商务英语presentationPPT课件

1、第1页/共13页 In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap his revolutionary new product that helped popularise cleanliness and hygiene in Victorian England. It was to make cleanliness commonplace; to lessen work for women; to foster health and contri

2、bute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products.Unilever history第2页/共13页 Unilever, founded in 1930, is the worlds No. 1 soap, frozen food, ice cream and tea maker. Global sales reached 52 billion US dollars, and the total market valu

3、e of 46.6 billion US dollars (1999), in the Fortune 500 ranking 54. About Unilever第3页/共13页 Unilever companies in the world with about 290,000 employees in 150 countries to promote their products, marketing expenses reached 50 billion dollars, while Unilever in 90 countries have production bases. Its

4、 research and development expenses reached 10 billion dollars, accounting for the global turnover of about 2%.About Unilever第4页/共13页第5页/共13页第6页/共13页 The worlds leading product categories: Europe: ice cream, tea drinks, butter, condiments, frozen foods, cleaning supplies and personal deodorant North America: ice cream, tea drinks, butter, table sauces, personal cleansing and mass skincare products Developing countries: fabric detergents, hair care supplies, public skincare products, personal washing products, and butter tea drinksUnilever ProductsUnilever