[语言类考试复习资料大全]剑桥商务英语中级模拟48

1、书山有路勤为径，学海无涯苦作舟。祝愿天下莘莘学子：学业有成，金榜题名！语言类考试复习资料大全剑桥商务英语中级模拟48剑桥商务英语中级模拟48READINGPART ONELook at the statements below and the book reviews on the opposite page.Which section (A, B, C or D) does each statement 1-7 refer to?For each statement 1-7, mark one letter (A, B, C or D).You will need to use some o

2、f these letters more than once Business Consulting A This book explores the new shape of consulting. It examines why organisations use consultants,how consulting firms compete and what consultants do. Based on hundreds of interviews with the managers who hire consultants and the people who run consu

3、lting firms;it offers an autthorita-tive analysis of this most shadowy of professions.It also provides invaluable practical advice on what organisations need to do to get the best out of the consultants they use and what consulting firms need to do to achieve the best results for those they work for

4、. B Brands and Branding This book argues that because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argume

5、nt of the anti globalisation movement that big brands are bullies which do harm, this book review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. C Emerging Markets Using the real experiences of compani

6、es wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them It will serve as a guide on how to avoid

7、mistakes other companies have made and how to detect weaknesses in current emerging market strategies. D Essential Director Managers may run a company but it is the job of directors to make sure it is well run and run in the direction. This lively and accessible guide to the important subject of cor

8、porate governance shows what needs to be done to ensure high standards and how to do it. It is aimed not only at directors, but also at managers and stakeholders in every kind of business and organisation. 1. The author of this book believes that organisations will never overemphasize the importance

9、 of branding.答案:B题干(The author of this book believes that organisations will never overemphasize the importance of branding)使用了双重否定表达法，“never overemphasize the importance of.意思是“怎么强调的重要性也不过分”。B篇第二行“all organisations should make the brand their central organising principleguiding every decision and e

10、very action”(所有企业都应把品牌作为其中心组织原则，指导每一次决策和行动)表述的意思也是要高度重视品牌的重要性，因此选B。2. The author of this book conducted hundreds of interviews in this field so as to offer practical advices.答案:A从A篇第三个句子，“Based on hundreds of interviews with the managers who hire consultants and the people who run consulting firmsit

11、 offers an authoritative analysis”以及最后一句“It also provides invaluable practical advice on”，我们可以得知这本书是在对聘请了顾问的经理以及咨询公司老总们进行了上百个采访的基础上撰写的，并提出了在相关领域非常有价值的实用性建议。此外，题干中的关键信息“hundreds of interviews”、“practical advice”也在这两句中出现了，可以帮助我们果断地做出选择。3. You may refer to it as a guide if you enter, for the first time

12、, the line of business discussed in this book.答案:C在C篇的第二行我们看到，介绍Emerging Markets这本书所针对的对象中，就包括了第一次进人兼并行业的经理人(“this book is aimed at both managers who are involved in entering emerging markets for the first time.”)，而且紧随其后的句子表明该书可用作指南，以避免重蹈其他公司曾犯过的错误(“it will serve as a guide on how to avoid mistakes

13、other companies have made.”)。无疑，答案应选C。4. Readers of this book may find it serve as a guide on what needs to be done to make sure a company is well run.答案:DD篇一开始便说明了董事的职责是确保公司运作良好、发展方向正确(“it is the job of directors to make sure it is well run and run in the right direction”)，随后声称这本书生动、通俗易懂，阐明了为确保高水准而

14、该做什么以及如何做，对于公司管理的重要问题起着指导作用(this lively and accessible guide to the important subject of corporate governance shows what needs to be done to ensure high standards and how to do it)。这两句话的意思综合起来，与题干相吻合，所以选D。5. This book covers almost every aspect of the field concerned and also reviews the best practi

15、ce in this field.答案:B我们可以看出，这个题干其实是把B篇的最后一句话进行了改写、句子顺序略作调整而已，意思不变。其包含的两个基本意思分别表述如下： (1) 题干：This bookreviews the best practice in this field 原文：this book provides a review of best practice in branding (2) 题干：This book covers almost every aspect of the field concerned 原文：this bookcovering everything f

