EyezChina-Workshop

1、1Market Insight, Market ReadyEyezChina 2014 Presentation PackEyezChina Consulting视亚咨询视亚咨询Market Insight, Market Ready2Market Insight, Market ReadyBeijingShanghaiEyezChina: A full service market-entry consulting firm EyezChina Consulting视亚咨询视亚咨询Market Insight, Market ReadyA registered, full service m

2、arket-entry consulting firmProvide 4 main services to help foreign companies succeed in the Chinese market: 1.Feasibility Study2. Industrial Research3.Customized Solutions 4. Marketing Strategies & Plans Project team has a combined 20 years of experience conducting market research projects for 5

3、00 fortune companies A diverse team that integrated consultant and talents from North America, Europe and China. 视亚洞察力为您赢得市场视亚洞察力为您赢得市场3Market Insight, Market ReadyMarket Insight, Market ReadyEnable Client GrowthMarket ResearchRecommendations + SolutionsMarket InsightLocal KnowledgeBroad NetworkGlob

4、al PerspectiveMarket ReadyActionable SolutionsCustomized Marketing Strategy and PlanSustainable Service 4Market Insight, Market ReadyEyezChinas Strategic Alliance EyezChina aims to be the No.1 market entry consulting firm in China. Therefore, EyezChina has built up a network along with those players

5、 on the market entry value chain, such as: law firm, accounting firm, investment firm and public relationship firm and etc. Alone with our strategic alliance, we aim to grow with our clients and constantly deliver high quality projects. 上海薄发Shanghai BofaBrainpower5Market Insight, Market ReadyCompany

6、 Credibility EyezChina is a registered, legal firm to conduct market research in China. Were certified and allowed to do business hereunder: Business intelligent consulting, Market research and consulting, Marketing consulting and public relations consulting. 6Market Insight, Market ReadyOur clients

7、The top consulting and market research firms that have outsourced projects to us are: The clients we served include: 7Market Insight, Market ReadyAreas of SpecializationSpecialized Industry KnowledgeHigh Quality Market ResearchInvestor NetworkWe Succeed When You Succeed8Market Insight, Market ReadyI

8、ndustrial Research6 Customized Solutionswe specialize in market research related to large scale equipment, mechanisms, machines and industrial products.Tailored customized solutions为您量身打造的为您量身打造的定制化研究模型定制化研究模型Customized Tools量身定制的研究模型量身定制的研究模型:Value Chain Research价值链分析价值链分析: Analyze the relationship

9、s between each player and helps you identify potential suppliers, partners, or distributors. Competitor Research竞争分析竞争分析: Analyze the major competitors in target market, inform their market share and position, distribution network, KSF strategy, and SWOT. Product Research产品分析产品分析: Provide insights o

10、n supply and demand, market segmentation, price, technology, competition and development trend. Consumer Research用户分析用户分析: Identify and target potential consumers, provide prospect profiles, define needs and expectations and review the prospects KBF.EyezMarket & EyezInfo宏观市场研究的研究模型：宏观市场研究的研究模型：S

11、napshot市场市场“快照快照”: recent history, milestones and the current market.Industry Segments市场细分市场细分: geographic, application, products, competitors, consumer, and marketing and sales focus. Current Environment商业环境分析商业环境分析: PEST (Political, Economic, Social and Technological) analysis, industry trends, as

12、sess related opportunities.Market Size, Market Potential市场容量，市场潜力市场容量，市场潜力: market value, investment, potential/needs, growth rates, ROI, profitability, etc. 9Market Insight, Market ReadylBeijing Brainpower Pharma Consulting Co., Ltd. offers market research and consulting services for the health car

13、e industry. lBrainpower has a strategic partnership with CHIRA and is the sole party responsible for the promotion and distribution of “The Survey on the Use of Drugs, Medical Equipment, and Treatments for Inpatients with Basic Medical Insurance” and related medical research projects. Health Care Re

14、searchWe collaborate with Beijing BrainpowerEyezChina collaborates with Beijing Brainpower Pharma Consulting Co., Ltd. and China Healthcare Insurance Research Association to concentrate on market access for medicines. EyezChina assists Brainpower with fieldwork, surveys, and consulting projects for

