新职业英语旅游英语Unit1

1、unit 1 marketing and preliminary work河北旅游职业学院unit 1 marketing and preliminary workunit 1 marketing and preliminary workwarming-upreading alisteningspeaking4123reading b5writing6project7vocabulary and structure8self-evaluationgrammar109unit 1 marketing and preliminary worktask 1 being a tour guide, y

2、ou should know what to prepare before meeting the tourists for the first time. match each picture with its corresponding description.a_ b_ c_(1) get familiar with the itinerary.(2) call the tour bus driver to confirm the time of picking up tourists and call to confirm the reservation with the hotel.

3、(3) get familiar with the basic information of the tourists and learn about the country from which they come.（1）（3）（2）unit 1 marketing and preliminary worktask 2make arrangements for transportation, hotel accommodation, car rental, etc.help clients make the best possible travel arrangements.provide

4、information about customs regulations, required documents and currency exchange rates.prepare the guide badge, cash and the tour plan for the local tour guide.provide tourists with information about their destinations, such as the weather conditions and local customs.12345 decide whether the followi

5、ng statements are about an operators responsibilities in a travel agency. write t if it is, and f if it is not.tttft6fhelp tourists purchase foreign currency.unit 1 marketing and preliminary workreading atexttask 1task 2task 3task 4background informationunit 1 marketing and preliminary worktask 1 ma

6、tch each type of tourism with its corresponding picture. try to describe them in english briefly.cultural tourism adventure tourism agritourism(a)(b)(c)unit 1 marketing and preliminary workreading atask 1(a) adventure tourism: it is a type of niche tourisminvolving exploration or travel to remote ar

7、eas, where the traveler may experience many exciting activities such as mountaineering, hiking, rafting and rock climbing, etc.suggested answers(b) cultural tourism: it means traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past

8、and present. it includes cultural, historic and natural resources.(c) agritourism: it is the practice of attractingtravelers or visitors to an area or areas used primarily for agricultural purposes.unit 1 marketing and preliminary workreading attrends of domestic tourism in china chinas domestic tou

9、rism started in 1978 and has made great progress. in recent years, in order to meet the increasing needs of tourists, many different types of tourism have appeared in china. while visits to cultural heritage sites were very popular with domestic tourists in the 1980s, tourism based on folk tradition

10、s, recreation and business activities started to appear in the 1990s. as increasing numbers of tourists aspire to ever new travel experiences, niche markets continue to emerge centered around sport, adventure and ecological protection, and large theme parks, such as the splendid china and window of

11、the world in shenzhen, are booming.unit 1 marketing and preliminary work within the next five years, according to the analysis and investment consulting report on china tourism industry (2011-2015), the following types of leisure activities will be made available: ecotourism, golden-week package hol

12、idays, red tourism, hot spring spa, driving holidays, rural experiences and visits to theme parks. furthermore, an expert analyzed that the golden-week vacation and city-based tourism trend would become more prominent, and self-driving would further increase and promote the golden-week passenger flo

13、w.unit 1 marketing and preliminary work ecotourism is also one of the fast-developingtrends of tourism. it strives to minimize the effectsof tourism on the environment while offeringtourists insights into the lives of local people. as largenumbers of visitors have a major effect on villageinfrastruc

14、ture and environment tour groups are keptsmall, and energy efficiency and water conservationare carefully managed. the aim is to leave, for futuregenerations, an environment unspoilt by humanactivity whilst providing economic opportunities forthe local people. unit 1 marketing and preliminary work a

15、s “carbon guilt” sets in and the cost of flyingincreases, tourists no longer feel entirely comfortableboasting about their overseas vacations. the“why” and “how” of travel is likely to becomemore important so alternatives will be looked for.for example, a low-carbon tourism zone has beenestablished

16、in miyun county, north of beijing,which is claimed to be the first of its kind in china.in the zone, energy consumption is minimized so,for example, instead of large energy-guzzling hotels,village inns are encouraged to adopt solar power to reduce the carbon impact of tourism.unit 1 marketing and pr

17、eliminary work as the economy continues to grow in china,domestic tourism will expand. it is predicted that, in the future, tourism based on industrialization,agriculture, and science and technology will provide increasingly diverse holidays for domestic tourists. new products such as timeshares, cr

18、uises, exhibitions and conventions will see rapid development in china.unit 1 marketing and preliminary work中国境内旅游的发展趋势中国境内旅游的发展趋势 中国境内旅游于中国境内旅游于19781978年起步，并获得了长足发展年起步，并获得了长足发展。近年来，为了满足游客不断增长的需求，中国出现。近年来，为了满足游客不断增长的需求，中国出现了许多不同类型的旅游方式。了许多不同类型的旅游方式。2020世纪世纪8080年代，文化遗年代，文化遗址旅游深受国内游客的欢迎。址旅游深受国内游客的欢迎。2

