BEC-unit-1-2PPT优秀课件

1、1Business English CorrespondenceInstructor: Cell phone No. : 139520493402inquiry offercounteroffercontractContract fulfillment3schedulescheduleUnit1. business letter writing (4 hours)Unit 2. establishing business relations (2 hours) Unit 3.enquiries and replies (4 hours)Unit 4.quotations, offers and

2、 counteroffers (6 hours)Unit.5 sales promotion (2 hours)Unit 6.orders and their fulfillment (4 hours)Unit 7 payment (6 hours)Unit 8. packing (4 hours)Unit 9.shipment (6 hours)Unit 10.insurance (6hours)Unit 11. claim and settlement (2hours) Unit 12. contracts and documents (2 hours)total: 48 hours, 1

3、6 weeks4AssessmentnThere will be a final term test which will have a weight of 70%,nthe assignments 20%, npresentation 10%.5Unit one: business letter writingn1.Principles of good communicationn2.parts of a business lettern3.form and structure of business lettern4.Envelope Addressing6Principles of go

4、od communicationnCorrectness nConciseness nCourtesynConsiderationnClaritynConcretenessncompleteness77 Cs-Correctnessnproper language style nAccurate wording and informationnCorrect grammar and punctuation 8Common mistakesn主谓不一致主谓不一致；n主语的单复数形式不明确主语的单复数形式不明确；n结构不统一；结构不统一；n误用词（介词）；误用词（介词）；n使用不完整的句子；使用不

5、完整的句子；9Examples 1nThe order, for 250 pairs of NIKE Sports shoes, was sent on 29, July.10Examples 2nThe company is/are going to expand into the area of manufacturing.nWang Li and Partners is/are very forward-looking organization.nThe marketing department is/are expecting the new campaign to have an e

6、ffect on sales.nThe committee is/are to reach a decision soon.nStaff are expected to attend all social functions.11Examples 3nThe invoice was received on 30 January and we sent it for payment on 2 February.nThe invoice was received on 30 January and sent for payment on 2 February.nWe received the in

7、voice on 30 January and sent it for payment on 2 February.nOur aim is to strengthen the company and ensuring growth through investment.nOur aim is to strengthen the company and to ensure growth through investment.12Examples 4Sth be sold to (at) a reasonable priceTo send the samples on (at) your expe

8、nseSupply the goods with (at) low priceComplain for (of) the delayA heavy demand of (for) these goodsA reply on (to) your letterTo give (quote) a priceTo give (allow) a discount13Please receive (accept) our apologies.To increase (raise) pricesTo decrease (reduce) pricesExpensive (high) priceDear (hi

9、gh) priceDear (high) priceCheap (low) price147 Cs-ConcisenessnUse simple languagenOmit trite expressionsnAvoid wordy expressions and unnecessary repetitionsnRemove unneeded facts15Examples 1preferavoidPleaseWill you be good enough toBecauseFor the reason thatAskRequestBuyPurchasedoaccomplish16Exampl

10、es 2lAwaiting your reply, we remain.lAt your earliest possible conveniencelIt has come to my attentionlAttached heretolThanking you in advance.lAssuring you of our appreciation.lLetter under the date oflWith kindest regards17Examples 3WordyConciseWe would like to PleaseA long period of timeA long ti

11、meDuring the year of.DuringDuring the time thatWhileSquare in shapesquare18Examples 4nIt should be noted that this is the best we can do.nPlease be advised that we have received your invoice.197 Cs-CourtesynAppropriate wordingnUse bias-free languagenTimely response20EuphemismEuphemismnBasically, a e

12、uphemism is usually a polite Basically, a euphemism is usually a polite way to say something which is way to say something which is embarrassing or unpleasant.embarrassing or unpleasant.His clothes have seen better days.His clothes are shabby.He passed away.He died.21eg: blind employees will receive

13、 company memorandums by voice mail. The new elevator is for the exclusive use of handicapped employees and should not be used by normal employees.22Negative toneEuphemism toneAged and elderlySenior citizenGarbage collectorSanitation workerSecretariesOffice support staffComplaint departmentCustomer s

14、erviceRepair departmentMaintenance departmentInspection departmentQuality control23nDear Ms Walter, Because you delayed so long in your response, Model GSF is off stock. If you are interested,we have some similar models on hand.24revisednIf I had known your need before May 20, I could have shipped M

15、odel GSF immediately. However, the spring sale drained our stock.nThe model GSK, a similar instrument, is in stock, and you could have it at the same price as GSF. It normally sells for $1000 more, we will ship it as soon as you give us the word. 25Language and gender (sexist language)Eg:1. Each cus

16、tomer will receive a present on his birthday.2. It is the responsibility of the chairman to ensure that meetings are conducted efficiently.263. The companys manpower needs will continue to grow next year.4. Nearly all our salesmen are against the proposed changes to the bonus system27.5. If a custom

