first leather suitcase s

5、hop. After a century, “the Louis widen” becomes box Boa Hopi to have the domain the world first brand, moreover becomes the upper circles of society a symbol. Its brand value is similar to in our people heart the mao-tai, shell elegant poem cosmetics is same.In 1837: 16 year-old LouisVuitton leaves

6、ones native place, tidies up the luggage to Paris for the aristocrat. In 1852: Napoleon three the ascend the throne, LouisVuitton chooses serves as a tool for the empress bundles the labor, from this time on steps in the upper circles of society. In 1853: Wins Wu Jinni empresss trust .1854 years: Fi

7、rst leather equipment special shop (Paris)1837年：16岁的LouisVuitton离乡背井，到巴黎为贵族收拾行装。1852年：拿破仑三世登基，LouisVuitton被选为皇后的御用捆工，从此涉足上流社会。1853年: 赢得乌 睫尼皇后的信任.1854年：第一家皮件专门店（巴黎）In 1885: First overseas branch store (London). In 1885: The domain expanded the overseas, arrived London from Paris1885年：第一家海外分店（伦敦）。1885

8、年：版图扩张到了海外，从巴黎开到伦敦。1890年：发明独家锁扣，沿用至今。1900年：LouisVuitton的儿子GeorgesVuitton继承父业，将行李箱多样化，推出包括可挂衣服的皮箱、鞋箱和帽具箱。1901年：Steamer Bag出现，是现代软包的先驱设计In 1890: Invents own lock catch, continues to use until now. In 1900: The LouisVuitton son GeorgesVuitton inheritance occupation of the fathers, diversifies the suitc

9、ase, promotes including may hang clothes the leather suitcase, the shoes box and the hat has the box. In 1901: The Steamer Bag appearance, is the modern softy pioneer designThe Louis widen respects and treasures own highly brand. Not only brand by its founder Louis - widen name naming, also inherite

10、d him to pursue the manner which the quality, strove for perfection. Teaches other people the George - widen from the Louis widen second generation to start, its successors all unceasingly increase the new connotation for the brand. Second replaced the brand to increase the international field of vi

11、sion and the sense of touch. The third generation Cashton - widen brought for the brand has deeply loved artistic, the attention creativity and the innovation characteristic. Until now, had 6 generation of Louis widen familys posterity to work for the brand. At the same time, not only is familys pos

12、terity, Lain Mea one enters to this family firms designer and other staff also all must understand the Louis widen the history, comprehends it truly unique “DNA”, and, carries forward in the work and the brand operation this unique culture介绍introduceLouis vitton三代及工人.路易威登高度尊重和珍视自己的品牌。品牌不仅以其创始人路易-威登的

13、名字命名，也继承了他追求品质、精益求精的态度。从路易威登的第二代传人乔治-威登开始，其后继者都不断地为品牌增加新的内涵。第二代为品牌添加了国际视野和触觉。第三代卡斯顿-威登又为品牌带来了热爱艺术、注重创意和创新的特色。至今，已有6代路易威登家族的后人为品牌工作过。同时，不仅是家族的后人，连每一位进入到这个家族企业的设计师和其他工作人员也都必须了解路易威登的历史，真正地从中领悟它特有的“DNA”，并且，在工作和品牌运作中将这种独特的文化发扬光大。1914年：在巴黎香榭俪舍大道开设世界最大规模的皮具专卖店，这家店後来成为LV拓展世界销售网路的核心In 1914: Has the exclusive

14、 agency in the Paris fragrant pavilion couple shed main road start world biggest scale skin, this shop afterwards became the LV development world sale network the core1920年：封建传统解体，世界掀起旅游热潮，LV的顾客群包括不少名流贵族，如香奈儿夫人、印度皇后和法国总统等。他们每次出游，行李件数可多达三十件到五十件In 1920: The feudal tradition disintegration, the world r

15、aises the traveling upsurge, the LV customer group including many celebrities aristocrat, like fragrant Napier form of self-reference used by young wife to her husband person, Indian empresses and French presidents and so on. They each time go to travel, the baggage number of articles may reach 30 m

16、uch to 501924年：GeorgesVuitton设计出Keep all多用途包，成为长条枕形现代箱包的鼻祖。1931年：GeorgesVuitton的儿子Gaston，精心设计各种舱房行李箱及餐具箱，方便搭乘飞机的乘客，设计可以随意伸展的轻便手提箱In 1924: GeorgesVuitton designs the Keep all multipurpose package, becomes a sliver of pillow shape modern box package of first ancestor. In 1931: GeorgesVuitton son Gasto

