商务英语写作大纲

1、.商务英语写作写作大纲：第一部分 商务英语写作理论第一章 商务英语写作概要1.1 商务英语写作的特点1.2 商务英语写作的类型1.3 商务英语写作的基本原则（The Five-C Principle of Effective Business Writing）1.4 商务信函的布局（The Layout Of Business Letters）注：包括信封写法（Envelope Addressing）第二章 商务英语写作技巧2.1 句子写作2.2 段落写作2.3 篇章写作第二部分 商务英语写作实践第三章 求职文书3.1 求职信3.2 个人简历3.3 与求职有关的其他信函（包括：面试后的感谢信、

2、对录用的复函、辞职信和推荐信）第四章 商务社交文书4.1 邀请信（包括：回复：接受和谢绝；请柬）4.2 祝贺信4.3 感谢信4.4 道歉信4.5 节日问候信（包括：贺卡）4.6 慰问/吊唁信4.7 介绍信（例如：介绍出访董事；介绍新近排外人员）4.8 电子邮件第五章 事务处理文书5.1 通知与启事（包括：开业启事、公司迁址启事、支票遗失启事等）5.2 便条（包括：请假条、留言条、借条、收条）5.3 备忘录5.4 传真5.5 商务报告5.6 会议议程与会议记录第六章 对外宣传文书6.1 名片6.2 海报6.3 公司与产品介绍6.4 产品使用说明书6.5 推销信第七章 业务磋商文书7.1 建立业务

3、关系7.2资信调查7.3 询盘与回复7.4报盘与还盘7.5 订购与回复7.6 投诉、索赔与理赔7.7 合同与协议第三部分 大学英语四、六级作文第八章 提纲作文第九章 图表作文写作体例：简介Brief Introduction主要内容（Content）写作建议（Writing Tips）格式与范例（Layouts and Samples）常用表达法Useful Expressions课后实训Practical Training第三章 求职文书3.1 求职信( Job Application Letters)1. 简介(Brief Introduction)求职申请又称求职应征信或求职信，英文名称

4、是job application letter 或cover letter。它是随简历寄出、表面本人意愿和申请某一工作理由的信件。写求职信的目的是为了取得一个工作职位。因此，求职信的作用是让招聘者知道你非常想而且有能力担任此职位，吸引他们阅读你的简历等材料。一封出色的、体现个人才智的求职信给招聘者留下良好的印象，使他们相信你是一个值得考虑的人选，从而使你在众多的求职者中获得面谈的机会。2主要内容（Content）申请信的正文一般有三至四个段落组成，其内容可分为三大部分：1）起首段落：求职信的起首段落简短明了，直接切入主题，说明写信的目的。对于应聘申请信，开始就应说明你所申请的职位以及你的信息来

5、源，比如见广告应征，经他人介绍前来应征等。2）主体部分（一到两段）：概括本人的经历和特长，说服招聘者相信你的背景使你能够胜任工作。一般来讲，你应从三个方面进行陈述，即：教育、工作经验和个人技能。至于每一方面应包括哪些信息，应该重点强调什么，则取决于工作的具体要求和你的个人情况。可以对简历中提到的与应聘职位有关的职业经历和技能加以说明，也可以把简历表中没有的一些内容加进去，以显示出你与其他应聘者的不同之处。即将毕业的大学生无实际工作经验，但可以略述在校期间所接受相关职业培训的情况或从事社会实践、兼职工作的情况。3）结尾：申请信的目的是争取获得面试机会，因此往往以请求面试作结尾。请求既要直接，又要

6、礼貌。在这里申请者应留下自己的联系地址和电话以及联系时间，也可表示自己主动前来面试。3写作建议（Writing Tips）撰写一封得体的求职信可能使你在寻找工作时遇到的最棘手的问题之一。撰写英语求职信时应注意：1）语言简洁准确。求职信要突出求职的主题，开场白要直截了当，直接阐明写信意图。文字力求言简意赅，表达准确。开场白要有点创新，以抓住读信人的注意力。尽量使用短句，少用过分复杂的句子。另外，层次要分明，使读信人一目了然。2）语言表达得体。在写求职信时，话语要有礼貌，既要尊重对方，又切忌迎合与恭维对方。避免用主观判断性的语言和评论性的话语，在叙述自己的能力水平时，不要过分夸大，不要说出与事实不

7、符的能力来，尤其不要抬高自己贬低别人。语气要肯定自信，但不要过分以免给人高傲自大之惑。4格式与范例（Layouts and Samples）4.1 求职信的格式英语求职信的格式有6部分组成。带简历的求职信由7个部分组成：1） 信头（Heading）：发信人地址、电话、E-mail及日期等。2） 信内地址（Inside Address）：收信人姓名、头衔、公司名称、地址。3） 称呼（Salutation）：位于信内地址下面，空两行。4） 信函正文（Body of the Letter）：一般以两三段或一页纸为宜。5） 结尾谦称（Complimentary Close）英国英语常采用Yours f

