麦锡商业分析模板

1、gbuttem机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。documentdategbuttem1*资料来源：unit of measure例子highlowlegendlegendlegendtexttexttexttexttexttitlex+x+texttexttexttexttextgbuttem2exhibit title*资料来源：gbuttem3*资料来源：unit of measuregbuttem4texttexttexttexttexttexttexttexttexttext2x2 cubed*资料来源：unit of mea

2、suregbuttem52x2 tower*资料来源：unit of measuregbuttem6placepriceproductpackagepositioning promotionproduct offering5ps marketing*资料来源：unit of measuregbuttem7strategyskillssystemsstaffshared valuesstructurestyle7s*资料来源：unit of measuregbuttem8arrow 3d*资料来源：unit of measuregbuttem9cubes1 3d*资料来源：unit of mea

3、suregbuttem10cubes2 3d*资料来源：unit of measuregbuttem11* footnotesource:cubes3 3d*资料来源：unit of measuregbuttem12texttexttexttextcutout 3d*资料来源：unit of measuregbuttem13new entrantsuppliersindustrycompetitorsbuyerssubstitutesforces at work*资料来源：unit of measuregbuttem14texttexttexttexttexttexttexttexttextt

4、extjoint*资料来源：unit of measuregbuttem15texttexttexttextlevel separate 4*资料来源：unit of measuregbuttem16texttexttextlinear a 3d*资料来源：unit of measuregbuttem17texttexttexttextlinear b 3d*资料来源：unit of measuregbuttem18texttexttextlinear c 3d*资料来源：unit of measuregbuttem19texttexttextlinear d 3d*资料来源：unit of

5、measuregbuttem20texttexttexttextlinear e 3d*资料来源：unit of measuregbuttem21texttexttextlinear g 3d*资料来源：unit of measuregbuttem22texttextlinear i 3d*资料来源：unit of measuregbuttem23texttexttexttextlinear j 3d*资料来源：unit of measuregbuttem24texttexttexttextlinear n 3d*资料来源：unit of measuregbuttem25texttexttex

6、tlinear p 3d*资料来源：unit of measuregbuttem26texttextlinear q 3d*资料来源：unit of measuregbuttem27texttextlinear q 3d*资料来源：unit of measuregbuttem28planimplementsupportlinks 3*资料来源：unit of measuregbuttem29perspective 3d*资料来源：unit of measuregbuttem30texttexttextpropeller 3d*资料来源：unit of measuregbuttem31rings

7、 3d*资料来源：unit of measuregbuttem32texttextscale*资料来源：unit of measuregbuttem33texttextscales*资料来源：unit of measuregbuttem34texttexttexttexttexttextsizes in*资料来源：unit of measuregbuttem35spiral1 3d*资料来源：unit of measuregbuttem36spiralbrakestube in tubespiral2 3d*资料来源：unit of measuregbuttem37texttexttextte

8、xtspotlight*资料来源：unit of measuregbuttem38texttexttexttexttexttextstaircase*资料来源：unit of measuregbuttem39stars 3d*资料来源：unit of measuregbuttem40texttextwire cubes*资料来源：unit of measuregbuttem41texttexttexttexttexttexttextarrows*资料来源：unit of measuregbuttem42textlevel 1*资料来源：unit of measuregbuttem43textt

9、extlevel 2*资料来源：unit of measuregbuttem44texttexttextlevel 3*资料来源：unit of measuregbuttem45texttexttexttextlevel 4*资料来源：unit of measuregbuttem46texttexttexttexttextlevel 5*资料来源：unit of measuregbuttem47texttexttexttexttexttextlevel 6*资料来源：unit of measuregbuttem48textheaderheadertextflow 2*资料来源：unit of

10、measuregbuttem49texttextheaderheadertextflow 2 title*资料来源：unit of measuregbuttem50textheaderheadertextheadertextflow 3*资料来源：unit of measuregbuttem51texttextheaderheadertextheadertextflow 3 title*资料来源：unit of measuregbuttem52textheaderheadertextheaderheadertexttextflow 4*资料来源：unit of measuregbuttem53