19、020世纪世纪9090年代，民俗旅年代，民俗旅游、休闲游及商务旅游开始出现。由于越来越多的游游、休闲游及商务旅游开始出现。由于越来越多的游客开始追求新鲜的旅游体验，诸如运动主题游、探险客开始追求新鲜的旅游体验，诸如运动主题游、探险旅游和生态保护游的小众旅游市场随之出现。大型主旅游和生态保护游的小众旅游市场随之出现。大型主题公园，如深圳的锦绣中华和世界之窗，也得到蓬勃题公园，如深圳的锦绣中华和世界之窗，也得到蓬勃发展。发展。unit 1 marketing and preliminary work 根据根据中国旅游业分析及投资咨询报告（中国旅游业分析及投资咨询报告（2011-2011-20152

20、015），未来五年内，以下休闲游的形式将得到极，未来五年内，以下休闲游的形式将得到极大的发展：生态旅游、黄金周包办旅游、红色旅游、大的发展：生态旅游、黄金周包办旅游、红色旅游、温泉游、自驾游、乡村观光游和主题公园游。温泉游、自驾游、乡村观光游和主题公园游。 此外，专家分析，黄金周假期旅游和基于城市的观此外，专家分析，黄金周假期旅游和基于城市的观光游趋势将更加火爆，且自驾游会进一步增加黄金周光游趋势将更加火爆，且自驾游会进一步增加黄金周的旅客流量。的旅客流量。unit 1 marketing and preliminary work 生态旅游也是一种快速发展的旅游形式。它力图生态旅游也是一种快速

21、发展的旅游形式。它力图将旅游对环境的影响最小化，同时让游客得以洞悉当将旅游对环境的影响最小化，同时让游客得以洞悉当地人民的生活方式。因大量游客涌入会对农村的基础地人民的生活方式。因大量游客涌入会对农村的基础设施和环境产生很大影响，故需严格控制旅行团的人设施和环境产生很大影响，故需严格控制旅行团的人数，并且要精细管理能源的利用和水资源的保护。这数，并且要精细管理能源的利用和水资源的保护。这么做是为了给当地人民带来经济发展，同时给后代留么做是为了给当地人民带来经济发展，同时给后代留下一个不因人类活动而污染的环境。下一个不因人类活动而污染的环境。unit 1 marketing and prelim

22、inary work 由于人们已认识到由于人们已认识到“排碳有罪排碳有罪” ” ，而且乘飞机，而且乘飞机的成本增长，游客在炫耀他们的海外假期时不再像以的成本增长，游客在炫耀他们的海外假期时不再像以前那么心安理得了。旅游的目的和方式将变得更加重前那么心安理得了。旅游的目的和方式将变得更加重要，人们将开始寻找其他的替代方式。例如，北京北要，人们将开始寻找其他的替代方式。例如，北京北部的密云县建立了中国第一个低碳旅游区。在该旅游部的密云县建立了中国第一个低碳旅游区。在该旅游区，所有的能源消耗被最小化。例如，当地鼓励使用区，所有的能源消耗被最小化。例如，当地鼓励使用太阳能的乡村客栈取代能耗高的酒店，以

23、减少旅游带太阳能的乡村客栈取代能耗高的酒店，以减少旅游带来来的碳影响。的碳影响。unit 1 marketing and preliminary work 随着中国经济的持续发展，境内旅游业将得以发展随着中国经济的持续发展，境内旅游业将得以发展。人们预期，将来，基于工业、农业和科技的旅游将为。人们预期，将来，基于工业、农业和科技的旅游将为国内游客提供越来越多元化的度假方式。新兴旅游产品国内游客提供越来越多元化的度假方式。新兴旅游产品，诸如分时度假游、乘船旅游、博览会及民俗风情游，诸如分时度假游、乘船旅游、博览会及民俗风情游，也将在中国得到迅速发展。也将在中国得到迅速发展。unit 1 mark

24、eting and preliminary workdomestica. relating to or happening in one particular country and not involving any other countriesreading ae.g. 1.great efforts have been made to increase demand in the domestic market.2.the economic policy of a country influences not only its domestic economy but also int

25、ernationaleconomy to some extent.unit 1 marketing and preliminary workaspire toe.g. 1. this was something to aspire to.reading a2. she aspires to nothing less than the chairmanship of the competition.a. to desire and work towards achieving something importantunit 1 marketing and preliminary workleis

