恒大足球营销学

1、PPT模板下载： 行业PPT模板： 节日PPT模板： PPT素材下载： PPT图表下载： 优秀PPT下载： PPT教程： Word教程： Excel教程： 资料下载： PPT课件下载： 范文下载： 试卷下载： 教案下载： IacoccaIacocca 1 Brief IntroductionBrief Introduction2Early lifeEarly life 3Career at FordCareer at FordCareer at ChryslerCareer at ChryslerBooksBooks45IacoccaIacoccaBrief introduction Brie

2、f introduction Lido Anthony Lee Iacocca is an American businessman known for engineering the Ford Mustang and Ford Pinto cars, being let go from Ford Motor Company, and his revival of the ChryslerCorporation in the 1980s. He served as President and CEO of Chrysler from 1978 and additionally as chair

3、man from 1979, until his retirement at the end of 1992. Early life Early life Iacocca was born in Allentown, He is Italian immigrants His family operated a restaurant, Yoccos Hot Dogs. He was said to have been christened with the unusual name Lido because he was conceived during his parents honeymoo

4、n in the Lido district in Venice, however, he refutes this rumor in his autobiography, saying that is romantic but not true: his father went to Lido long before his marriage and was traveling with his future wifes brother. Early lifeEarly lifeEarly lifeEarly life Iacocca graduated from Allentown Hig

5、h School in 1942, and Lehigh University in neighboring Bethlehem, Pennsylvania, with a degree in industrial engineering. He is a member of Tau Beta Pi(工程荣誉协会), the engineering honor society. After graduating from Lehigh, he won the Wallace Memorial Fellowship and went to Princeton University, where

6、he took his electives in politics and plastics. He then began a career at the Ford Motor Company as an engineer. Eventually dissatisfied with that job, he switched career paths at Ford, entering the companys sales force. He was very successful in sales, and he moved up through the ranks of Ford, mov

7、ing ultimately to product development. Career at Ford Career at Ford Career at FordCareer at Ford Iacocca joined Ford Motor Company in August 1946. After a brief stint in engineering, he asked to be moved to sales and marketing, where his career flourished. While working in the Philadelphia district

8、 as assistant sales manager, Iacocca gained national recognition with his 56 for 56 campaign, offering loans on 1956 model year cars with a 20% down payment and $56 in monthly payments for three years. His campaign went national, and Iacocca was called to Dearborn, where he quickly moved up through

9、the ranks. On November 10, 1960 Iacocca was named vice-president and general manager of the Ford Division; in January 1965 Fords vice-president, car and truck group; in 1967, executive vice-president; and president on December 10, 1970.Career at FordCareer at Ford Iacocca participated in the design

10、of several successful Ford automobiles, most notably the Ford Mustang, the Lincoln Continental Mark III, the Ford Escort and the revival of the Mercury brand in the late 1960s, including the introduction of the Mercury Cougar and Mercury Marquis. He promoted other ideas which did not reach the marke

11、tplace as Ford products. These included cars ultimately introduced by Chrysler the K car and the minivan. Eventually, he became the president of the Ford Motor Company, but he clashed with Henry Ford II. He was fired on July 13, 1978 although the company posted a $2 billion profit for the year. Care

12、er at ChryslerCareer at ChryslerCareer at ChryslerCareer at ChryslerIacocca was strongly courted by the Chrysler Corporation, which was on the verge of going out of business. At the time, the company was losing millions, largely due to recalls of its Dodge Aspen and Plymouth Volare. Iacocca later sa

13、id they should never have been built. Iacocca joined Chrysler and began rebuilding the entire company from the ground up, laying off many workers, selling the loss-making Chrysler Europe division toPeugeot, and bringing in many former associates from his former company.Also from Ford, Iacocca brough

14、t to Chrysler the Mini-Max project, which, in 1983, bore fruit in the highly successful Dodge Caravan and Plymouth Voyager. Henry Ford II had wanted nothing to do with the Mini-Max, a restyled version of the minivan, which Toyota was selling in huge numbers in Asia and Latin America, and his opinion

15、 doomed the project at Ford. Hal Sperlich, the driving force behind the Mini-Max at Ford, had been fired a few months before Iacocca. He had been hired by Chrysler, where the two would make automotive history.Career at ChryslerCareer at Chrysler Iacocca arrived shortly after Chryslers introduction o

16、f the subcompact Dodge Omni and Plymouth Horizon. Bearing a strong resemblance to the Volkswagen Rabbit, the front-wheel drive Omni and Horizon became instant hits, selling over 300,000 units each in their debut year, showing what was to come for Chrysler. The Omni had been designed alongside the Ch

17、rysler Horizon with much input from the Chrysler Europe division of the company (evidenced by many examples having VW/Audi engines), which Iacocca axed in 1978. Iacocca gave an exclusive Chrysler Motors concession in Colombia to Gilberto Rodrguez Orejuela, known to be the head of the Colombian drug

18、dealing Cali Cartel.Career at ChryslerCareer at Chrysler In July 2005, Iacocca returned to the airwaves as Chryslers pitchman, along with stars such as Jason Alexander and Snoop Dogg, to promote Chryslers Employee Pricing Plus program; the ads reprise the If you can find a better car, buy it line, Iacoccas trademark of the 1980s. In return for his services, Iacocca and DaimlerChrysler agreed that his fees, plus a $1 donation per vehicle sold from July 1