givingbetterpresentations

1、giving better presentations!you bore me.make me excited!are you interactive?are you one-to-one marketers?talking about personalization.the literaturerogen says: the presentation must always be an organized product. the presenter has a limited time to present a variety of ideas and materials. these m

2、ust be presented in the most effective sequence. a presentation is planned, organized, uses aids and most importantly is tailored for the specific audiencethe ways to a great presentationphase 1plan your presentation the basics of planning phase 2all about effective writing tips, techniques, templat

3、es, ideas how to make some raw materials of a presentation betterphase 3delivery planning, casting, pace, the showsome samplescase studyphase 1planning your presentationplanning a presentationwhat is the objective? obvious or hidden agenda?a simple tool - your personal brief what do i want to get ou

4、t of the presentation? what does my audience want or expect from this presentation?these can be very different objectives!to whom are you giving the presentation to?know your audience who is going to be there what are they like what do they know already what do they not know what do they think of yo

5、u what do they expect from the presentationsometimes you just have to have a wild guess.how much time do you have?set a time or you will get lostgive time backkeep it short especially to people high up the ladderhide charts, be ruthlesstry to plan natural and intelligent breaksreduce to the number o

6、f charts you need to support your pointinvolve client in the development of your presentationsend an outline or fuller written document in advance if time is limitedexplain in the interest of time you will only cover the most important issuestime is the most valued asset.where are you giving the pre

7、sentation?your place or theirs?size of the roomrefreshments, paper, pencils, seatswhere do you want people to sitaudio visual equipmenttapescreative work / boards - handle them well.dont assume anything.who is on your team?everyone on the team should have a role and know how to play itonly players t

8、o play - no substitutes (even though theyre vital)experienced players win in critical situationswho should speak? it depends.tips, tools and techniquesgetting startedtry giving it a title first a crm solution for ibm - effective customer management revamp of audi china site - move from product focus

9、ed communication to brand communicationconclusion / main point / recommendation go back to your brief what is the main point you want to stress? what do you want the client to do?agenda write it first it will guide you through the process allocate time to the topics on your agendathe page is blank!g

10、etting startedthe body, the meat we spend most of our time on this, worrying, perfecting, sweating and fretting our data, analysis, strategy, creative - yes this is the substance, butif we follow step 1 - 3 we know the type of body we needsummary what are the three points you want your audience to r

11、emember?opening how do you plan to open the presentation? some theatre, quotes, jokes (only funny ones), a clip, a great example of work, a real user experience get the focus on you and keep it there!getting startedtransitions how to move from one section to an otherselect the right speakers conside

12、r language consider chemistryuse unconventional methods if nothing else helps to get your point acrossmake it a performance, a play!phase 2twenty seven ways to make your visual aids better27 tips.no1 dont write any more words than this per pointfact!no.2if you have to shrink the font to 16 to fit ev

13、erything on the page.dont bother, edit your bloody chart27 tips.use different fonts sparinglysame goes for capital letters and italics - they can add , but as you can see, put too many together - and it looks like a mess!use visuals to illustrate your point or to break up pagesuse charts to convey c

14、omplex information - or to summarize different points - but keep them simple27 tips.help guide people through your presentationpoint out the breaks clearlyavoid silly clip-art overkill use clients logo on your chartsbuild, build, buildif you have a lot of data point out the most important bit27 tips

15、.use questionsreference your data sources on every chartuse quotes (not only d.os)attributes quotes to those who said themdont use sound effects they add nothing to the communication27 tips.dont overuse fly-in-effects and transitions between slidesonce youve written your presentation cut it by 50%us

16、e color to simplify, highlight or guide - you have 64,000!cut some more slidesuse different media not only power-pointif you have lots of data on a chart hand out a hard copy27 tips.dont scan creative - it looks baduse summary boxes at the bottom of complex chartsuse non-traditional aides to get you

17、r point across27 tips.some examples.a little chart would be nicebla bla.you can say the same with 20% of the wordsbla bla bla.if you want to be a novelist write a book.same priority for all?and?when?provisional site maporder brochurefaq / bbsnews&infovirtual specsvirtual a6typesa6spohisticatedor

18、der brochurefaqnews&infovirtual specsvirtual tttypesttprogressivenews&infospecstypesa8link to a6a6news&infospecstypesa4link to ttttall modelssubscribe tonewslettereventsaudi magaudi chinanewsaudinewsdealer newsvirtual tourdealer locatorshowroomcontact audiorder onlinemerchandiseboutiquep

19、hase iimyaudihomeregistermyaudiphase iihome pgive a hand-out !cut, cut, cutcustomer ownership wiredviewpoints of ogilvyinteractivemarketprospectcustomersuspectcustomercare target andidentify:registrationprocess(personalization)brandawareness information detailed brandsupport differentiation value so

20、lutionsproduct & serviceattributes questionnaire virtual trial/demonstration (configurators & locators) informationon demand call to actionconsideration response mgt. lead cultivation close sale (built-in metrics; roi/ltv)conversion cross-sell/upgrade loyalty build post sales service & s

21、upportdata capture profiling segmentation customermomentsof truth osps link to dbpost-saleservice/supportwho gets this? how the web fits into the sales cyclebrandawarenessconsideration conversionpost-saleservice/supportproduct/serviceattributes deliverywho gets this? some better ones.how to do thats

22、ocial bondfinancial bondstructural bond usage relationships of customer with his/her acquaintances to build strong social connections (mgm / birthday msg) reward customer, but in return, to reinforce customers experiences with the brand form a structural bond with customer by linking each transactio

23、n with the next in nature, we dont have a structuralrelationship, with “recharging”, wehave to manage each mot to buildloyalty and usage. also, to develop“carry forward” mechanism critical first contact as a customer. defines future relationship. relevance needs to be obvious opportunity to leverage

24、 new relationship. traditionally 3-5x more responsive to additional services/ offers during this period. able to segment ased on behavioral history. reward cross-sell. up-sell based on value. encourage renewal/ repurchase/ continued business. targeted at profitable customers. need to identify advanc

25、e “triggers”. vary investment by profitability make it simple, easy and fast for the customer targeted at selective profitable attritors.free umsinternational ip8wks8wkson-going multiple product sourcing resell vignette solutions application development installation/deployment project management 3rd party integrations architecture/designthe vignette economy production management project management asset management patented caching mechan