新职业英语职业综合英语Unit PPT课件

1、C o n te n t sListening & Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6第1页/共81页Wa rm -1Warming-up Look at the following logos and give the names of the countries in which the companies are headquartered.Germany_Car Companies _Germany_Republic of KoreaSu

2、permarket Companies Mobile Phone Companies 第2页/共81页W ar m- 2Warming-up List at least two companies for each type of the following products.第3页/共81页l og oWarming-upWhat is a logo?A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logos

3、 design is for immediate recognition. The logo is one aspect of a companyscommercial brand, or economic or academic entity, and its shapes, colors, fonts and images usually are different from others in a similar market.第4页/共81页C o m p a n y i n t r o d u c t i o nWarming-upBavarian Motor Works (BMW)

4、 is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles.Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the worlds largest a

5、utomakers.Ford Motor Company is an American multinational corporation and one of the worlds largest automakers.第5页/共81页C o m p a n y i n t r o d u c t i o nWarming-upMetro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and

6、 one of the most globalized retail and wholesale corporations.Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the worlds largest public corporation by revenue, according to the “2008 Fortune Global 500”.Carrefour

7、 SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.第6页/共81页C o m p a n y i n t r o d u c t i o nWarming-upSamsung Group is the largest company of the Republic of Korea. It is compose

8、d of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is Chinas largest and the worlds fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone

9、 handsets (听筒).Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the worlds largest manufacturer of mobile telephones.第7页/共81页R e ad i n g AReading ATextTask 1Task 2Business Know-how第8页/共81页T e x t A - 1Google Re

10、ading A第9页/共81页T e x t A - 2Reading A第10页/共81页T e xt A - 3Reading A第11页/共81页T e xt A -4Reading A第12页/共81页T e xt A -5Reading A第13页/共81页T e xt A -6Reading A第14页/共81页A -T ra ns -1 Reading A第15页/共81页A-Trans-2 Reading A第16页/共81页A-Trans-3 Reading A第17页/共81页A-Trans-4 Reading A第18页/共81页A-Trans-5 Reading A第1

11、9页/共81页A-Trans-6 Reading A第20页/共81页 closely connected with the subject you are discussing or the situation you are thinking aboutReading ArelevantWhat experience do you have that is relevant to this position?第21页/共81页 1. After 10 years of hard work, he finally achieved success in his business. 2. Br

12、itain has achieved the highest rate of economic growth in Europe this year.Reading Aachieve to succeed in reaching a particular goal or standard by making an effort for a long time第22页/共81页 1. She appeared to be in her late thirties. 2. They appeared not to know what was happening.Reading Aappear to

13、 be/doto give the impression of being or doing something第23页/共81页 1. His words fueled her anger still more. 2. The stored oil could fuel the nation for six months.Reading Afuel to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or p

14、ower第24页/共81页 This company is among the first ones that went public in China.Reading Ago public(of a company) to start selling shares on the Stock Exchange第25页/共81页 1. She took an instant dislike to me. 2. instant coffee / instant noodlesReading Ainstant happening immediately; (of food) that can be

15、made quickly and easily第26页/共81页1. The company has just acquired some new properties. 2. She has acquired a good knowledge of English.Reading Aacquire to gain possession of; to gain something by ones own efforts, ability or behavior第27页/共81页 An important feature of Van Goghs paintings is their brigh

16、t colors.Reading Afeature something important, interesting or typical of a place or thing The new car features high speed and safety. to include a particular person or thing as a special feature第28页/共81页as well as; besidesReading Ain addition toIn addition to the apples you asked for, I bought you s

17、ome oranges and bananas.第29页/共81页 1. Women tend to live longer than men. 2. When Im tired, I tend to make mistakes.Reading Atend toto be likely to do something or to happen in a particular way because this is what often or usually happens第30页/共81页not to go near a particular person or placeReading As

18、tay away fromI want you to stay away from my home.第31页/共81页 having the usual qualities or features of a particular group or thingReading AtypicalThis advertisement is a typical example of their marketing strategy.第32页/共81页 to be very good at doing somethingReading Aexcel (at/in)The school excels in