15、some of the worlds largest pharmaceutical companies. Clients include Pfizer, Glaxo-Smith Klein, Novartis, etcEyezChina is currently contracted by Brainpower to seek research projects for western companies interested in expanding into China.Beijing Brainpower Pharma Consulting Co., Ltd.北京博睿同信医药信息咨询有限

16、责任公司北京博睿同信医药信息咨询有限责任公司 10Market Insight, Market ReadylYuan Associates is a premier government affairs firm. We rely on critical insight and a concentrated set of skills to develop strategies for, and counsel on, engagement with key officials and organizations.lWe work according to a set of values th

17、at ensures our clients are succeeding by cooperating in an international setting.lOur diverse team of people is dedicated to facilitating communications and improving cooperation between multinational companies and governments.lLearn more about our government affairs services.lThe clients of Yuan As

18、sociates seek long term relationships and profitable growth in China, where winning strategies demand skillful and practiced expertise. We are happy to serve or have served the following organizations in China.Government affairsWe collaborate with Yuan Associates EyezChina has a niche practice for g

19、overnment affairs, mostly supported by a strategic alliance with Yuan Associates, and focused ongovernment attitude surveys.Yuan Associates远海鹰咨询远海鹰咨询11Market Insight, Market ReadyFieldwork Team Supports Qualitative and Quantitative ProjectsQuality Control CATI resourceContacting with potential inter

20、vieweesRecruitment of potential intervieweesDelivery of contact information to research teamQuantitative interview executionDesigning databaseData inputData clearingData checking and feedbackFieldwork teamData processing team12Market Insight, Market ReadyFGD venueEyezChina has its own FGD venue: Cen

21、tre location, easier for interviewees to find. Nice furniture and equipments, clean environment will make interviewees to feel comfortable. Provide voice record, video record, Chinese memo. Clients are available to monitor during the FGD. 观察室观察室 Monitor room 会议室会议室 Meeting Room13Market Insight, Mark

22、et ReadyOur Professionals研究团队14Market Insight, Market ReadyProject Team-Project Manager Mirabelle will in charge of the project management and the client communication. Mirabelle holds business and economics degrees from cole Suprieure de Commerce de Montpellier, France. Previously she worked for Si

23、notrust and TNS Research International, both global leaders in market research. Mirabelle specializes in industry research (B2B), branding & communication research, and satisfaction research (B2C). She has a thorough understanding of market research methodologies and her clients have included nu

24、merous Fortune 500 companies.Mirabelle has conducted more than 100 in-depth interviews and 50 FGDs, she has rich B2B market research knowledge and industry knowledge. Shes specialist in the market research of environmental protection products, energy conservational products, energy products, buildin

25、g materials, chemistries products, and mechanism as well. Mirabelle founded EyezChina Consulting Ltd. with the goal of providing market entry consulting services to foreign SMEs. She is responsible for business operations and management for EyezChina. Since founding EyezChina she has been paying clo

26、se attention to developments in the field of industrial research and, under her direction, EyezChina has developed its expertise in several areas of B2B industrial market research. Mirabelle has also brought together a team of experts with extensive experience analyzing the Chinese marketplace and c

27、ommunicating those insights to foreign multinationals. Her main project team has a combined 20 years of experience conducting industrial research projects for the worlds largest companies and EyezChinas ever expanding network of industry experts possess in-depth knowledge of their various fields of

28、specialization. Mirabelle believes: Its not that you cant do it, you just dont know you can do it. She aims to make EyezChina a leading market research and market entry consulting firm in China. In 2012 Feb, Mirabelle was nominated as a candidate by “State Department/Fortune Magazine international m

29、entoring program”. EyezChina is certified member of WBENC-Certified Womens Business Enterprise. Mirabelle Mi15Market Insight, Market ReadyProject Team- Research Management Forrest DongForrest will in charge of the project management. Forrest holds his M.S. in economics from Renmin University of Chin

30、a and he has been a researcher in one of Chinas top market research firms since completing his degree. Forrest has over 7 years experience in B2B market research and 5 years research management experience. During his time in the top market research company in China, Forrest has been involved in the