11、texttextheaderheadertextheaderheadertexttextflow 4 title*资料来源：unit of measuregbuttem54textheaderheadertextheaderheaderheadertexttexttextflow 5*资料来源：unit of measuregbuttem55texttextheaderheadertextheaderheaderheadertexttexttextflow 5 title*资料来源：unit of measuregbuttem56texttextheaderheaderheaderheader

12、headertexttexttextheadertextflow 6*资料来源：unit of measuregbuttem57texttexttextheaderheaderheaderheaderheadertexttexttextheadertextflow 6 title*资料来源：unit of measuregbuttem58texttexttexttextblades*资料来源：unit of measuregbuttem59texttexttexttextbox*资料来源：unit of measuregbuttem60texttexttexttextbox*资料来源：unit

13、 of measuregbuttem61texttexttextcycle 1*资料来源：unit of measuregbuttem62texttextcycle 2*资料来源：unit of measuregbuttem63texttexttextcycle 3*资料来源：unit of measuregbuttem64texttexttexttextcycle 4*资料来源：unit of measuregbuttem65texttexttexttexttextcycle 5*资料来源：unit of measuregbuttem66texttexttexttexttexttextcyc

14、le 6*资料来源：unit of measuregbuttem67texttexttexttexttexttexttextcycle 7*资料来源：unit of measuregbuttem68texttexttexttexttexttexttexttextcycle 8*资料来源：unit of measuregbuttem69texttexttexttexttexttextincoming*资料来源：unit of measuregbuttem70texttexttexttexttextribbon*资料来源：unit of measuregbuttem71texttexttextte

15、xttextring*资料来源：unit of measuregbuttem72texttextupon 2*资料来源：unit of measuregbuttem73texttexttexttexttexttexttexttextcontinuous*资料来源：unit of measuregbuttem74texttexttexttextcutout*资料来源：unit of measuregbuttem75texttexttextlinear a*资料来源：unit of measuregbuttem76texttexttexttextlinear b*资料来源：unit of meas

16、uregbuttem77texttexttextlinear c*资料来源：unit of measuregbuttem78texttexttextlinear d*资料来源：unit of measuregbuttem79texttexttexttextlinear e*资料来源：unit of measuregbuttem80texttexttextlinear f*资料来源：unit of measuregbuttem81texttexttextlinear g*资料来源：unit of measuregbuttem82texttexttexttextlinear h*资料来源：unit

17、 of measuregbuttem83texttextlinear i*资料来源：unit of measuregbuttem84texttexttexttextlinear j*资料来源：unit of measuregbuttem85texttexttexttexttexttextlinear k*资料来源：unit of measuregbuttem86texttexttexttextlinear n*资料来源：unit of measuregbuttem87texttexttextlinear p*资料来源：unit of measuregbuttem88texttextlinear

18、 q*资料来源：unit of measuregbuttem89texttexttextpropeller*资料来源：unit of measuregbuttem90texttexttexttexttextstep 5*资料来源：unit of measuregbuttem91texttexttexttext2 on 1*资料来源：unit of measuregbuttem92texttexttexttexttexttextagainst*资料来源：unit of measuregbuttem93texttexttexttexttextat work*资料来源：unit of measure

19、gbuttem94texttextcoupled horiz*资料来源：unit of measuregbuttem95texttextcoupled vert*资料来源：unit of measuregbuttem96texttexttexttextfocused*资料来源：unit of measuregbuttem97new entrantsuppliersindustry competitorsbuyerssubstitutesforces at work*资料来源：unit of measuregbuttem98texttexttextparallel*资料来源：unit of me

20、asuregbuttem99texttexttexttextsplit*资料来源：unit of measuregbuttem100textsurround*资料来源：unit of measuregbuttem101texttexttwisted*资料来源：unit of measuregbuttem102texttextup & away*资料来源：unit of measuregbuttem103texttextup & down*资料来源：unit of measuregbuttem104customerclientsdistributorscompetitorssup