26、uree.g. 1. i will translate it for you at my leisure.n. time when one is free from work or duties of any kindreading a2. healthy life demands balanced work and leisure.unit 1 marketing and preliminary workminimizee.g. 1. protective gloves and a safety helmet are worn to minimize injury.reading a2. p

27、roducts are bought in bulk to minimize packaging.v. to reduce something that is difficult, dangerous, or unpleasant to the smallest possible amount or degree.unit 1 marketing and preliminary workunspoilte.g. 1. a broad expanse of unspoilt countrya. not destroyedreading a2. there are 300 miles of uns

28、poilt coastline and moors to explore.unit 1 marketing and preliminary workboaste.g. 1. the new firm will boast a total staff of more than 10,000, including 637 partners, in 30 offices.reading a2. he loses no opportunity to boast of the glories of his native land. v. to talk too proudly about ones ab

29、ilities, achievements, or possessionsunit 1 marketing and preliminary workalternativee.g. 1. the alternative of a low-paid part-time position is not always an attractive option.n. something you can choose to do or use instead of something elsereading a2. a romantic alternative for your honeymoon is

30、to cruise around the islands.unit 1 marketing and preliminary workadopte.g. 1. other european operators are expected to adopt similar plans.v. to take and use as ones ownreading a2. he decided to adopt a different approach.unit 1 marketing and preliminary workreading acomplete the following table ac

31、cording to the passage.task 2task 2time periodstypes of tourismin the 1980svisits to 1._ were very popular.in the 1990stourism based on 2._, recreation and business activities started to appear.from 2011 to 20153._, 4._, red tourism, hot spring spa, driving holidays, rural experiences and 5._. will

32、be made available.cultural heritage sitesfolk traditionsgolden-week package holidaysecotourismvisits to theme parksunit 1 marketing and preliminary workreading adecide whether the following statements are true (t) or false (f) according to the passage.task 31. ecotourism was very popular among the e

33、arly domestic tourists during the first decade after 1980s.2. in the future, tourism based on industrialization, agriculture, and science and technology will provide many different types of holidays for domestic tourists.3.a low-carbon tourism zone has been established in shenzhen.4. niche markets h

34、ave emerged as more and more tourists want to try new travel experiences.5. tourists no longer feel entirely comfortable about their overseas vacations because they lose their interest.ttfffunit 1 marketing and preliminary workreading athere are many different types of tourism around the world. plea

35、se give the definitions of the following types after surfing on the lnternet.task 4suggested answersnautical tourism is an increasingly popular way to combine love of sailing and boating with vacation and holiday activities.dark tourism this type of tourism involves visits to“ dark” sites, such as b

36、attlegrounds.culinary tourism the pursuit of unique and memorable eating and drinking experiences. wineunit 1 marketing and preliminary worktask 2task 3task 4task 5task 1unit 1 marketing and preliminary worklisteningtask 1 joe smith is a sales manager of the american express travel agency. he is cal

37、ling lily of kunming cts to book a tour. listen to the conversation and fill in the blanks with what you hear.keyamerican express 2. proposed3. quotation 4. four-star5. dishesunit 1 marketing and preliminary worklistening lily: hello, this is kunming cts. can i help you?joe smith: hello, is that lil

38、y speaking? this is joe smith from the american express travel agency.lily: hello, joe. yes, this is lily speaking. im glad to hear from you again.joe smith: we have a group of tourists who want to travel to kunming. could you please send me a proposed itinerary and quotation?lily: sure. when do the

39、y want to come to kunming?joe smith: at the end of this month. they want to spend three days in kunming.lily: well, three days is enough to see the sights in kunming, but its a pity that theywont have time to visit dali and lijiang! its so beautiful there, especially at this time of year.joe smith:

40、thats really a pity! lily: what level of hotel do they want?joe smith: four-star if possible.lily: and how much for meals?joe smith: 25 yuan per head per meal. they can pay extra if they want to try the local disheslily: ok, i see. ill send you a fax as soon as possible.joe smith: many thanks for yo

41、ur help. lily: youre welcome.unit 1 marketing and preliminary worklisteningtask 2 lily is calling joe smith to confirm receipt of the fax. listen to the conversation and decide whether the following statements are true (t) or false (f).key 1. f 2. f 3. f 4. t 5. tunit 1 marketing and preliminary wor

42、klisteningjoe smith: hello, this is joe smith. what can i do for you?lily: this is lily. have you received the fax i sent to you this morning?joe smith: yes, thanks. ive discussed it with the tourists. they want to cancel the rest of the tour to guizhou and stay in yunnan for four more days.lily: in