16、rom brand positioning to brand protection，通过对比不难看出，应选B。 6. The target readers of this book include managers, stakeholders as well as directors in different kinds of business.答案:DD篇的最后一句介绍了本书的目标读者，说它不仅针对董事(directors)，也针对各种行业和机构的经理人和股东。英语中“the target readers of this book”和“this book is aimed at”都是用来说明

17、目标读者的表达法。7. Authentic experiences of some companies are used to demonstrate the points the author wants to argue in the second edition of this book.答案:C我们可以看到，C篇的第一句话的第一部分说明了该书利用了某些公司的真实案例来阐述观点(using the real experience of companiesto illustrate the points it makes)，然后其第二部分告诉我们这本书是更新、修订后的第二版(“this e

18、xtensively updated and revised second edition of this book”)，只不过题干使用了同义词替换法，用authentic来替换文章中的real，用demonstrate(the points)来替换illustrate(the points)，而句子意思与原文完全一样，因此选C。PART TWORead the article below about decision making psychology.Choose the best sentence from the opposite page to fill each of the ga

19、ps.For each gap 8-12, mark one letter (A-G).Do not use any letter more than once.There is one extra letter which you do not need to use. Decision Making Psychology Made Simple Decisions decisions! Understanding decision making psychology can enable you to reach a conclusion quicker. Whether its choo

20、sing a holiday destination, or project to fund. youll find this outline of decision making psychology a useful addition to your management toolkit. Making up your own mind should (in theory at least) be the easiest after all, theres only one person involved! So well skip onto the more challenging ar

21、ea of group decision making. Somehow. out of the personality clashes,power struggles and hidden agendas, a perfect solution is expected to emerge. In group decision making, there are a number of methods that can be applied, 1 The methods that are closer to the directive range, mean that the decision

22、 is made by a limited, small number of decision makers in the group. The methods that are lower on the spectrum.towards the participatory range, mean that the decision is made by all the parties involved. Individual Dominance is where one person in the group has the authority or power to make the fi

23、nal decision. Minority Minority usually takes the form of decisions delegated from larger groups and made by sub-committees. Majority Rules usually involve the group voting on the alternatives and the alternative receiving the most votes, wins. Consensus is achieved through group discussion of the a

24、lternatives, where every group member can agree on an option and commit to the outcome. Directive decision making is great when time is tight and decisions need made fast, The risk is that decisions made by one person are owned by one person. People affected by the decision can soon make their feeli

25、ngs known by their actions. 2 If there is a low or negative bank account between people involved, there may be trouble ahead! 3 In simple terms, people want to be involved.Regardless of power or status, knowing you have control and influence over your working life increases satisfaction and producti

26、vity. It is well known in the caring professions that offering choice helps speed recovery. The bed-bound patient who is asked whether they want their curtains open or closed, or has a plant to care for. fares better than those whose life is entirely managed by other people,Involving more people in

27、decision making is risky. It takes more time. It requires skilled facilitation. It doesnt guarantee success. 4 Decision making psychology is simple-involvement gets results. Although power struggles, personality clashes and hidden agendas are scary territory, over time,power dissipates, people get o

28、n and agendas become more transparent. 5 The decision to work this way is yours! ATo increase your chance of a decision being accepted, a more participatory approach is recommended. BBut what it does do, is increase the likelihood of decisions being owned and acted upon by enough people for a positi

29、ve change to be effected. CThese methods map out along a spectrum,from directive to participatory decision making. DInvest some time in learning group decision making techniques and getting facilitation experience and you will get results. EIf there is a high emotional bank account between people in

30、volved, the decision may be accepted although not liked. FCorporate executives have come to learn that to be effective, doing good must be grounded in a firms long-term strategy. GSo well skip onto the more challenging area of group decision making. 1.答案:C做题时首先要清楚，选项C中的指代性信息“these methods”一定需要在其前或后有

31、线索来说明指代的具体内容。从第8个空格所在的上下文看，其前一句“there are a number of methods that can be applied”提到了核心词“methods”，而其后两句分别再次出现了该核心词，而且还有三个在题干C出现的词“directive”、“participatory”和“spectrum”(“The methods that are closer to directive range”“the methods that are lower。on the spectrum，towards the participatory range”)，因此可以判断

