新编剑桥商务1英语unit_3

1、3.1Business topic: Starting a business3.2 Business skills: Leaving and taking messagesModule 33.1 Business topic: Starting a business sole trader sul独立法人，独立经销 partnership p:tn,ip合伙经营 franchise frn,taiz 连锁店，特许经销权，特许经营Vocabulary: Types of businessHere are three different ways to start your own busines

2、s. Work in pairs and think of one advantage and one disadvantage for each approach. Sole trader you are self-employed and set up the business on your own. Partnership you are self-employed and start the business with another person. You are both equally liable. Franchise you buy a license to trade u

3、nder the name of the franchiser and you benefit from the franchisers expertise.Vocabulary: Types of businessAdvantage Disadvantage Sole trader You take all the profit If you go bankrupt,You lose everything partnership You share the pressure You might disagree on strategy Franchise The business model

4、 is given to you so there is less trick. Part of your profits goes to the franchiser. entrepreneurial spirit ,ntrprnjuril sprt企业家精神进取精神 granting of a licence 同意发给许可证 charge ones own prices 自行定价收费Vocabulary: we wanna hold your hand profit margin prfit mrdn利润率，利润幅度，利差 credit rating kredit信用度，信用评级 fran

5、chise agreement 特许协议 brand name brnd品牌名称 financial assistance fainnl sstns金融支持Vocabulary: we wanna hold your hand franchisee n. ,frntazi (公司的分店、零售店或联号商店的）特许经营者，加盟者 trademark n. tred,mrk商标 ludicrous adj. ludkrs荒谬的，可笑的 menu content 菜单的内容 solicitor n. slst律师 Vocabulary: We wanna hold your hand branch o

6、ut使分支出来，拓展业务 launch vt. lnt开办（新企业） invest vt. nvst投资 venture n. vnt投机活动；商业冒险；（为盈利而投资其中的）风险公司 Vocabulary: we wanna hold your hand We wanna hold your hand 我们愿与你携手创业 Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a ve

7、ry clever move for those who want to run their own show but dont have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader.如果想自己开店，大展身手却又苦于缺乏经验，同时又不想在这个充满风险的昙花一现的独立法世界中立足，那么开家连锁店不失为一个明智之举。 But its vital to know what youre getting into. Franchising is

8、 the granting of a licence by one person (the franchisor) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package.特许经营就是 由一方（授予特许经营者）授权允许另一方（加盟特许经营者）使用其商标或商号，并使用其一揽子经营理念。So is the main concept behind

9、a franchise that of a compromise between setting up on your own and working for a company? Absolutely not, says Dan Archer, head of marketing at the British Franchise Association. Thats a ludicrous over-simplification. It is running your own business, but its taking away some of the risk and bringin

10、g in the support of other people. He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.那么特许经营背后所隐藏的主要理念是否结合了自己独立开店和为公司打工这两种理念？ But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesnt suit people who dont want to follow

11、 the system. William Ewbank, the head of franchise sales at Dominos Pizza, says, If youre massively entrepreneurial this isnt for you. Its a discipline, a club with rules. There is some independence - our franchisees can charge their own prices although were strict on menu content. Its running a bus

12、iness with help.如果你充满开创冒险的精神，这种形式不适合于你。它是一种原则规约，一个必须遵守规则的倶乐部。虽说有一定的独立性我们的特许经销商可以自己制定价格表，但我们对菜单的内容要求非常严格。这是在帮助下经营公司。” BackAstrid Patil, a new Dominos franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: Rather than putting all your time

13、 and effort into working for someone else, put it into your own business. Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. Theres a good profit margin and the business has seen growth. Of course if you do decide to go it alone and start a busi

14、ness from nothing, you could always branch out into franchising.帕狄尔三十一岁时放弃了薪水可观、受人尊敬的律师职业，转而经营这家比萨店，并获得回报。公司收益颇丰，业务出现了增长。Back Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. An incredible number of individuals are coming in at a younger

15、age with lower capital, getting a return and investing in bigger ventures. If the initial fee can be raised its an ideal opportunity to stretch those entrepreneurial wings.想要设立特许经营店的新公司数目与日俱增。“加入这个队伍的人 数多得令人难以置信，他们年龄越来越小，投资越来越少，他们获得回报后进行更 大的风险投资。”如果能够募集到起步经费，开设自己的特许经营店，就为冒险家一展身手提供了理想机会。 BackSetting