43、 that case, they can visit dali and lijiang!joe smith: yes, thats what i suggested to them. could you please send me another itinerary and its quotation?lily: sure. ill send them to you in ten minutes. by the way, do they want chinese or western hotels?joe smith: i think theyd prefer chinese style.l

44、ily: i see. so its a seven-day trip including kunming, dali and lijiang. is that right?joe smith: yes, thank you. i look forward to receiving your fax.unit 1 marketing and preliminary work 1. what do the tourists think of the itinerary provided by lily? the tourists are very happy with the itinerary

45、.2. whats the other name of the green lake park? nine dragon pond.3. how much does the impression of yunnan cost for each guest? 120 yuan for each guest.4. who is the director of the impression of yunnan? zhang yimou._listeningtask 3joe smith is calling lily for further information about where to vi

46、sit in yunnan. listen to the conversation and answer the following questions.unit 1 marketing and preliminary work listeningjoe smith: hello, lily. its joe here. the group is very happy with your new itinerary. they asked me about the green lake park though, but i know nothing about it.lily: its one

47、 of the most picturesque parks in kunming. there are nine spring outlets at the north of the lake, so it was called “nine dragon pond” in ancient times. its lovely for a leisurely walk and there are performances to watch given by the local people.joe smith: good, sounds interesting. ill explain it t

48、o them. some of the tourists have also asked me about local performances in lijiang. can you book tickets for the show for us?lily: of course. it is called the impression of yunnan and costs 120 yuan per head.unit 1 marketing and preliminary worklisteningjoe smith: thats fine. i understand its a bre

49、athtaking performance directed by the famous director zhang yimou.lily: yes, its very special. it is based on many of the original rural songs and dances of yunnan, as well as chinese classical dances. it shows audiences the rich ethnic colors of yunnan and claims to be the dawn of a new form of sta

50、ge art in china.joe smith: great! well go to see it.lily: is there anything else we need to do?joe smith: no, thank you. my assistant peter wants to check some details with you. could you hold the line please?lily: ok.unit 1 marketing and preliminary worklisteningtask 4 peter is the assistant of joe

51、 smith. he is talking with lily about some details of the itinerary. listen to the conversation and choose the best answer to each of the following questions.1. how many meals will the tour group have? a. 20. b. 14. c. 12. d. 10.2. how much should each tourist pay for the tour, excluding the tickets

52、 for the show? a. about $500. b. about $620. c. about $428. d. about $120.3. which of the following must be paid by the tour leader? a. breakfast. b. tickets for the scenic spots. c. dinner. d. the ticket for the impression of yunnan.4. how will the tourists go to dali from kunming? a. by train. b.

53、by coach. c. by air. d. by ship.cadaunit 1 marketing and preliminary worklistening lily: hello, peter. joe told me that you wanted to check some details with me.peter: oh, yes. your itinerary includes 14 meals, is that right?lily: no, only 12 meals. we just offer supper on the day of arrival and bre

54、akfast on the day of departure because meals will be served on the flights.peter: i see. we have 20 tourists. the quotation is $500 per person, right?lily: yes, but that is the price without the cost of tickets for the impression of yunnan show and, of course, the air tickets. joe told me that the t

55、ourists wanted to see the show in lijiang, so that is an extra $18 per person.peter: we have a tour leader. how much will you charge for the tour leader?lily: the tour leader doesnt need to pay for meals and tickets to the scenic spots, so the fee for the tour leader is $428. well have to charge for

56、 the show though.peter: ok, one more thing please. instead of flying, why not take a train from kunming to dali?it is fun for foreign tourists to travel by train in china, and they can sleep on the train that night.lily: yes, fine. ill book soft sleeper tickets then. itll make a slight difference to

57、 the overall cost but not much.peter: thank you! what kinds of breakfast are available?lily: most four-star hotels offer both continental and chinese breakfasts.peter: ok. i got it. thanks.unit 1 marketing and preliminary worklisteningtask 5joe smith has left a voice message for lily. listen for the

58、 message and fill in the blanks with what you hear.keytour leader 2. september 13. double rooms 4. four-star hotels5. all bookingsunit 1 marketing and preliminary worklistening scriptlily, this is joe smith. please reserve a seven day yunnan highlight tour for 21 tourists, including one tour leader,

59、 from august 26 to september 1 as per your itinerary number af397/2010. we need ten double rooms and one single room booked in four-star hotels according to your proposed route.for your reference, the name of the tour group is aeta8261012. please confirm this reservation once all bookings have been

60、accepted. thank you very much for all your assistance.unit 1 marketing and preliminary worktask 2task 3task 4task 1unit 1 marketing and preliminary workspeakingtask 1 work in pairs. mr. smith, the sales manager of sta travel, is calling linda, the operator of sichuan cyts, for travel information. pr