Video production semiotic interpretation of the meaning

1、 Video production semiotic interpretation of the meaningAbstract significance of how the system generates meaning through visual text, as well as the reader how to find meaning and reconstruct images, you can be read semiotic perspective. The semiotic approach to bring inspiration to the communicato

2、rs and readers at the same time, there are certain limitations. Keywords: Image Interpretation of Symbol Production At present, the semiotics of communication and information transmission in the relevant fields have been widely used, but are no longer limited to the written and spoken language analy

3、sis. Image as a non-verbal sign system, which is the same as with the language, are the use of a symbol to represent other things. This paper attempts to study from the perspective of semiotics images, thinking to understand the meaning video production a viable direction. 1, meaning the text in the

4、 image generation Semiotic analysis of the application of the image, first and foremost textual analysis of the image, namely, the use of semiotics to analyze the content of the image contains a certain sense. Saussure that the symbol is a combination of signifier and signified, the former is a symb

5、olic form, manifested as a voice, text or image, which is the symbol represented by the object, point to be associated with things. The difference is that symbols and language, image and objective signs with similar characteristics, it can be vivid, visually simulate the performance of an object, it

6、 tends to arouse the reader to make associations. For example the use of the lens, the angle of shooting Yang addition to this form of expression of the screen characters, but also express the character of the tall, distinguished, respected by others the meaning of; In contrast, the overhead screen

7、characters is often manifested in the figure of the weak, humble, was contempt. The image color, the same specific meaning hidden. Films such as Zhang Yimous Curse of the Golden Flower, and its spreading with chrysanthemum palace hall, and the thick yellow fill the screen, the luxurious Royal Grace

8、and Grace in this luxurious Murder under the latent desire for power pose significant the meaning of visual language. In the image text, symbols have meaning in the operation of the process, there are two different ideographic level, that extension and intension. Epitaxy refers to the semiotic meani

9、ng or external surface of the meaning, but meaning is attached to the dissemination of the cultural meaning of form. Video records were not completely photo objects, it is often presented to the reader only the concrete things, while the deep meaning of the image can be hidden. To alleviate the Drag

10、on series of photos taken in the project hope the big eyes, for example, we can make some of its surface meaning of a simple description; photographs of the characters is a small girl, hair, some messy; her hand holding a pencil, was about to write the book; she lifted her head, staring at the lens;

11、 front of her classmates, was empty of photographers to use their shooting techniques, we can guess that she is the classroom environment in which. In this extension level, the image shows the basic picture of the content and themes to convey the atmosphere, understanding the significance of this le

12、vel does not require any intrinsic cultural, artistic and social knowledge. But this is clearly not the author of this photo shoot true intentions. The use of semiotic analysis of the purpose of imaging is to identify the image that has been hidden content level of significance. Big eyes to be expre

13、ssed in more than just a simple movements and expressions, if the combination of the title I want to go to school. And understand the society in which a little girl living environment and learning conditions, we will be able to have its new, more profound understanding that it conveys some of the ba

14、ckward condition of education in poor areas, as well as childrens strong desire to seek knowledge. Semiotic significance of the content at the level of operation, its expression and significant way of metaphor and metonymy. Metaphor is by analogy that the relationship between two things, its existen

15、ce presupposes the existence of similarities between the two. Examples of metaphor in the film are The Sun Also Rises in the scene. In the film, Old Tang spoke highly of his wifes belly on the like the Velvet, while the small captain has insisted that does not. Metaphor of the use of images in adver

16、tising is more common. Such as through the Western cowboy mounted vertical and horizontal images of unrestrained passion has become a metaphor for Marlboro cigarettes, and cigarette smoking seem to have such a full manhood. This similarity has a certain degree of arbitrariness, the use of metaphor t

17、o establish a link between them, such as the stomach and velvet are all smooth, while the unrestrained nature of man love unrestrained of cigarettes. With the metaphor linked to another important concept is metonymy, that is, in whole or in part to refer to a whole to represent local, such as big ey

18、es means hope project. News image often means the use of metonymy interception of part of the screen instead of the whole affair. Such as the recent Beijing Olympic torch outside the transfer process, the Western media often undermine the very small number of lens elements targeting the bustling, wh

19、ile city people in warm torch as well as overseas Chinese and students waving red flags of the screen rarely in the news appears. Through this image the picture selection and metonymy, the Western media, intended to replace the entire screen discord during the Olympic torch relay the message that pe

20、ace, unity and friendship, and create a so-called real. Coverage of this injustice, whether it is out of the Western media, news values, or out of the cultural environment in which the media and ideology, are destined to be a poor performance. Inherent in metaphor and metonymy, is symbolic connotati

21、ons. In other words, image-level extension of the meaning of symbols is easy to understand, because it simply from the sign itself, we can use can see is what you get way to interpret. The images are mainly through the symbolic connotation of metaphor and metonymy approach showed signs of deep meani

22、ng and potential significance; revealing metaphor and metonymy, precisely in order to reveal the image of the overtones. 2, image interpretation; meaningful discovery and Reconstruction Interpretation is the discovery and significance of the process of reconstruction of images, and occurs in the tex