32、C是本题的答案。2.答案:E本题的关键也在于理解空格处与其前后句子间的逻辑关系。在空格前一句说到“受决策影响的人可以通过行动显示其情感”，而之后一句则是一个条件假设“如果在相关人员之间的情感账户储蓄低或呈赤字，就会有麻烦。”(If there is a low or negative bank account between people involved，there may be trouble ahead!)，选项E也给的是一个条件假设(If there is a highbank account between people involved)，情景相反，与它形成对比，故本题选E。3.答

33、案:A本题作为段首句，解题的关键主要看空格后的句子所表达的意思，“简而言之，人们想参与进来”，这说明其前一句是有关人们参与到什么事物或过程中来的。用短语“In simple terms”做引子，往往表示其后面的句子是对前面所说内容进行解释，句子意思一样，只不过换了一种说法而已。选项A中的“a (more)：participatory approach”意思就是have people involved，因此选A。4.答案:B选项B用转折词“But”引出，说明表达的意思与前面完全不同，从强调结构“what it does do”(它的确做到的)可推断前面一句应该是“what it does not

34、 do”，表示做不到的。在第11空的前面我们看到的句子是“It doesnt guarantee success”(它不确保成功)，正好与选项B所表达的意思形成对比，因此可以毫不犹豫地选择B。5.答案:D本题所在段落是文章的结尾，作者首先总结说“决策心理比较简单参与得到结果”，然后指出，虽然有如权利斗争、性格冲突等各种问题，但是逐渐地，“权利淡化，人们融洽相处，议事日程变得更透明，”在这样的前提下，作者再做出选项D所描述的假设，就显得自然而然了。PART THREERead the article below about product differentiation and the ques

35、tions on the opposite page.For each question 13-18, mark one letter (A, B, C or D). Effective Product Differentiation As obvious as it may sound, the truth is there are a lot of businesses out there. The odds of not having any competition are next to impossible, and something any worthwhile business

36、, whether big or small, has to eventually come to accept. Every one of those businesses are trying to do the exact same thing: get people to buy their products. When flooded with so many potential prospects it isnt always easy for the customers to know which business is the best and which one has th

37、e best product. What you need to do is help them along. Differentiating your business and your products from the competition is by far one of the most important details when dealing with any kind of industry. Everything a company does, from the creative ads they run to the inventive promotions they

38、produce to the full color business cards they hand out is geared towards separating themselves from the rest of the flock. If youre going to compete with them youre going to have to do the same, and do it more effectively. Sometimes the most effective approaches can be some of the most simplistic. P

39、rinting well-colored brochures gives a business the chance to show their customers the subtle or not so subtle differences between them and the competition, whether it is better designs, better features, or better prices. Handing them a list of all the products or services you offer allows them the

40、ability to see exactly what theyre getting when they do business with you, and the more a customer knows about a business the better the odds are theyll feel comfortable with them. But, even going beyond the products, boosting up your company can also be an effective tool to place you above the comp

41、etition. When you hand a person a business card, fully colored with a unique design youre handing them a means to remember you. A business card can say a lot about a person and the business they run. Simple, drab colors can be off putting to the per,son looking for a friendlier business. The right c

42、olor scheme alone can differentiate you from the competition,and once youve managed to separate yourself out, youll be in a prime position to be who the person favors when they need that specific product. With competition as steep as it is today, every business has its hands full trying to stay abov

43、e the rest.When every little thing counts, the business the customers will take to heart will be the one who can show them just why theyre the best qualified. Printing out the right kind of colorful brochure or business card can be a valuable method of stepping away from the crowded business field.

