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19、BSP MU : (Business Service Provider Management Unit) Internet Area BSP Area SI Area NI Area 55% 15%20% 10% q eBiz Solutions & Service Consulting for eBiz eStrategy Consulting. eManagement Consulting eBusiness Restructure Consulting e-CRM,e-Marketing Consulting e-Solution/ e-Infra/ e-Infra SI consult

20、ing & management Network Integration / Automation System IT development & management e-Supply chain Managemente-Customer Relationship Management E-biz transformation System - , - - - Supply Chain q e-Business Perspectivee-Business Perspective eBiz Consulting e-Marketing & Promotion eCreative & Conte

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22、bal Business StudyThe Alexander Group, Incorporated, 7% 6% q Summary l ? 1 1 2 2 3 3 4 4 / / 5 5 RestructuringRestructuring 6 6 7 7 (Globalization) (Globalization) 8 8 9 9 (Geopolitical) (Geopolitical) 1 1 2 2 3 3 4 4 5 5 6 6 7 7 RestructuringRestructuring 8 8 (Globalization) (Globalization) 9 9 (Va

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27、gConsulting MarketingMarketing ContentsContents FlashFlash DesignDesign CodingCoding CTICTI UMSUMS MailingMailing ServerServer D/BD/B CreativeCreative InteractionInteraction SystemSystem ebiz Integration StrategyStrategy SoppingSopping eCRMeCRM IRMIRM VOC/VOC/ RMSRMS e-e- Learning Learning Interacti

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30、ion Business Fields : SI Development & Solutions q eCompany SCM/IPS DW/CRM CustomerStockholder Supplier eCompany IRM/RIS GW/KMS ERP/EIP Data Integration Enterprise CRM eCRM Data Warehousing/Integration Web Log Data Data Base Transaction Data Customer Profile SM MU SI MU NI MU R&D MU eBizeBiz Total S

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33、 GWGW KMSKMS 2( ) ERP 1 ( ) CRM SCM E-PlanningE-Planning q Office Management System Customer A Customer B Customer C Supplier A Supplier B Supplier C 55% 15%20% 10% q eBiz Solutions & Service Internet Area BSP Area SI Area NI Area 55% 15%20% 10% eCRMWCMS IRM/PRMMailing MESCTI PABXIBS Network Integra

34、tion Automation System Enterprise Network CRM/DW EIP/EKP ERP/SCM GW/KMS SI consulting SI development SI management Web consulting Web development Web management q eBiz Solutions & Service Web SI Area SI Area NI Area System Area DW/E-CRM / CRM E-Marketplace SCMElS GW/KMS ERP CMS Management & Business

35、 B2B Marketplace IPS EIP/EKP PMSPartner & Supplier Customer B2E B2C B2M q eBiz Sector & Solutions 2004 Consulting eSolution 2004 Web Building Web integrationWeb integration Publishing Publishing DB generation DB generation Web Design Company Organization Company Organization eBiz Solution Consulting

36、 Internet Biz System q Organization Planning & PublicSupporting Team President & CEO CS team Biz 1 team Biz 2 team Biz 3 team Sales 1 team Sales 2 team SI System team SI Develop team Sales 1 team Sales 2 team Automation team Network team Consulting 1 team Consulting 2 team Consulting 3 team eBiz tea

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38、Biz 2 team Biz 3 team q Organization How to reach online user and provide Customised In-depth product information? How to sell products and process orders Over the Web? What are new offerings, unique to the Web? How to revolutionise business models and shift value creation? Product/Service Innovatio

39、n Business Model Innovation Marketing Innovation Channel Innovation Source : Arthur D.Little q eBusiness PerspectiveeBusiness Perspective( e-Business ) Channel Enhancement Value Chain Integration Convergence Industry Transformation Win-WinWin-Win ( (: : ) ) , , : PwC qq eBusiness Business Value 100

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41、0% 55% 2008 Web Service & Solution eBiz Consulting SI Service & Solution Network Integration q IT. : IT IT 1010 2020 5050 100100 100100 43% 24% 22% 6% 4% 100100 (845(845 ) ) 20% 34% 40% 1010 (4,159(4,159 ) ) 5 5 1010 100100 200200 200200 1 2 3 4 1 2 3 4 . 123 . . . . . . . . . . . . . . . . . . . .

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45、rs Consumers & Customers Consumers & Customers Information Management Human Resource Management Quality & Business Excellence Finance Management Safety, Health & Environment Technology Management Product Description of the companys products 1,000,000 Product Description of the companys products 900,

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