16、up your own businessSetting up your own business Becoming a franchiseeBecoming a franchiseegood if you have plenty of good if you have plenty of business experiencebusiness experienceGood if you dont have much Good if you dont have much business experiencebusiness experiencevery high-riskvery high-r

17、iskLess risky than being a sole Less risky than being a sole tradertradermany new businesses fall (nine many new businesses fall (nine out of ten)out of ten)Only 0.9% of franchises fail.Only 0.9% of franchises fail.suits people who dont like to suits people who dont like to follow rulesfollow rulesY

18、ou have business relationship You have business relationship with someone else.with someone else.for very independent peoplefor very independent peopleDoesnt suit people who dont like Doesnt suit people who dont like to follow other system/people.to follow other system/people.has the potential has t

19、he potential ti ti become a become a franchise franchise Offer some independence and Offer some independence and you dont work for you dont work for sbsb else. else. luggage n. lgd 行李行李 online database det,beis网上数据网上数据库库 subscription n. sbskrpn订购，订购，订阅订阅 laptop n. lptp手提电脑，便携式手提电脑，便携式电脑电脑 Vocabulary

20、Tags that can end misery of lost luggage Globalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to(1)_ G, which sells secure tags which travelers attach to their luggage. They started to (2)_ 9.95 p

21、er tag in the first year, followed by a 2.95 subscription (3)_for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items. Mr. Truelove said:

22、“We have seen a huge (4)_in orders as travelers realize they cannot rely on the airlines to look after their bags. It is actually a very simple (5)_, Globalbagtag is now planning to (6)_into stickers for items including mobile phones, MP3 players, key and laptops.” 2. Now read about another small bu

23、siness. Complete the text with the underlined words in bold from the article on franchising on page 26. Listening 1 Advice on franchises You must be someone who likes to follow rules and have support from others Choose a strong brand and something you are interested in You need start-up capital 1. L

24、isten to a trainer doing a seminar on being an entrepreneur. What advice does the trainer give?1. In general its important when you are thinking of.2. Secondly, Id say make sure that the brands are strong.3. For example, making and selling pizzas might be profitable but4. I also think you need to li

25、ke hard work.5. Finally, theres the money. You 2. Listen again to the talk. Write in the missing expressionsListening scriptT=Trainer M=ManT: So. Thats end of my talk. Are there any questions? Yes?M: Thanks for your talk. It was very interesting. Ive been thinking of starting myown business and I wo

26、ndered what you thought of franchises.T: Thats a good question. In general, its important when you are thinking of becoming a franchisee to be someone who likes to follow rules and have support form others. Entrepreneurs tend to be people who dont like following tried and tested routes, so if you do

27、nt like doing what other people want, then franchising isnt for you. Secondly, Id say make sure that the brand is strong and that its something you are interested in. For example, making and selling pizzas might be profitable but do you want to be doing it for the next five years? I also think you n

28、eed to like hard work. People shouldnt think that running a franchise is less work than being a sole trader. Finally, theres the money. You still need start up capital. This can be as low as five thousand pounds and as high as two hundred and thirty thousand pounds for a well-known brand like Domino

29、s Pizza.Listening 2 Planning a seminar 1. Listen to a message on a voicemail about a seminar. Complete the information on this message pad. Business Circle Conferencing Name: Mr. Ray(1)_ Name of event:(2)_ He cant come to the buffet on (3)_ because his train doesnt arrive until after(4)_. Please sen

30、d the schedule to his email which is (5)_.NauntonLaunching your business onlineSunday evening9:Listening scriptsRecorded message: Thank you for calling Business Circle Conferencing. Please state your name and address. Then give the name of the event youd like information on and we will send it to yo

31、u immediately. Please speak after the tone.Ray: Hello. This is Mr. Ray Naunton. Thats N-A-U-N-T-O-N. Im coming to the event next week called Launching your business online and so youve already got my details. Anyway the reason Im calling is that I wont be able to arrive in time for registration and

32、the buffet on the Sunday evening. My train doesnt arrive until nine fifteen, so Im going to take a taxi straight to the hotel. So I probably wont get to the training centre until Monday morning. I hope thats OK. Anyway its just to confirm that I will be there for the course. Oh, and could someone se