44、1. According to the writer, what does every business, regardless of its size, make effort to achieve nowadays ?A.Get people to buy their products.B.Design and produce new products.C.Make their prices more competitive.D.Better the quality of their present products.答案:A作者在第一段第二句里说明没有竞争几乎是不可能的，这是任何一个企业

45、，无论大小，都必须接受的现实。然后第三句接着表明，“每一个这样的企业正努力做着同样的事：让人们购买他们的产品”(Every one of those businesses are trying to do the exact same thing：get people to buy their products)， 因此应选A，“让人们购买其产品”。2. Why do some companies design their business cards in full color?A.To keep up with the trend.B.To make the cards look fanc

46、y.C.To distinguish themselves from others.D.To vividly demonstrate the corporate culture.答案:C根据第二段第二句我们可以得知，一个公司所做的每一件事，从创造性的广告，到发明性的促销，再到递给客户的全彩色商务名片，都是为了把自己与同行区分开来。所以应选C，“使自己与其他公司区别开来”。文章中这个关键信息所在句较长，但只要我们从中看到其核心结构是“Everything a company does，is geared towards separating themselves from the rest of

47、 the flock”就会做出正确判断。3. What would help customers know better about your business when doing business with them?A.Inviting them to kinds of exhibitions related.B.Showing them the price list of your products.C.Asking them to find out the subtle differences between you and the competitors.D.Giving them

48、 a catalogue of all the products or services your business provides.答案:D根据第三段第三句，“递给他们一张产品或服务清单，能使他们准确地看到与你们做生意时所能得到的东西”。选项D“给他们一份你们公司的产品或服务目录单”正是文章中的意思，因此选D。4. Which of the following alone can differentiate you from your competitors when handing a business card to customers?A.The size of the card.B

49、.The right color scheme.C.A unique design of the card.D.A friendlier logo of your company.答案:B第四段具体谈到了名片的色彩、设计等，这一段的最后一句明确说明了仅仅通过正确的色彩搭配就可使你不同于竞争对手(“The right color scheme alone can differentiate you from the competition”)，因此选B。5. According to the last paragraph, what kind of business will make the

50、customers think seriously?Its the business that can_.A.provide comprehensive after-sales serviceB.always offer the lowest price in the marketC.show customers why they are the best in classD.convince customers that they are the largest in this field答案:C答题范围很清楚，就在最后一段找答案。在第二句我们看到，当每一个细节都起作用时，客户会认真考虑的是

51、那种能证明为什么他们是最合格的企业。因此选C“向客户证明为什么说他们是最棒的”。6. The writer suggests that companies_for the sake of effective product differentiation.A.step away from the crowded business fieldB.make as many advertisements in newspapers as possibleC.manage to enter competitive markets whenever possibleD.print out the rig

52、ht kind of colorful brochure or business card答案:D“effective product differentiation”是这篇文章的核心内容，作者在文章的最后指出，印制得体的彩色手册或商务名片是一个宝贵的远离竞争激烈行业的办法，因此选D。PART FOURRead the introduction below about a conference.Choose the best word to fill each gap from A, B, C or D on the opposite page.For each question 19-33,

53、 mark one letter (A, B, C or D). The CIO and Technology Leaders Forum We live in a world of increasing technological complexity,but just what does that mean for CIOs and other IT leaders in the enterprise today? The 1 generation of employees in IT and other enterprise functions - is working in compl

54、etely different ways from preceding ones-online 2 and social networking are second nature to them, as is their use of technology 3 both their work and social lives. The impact of this technology-savvy generation on how companies operate promises to be profound,but 4 what changes will come is 5 diffi

55、cult Security and risk will 6 an ever-present concern for executives in this increasingly 7 environment, but the challenge will 8 in understanding how to reduce the risks without affecting the opportunities that this environment will invariably 9 .This Forum will 10 you with the tools to: Put in (29

56、) the building blocks for your companys technologys future, people, solutions, strategyDeliver new revenue streams through technology 11 technology to re-engineer and radically improve innovation in your organisation. To discuss these key strategic 12 , Economist Conferences is introducing its CIO a

57、nd Technology Leaders Forum 13 on the number of its previous CIO Agenda meetings, this high-level 14 will be limited to 30-40 CIOs and IT directors of multinational companies and influential thinkers in the IT and technology space. 1.A.appearingB.emergingC.correspondingD.motivating答案:B从空格位置可看出，此处空格中的单词是用来修饰说明“generlation”(一代人)的。不难从这四个选项中选择B，emerging generation意思是“正在形成的一代人”。其他三个选项从