17、n, designs each kind of cabin suitcase and the tableware box carefully, facilitates the enplane the passenger, the design may extend at will facile suitcase1954年：创业一百周年，将店面由观光客密集的香榭俪舍大道，迁移到专售高级品的凯旋门附近，这便是闻名世界的LV本店。1984年：在巴黎及纽约的股票市场同时上市。由代理商首度引进台湾，在台北敦化南路与仁爱路口的名品区成立专卖店In 1954: Starts an undertaking t

18、he 100th anniversary, the shop front from the tourist crowded fragrant pavilion couple shed main road, migrates to nearby the monopoly sale prime goods Arc De Triumphed, this then is well-known world LV this shop. In 1984: Also goes on the market in Paris and New Yorks stock market. Introduces Taiwa

19、n for the first time by the business agent, south Taipei Dunham road and benevolence street intersection famous work area tenable exclusive agency1985年：成为一间控股公司，并将旅行用品和皮件等业务，转至旗下附属的公司LouisVuittonMalletter.In。此外更与西班牙皮件世家LOEWE合作，发展其一切海外业务。1986年：首创Epic压皮系列，甫推出及受到全球瞩目In 1985: Becomes a holding company,

20、and services and so on articles for traveling and leather equipment, will transfer to serve under somebodys banner attached company LouisVuittonMalletter.In addition with the Spanish leather equipment aristocratic family LOEWE cooperation, develops its all overseas service. In 1986: Originates Epic

21、to press the skin series, fu promotes and receives the global attention1987年：于三月收购VeuveClicquot集团，该集团旗下拥有VeuveClicquot香槟及Givens香水。同年九月，LV与轩尼诗（Hennessy）合并，成为世界最大的精品集团LVMH（LouisVuittonMoetHennessy）In 1987: Purchases the VeuveClicquot group in March, this group serves under somebodys banner has the Veu

22、veClicquot champagne and the Givens perfume. In the same year in September, LV and the porch Nepal poem (Hennessy) merge, becomes world biggest high-quality goods group LVMH(LouisVuittonMoetHennessy)1989年：于巴黎AvenueMontaigue54号开设全球形象店，取代同区旧店。1990年：开始向全方位品牌迈进，除了皮件之外，也拓展各类精品、毛毯、服饰和笔等周边商品。1996年：为庆祝创造Mon

23、ogram系列一百周年纪念，邀请七位设计大师设计出限量款In 1989: Opens the global vivid shop in the Paris AvenueMontaigue54 number, substitutes with area Jiudian.In 1990: Starts to make great strides forward to the omni-directional brand, besides leather equipment, also develops each kind of high-quality goods, the wool blanke

24、t, the clothing and the pen and so on the peripheral commodity. In 1996: In order to celebrate creates the Monogram series 100th anniversary commemoration, invites seven to design master to design limits the quantity the funds1998年：服装大师Marc Jacobs加盟，发表Varnishing博得满堂彩。1998年：加入服装精品行列In 1989: Opens the

25、 global vivid shop in the Paris AvenueMontaigue54 number, substitutes with area Jiudian.In 1990: Starts to make great strides forward to the omni-directional brand, besides leather equipment, also develops each kind of high-quality goods, the wool blanket, the clothing and the pen and so on the peri

26、pheral commodity. In 1996: In order to celebrate creates the Monogram series 100th anniversary commemoration, invites seven to design master to design limits the quantity the funds1998年3月他为从未生产过服装的LV，提出“从零开始”的极简哲学，获得全球时尚界正面肯定。这位美国出生的年轻设计师其实来头不小，去年他又以符合现代女性生活，简约而精致的设计，再度获得“美国最佳女装设计师奖”。该企业品牌在世界品牌实验室（W

27、orld Brand Lab）编制的2006年度世界品牌500强排行榜中名列第三十八。 1998 year in March he for never has produced clothing LV, proposed “starts from the zero” side Jan philosophy, obtains the global fashion frontage affirmation.This US is born the young designer background is not actually small, he conformed to the modern f

28、emale to live last year, brief and fine design, obtained “the American best female attire designer to reward” once again.This enterprise brand (World Brand Lab) establishes in the world brand laboratory 2006 year World Brand 500 Strong in the ranking is 38th.继上次与村上隆合作动画短片SUPERFLAT MONOGRAM续篇后，这次再度与老朋友村上隆合作，将在近期推出以艺术、潮流、建筑主题的精装书Art ,Fashion and Architecture，村上隆的作品为限量版本的封面After continues pre