21、pliers3cs triangle*资料来源：unit of measuregbuttem105skillssharedvaluesstrategystaffstructuresystemsstylea coherent set ofactions aimed at gaining a sustainable advantageover competition the organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and int

22、egrated the people in the organization,considered interms of corporatedemographics, notindividual personalities the way managers collectively behave with respect to use of time, attention and symbolic actions the processes and proceduresthrough which things get donefrom day-to-daythose ideas of what

23、 is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.some companiesperform extraordinaryfeats with ordinary people3s-4s*资料来源：unit of measu

24、regbuttem106the way managerscollectively behave with respect to useof time, attention,and symbolic actions the people in the organization, consideredin terms of corporate demographics, not individual personalitiesthe organization chart and accompanying baggage that show who reports to whom and how t

25、asks are both divided up and integrated those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members the processes and procedures through which things get donefrom day to day a coherent setof actions aime

26、dat gaining asustainableadvantage over competition capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals. some companies perform extraordinaryfeats withordinary peoplestaffsystemsstylesharedvaluesstructureskillsstrategy2s-5s*资料来源：unit of measuregbuttem107competitive posit

27、ionlowmediumhighproduct/market attractivenesslowmediumhighbuss portfolio*资料来源：unit of measuregbuttem108change visionchief executiveleadership groupsdown the lineexternal constitutioncommitmentconvictioncouragecapabilityindividual activityenabling deviceschange board*资料来源：unit of measuregbuttem109 de

28、lta p vision andleadershiporganizationalinfrastructureperformancemeasurementpeopledevelopmentcommunicationsproblem solvingprocessclient managers (particularly middle management) haveskill to lead programimplementationchange in actual behavioraction plans sufficient to achieve goalsagreement on objec

29、tives by line managementmanagement of high-involvement processimplementation ornear implementationof required structureand systemsflow of 2-way communicationspeoples understanding, belief and contribution to act on vision and action plansaccurate measurementof action and resultsclear accountabilitie

30、searly winsvisible demonstrationof new vision andvalues by clientleadershipdelta p*资料来源：unit of measuregbuttem110natural owner relative ability to extract value low medium value-creation potential in business unit high corporatecenter skillsbusiness unit linkagestaxation/valuationdifferences industr

31、y attractivenesscompetitive positionrestructuring/rationalization opportunities“one of the pack” retain andgive toppriorityretain andgive priorityretain andmanage forcode orliquidate probablydivest divestdivest orliquidate macs*资料来源：unit of measuregbuttem111business strategymanufacturing strategycon

32、figurationsystemsresearchfocuslaborpolicyproductdesignmakevs.buyorganizationprocessdesignmanufacturing strategy*资料来源：unit of measuregbuttem112restructuring framework 1 5 4 3 2 pentagon*资料来源：unit of measuregbuttem113benefit price competitivedisadvantage competitiveadvantage price benefit*资料来源：unit of

33、 measuregbuttem114appraise performanceand prospects developstrategy redesignpivotal jobs design the skillbuilding process assess changereadiness top downaction programs bottom up action programs 1 2 4 5 6 7 8 3 smile chart*资料来源：unit of measuregbuttem1153.create andpursue a uniqueadvantage 2.resegmen

34、t the market to create a niche4.exploit uniqueadvantageindustrywide 1.do more andbetter of thesamewhen tocompete strat gameboard*资料来源：unit of measuregbuttem116stage 1 stage 2 stage 3 stage 4 value system strategic manage-mentexternally orientated planningforecast based planningbudget planningmeet bu

35、dget and schedulepredict the futurethink strategicallycreate the futurestrat manage*资料来源：unit of measuregbuttem117selling margin contributionsalesselling ratesalesavailable selling time effectivenesscontribution available selling time productivity contributiontotal selling costsefficiencyavailable s

36、elling timetotal selling costsutilizationavailable selling timetotal sales time support intensitysupport coststotal selling costssupport leveragetotal sales timesupport coststree productivity*资料来源：unit of measuregbuttem118maximizeshareholdervaluegrowthroughculturalinitiativeredeployassetsimprove cor