19、sports. 2. She has always excelled at foreign languages.第33页/共81页from the point of view of; with regard to; concerningReading Ain terms ofIn terms of environmental protection, this project is excellent.第34页/共81页an idea or invention of one person or a small group of peopleReading Athe brain child (of

20、 somebody)This festival was the brain child of Tony Smith.第35页/共81页to be suitable for a particular useReading Aserve asThe sofa will serve as a bed for a night or two.第36页/共81页A - T a s k 1 Read the passage and find out important events in the different periods of Googles history. Write down these e

21、vents.Google began as Larry Pages research project.Page and Sergey set up the company and registered the .The search engine grew quickly and it began to sell advertising on the website.Google has acquired YouT and continues to add new features.Google has also owned Blogger and other hotwebsites and

22、become the leader in terms ofad-based revenue on the web.Reading A第37页/共81页A -T as k 2 -1 Correct the following statements according to the passage. An example has been given.Reading A1. Google is the worlds most popular website. Internet search engine 2. Google went public before it began to sell a

23、dvertising on the website. 3. Email has been one of Googles features since the first day of the company. afterrecently第38页/共81页A -T as k 2 -2Reading A4. Google is now a billion-dollar company and has been named to the Top 500 list of the world. 5. Googles employees work in places where typical offic

24、e designs are used. 6. Google has become the Internet leader in terms of technology. the No. 1 company to work for in the USad-based revenue on the webwhere employees are comfortable and excel at their work第39页/共81页Business Know-howMaking a Company IntroductionA company introduction usually contains

25、 the following information: History; Number of employees; Management structure & company culture; Products or services. 第40页/共81页R ea di ng BReading BTextTask 1Task 2第41页/共81页T e x t B - 1TAF ProfileTAF Profile Reading B第42页/共81页T e xt B -2 Reading B第43页/共81页Tex t B -3 Reading BProduction Depart

26、mentSales & Marketing DepartmentAccounting DepartmentHuman Resources DepartmentPurchasingResearch & DevelopmentQuality ControlBoard of DirectorsChief Executive OfficerAdministrative Department第44页/共81页T e x t B - 4 Reading B第45页/共81页T e xt B -5Reading B第46页/共81页B - T r a n s - 1 Reading B第47

27、页/共81页B-Trans-2Reading B第48页/共81页B-Trans-3Reading B第49页/共81页B-Trans-4Reading B第50页/共81页B-Trans-5Reading B第51页/共81页B -T a sk 1 Decide whether the following statements are true (T) or false (F) according to the TAF profile.Reading B( ) 1. TAFs main markets are in the American continent and Southeast A

28、sia.( ) 2. TAF is one of the leading producers of skincare and haircare products.( ) 3. The company is working to reach more international customers.( ) 4. R&D is responsible only for developing new products.( ) 5. Administrative Department gives orders to the other departments.FTTFF第52页/共81页B-T

29、ask 2 The CEO of TAF received reports of the following incidents. Help him decide which departments should be held responsible for the problems described. Reading B1. Three engineers in R&D didnt get their wages on time. 2. Several customers complained about a bad smell from the companys haircar

30、e products. 3. There are several spelling mistakes in the new profile on the companys website. Production Dept.Administrative Dept.Human Resources Dept.4. Two important clients called to ask for products with new features and better designs. Sales & Marketing Dept.第53页/共81页L i st e ni n gListeni

31、ng & SpeakingTask 1Task 2Task 3Task 4Task 5第54页/共81页L -T as k 1 Listen to the conversation between a receptionist and a visitor. Then fill in the missing information. Listening & SpeakingJODRalphSayers第55页/共81页L -1 -S c ri p t Listening & Speaking第56页/共81页W: Good morning. Can I help you?

