新生代价格研究

1、0123456789100分分100分分INCCAT Income category in thousands117418.318.318.3238837.337.355.7112017.517.573.2171826.826.8100.06400100.0100.01.00 Under $252.00 $25 - $493.00 $50 - $744.00 $75+TotalValidFrequencyPercentValid PercentCumulativePercentProfileA1B2C3Attribute ALevel A1, A2, or A3Level B1, or B2L

2、evel C1,C2, or C3Attribute BAttribute CCase SummariesaDesign汇源密桃汁2.40元Design华邦苹果汁2.80元Design华邦葡萄汁3.20元Design汇源苹果汁3.60元Design康师傅密桃汁2.80元Design汇源猕猴桃3.20元Design华邦密桃汁3.60元Design康师傅密桃汁2.40元Design康师傅猕猴桃3.60元Design统一葡萄汁2.80元Design统一猕猴桃2.40元Design统一密桃汁3.20元Design康师傅葡萄汁3.60元Design康师傅鲜橙汁3.20元Design康师傅苹果汁3.20元

3、Design康师傅苹果汁2.40元Design华邦鲜橙汁2.40元Design汇源鲜橙汁2.80元Design康师傅鲜橙汁2.40元Design统一鲜橙汁3.60元Design康师傅葡萄汁2.40元Design康师傅猕猴桃2.80元Design统一苹果汁2.40元Design汇源葡萄汁2.40元Design华邦猕猴桃2.40元Holdout康师傅鲜橙汁3.60元Holdout统一密桃汁2.40元Holdout汇源苹果汁2.40元Holdout康师傅鲜橙汁2.80元292929291234567891011121314151617181920212223242526272829NTotalSTA

4、TUS_品牌口味价格Limited to first 100 cases.a. 1234123412345-2 -1 0 1 2 3 4 50.70.60.50.40.30.20.10.0效 用 值 与 选 择 概 率 曲 线效 用 值概 率mjiimjjiixxcUcUCcP11)exp()exp()(exp()(exp()(Correspondence AnalysisMultidimensionalScalingPreferenceMappingMultidimensional Preference AnalysisPrincipalAnalysisFactorAnalysisDiscriminateAnalysisRegression/LogisticAnalysisMarketing Research ApplicationSegmentationResearchBrandResearchSurvey & SamplingMethodStructural Equation ModelSatisfactionRese