17、er complains, his complaint should be reported to the customer complaints department immediately.6. Buy from our new range of spring clothes: made from man-made fibres but they look like the real thing.28 Avoid emphasizing race, Avoid emphasizing race, ethnic , age, religion, gender ethnic , age, re

18、ligion, gender or disability when these or disability when these factors are not relevant.factors are not relevant.29DoublespeaknDoublespeak is language deliberately constructed to disguise its actual meaning, usually employed by government, military or corporate institutions.nAsset( CIA term): fore

19、ign spynAerial ordnance( military): bombs and missilesnAlly: vassal state, colonynEthnic cleansing: genocidenWet work: assassinationnDeath squad: enemy solidersnMaterial support: food, water, shelter307 Cs-Consideration nYou-attitude31I or we attitudeyou attitudeWe allow a 2 percent discount to cust

20、omers who pay their total invoices within ten days.Customers who pay within ten days may deduct 2 percent form their total invoices.We will not effect the last 5% payment if you cannot put the contract equipment into operation and pass the acceptance test by the end of October 2008.You will receive

21、the last 5% payment if you can put he contract equipment into operation and pass the acceptance test by the end of October 2008.We do not refund if the returned item is soiled and unusable or is sold for more than two weeks.We will refund if the returned item is clean, resalable and within two weeks

22、 starting from the purchasing date.32you attitude is not always workableyou attitude is not always workablenYou did not pay sufficient attention to the letter sent to you on January 20th ,2004. Possibly you did not notice the favorable price quoted to you. You should send your order as soon as possi

23、ble.nWe believe that our letter of January 20th , 2004 may not have stressed sufficiently how favorable our price quoted to you is. Its hoped we shall have your order as soon as possible.(within the next few days)33Letterheaddate inside addressSalutationCaption Opening sentenceBody of the letter the

24、 actual message of the letter Closing sentenceComplimentary closeSignature(enclosure, postscript)2. parts of a business letter34salutationclosecommentDear Sir(s),Dear Madam,Dear Mesdames,Yours faithfully,(or : faithfully yours)Formal-very commonly used in BritainGentlemen:Dear Sir,Dear Madam,Dear Me

25、sdames,Yours truly(or: Truly yours,)Very commonly used in America and CanadaDear Mr.henry,Yours sincerely,(or: Sincerely yours)Informal-used between persons known to each other35Opening sentencesnThank you for your letter dated September 2,2004nIn reply to your letter of September 2,2004nI must apol

26、ogize for my delay in answering your kind letter.nI have the pleasure to tell you thatnYou are recommended to our company by the Bank of China, New York Branch and we wish to 36Closing sentencesnWe look forward to hearing form you soon.nAny further information you can provided will be appreciated.nA

27、ny early reply would be highly appreciated.nIf you need further information(details, particulars),please let us know.37Some commonly used titles Chairman of the board of directors Chief executive President/general manager Director Managing director Manager Manageress Assistant manager Head of depart

28、ment Section chief Staff38(3) form and structure of business letterblocked letter styleindented letter styleSemi-blocked & semi-indented style39 The Eastern Seaboard Corp 350 Park Avenue New York 10017 Tel:2252780 Fax: April 12 2001China national import &export corpShanghai ChinaDear sirs, Re: new p

29、rice listThank you for your letter of the 2nd of this monthSincerely yoursThe Eastern Seaboard CorpJames ParrintonVice president40 The Eastern Seaboard Corp 350 Park Avenue New York 10017 Tel:2252780 Fax: April 12 2001China national import &export corp Shanghai ChinaDear sirs, Re: new price list Tha

30、nk you for your letter of the 2nd of this month Sincerely yours The Eastern Seaboard Corp James Parrinton Vice president41 The Eastern Seaboard Corp 350 Park Avenue New York 10017 Tel:2252780 Fax: April 12 2001China national import &export corpShanghai ChinaDear sirs, Re: new price listThank you for

31、 your letter of the 2nd of this month Sincerely yours The Eastern Seaboard Corp James Parrinton Vice president42(4) Envelope AddressingAccuracyLegibilityGood appearance43Exercises (rewrite the following sentences and make them more correct positive and polite)nFor the past two years, you did not giv

32、e us any order.nWe cant comply with your request.nCompare our goods with that of other firms.nWe demand immediate payment from you.nWe inform you that the goods shipped by S.S Wind arrived in such an unsatisfactory condition that we can not take the delivery,but lodge a claim against you.44Unit two:

33、establishing business relationsStructure of a start letter:nSource of informationnPurpose of writingnCompany profilenProduct introductionnA pushing end45 The commercial counselors office of the embassy in foreign country Bank s trade union/ business associate of the same trade recommendation by busi

34、ness friends or clients Market research exhibitions and Trade fairs advertisements trade directory46 latest intention,such as expanding market to establish long-term relationship In order to expand our products into South Africa, we are writing to you to seek cooperate possibilities. We wish to expr

35、ess our desire to enter into business relations with you.47 business scope principle connections( suppliers,distributors,government, etc,) History(experience) R&D power Other advantages48 we are a leading company with many years experience in machinery export business. We enjoy a good reputation int