37、ebusinessperformancegrow throughacquisitionand/or mergeradopt soundfinancingapproachvalue creation*资料来源：unit of measuregbuttem119real perceived clients relative ability to extract valuecorporate center skillslinkages between business unitsfinancial ownership fitindustry restructureinternal controlle

38、rshared resourcestransfer of capabilityvertical integrationdifferences in tax positionexistence of non-cases objectivesinefficiencies in financial marketsdifference in valuation techniquevalue sources*资料来源：unit of measuregbuttem120headertextgantt10*资料来源：unit of measuregbuttem121headertext#gantt15*资料

39、来源：unit of measuregbuttem122texttexttexttextleft to right*资料来源：unit of measuregbuttem123texttexttexttexttextprocess objectivestextsub-objectivesstudy objective*资料来源：unit of measuregbuttem124texttexttexttexttexttexttexttop down*资料来源：unit of measuregbuttem125texttexttexttexttexttexttexttexttexttext2x2

40、*资料来源：unit of measuregbuttem126texttexttexttexttexttexttexttexttexttext2x2 cubed*资料来源：unit of measuregbuttem127texttexttexttexttexttexttexttexttexttexttexttext2x2 extended*资料来源：unit of measuregbuttem128texttexttexttexttexttext2x2 tower*资料来源：unit of measuregbuttem129texttexttexttexttexttexttexttextte

41、xttexttexttexttexttexttexttexttext3x3*资料来源：unit of measuregbuttem130texttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttext3x3 extended*资料来源：unit of measuregbuttem131texttextdiffraction*资料来源：unit of measuregbuttem132texttexttextflow down*资料来源：unit of measuregbuttem133texttex

42、tpass through*资料来源：unit of measuregbuttem134050100150200250300350199619971998199920002001label 1label 2label 3area*资料来源：unit of measuregbuttem1355040302010label 1label 2label 3label 4label 5bar*资料来源：unit of measuregbuttem13650403020105040302010label 1label 2label 3label 4label 5label 1label 2label 3

43、label 4label 5titleunit of measuretitleunit of measurebar 2*资料来源：unit of measuregbuttem13740302010550403025155550453025label 1label 2label 3label 4label 5bar butted*资料来源：unit of measuregbuttem138504030201023254565964323232323label 1label 2label 3label 4label 5000000000000000seriesseriesseriesbar sta

44、cked*资料来源：unit of measuregbuttem139504030204550607080901020304050label 1label 2label 3label 4label 5000000000000000100%=seriesseriesseriesbar stacked 100%*资料来源：unit of measuregbuttem1400100200300400500600700050100150200250titleunit of measuretitleunit of measurelabel 1label 2label 3label 4label 5lab

45、el 6bubble*资料来源：unit of measuregbuttem1412030405060label 1label 2label 3label 4label 5column*资料来源：unit of measuregbuttem14220304567762030456776label 1label 2label 3label 4label 5label 1label 2label 3label 4label 5titleunit of measuretitleunit of measurecolumn 2*资料来源：unit of measuregbutte/p>

46、6040506070405060708030label 1label 2label 3label 4label 5column butted*资料来源：unit of measuregbuttem1442030405060202020202020304050202020253020label 1label 2label 3label 4label 5seriesseriesseriesseries000000000000000column stacked*资料来源：unit of measuregbuttem1453035405060303540202020151020102015101010

47、label 1label 2label 3label 4label 5seriesseriesseriesseries100%= 000000000000000column stacked 100%*资料来源：unit of measuregbuttem146201510104520203030titleunit of measurelabel 1label 2label 3label 4label 5titleunit of measure100% =000seriesseriesseriesserieslabel 1combo pie segment column*资料来源：unit of

48、 measuregbuttem147050100150200250300050100150200titleunit of measuretitleunit of measurelabel 1label 2label 3label 4label 5cost curve*资料来源：unit of measuregbuttem148arrows*资料来源：unit of measuregbuttem149this report is solely for the use of client personnel. no part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from mckinsey & company.disclaim