会展经济与管理专业课程设置及教学进程计划表

1、附表一会展经济与管理专业课程设置及教学进程计划表课程类别课程名称/英文名称总学分总学时开课学期/周学时课程负责人基微观经济学Microec onomics2361/2李军管理学原理Introductionto Management3541/3曾国军人力资源管理Human Resources Management2361/2杨云宏观经济学Macroec onomics2362/2李军市场营销Tourism marketing2362/2许月英、杨云概率统计Probabilityand Statistics3514/3数计学院础会计学原理经管平台课）Acco unting3544/3王彩萍项目管理

2、Project Man ageme nt3544/3卓鸥商务统计学Busin ess Statistics3545/3吴浩存战略管理StrategicMan ageme nt3545/3曾国军基旅游概论（双语）Introductionto Tourism3541/3保继刚、马凌旅游消费者行为学Consumer Behavior3542/3孙九霞服务运营管理ServiceOperati onsMan ageme nt3544/3张朝枝酒店经营管理Hotel Man ageme nt3544/3彭青会展概论In troduct ionto Conferenceand Exhibition3544/

3、3罗秋菊、旷雄杰E旅游地理学旅游平台课）Tourism Geography2365/2保继刚、张骁鸣旅游产业经济学EconomicsofTourismIn dustry2365/2左冰、张骁鸣旅游研究方法Tourism Research Methodology2368/2徐红罡、AramSon专 业 必 修 课展示空间与设计Space Design for Exhibition3544/3梁健华节庆与特殊事件策划与管理Festival and Special EventsPlan & Management3544/3许月英、郑丹妮会奖策划与组织Conference and IntenciveP

4、lan & Organization3546/3张骁鸣、旷雄杰展览策划与组织Exhibition Plan &Orga ni zati on3547/3罗秋菊项目投资分析In vestme nt An alysis ofProject3547/3王彩萍会展营销与客户关系Conference and Exhibiti onMarket ing&CustomerRelatio ns3549/3马凌、饶勇见习实习Practice1183/2专业老师服务实习ServiceIntern ship2366/2周专业老师专业实习Professi onalIntern ship2368/2周专业老师毕业实习G

5、raduation Field Work23611/4 周专业老师毕业论文Thesis59011/10 周专业老师专 业 选 修 课世界地理World Geography2361/2WernerBreit ung国际节庆案例分析（英语）CaseStudiesofIntern ati onalFestivalandSpecial Events2364/2郑丹妮生态旅游与旅游可持续发展Eco-tourism and Susta in ableTourism Development3548/3张骁鸣旅游景观导论In troduct iontoTouristScenic Spots3544/3徐红罡英

6、文写作En glish Writ ing4724/2,5/2外聘场馆经营与管理Venue Operation & Management2365/2张以琼跨文化交流（双语）Cross CulturalCommunication3545/3马凌、Aram Son文化旅游与遗产管理Culture Tourism and HeritageMan ageme nt3545/2马红第二外语(法语)SecondForeig nLan guages(Fren ch)8(3,3,2)1485/3,7/3,8/2李璐第二外语(日语)SecondForeig nLan guage(Japa nese)8(3,3,2

7、)1485/3,7/3,8/2张科物流管理Logistics2366/2许月英旅游前沿问题Lectures of Current Issues in Tourism2366/2专业导师组科研实习Research Practice1186/2周专业老师会展实务EventandExhibiti onPractice2366-7/2旷雄杰会展英语笔译与口译MICE Interpreting&Tran slatio nin En glish2367/2郑丹妮电脑平面设计Computer Graphic Design2367/2外聘会展前沿问题Lectures of Current Issues in

8、Conference and Exhibition1187/2海外访问学者科学研究范式ScientificResearch Paradigm2367/2赖坤奢侈品管理Luxury Management2367/2马凌、郑丹妮酒店营销策划与市场推广Hotel Marketing and Sales3547/3饶勇餐饮经营管理Food and Beverage Management3547/3彭青、饶勇高尔夫概论In troduct iontoGolfMan ageme nt3547/3何莽烹饪与酒水知识Chin eseCuisi neand VinoKno wledge2367/2外聘国际组织与

9、国际旅游法规Intern ati onalOrga ni zati onsandIntern ati onalTourismlaws2367/2马红酒店信息管理系统3547/3吴浩存Man ageme ntIn formatio nSystem of Hotel旅行社经营管理Travel Agency Management2367/2外聘旅游项目投资与运营Tourism projectsin vestme ntand operation2367/2外聘商法Commercial Law2367/2外聘科研讲座Lectures of Research1187/2海外访问学者世界文化与景观World

10、 Culture and Landscape2（ 1,1）367/1 ， 8/1林敏慧战略品牌管理Strategic Brand Management3548/3外聘节事影响ImpactsofFestival&Special Events2368/2赖坤酒店财务内部控制In ternalCo ntrolof HotelFinance3548/3外聘酒店绩效评价与薪酬管理Hotel Performa nee Appraisal and Salary Management3548/3饶勇客户关系管理Customer Relation Management3548/3饶勇旅游业公共关系与危机管理To

11、urism publicrelationsandcrisisman ageme nt2368/2外聘景观设计Landscape Design3548/3林敏慧旅游目的地与客源国概论TourismDesti nati onandCountry of Inbound Tourist2368/2外聘旅游地产TourismRealEstateInvestment and Operation2368/2左冰旅游影像技术与技能TourismImagi ngTech niq uesand Skills2368/2魏东华国家公园管理National Park Management2368/2外聘节事赞助与筹资Event Sponsorship &Fun drais ing2368/2外聘酒店集团运营专题2369/2曾国军Lecturesof HotelGroupOperati ons酒店业前沿问题Lectures of Current Issues in Hotel In dustry2369/2专业导师组商务沟通与礼仪Busin ess Communi cati ons and etiquette2369/2郑