21世纪大学英语读写教程第二册unit3-B篇课件

1、21st Century College English: Book 2Unit 3 Text BA Multicultural Person Unit 3: Text Bv Pre-reading activityv Extensive Readingv Exercisesv SummaryPre-reading ActivitiesPre-reading ActivitiesPre-reading ActivitiesPre-reading ActivitiesA Multicultural PersonGunnar Beeth1 A multicultural person is som

2、eone who is deeply convinced that all cultures are equally good, enjoys learning the rich variety of cultures in the world, and most likely has been exposed to more than one culture in his or her lifetime. 2 You cannot motivate anyone, especially someone of another culture, until that person has acc

3、epted you. A multilingual salesperson can explain the advantages of a product in other languages, but a multicultural salesperson can motivate foreigners to buy it. Thats a critical difference.Unit 3: Text B Question2Question13 No one likes foreigners who are arrogant about their own culture. Custom

4、ers are turned off by monocultural salespeople. The trouble is, most people are arrogantly monocultural without being aware of it. And even those who are aware of it cant hide it. Foreigners sense monocultural arrogance at once and set up their own cultural barriers, effectively blocking any attempt

5、 by the monocultural person to motivate them. 4 Multiculturalism is a requirement that has been neglected too often in hiring managers for international positions. And this neglect is affecting every industry. Even if your company is not (yet!) a multinational one, chances are youre in touch with fo

6、reign customers or manufacturers. Do you have the right employee forging these relations ? Unit 3: Text B Question35 For 20-odd years, Ive run an executive-search firm from Brussels. When clients ask us to find the right person for a new pan-European sales or management position, I start by asking t

7、hem to specify the qualifications their ideal candidate would have. Most often they list the same qualities they would want for a domestic position, but with the additional requirement that the new manager be fluent enough in English, German and French to cope with faxes and email. It sometimes take

8、s me hours to persuade clients that the linguistic abilities they see as crucial are not enough. But after some discussion, we usually wind up specifying something like: “The new manager must be accepted throughout Europe. Thus, he or she must be multicultural. If possible, he or she should also be

9、able to communicate in more than one of the major European languages.”Unit 3: Text B Question4-56 Of course, its far more difficult to determine candidates multiculturalism than it is to check their language skills but its also a far more important ingredient to success. To seek out this crucial qua

10、lity, I ask a lot of questions about candidates early childhood, looking for evidence of contact with diverse cultures. And I probe for arrogance about their background and environment.Unit 3: Text B 7 Its sometimes very difficult to make the call. I remember a company that asked me to check out a s

11、alesman they were planning to send to Mexico. Hed studied Spanish, and had grown up in New York City the most culturally diverse place in America. But when I interviewed him, it turned out that he had no concept of the great pride Mexicans take in their culture, and moreover he was uneasy about Mexi

12、can restaurants and markets being dirty and unsafe. I rejected him just as Mexican buyers would have rejected him if hed been selected for the job. Unit 3: Text B Question68 Similarly, dont think for a moment that a proven American salesperson can be sent to Great Britain and be expected to sell the

13、re, since its the same language. In nine out of ten cases, he or she will fail. The ones who succeed are multicultural people with the rare ability to gain acceptance from British customers. Unit 3: Text B 9 And dont fall for the myth that a candidates knowledge of superficial behavior like shaking

14、hands or bowing is a sure sign of multiculturalism. An American businessman arriving in Japan is immediately aware of the cultural differences, even in the first hour. It only takes a few days to learn when to take off his shoes or how to eat with chopsticks but hell still feel like a bull in a chin

15、a shop and an exceptionally clumsy bull at that. Even moving as carefully as he can, he still finds himself sending all the china crashing to the floor and offending people right and left. A monocultural person gives up at this point, because even if hes ready to learn about another culture intellec

16、tually, he refuses to penetrate it emotionally. A multicultural person swallows his pride, learns from his blunders and in the end manages to get in touch with the spirit of the new culture, not just its superficial details.Unit 3: Text B Question7Language Points 2021/8/1414 has had direct experienc

