A Comparative Study of Confucius Institute and Goethe

1、A Comparative Study of Confucius Institute and Goethe InstituteTable of ContentslAbstract lBackground of Development lProblems and StrategieslMeasuring SuccesslExtension: Can This Model Be Generalized? AbstractlSimilarities and differences lProblems and strategies lWhether these cultural institutes

2、have increased national soft power or improved national image lwhether this model can be generalized.Background of Development lThe Goethe Institute lAfter World War :show a different post-war Germany l Cold War and ExpansionlNow： a non-profit German cultural institution worldwide Background of Deve

3、lopmentlsweeping trend of global cultural homogeneity l improve international image lcritical moral decline caused by globalizationStrategies and ProblemsDifferent Cultural Communication StrategieslChinese language courses lCultural activitieslexchange activities lexaminations and competitions howev

4、er, 90% of the activities of Confucius Institute are mainly on language training so far. Goethe Institute are more mature in carrying out cultural transmission activities. Analysis of the Problems of Confucius Institute l1. A Serious Shortage of Teachers and Supporting Materialsl2. Too close to the

5、governmentl3. The Culture Transmission Remain on the Surface, Lacking Core ConceptsMeasuring SuccesslNumbers and Expansion lConfucius Institutes:316 337lGoethe Institute: 144 128 l controversies of blind, extensive expansionlthe cost of over-expansion is the lack of reputation and qualityMeasuring S

6、uccessl“Chinese Trojan Horse”Concern lsoft power & reputationlRelation with the government lIndependencel“Trojan Horse” lOut of fear of provoking further criticism, the Institute has largely avoided controversial issues and has limited itself to language education programs, which indeed narrows

7、the diversity and function of the institution Extension: Can This Model Be Generalized?lGovernment-run International linguo-cultural promotion organizations lGandhi Institute ?lwestern culture erosion : English lNo independent department l the cultures originality: distinguished , the potential to be accepted by the world lthe support of national