Cloud Computing Opportunity from the New Delivery Model

1、Thomas Zhou Research Manager Enterprise System and Software Research, IDC China Cloud Computing Opportunity from the New Delivery Model Business make technical change Why cloud is important How to use the cloud Agenda IT and Service will be more Important in Future IT will be the core of enterprise

2、Business Process as a Service Platform as a Service Storage as a Service Infrastructure as a Service Software as a Service The IT New Normal” 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% January 2007October 2008August 2009January 2010 Q. Prioritize the following business goals as they relate to your

3、organization by allocating 100 points among them. The more points you allocate, the more important the business goal. Reduce costs Increase customer satisfaction Increase revenue Improve quality/accuracy Increase market share Speed time to market Other vBusiness priorities are quickly returning to p

4、re-recession status vRefocusing on “doing the right thing” again, not the least expensive For customers For shareholders For competitive advantage vEfficiency still matters, but not if it impacts business performance Availability Flexibility Source: IDC Server Virtualization MCS 2007, 2008, 2009; ID

5、C Datacenter and Cloud Survey 2010 Recovery and Transformation vFiber, 3G/4G wireless, converged IP delivery, new distribution models vShift of customer “design point” toward SMB/consumer, emerging markets vIT market expansion through disruptive Cloud model, driving re-architecture of vendor models,

6、 offerings, identities vAscendance of mobile devices and apps challenging primacy of the PC Telecom IT Market Remote Hotspot Enterprise Datacenter Hosted/ Outsourced Datacenter Cloud Datacenter HeterogeneousStandardized SLA, SpacePrice/Performance, ScalabilityDensity, Energy Efficiency, Time to Mark

7、et ModularIntegrated ConsolidationGrowth IT Infrastructure Transforming Buy/On Books Lease/Off Books Fixed Pricing Variable Pricing CAPEX OPEX “When the network becomes as fast as the processor, the computer hollows out and spreads across the network.” Eric Schmidt, 1993 Rewiring the World From Edis

8、on to Google From Buying IT Components to Buying IT Services. Business make technical change Why cloud is Important How to use the cloud Agenda What is Cloud Computing Today? v Cloud services are consumer and business products, services and solutions delivered and consumed in real- time over the Int

9、ernet Service Shared, standard service Built for a market (public) Extendibility Elastic scaling. Dynamic and fine grained Pricing Use-based pricing. Supported by service metering Standard UI technologies. Browsers or RIA clients User Interface System Interface Web services Other common Internet API

10、s Access Accessible via the Internet. Ubiquitous network access Portal Admin and provisioning; require some onboarding support Content A turnkey offering; integrates required resources Private Designed for, and access restricted to, a single enterprise (or extended enterprise) An internal shared res

11、ource, not a commercial offering IT Org is the “vendor” of the shared/std service to its users Public Designed for a market, not a single enterprise Open to a largely unrestricted universe of potential users Hybrid Enterprises cloud services portfolio includes both private and public cloud services

12、Some specific services are delivered through a combination of public and private models (e.g., private cloud “bursting to” a public cloud service) Evolution of Cloud Deployment Why Should Businesses Be Planning for the Cloud Now? v Potential for lower cost services v Competition will drive more inno

13、vative and higher quality IT v More choices and reduced ability for vendors to Lock In v Enhanced ability to collaborate: Internally Partners Clients 2.933.13.23.33.43.5 系统和信息共享更简单 减少专职IT人员和成本 鼓励更多的标准化IT技术 提供最新的功能 只需为使用的部分付费 配置方便、迅速 What is the Benefit of Cloud Service 3.13.23.33.43.53.63.73.8 Simpl

14、ify the system and information share reduce cost and IT staff Encourage more standard IT technology offering newest function pay for only used fast deployment Q: What is the most important benefit of cloud service? (1=not important， 5=very important) APeJGreat China Change keeps happening: a shift i

15、n power Traditional Supplier Model Hardware & Software OEMs Services Companies (e.g. IBM, HP, Perot, ACS, Accenture , CSC) Telcos (e.g. Singtel AT&T, Verizon Business, Telstra Hardware & Software OEMs Services Companies , Telcos Current locus of power Enterprise customer Hardware and Software OEMs (