17、e of life in different cultural contexts. has been exposed to more than one culture in his or her lifetime. ParaphraseLanguage Points 2021/8/1415 Without understanding someone, esp. someone of another culture, and making him/her feel that you are one of them, you can not convince him/her to do anyth

18、ing (such as purchase a product or participate in a business deal).You cannot motivate anyone, especially someone of another culture, until that person has accepted you. ParaphraseLanguage Points 2021/8/1416e.g. Rudeness is guaranteed to turn a woman off! turn off cause (sb.) to be bored, disgusted

19、or offended Customers are turned off by monocultural salespeople. Paraphrase Customers dislike salespeople who are arrogant about their own culture.Language Points 2021/8/1417e.g. The chances are that shell be coming. (the) chances are (that). it is likely that. chances are youre in touch with forei

20、gn customers or manufacturers. Paraphrase , it is very likely that you do business with foreigners.2021/8/1418specify v. state or name clearly and definitely (details, materials, etc) Language Points e.g. The regulations specify that you may use a dictionary in the examination. He has not specified

21、what action he would like them to take. 2021/8/1419wind up end up doing; do in the end; finish (a speech, etc)Language Points e.g. We eventually wound up (staying) in a super little hotel by the sea. If we all agree, lets wind up the discussion. 2021/8/1420seek out find (sb. or sth.) by looking hard

22、Language Points e.g. It took me several weeks to seek out the reference material that I needed for my paper. How can we seek out a really good person for the job? Language Points 2021/8/1421 And I investigate thoroughly to find out if they are arrogant about their own culture.And I probe for arrogan

23、ce about their background and environment.ParaphraseLanguage Points 2021/8/1422call n. a decision made by referee, umpire, etc. in a sports match make the callParaphrase make the decisionLanguage Points 2021/8/1423e.g. I didnt believe for a moment that he was an actor. I never suspected for a moment

24、 that you were married. not for a moment not at all Similarly, dont think for a moment that a proven American salesperson can be sent to Great Britain and be expected to sell there, since its the same language. Language Points 2021/8/1424Similarly, dont think for a moment that a proven American sale

25、sperson can be sent to Great Britain and be expected to sell there, since its the same language. ParaphraseLikewise, dont take it for granted that a truly American salesperson can be expected to do business well in Britain simply because he speaks the same language.Language Points 2021/8/1425nine ou

26、t of ten casesUsage “Out of” can be used to indicate what proportion of a group of things something is true of. For example, if something is true of one out of five things, it is true of one fifth of all things of that kind.in most cases; very likelyLanguage Points 2021/8/1426fall for be attracted t

27、o; be tricked byLanguage Points e.g. Doug was too clever to fall for a story like that. Dont fall for that old trick; hes trying to persuade you to buy his goods. Language Points 2021/8/1427a bull in a china shop an extremely careless and clumsy person who keeps knocking things over, dropping things

28、, breaking things, etc. feel like a bull in a china shop and an exceptionally clumsy bull at that. Language Points 2021/8/1428 feel like a bull in a china shop and an exceptionally clumsy bull at that. e.g. It was a long wait, and an exasperating one at that. Its a new idea, and a good one at that.

29、at that besides; in addition Language Points 2021/8/1429 even if he thinks hes willing to gain some knowledge of another culture, emotionally he is unwilling to understand it thoroughly because he is too arrogant about his own culture. even if hes ready to learn about another culture intellectually,

30、 he refuses to penetrate it emotionally.ParaphraseLanguage Points 2021/8/1430swallow ones pride bring ones pride under control; forget ones pride and do sth. that seems necessary, although one does not want to do itLanguage Points e.g. After Bill lost the race he had to swallow his pride and shook h

31、ands with the winner. If you want him back youll have to swallow your pride and say sorry. Para. 1Q1.The author begins his article with _.A) one side of an argumentB) a specific exampleC) the definition of an unusual term1.The author begins his article with _.A) one side of an argumentB) a specific

32、exampleC) the definition of an unusual termPara. 2Q2. The article was written for _. A) personnel managers of companies that have contacts abroad B) non-Europeans hoping to be hired as salespeople C) clients of international joint venture2. The article was written for _. A) personnel managers of com