33、nd me the schedule for the two days? You can email it to me at r dot naunton at worldsyouroyster dot com. Worldyouroyster is all one word. Thats w-o-r-l-d-s-y-o-u-r-o-y-s-t-e-r. And all in lower case. Thank you. 2. Vanessa and Kirsten are in charge of organizing the seminar at Business Circle Confer

34、encing. Vanessa calls Kirsten to confirm the final arrangements. Add the missing information to Vanessas notes.NotesLaunching your business online 3 pm: Security (1)_. 4.30pm: people with buffet arrive to (2) _.(3)_: I arrive. Number of delegates: (4)_.Registration and buffet ends at about (5) _.are

35、 opening the room at 3set up4 pmtwelvesevenListening scriptK=Kirsten V=VanessaK: Hello, Kirsten speaking.V: Hi, Kristen. Its Vanessa. Im just calling to check details for the group on Sundayevening.K: Sure. Security are opening the room at three. Is that early enough?V: Yes, the buffet wont be setti

36、ng up until four thirty so thats plenty of time. Ill getthere at four and I dont think anyone will be arriving before five. According to myrecords, we have twelve. Is that right?K: Yes. Everyone has confirmed. Oh that reminds me. Weve had a message fromMr. Naunton to say he wont be here until after

37、nine so hes checking straight intothe hotel. Theres no point in inviting him to come after then, is there? I mean, Iassume that well have finished by nine.V: By seven, I hope. Well, I hope theyll have gone by then! If they want to get toknow each other any longer, they can use the hotel bar.K: Fine.

38、 I think thats everything, then. Do you need me to be there?V: No. Theres no point in both of us interrupting our weekend. It doesnt need twoof us.K: Great. See you on Monday. Bye.V: Bye.语法小结语法小结 ：将来时：将来时Will 用于 1 1 允诺行动允诺行动：Well check that for you straight away. 我们马上帮你检查一下。2 预测未来：Theyll probably ca

39、ll later on. 他们以后很可能会打电话来。 Its unlikely that well hear from you. 我们不大可能收到你的来信。3 宣布临时决定：A： Im afraid Rachels train is delayed. B： OK. Ill go and talk to her visitors 雷切尔坐的火车恐怕晚点了. 好。我去告诉她的访客们。 be going to +be going to +动词原形动词原形 用于用于 宣布预先计划好的决定：I spoke to Rachel earlier. Shes delayed so Im going to ta

40、lk to her visitors.我早就跟雷切尔通过话了。她误点了，我要去告诉她的访客们。 说明意图：Im going to apply for a job with them.我将和他们一起应聘工作。 将来进行时(will be doing)(will be doing) 用于代替现在进行时描述安排好的将来计划：The visitors will be arriving at three. 参观者将于三点到达 将来完成时(will have done)(will have done) 用于说明某事将于一个特定时间点之前结束：Well have finished by the time t

41、hey arrive.他们到时我们已做完了 现在进行时表将来 用于描述安排好的将来计划：Were meeting at three oclock on Tuesday. 我们将在星期二的三点见。3.2 Business skills: Leaving&taking messages电话留言电话留言 registration n. ,redistrein登记，注册lower case 小写字母，小写体security n. sikju:riti保安，安全voicemail n.语音信箱schedule n. skedul时间表，计划，安排电话留言电话留言 在日常商务活动中，打电话时对方不在是常事

42、。如果对方不在，需要请人帮忙留言或者录音留言，一定要简短， 切忌长篇大论的留言。电话留言的格式电话留言的格式 英语电话留言（Telephone Message）包括五部分：（1 1）发话者（）发话者（FromFrom）；（）；（2 2）收话者收话者（ToTo）；（）；（3 3）日期（日期（DateDate）；（）；（4 4）时间时间（TimeTime）；（）；（5 5）留言内容（留言内容（MessageMessage）。）。有时，最后可以出现记录人签名。电话留言的特点电话留言的特点 电话留言条最根本的特点就是内容必须言简意赅，切忌冗长。即写电话留言条时，行文要简明扼要，通俗易懂，将发话者的意思