16、e.g. Sun, IBM, HP, EMC, Oracle, Fujitsu) Services Companies & Telcos (e.g. IBM, HP, Dell, Google , Telstra, Singtel , S , A) Market Shift , The Future Cloud Computing The Future Cloud Computing Hardware and Software OEMs Services Companies & Telcos , , Market Shift , Consumer of services Future locu

17、s of power Cloud will disrupt traditional supplier/customer relationships With more IT and business services to be delivered via a cloud model, it will be the service providers who in the future will reap the benefits of customer familiarity and control What May Slow or Stop this Future? v For Vendo

18、r Less than perfect reliability and/or security Cloud SLAs do not match customer expectations Individual preferences for local storage and control versus networked access and management Poor partnering choices v For Customer Public cloud services not always suitable for GRC requirements, and private

19、 cloud projects often fail to demonstrate ROI if wrong metrics chosen Accessing cloud services and managing provider relationships may be complex, with some customers ill-equpped to deal with them Ongoing preference for enterprise owned assets, bolstered by attractive financial engineering from IT p

20、roduct vendors and service providers v 2010 will be a important year of private clouds Continued concerns about cloud security, availability and performance Ongoing drive to maximize return on existing IT assets 2010 will be a big year for the announcement of private cloud offerings from virtually a

21、ll major IT suppliers Clouds typically package infrastructure, platforms and applications together Private cloud announcements will drive many strategic partnerships, joint ventures and acquisitions/mergers. Important Year of Private Clouds Private Clouds Have a Lot of Appeal Current Now Much More A

22、ppealing, 18% More Appealing, 37% Just as Appealing, 22% Less Appealing, 6% Much Less Appealing, 2% Dont Know, 15% Q:How does the appeal of private cloud in your organization compare with that using public cloud service? 来源：IDC Enterprise Panel，2009Q4，N=240 More：55% Less：8% Private Cloud More effect

23、ively use IT infrastructure Reduce Spending Change funding model 0.0%10.0%20.0%30.0%40.0%50.0%60.0% Others From CAPEX to OPEX Improve overall business operation Reduce IT cost Want to adopt cloud platfrom but doubt of public cloud Improve the utilization of IT resource Deploy IT faster for the new b

24、usiness process Reasons for Planned Use of Private Cloud Reasons for Use of Private Clouds 0.0%20.0%40.0%60.0%80.0% Workloads in the Cloud Q. Which applications will you run in Cloud in 3 years: PrivatePrivate or Public Workloads remain the critical pivot point in the datacenter Virtualization is ho

25、t and it impacts cloud adoption profiles Users with high rates of business change favor cloud models Source: IDC Enterprise Platforms Survey, Jan 2010 (N=255) Business Processing DSS VOIP IT Infrastructure App. Development Technical Email Collaboration Web Infrastructure 32% 18% 16% 13% 14% 8% 31% 4

26、1% 21% Help needed Early project stage services most important Expect that this need will expand as more experience is gained and complexities revealed Building a Private Cloud 0% 10% 20% 30% 40% 50% 60% 70% Management services Support services Training and education of cloud users Training and educ

27、ation of cloud administrators Implementation service Consulting service - roadmap, technology selection Business make technical change Why cloud is Important How to use the cloud Agenda 21 Not All Applications are Suitable vStorage as a Service Backup/Restore Solutions Information archival Data inte

28、nsive workloads vEstablished packaged offerings e-mail Collaboration vBatch processing vPre-production systems Software development Test vSensitive data Employee Information Medical Records v3rd party software which: Does not have a virtualization or Cloud aware licensing strategy vChargeback or uti

29、lization not enabled vRequires Mass Customization vHigh auditability & accountability Subject to Sarbanes-Oxley IFRS JSOX Where to Start? High Readiness Factor Low Leveraging the cloud: Starting Out vUser organizations evaluating when, where, how and why they should consider cloud computing services

30、 must first understand that cloud computing spans a wide range of IT-enabled capabilities, from low-level infrastructure to high-level business processes. Gather information on business solution requirements & technical requirements, & determine resource requirements. vPlanning Guidelines: 1.What bu

31、siness benefit are you looking to achieve by using a cloud-computing model? 2.What are the application characteristics and its demands for elasticity? 3.What set of cloud capabilities are required to achieve the objectives for which the solution is designed? 4.What does a risk analysis reveal? 5.Can you source the service from the Public Cloud or build a Private Cloud? 6.How will you manage the governance of the solution? 7.How will you design, develop, and test the solution? 8.What operational mechanisms are