36、ernationally in the circle of textile. We have our principle as: clients needs come first. Located in Shanghai, we take the advantage to set up our solidified production basis in costal and inland areas.49 Art No.12 is our newly lunched one with excellent quality, fashionable design and competitive

37、price. We have a good variety of colors and sizes to meet with different needs. Our products are enjoying popularity in Asian markets.50 Your comments o our products or any information on your market demand will be really appreciated. We are looking forward to your specific inquiries.51Specimen lett

38、er(1) shanghai shenhua imp.&exp.co.ltd. 14 floor,975 hongqiao road,shanghai 200337, chinaTel: 02162747799 Fax: 0216274800 March 8,2005 Toneveal Products Corp. 17 Mayfield road Copenhagen, Denmark 52 Dear sirs, We have your name and address from the CCPIT and learn that you are interested in chinese

39、toys. We wish to inform you that we specialize in this line, and would be pleased to enter into trade relations with you. Firstly telling how it gets the information about the name and address, and showing the purpose.53 Our company is one of the import and export corporations in Shanghai. In terms

40、of export volume, we are among the Top 50 in Shanghai and Top 500 in China. We have enjoyed a good reputation in the world market for a long time. We are also dealing with childrens vehicles,arts and crafts, gifts and souvenirs. Almost all of the products have met with a warm reception in most Europ

41、ean countries.A self-introduction: business lines,company status etc. 54 To give you a general ideal of our products, we enclose a complete set of leaflets showing various products with detailed specifications and means of packing. Quotation and samples will be sent upon receipt of your specific inq

42、uiries. In case you need more information about our products , we shall be only too glad to answer at any time. Yours faithfully, Shanghai shenhua imp.&exp. Co.ltd.expressing your sincere wish to cooperate in the future business and to get a favorable reply soon55Specimen Letter(2) Dear Sir or Madam

43、, We have obtained your name and address from t h e M i n i s t r y o f Commerce of the Peoples Republic of China. http:/ page561.We have obtained your information from our supplier.2.We have obtained your name and address from Bank of China, Dalian Branch.我们从我们的供应商处获得贵方的名称和地址。我们是从中国银行大连分行获得贵方的名称和地址

44、。Returnobtain fromgetfrom57 We were informed that you are one of the biggest importers of tea in UK and you are now in the market for tea. We take this opportunity to approach you in the hope of establishing business relations with you. Specimen letter (2)Next page581.We produce all kinds of leather

45、 shoes, so we are in the market for cow hide.2.One of our customers is in the market for your new products.我们生产各式各样的皮鞋，因此我们想要购买牛皮。我们的一个顾客想购买你方的新产品。Returnbe in the market forwant to buy59 We take this opportunity to approach you in the hope of establishing business relations with you. We avail oursel

46、ves of this opportunity to write to you and see if we can establish business relations with you. Return60 To give you a general idea of our products, we enclose herewith a copy of our brochure covering the main items suppliable at present. Next PageSpecimen letter (2)61We are enclosing a sample for

47、your reference. herewith adv. enclosed in this 随函附上 我们现随函附寄一个样品供你方参考。It can be used in the following ways:lenclose sth.lEnclosed is/are sth.1.Enclosed please findencloseput sth. in an envelope 随函附寄62随函附寄产品说明书。1.We enclose a product description.2. Enclosed is our product description.3. Enclosed pleas

48、e find a product description.Returnenclose63 We have seen your goods and are quite interested in your item No. TK-103. Return Item refer to a particular product 单个商品，标号商品Item refers to an individual unit in a group of products.Goodsrefer to a group of products.ConsignmentGoods consigned (a consignme

49、nt of wheat bound for Europe)64Specimen Letter(2) If you are interested in any of our products or have other products you would like to import, please contact us with your requirements. We look forward to providing you with high quality products, superior customer service and complete satisfaction.

50、65Supplementary readingDear sirs,Re: electric fanWe are one of the leading importers of electric goods in this city and shall be pleased to establish business relations with your corporation.At present we are interested in your Great Wall brand electric fan, details as per our enquiry No.123 attache

51、d, and shall be glad to receive your lowest quotation as soon as possible. We would like to mention that if your price is attractive and delivery date acceptable, we shall place a large order with you immediately.We look forward to your early reply.yours faithfully.661.1.你方你方20052005年年9 9月月3 3日来函收到。

52、我们很高兴告诉你，你所要的商品日来函收到。我们很高兴告诉你，你所要的商品属我公司的经营范围。属我公司的经营范围。 Thank you for your letter dated September 3,2005. We are glad to inform you that the articles required by you fall within our business scope.2.2.你地中国银行函告，你们是纺织品的进口商。我们专营纺织品出你地中国银行函告，你们是纺织品的进口商。我们专营纺织品出口业务，愿与贵公司建立业务关系。口业务，愿与贵公司建立业务关系。The Bank of China in your city has informed us that you are importers of textiles.We specialize in the export of textiles and are willing to enter into business relations with you