23、t reader and video coordination or interaction of the occasion. Image text Once completed, meaning has been injected into video discourse, the dominant image is given the meaning of language and discourse rules. According to Roland Barthes in The Death in the statement, the text once to leave the au

24、thor, the author has actually died. Susan Sontag has said: the photographers intentions and can not decide the meaning of pictures, photos, will have its own fate, this fate is to be the use of its various groups of strange thoughts and allegiance to the ideology to decide. Clearly, the image, once

25、completed, it began to watch in the hands of their new life , everyone will give it a unique interpretation of the meaning. On the one hand, image as a visual symbols, and language symbols than by virtue of its representational, more easy to bring the openness of interpretation. Image because of its

26、 vivid, visual picture, seem to make the picture as a signifier within the meaning of symbols and objects as the scene was a visual similarity. However, the image due to spin-off of the highly symbolic language outlined in the code can not be the same as the spoken and written language, direct that

27、the concept of referring objects have more possibilities and instability, that is the object presented in different context, there are different implication. At this point, video becomes a more open, multi-meaning words of the system. On the other hand, images of the significance of symbols from the

28、 readers aesthetic and interpretation. Images, the reader is not faced by the community of the original event, but processed through the communicators translation. As the image reader in age, educational level, aesthetic standards, ideology, world view and so there are different degrees of differenc

29、e, for the same set of symbols, also have different interpretations, so in theory, the reader found the meaning does not guarantee that images have injected themselves or the meaning of communicators. To Yuehanboge, for example. Yuehanboge often take out their own photographs to find out who is will

30、ing to explain them. There is a description of a boy lying on a huge pipe, the distance was walking along the pipeline. The viewers understanding of the variety; Mall gardener; this reminds me of how much we rely on oil-exporting countries . . Female students; this guy was lying there, heating, some

31、one is approaching, thought that he was injured. Barber; that is India. Where the people are very thin, tired. . . In fact, water will be transported to the city with water, the boy fell asleep in the pipeline, because these pipes are very cool. In this case, the propagator of the image information

32、may be injected into a single, but the image out of the meaning of the text was presented with a very clear open and ambiguity. Face the same one image, when the reader some aspects of their experience to understand the text of the codes and symbols, he will put some of the existing understanding of

33、 their own image projected onto the inside, so that images produced a new meaning , that is, the reader reconstruct the meaning of the image. Reposted elsewhere in the paper for free download . As for the extent to which the reader found the image text into the meaning of communicators, and in what

34、manner the reader to understand and construct meaning images can be used Hall Mode to elaborate. According to readers to decode the encoding position and the position is consistent communicators, Hall will be the readers interpretation methods are divided into a hegemonic position of dominance (domi

35、nant-heqemonicposition), consult the code or through consultations held the position of (negotiatedcode or position) and the opposition yards (oppositionalcode). In these three positions, in fact assume that readers have found that communicators system of yards capacity, their difference is that the

36、 reader whether to accept the communicators on the interpretation of the meaning of the dominant images. As opposed to holding a dominant hegemonic position of the reader, holding the position of negotiating positions and confrontation readers tend to emphasize their own particular circumstances, ac

37、cording to their own experience and background to the text on the image to be read. In particular, a confrontational stance, completely subvert the intent of the disseminator, the meaning of the images to be reconstructed completely. Hall Mode is the meaning of the biggest changes in the disseminati

38、on of the theory of the traditional model of a passive audience. Disseminator of information to explain himself, not the same as the readers own interpretation, that is, meaning failure is the communicators pass, but the common readers and communicators production of. 3, semiotics approach the limit

39、ations of the image analysis Implications semiotic approach is that the spreaders of image transmission according to the intention, given the image text read left to the reader the size of the space. In the documentary image, in order to enable communicators to give images of the meaning of effectiv

40、e access to the circulation area, often accompanied by clear text or audio description, in order to reduce the readers participation, to avoid the distortion of images the readers own meaning. In the non-fictional documentary images, text more open, readers tend to be high degree of participation, t

41、herefore, communicators and readers from the cultural differences between pairs of images may lead to different interpretations of symbols, but often is allowed to and even encouraged. This is why, such as The Sun Also Rises kind of movie despite of constant controversy, but still after all outstand

42、ing works of the truth. For readers, the use of semiotic methods of image analysis to study the role of images in the text content of behavior and dialogue, and these meanings and the social, cultural and ideological aspects linked to reveal the image at face value behind the potential, the nature o

43、f meaning. However, the attitude of self-criticism, this analysis there are also some limitations. The most outside criticism of the weaknesses, semiotics concerned about the relationship between the image elements of the text, meaning the production as well as modes of cognition, symbolic images ar

44、e not research per se, ignored the image quality, not really concerned about the image. The second drawback is that sometimes semiotic analysis of images from a swing to a more rigorous analysis of the interpretation of analysis, image interpretation in this regard stems from the openness and ambiguity, on the other hand also because of the image The analysis must be analyzed themselves with the surrounding cultural and social environment understanding. In other words, if he stubbornly indulge in image interpretation, and not read the image may lead to a variet