(推荐)BEChighermodule3高级商务英语

1、(推荐)bechighermodule3高级商务英语highersucess withbecmodule 3 business topiccommunication at work2.1 business topic: communication at work2.2 business skills:email exchange2.3 exam spotlight:listening test introduction and part onemodule 2vocabulary: part of a company；growth strategy3.1 communication at wo

2、rkcross-sellutilityput outseminar commoditisedepersonalizedrivercash machinestatementhandset交叉销售交叉销售公共事业公共事业出版，出版， 发布发布研讨会研讨会 使使 商品化商品化使非人情化使非人情化手机手机驱动器驱动器现金出纳机现金出纳机报表，报表， 结算单结算单high street商业大街商业大街reminder暗示， 提示packageimpartial一揽子一揽子公平的，公平的， 无偏见的无偏见的means of communication3 3.1 communication at work

3、communication at work1. what does this quotation mean to you?think like a wise man but communicate in the language of the people. （像智者一样思考，像大众一样沟通。） w.b. yeats, poet (18651939) w.b. yeats is a famous irish poet and playwright (剧作家). 3 3.1 communication at work communication at worksuggested answer:

4、you should be sophisticated in your thinking but clear and simple in your speech. useful expressions: success is largely determined by how well companies communicate with their audiences. if you communicate in simple and clear language, you can communicate more effectively. if your speech is clear a

5、nd simple, you can get across a message more easily.3.1 communication at work2. 2. verbs that go with each type of business communication send/draft an email make/receive a phone call issue/put out a press release launch/run an advertising campaign give/make a presentation hold/attend a meeting or a

6、 seminar produce/publish a report put up/display a notice send out/circulate a memo to all concerned post/put information on the internet3. 3. for which of the following would you feel most confident using your english? and least confident? discuss with your partner. 3.1 communication at worka prese

7、ntationa meetinga phone calla reportan email3.1 communication at workuseful expressions because im familiar with the person i call, i can be very relaxed, so i can speak english very well. when writing an email, i have time to consider the appropriate use of words or consult dictionaries if i have n

8、o idea as to how to express myself, so im confident with my english in emails. usually when im going to give a presentation, i make full preparations for it, so im confident with my english in giving a presentation. 3 3.1 communication at work communication at work its very difficult to write a repo

9、rt because it usually requires the writer to organize the writing effectively, have a wide range of vocabulary and structure, and use cohesive devices appropriately, so im not confident with my english. im least confident using my english when i am making a presentation because im nervous when stand

10、ing in front of a large audience. im not comfortable with people, so, im not confident using my english at a meeting. 3.1 communication at work4. discussion have you had good experiences of dealing with companies through call center? do you shop on the internet? why?/why not? with which products or

11、services is face-to-face contact helpful? with which is it unnecessary?3.1 communication at workuseful expressions: very convenient. i can contact a call centre at any time when i have a problem. i can air my complaints about a product to a call centre. very often, im put on hold for up to 10 minute

12、s when i contact a call centre with a problem or query. the service agents cannot resolve my problem in one interaction. online shopping is convenient and speedy. online shopping allows people to browse through many items and categories without leaving their house.3.1 communication at work customers

13、 can compare the prices of as many shops as they want when doing online shopping. customers can order as many items as they can afford without having to worry about how they will transport them. products sold on website are undoubtedly cheaper than those at “real” shops. shopping on-line can be quit

14、e risky if youre not careful. if you dont buy on official websites you may be cheated and not sent a purchased product. 3.1 communication at workreading: better communication?utility companycustomer behaviourmake ofelaborate investment portfolio product portfolio portfolio公用事业公司，如水电公司、煤气公司等公用事业公司，如水

15、电公司、煤气公司等 消费行为消费行为对待，处理，解释对待，处理，解释复杂精美的，详细阐述的复杂精美的，详细阐述的证券投资组合证券投资组合产品组合产品组合投资组合投资组合3.1 communication at workreading: better communication?the best way to approach this task:1. read the task through quickly2. underline the phrases in it that seem to sum up the main points in each section3. look at t

16、he sentences 0-7 and match each one to the appropriate paragraph3.1 communication at work1e2d3e4b5c6c7b8areading: better communication? discuss with your partnersspeaking3 3.1 communication at work communication at workwhich of the following do you find useful? when do you use it? why?mobile phoneem

17、ailsms=short messaging service (短信息业务)msn=microsoft service network (微软网络服务)blackberry 黑莓（加拿大rim公司推出的一种移动电子邮件系统终端）speaking3 3.1 communication at work communication at workwhich of the following do you find useful? when do you use it? why?mobile phone: anytime, anywhere; for an emergency; easy and in

18、teractive; pictures, music, videos,and animated pic message; waste of time, bothersome.email: same message to multiple recipients; attaching digital files including docs, video clips , music and photossms: being read quickly, automatically saved, cheapermsn: communicating with colleagues, money-savi

19、ng, communicating during work, sharing the documents, distractionblackberry : too expensive3 3.1 communication at work communication at workspeaking2. decide the best ways to communicate the following messages3 3.1 communication at work communication at workspeaking2. decide the best ways to communi

20、cate the following messages verb patternsex. 4 answers: 1. to work 2. creating 3. correct 4. meeting/ that we meet 5. to give 6. tell you 7. correct 8. of keeping3 3.1 communication at work communication at work9.to give10. that there would be11.for trying12.correctdealing with problemssuggested ans

21、wers of ex. 2 the customer charter is supposed to feel more confident about the companys ability to keep its promises and deliver a professional advice.3 3.1 communication at work communication at work the promises it makes seem reasonable and believable, except perhaps answering calls within three

22、rings and giving impartial advice. 1. do apologise for 2. ll look into it 3. come straight back 4. would be that 5. quite.that case 6. ll see. bear with me 7. acceptable to you 8. d like to dealing with problemslistening:suggested answers of ex. 33 3.1 communication at work communication at work3.2

23、business skills: email exchange addressing: mr.smith，ms. scott/james， alice vocabulary：thank you, therefore, however, currently, moreover, following, owing to, venue/ thanks, so, but, at the moment, whats more, afer, because, place contraction:少用缩略， 句子完整 manner: polite & effective ending :yours sincerely/ best regard, best wishesformal and informal emailsformal emails 1. 状语（非谓语动词，介词短语，状语（非谓语动词，介词短语， -ly 副词，副词，how/who/when/whatever） 2. 代词（代词（whom, who/whom/which, prep.+which, i, we, one, 主句用名词）主句用名词） 3. 介词提前介词提前 4. 情态动词（情态动词（may, could, would) 5. 定冠词定冠词(the house) 6. 从句比不定时正式从句比不