31、execution of more than 40 projects and he has managed 30. He is an expert researcher in the finance, energy, automotive, machinery manufacturing, aviation, and public transportation industries and his projects have included market entry studies, M&A research, and customer behavior studies. Forre

32、sts B2B product knowledge extends to airport solutions, construction materials, ITS, electric heating, electric motors, compressors, cable, and home appliances. Among others, Forrests clients have included Siemens, Emerson, VW Group, Sumitomo, and LS cable.Forrests previous work as a market research

33、 director in one of Chinas top firms provides him with expertise and contacts in numerous industries. He is the research director for EyezChina and he is responsible for managing the companys research teams, overseeing project execution, and ensuring the highest standards for quality are met. 16Mark

34、et Insight, Market ReadyProject Team- Senior ResearcherAngela ZhangAngela will be the senior researcher on this project. Angela has several years of experience in market research. Prior to EyezChina, Angela was a member of the B2B research team of Gongkong in Beijing. Her experience includes project

35、 management, interview execution ,data analysis and client communication. Her industrial experience across infrastructure, oil&gas, automotive , automation control sectors. Prior to Gongkong, Angela worked in the B2B division of Sinotrust in Beijing. As the researcher in EyezChina, Angela will t

36、ake the responsibilities on high-quality interview execution, interview guide design, data analysis and report writing.17Market Insight, Market ReadyProject Team - ResearcherNancy WangNancy will be the researcher on this project. .Nancy has 2-year experience in market research & analysis. She ha

37、d taken part into more than 10 projects and execute more than 300 in-depth interviews of experts in industries like LNG, PCB, Finance, Machinery manufacturing etc. Nancy has excellent analysis skills in market research, due diligence and financial reporting.Before joined EyezChina, Nancy got her mas

38、ter degree from Fudan University.As the researcher in EyezChina, Nancy will take the responsibilities on high-quality interview execution, interview guide design, data analysis and report writing.18Market Insight, Market ReadyFieldwork ManagerHenry HuHenry will in charge of the project management. W

39、orking with TNS Global since 2003, Henry has several years of experience in market research and one and a half years of fieldwork experience. At TNS he has worked in QC, CATI, FLW, and FLW-Auto Teams. His projects have primarily focused on areas relating to the automotive industry, the telecom indus

40、try, the healthcare industry, and fast moving consumer goods (FMCG).Henrys close relationship and expert management of his fieldwork teams ensures that his agents keep an eye on both efficiency and quality. He possesses a sophisticated understanding of various research methodologies and he is thorou

41、ghly experienced with quality control systems associated with conducting field research. Through Henry, EyezChina has contracted with three field work teams and Henry is fully versed in the execution of B2B and B2C projects using CATI .Henry worked on numerous challenging projects while at TNS and h

42、e is excited to bring his insights and expertise to projects with EyezChina.19Market Insight, Market ReadyThe business development of EyezChinaBusiness profile and objective 20102011201220132014Future?Market Insight, Market Ready Market Research + Investment What exactly we didBusiness ProfitRFID in

43、dex in ChinaConduct projects, built networks: Sinotrust, Brainpower05% success rate30,000 RMBMarket InsightMore in the market research side, no investment, less feasibility studies Good25% success rate 80,000 RMBTripled45% success rate 100,000RMBGot new clients and strategic alliance Kantar, Accentu

44、re Trying to find our first client Might get more clients, More retainers, Cummins, InterRoll, Embassies Market Insight, Market ReadyMaybe overseas? Blue Ocean Strategy?500million annual revenue Profit Over 40%Remain 50% success rateMore bigger projects Can we do it?20Market Insight, Market ReadyVal

45、ue chain overview of consulting business in China Clients are limited. They could all be our strategic alliances. Law FirmsGovernment affairPR CompaniesAD agenciesAssociations Event companiesYuan Associates Frontier Strategies: BCG, Accenture, Kantar Local companies: SinotrustConsulting firmsMarket research firmsWe are here! Market Insight valuesEmbassyRussian, Ecuador, C