32、M: Good morning. Id like to see your general manager, Mr. Richard Sapir.W: Have you got an appointment with him?M: Yes.W: Whats your name, please?M: Its Ralph Sayers.W: How do you spell it?M: My first names Ralph, R-A-L-P-H.W: And your last name?M: Sayers, thats S-A-Y-E-R-S.W: And what company are y

33、ou with?L -T a sk 2 Mr. White is meeting with Mr. Brown from the Head Office. Listen to the conversation and match the people below with their job titles. Listening & SpeakingMr. Brown MaryMr. WalkerSales ManagerSecretaryProduction Manager 第57页/共81页L - 2 -S c r ip t Listening & Speaking第58页/

34、共81页M1: Good morning, Mr. Brown. Nice to see you again.M2: Nice to see you, too, Mr. White. Your new office building is really nice.M1: Thank you. So what brings you here this time?M2: Ive come to see your sales manager, Mr. Walker. Hes arranged a meeting for tomorrow. By the way, where is his offic

35、e?M1: Dont worry. Come with me and Ill get someone to take you there.M2: Thatll be great.L -T a sk 3Listening & Speaking1. The man is going to have a job interview in the womans company. True False2. The man is meeting with the manager of the HR Department. True False3. The HR Department is on t

36、he 13th floor. True False4. The conversation took place in the office of the HR Department. True False Listen to the conversation and decide whether the following statements are true or false. Then write key words to support your answers. 第59页/共81页L - 3 -S c r ip t Listening & Speaking第60页/共81页W

37、: Good morning. How can I help you?M: Good morning. Im looking for the Human Resources Department. Im here for a job interview.W: Oh, I see. Would you please fill in our Visitors Form? Here it is.M: Sure. Thank you. Oh, I dont know who to see, so Ill just put HR here. Is that OK?W: Yes, thats fine.M

38、: Here you are. By the way, could you please tell me where the HR Department is?W: Its on the 30th floor, the second door on yourL -T a sk 4 Listen to the conversation and choose the best answer to each question you hear. Listening & Speaking1. A. A government office. B. A hotel. C. An insurance

39、 company. D. A travel agency.2. A. Grey. B. Green. C. Red. D. White. 3. A. The 3rd office on the right on the 5th floor. B. The 5th office on the right on the 5th floor. C. The 3rd office on the left on the 3rd floor. D. The 5th office on the left on the 3rd floor. 第61页/共81页L - 4 -S c r ip t Listeni

40、ng & Speaking第62页/共81页M: Good afternoon. Green Travels. How can I help you?W: Yes. Im calling about your ad in yesterdays newspaper.M: Oh, yes. Would you like to book a holiday?W: Yes. Do you have any interesting programs for a five-day holiday?M: How about St. Lewiss Beach? There you can swim i

41、n the sea, take a walk on the beautiful beach and lie down in the sun.W: Sounds great. But Id like to visit you first and see if I have some other choices. Could youL -T a sk 5 -1 Listen to the following speech twice and fill in the blanks with what you hear. Listening & SpeakingLadies and gentl

42、eman: My name is David Truman and I am the _ of Simons Facilities Corporation. Thank you for inviting me to speak here today about future energy technologies. _, let me introduce our company, SFC, to you. Simply put, SFC is one company with two lines of _power and water, and our history dates back t

43、o over 100 years ago. Today we are 第63页/共81页L -T a sk 5 -2Listening & Speakingone of the 50 largest companies in the UK. More than 20,000 of our employees build and _ power and water facilities in England, Scotland and Wales. With this _ as background, now I would like to come to the topic of my

44、 speech today: What new energy technologies are there and where can they take us? 第64页/共81页W r i ti n gWritingTask 1Task 2Task 3Task 4第65页/共81页W -T a sk 1 Match the envelope items of an English letter with their typical positions. Writing1. the recipients address2. the senders address3. stampa. the

45、upper right corner of the envelopeb. the upper left corner of the envelopec. the middle of the envelope第66页/共81页W -T a sk 2 Read Sample 1 and answer the questions below. Writing1. To which city is the letter going? _2. Who wrote this letter? _3. Who is the recipient of the letter? _4. What is the re

46、cipients address? _ _5. Whats the business title of the recipient? _6. What is the senders address? _ _第67页/共81页W -T a sk 3 Read Sample 2 and complete the following sentences. Writing1. “c/o” on the envelope stands for _2. _ will receive this letter.3. _ will open and read this letter.“care of”Jane AshbyCrai