33、panies that have contacts abroad B) non-Europeans hoping to be hired as salespeople C) clients of international joint venturePara. 3Q3. In Paragraph 3, the author mainly discusses _. A) the difference between a multilingual salesperson and a multicultural one B) bad behavior foreigners display to vi

34、sitors C) why monocultural salespeople are ineffective in doing business abroad3. In Paragraph 3, the author mainly discusses _. A) the difference between a multilingual salesperson and a multicultural one B) bad behavior foreigners display to visitors C) why monocultural salespeople are ineffective

35、 in doing business abroadPara. 5Q4. The author has learned from his own experience that _. A) not enough companies understand the importance of multiculturalism in hiring managers for international positions B) many companies think an excellent salesperson who also has a good command of foreignlangu

36、ages is the ideal candidate to represent them abroad C) both A and B4. The author has learned from his own experience that _. A) not enough companies understand the importance of multiculturalism in hiring managers for international positions B) many companies think an excellent salesperson who also

37、 has a good command of foreignlanguages is the ideal candidate to represent them abroad C) both A and BPara. 5Q5. “The clients” referred to in Paragraph 5 are _. A) companies involved in international business B) candidates for management positions at multinational companies C) applicants for intern

38、ational business5. “The clients” referred to in Paragraph 5 are _. A) companies involved in international business B) candidates for management positions at multinational companies C) applicants for international businessPara. 7Q6. The story of the candidate for a position in Mexico is meant to illu

39、strate _. A) how hard it can be to recognize monoculturalism B) why North American salespeople are rejected in Mexico C) methods managers can use to probe candidates6. The story of the candidate for a position in Mexico is meant to illustrate _. A) how hard it can be to recognize monoculturalism B)

40、why North American salespeople are rejected in Mexico C) methods managers can use to probe candidatesPara. 9Q7. In the last paragraph, the author intends to tell us that _. A) it is very easy for an experienced businessperson to notice cultural differences when traveling abroad B) true adaptation to

41、 a new culture is not a quick or easy process C) foreigners have too much trouble adapting to Japanese culture7. In the last paragraph, the author intends to tell us that _. A) it is very easy for an experienced businessperson to notice cultural differences when traveling abroad B) true adaptation t

42、o a new culture is not a quick or easy process C) foreigners have too much trouble adapting to Japanese cultureIII.Fill in the following blanks with the words given below. Change the forms where necessary.1. A bachelors degree is a minimum (最低的最低的) _ for many jobs.2. An _ talented dancer as he is, h

43、e nevertheless needs to practice several hours every day. requirementexceptionally读写教程读写教程 II: III.Fill in the following blanks with the words given below. Change the forms where necessary.3. Bicycling is good exercise; _, it doesnt pollute the air. 4. This morning they interviewed five _ for the po

44、st of sales manager. moreovercandidatesIII.Fill in the following blanks with the words given below. Change the forms where necessary.5. Powerful advertising can _ people to buy almost anything. 6. The fact that she is not coming today has made her grandmother feel lonely and _.convinceneglectedIII.F

45、ill in the following blanks with the words given below. Change the forms where necessary.7. The tone of his book is consistently negative, occasionally arrogant, and often _. 8. Responsibility and reliability are necessary _, as well as a friendly and outgoing (爽直的爽直的) personality. superficialqualif

46、icationsIII.Fill in the following blanks with the words given below. Change the forms where necessary.9. The management decided that Henry was the _person to take over the job. 10. Most smokers are well _ of the dangers of smoking to their health. idealawareIII.Fill in the following blanks with the

47、words given below. Change the forms where necessary.11. The first mobile phones were heavy and _ to use but nowadays they are much easier to handle. 12. The newspaper report did not _how the men were killed. clumsyspecifyIV.Fill in the following blanks with the phrases given below. Change the forms

48、where necessary.1.We _ both Yao Ming and Liu Xiang for their great achievements in sports. 2. Bill thought that if he wasnt able to solve the math problem, _that no other student in his class could, either. take pride inchances were读写教程读写教程 II: IV.Fill in the following blanks with the phrases given below. Change the forms where necessary.3. “_you still _your school friends?” “No. But Im going to _them soon.”4. _, its careless driving th