8、aithfully, 美国英语则多采用Faithfully yours, 甚至有时还省略yours。6） 签名（Signature）：签名必须是自己的手写签名，一般在结尾谦称下留三行间距以便签自己的名字，然后是打字的姓名及头衔。7） 附件（Enclosure）：位于左下角，缩写为Enc. 。通常包含毕业证书和学位证书复印件、个人简历、技术资格证书和奖励证书等的复印件。 （1） Your Name Your Address Your City, State, Zip Code Your E-mailDate（2）Company NameAddressCity, State, Zip Code（3

9、） Dear Sir, （4） .(Para. 1: Begging of the letter) .(Para. 2: Introducing yourself and your personal ability) .(Para. 3: Ending of the letter) （5） .(Complimentary Close)（6） Yours faithfully, Yours Signature Your Typed Name （7） Enc.4.2 范例(Examples)299 Xuefu RoadHuzhou, 313000Zhejiang ProvinceMay 3, 20

10、08Zhejiang Sunshine Cashmere Co., Ltd.No.288 Kangtai Road, Zhili town, Huzhou, Zhejiang ProvinceSalutationDear Sir or Madam,I would like to apply for the position of business assistant to General Manager (CP60299) at your company. And Id like to introduce myself to you briefly.As you can see from th

11、e attached rsum, I will graduate from HZ Vocational & Technological College next month. My outstanding record at school and some experience in business has prepared me for the work you are calling for. I used to perform several tasks in my spare time and learned a lot about how to manage my workload

12、 well. I have become skilful in interpersonal communication. In addition, I am thoroughly familiar with the use of computer, and with the Internet and E-mail as well. Having majored in English for three years, I have a good command of oral and written English. I believe that I am qualified for the p

13、osition of secretary in your company.I am looking forward to a personal interview at your convenience, if you decide to follow up on this application. Thank you very much!Sincerely yours,Qiu XiaoyunQiu Xiaoyun Enclosed rsum 5常用表达法Useful Expressions求职信常用开头语1) In reply to your advertisement in yesterd

14、ays Xinmin Evening Paper, I offer myself as a candidate for the position.2) Being informed that there is a vacancy in your office, I should like to apply if the position is still open.3) Having read the advertisement in todays Morning Post, I wish to apply for the positon referred to.4) Im writing t

15、o apply for the position of Assistant Marketing Manager you have advertised through the Personnel Market on Zhejiang Road.5) Your advertisement in the June 16th issue of Marketing Post is of great interest to me. I feel that I have the qualifications necessary to effectively handle the responsibilit

16、ies of Marketing Manager.6) I am responding to your advertisement in China Daily on October 10th, 2007, which invites applications for interpreters. Enclosed with this letter is my resume which details my background.7) My interest in the position of Supply Manager has prompted me to forward my resum

17、e for your consideration.8) Learning form Mr. Wang that you are looking for a sales manager, I should like to apply for the position.求职信常用结尾语1) I would welcome the opportunity for a personal interview with you at your convenience.2) I should be glad to have a personal interview, and can furnish refe

18、rences if desired.3) I should appreciate the privilege of an interview. I may be reached by letter at the address given above, or by telephone at 85334658.4) I shall be much obliged if you will afford me an opportunity for an interview, and I appreciate a response from you at your earliest convenien

19、ce.5) I welcome the opportunity to meet with you to further discuss my qualifications with you at your convenience. Thank you for your time and consideration.6) The enclosed resume describes my qualifications for the position advertised. Should you be willing to take me on trial, I will try my best

20、to fulfill all your requirements.7) I have enclosed a resume as well as a brief sample of my writing for your review. I look forward to meeting with you to discuss further how I could contribute to your organization.8) I would appreciate your time in reviewing my enclosed resume and if there is my a

21、dditional information you require, please contact me. I would welcome an opportunity to meet with you for a personal interview.6课外实训（Practical Training）Task 1Translating the following sentences.1) I am writing to apply for the post of salesman advertised in China Daily of May 21.2) I can offer your

22、firm a broad skill set with an emphasis on creativity and analysis.3) Referring to my rsum, you will note that I have participated in various activities and experiences which have helped prepare me for the customer service representative position.4) I would very much like to meet you to discuss care

23、er opportunities.5) Thank you for your time and consideration.6) 我似乎符合贵公司广告中所提出的要求。7) 英语学习使我能在笔头和口头进行有效的沟通。8) 我非常乐意与您就这些和其他资格问题进行交谈。9) 如果您方便的话，我下周给您打电话来讨论我的候选资格。10) 如有机会与您见面，我将不胜感激。Task 2Directions: Read the following application letter and then fill in the blanks with the words or expressions given

24、 below.your reply sales profession a copy of my resumeAreas Sales Manager time and consideration telephone meMarketing and management skills work closely with my colleagues Dear Sir: Please accept this letter as an expression of interest in the position of (1) _. I have enclosed (2)_ for your review

25、. I am familiar with the requirements for success in the (3) _ and believe I possess the right combination of _. My current position of coordinating two local area sales teams has provided the opportunity to work in a high-pressure, team environment, where it is essential to be able to (5)_ in order to meet sales deadlines. Thank you for your (6)_. I would welcome the o