43、清楚明白地表达出来。常用的电话留言句型：（1 1）Just a minute. Ill get a pen. Just a minute. Ill get a pen. 请等一下，我拿支笔。请等一下，我拿支笔。（2 2）Ill let him know. Ill let him know. 我会转告他的。我会转告他的。（3 3）No. I really need to talk to him No. I really need to talk to him personally. personally. 不，我真的需要亲自跟他说。不，我真的需要亲自跟他说。（4 4）would you like

44、 to leave a message would you like to leave a message on his voicemail? on his voicemail? 你要不要在他的语音信箱里留言？你要不要在他的语音信箱里留言？（5 5）Hold on and Ill transfer you. Hold on and Ill transfer you. 稍候，我会帮您转接过去稍候，我会帮您转接过去。（6 6）Im not available to take your Im not available to take your call, but please leave your

45、 name, call, but please leave your name, number and a brief message.number and a brief message. 我现在没空接你的电话，请留下你的姓我现在没空接你的电话，请留下你的姓名，电话号码和留言。名，电话号码和留言。（7 7）Please call me at 556-3243 when Please call me at 556-3243 when you get back. you get back. 等你回来请打等你回来请打55632435563243找我。找我。Listening: Leaving me

46、ssages1 _2 _3 _4 _5 _A to ask for permissionB to complain about a mistakeC to confirm something is OK D to request informationE to offer informationF to cancel arrangementsG to request helpH to change a bookingDHBGC2. Look at stages 1-7 for leaving messages. Listen to each of the messages again and

47、tick the stages each caller follows. Call 1 Call 2 Call 3 Call 4 Call 5 1 Say who the message is for 2 Say who you are 3 Give the reason for calling 4 Spell any difficult words 5 Request a return call 6 Leave your contact details 7 Say when you will be available Answers Call 1 Call 2 Call 3 Call 4 C

48、all 5 1 say who the message is for 2 say who you are 3 give the reason for calling 4 spell any difficult words 5 request a return call 6 leave your contact details 7 say when you will be available Listening scriptCall 1: Hi, Vanessa. Its Ralph again. Sorry, I forgot to ask earlier if you can send me

49、 details of next months seminars. Ive got two people who really need some help with spreadsheets and accounting software. I remember you said that you had some computer courses planned. Anyway, send me details on those and anything else you have coming up. Thanks oh, you can email it to me if thats

50、easier. Its R for Ralph. Dot. Hensher. At Henckel. Thats H-E-N-C-K-E-L dot D-E. Thanks. Bye.Listening scriptCall 2: Hello. My name is Maria Monblot. The reason Im calling is that I have a booking for next weeks business breakfast meeting. Im afraid I wont be able to attend but I would like to come t

51、o next months instead. I assume it is on the last Wednesday of the month as usual. Please confirm this. Youve already got my number but just in case, its 768 4556.Listening scriptCall 3: Hello. This is Jochen Anderson. I am booked in to run the seminar on design on the 25th. Ive just received the sc

52、hedule for the day and it appears that I am speaking at nine thirty. That isnt what I agreed with you. We said I would be at eleven and that I would have ninety minutes not one hour. Youve also described it as a talk but Im giving a workshop. Please get back to me about this as soon as possible. Ill

53、 be in my office between two and five oclock.Call 4: Hi, Vanessa. Its Kristen, just to let you know that Jochen Anderson is trying to get hold of you. He left a message on my home number to say he isnt happy about the schedule for the 25th. I havent got the details with me so I cant help really. Im

54、sorry, but can you call him back? He only needs the time changing and something about the title. Im sure one of the other speakers wont mind changing. You know what hes like. See you tomorrow.Call 5: Hello. This is Bryan in security. Im returning your call about having the building open on Sunday. I

55、m just calling to say thats fine. Ill be here at midday anyway so itll be OK for three oclock. If theres anything else, you can call me any time on my mobile. Its 07786 678 8890.3. Match the following expressions to stages 1-7 in exercise 2. Write the number of the correct stage next to each express

56、ion.0 Hello, this is a message for _A Its _B You can email me at r dot _C The reason Im calling is that _D Its with regard to _E This is _F So thats M as in Madrid _G You can get me any time between _H Could you call me back? _I Its P for Paris _J Call me on 0207. _K Ill be in the office tomorrow. _L Id be very grateful if youd return my call _ 1 s a y w h o t h e message is for2 say who you are3 give the reason for calling4 spell any difficult words5 request a return call6 leave your contact details7 say when you will be availableWriting: Taking notes