模板素材广告数据分析公司eyeblaster的案例

1、Actionable Analytics Presented by: First-name Last-name title 2n d February 2008 Eyeblaster Analytics EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark ti

2、nt TOP 10 User interfaces of 2008 Agenda Industry Challenges Eyeblaster Analytics Key Components Campaign Monitor One-click Reporting Report Generator Custom Report Builder Plug-in for Excel Data Feeds Service Pain Points Overwhelming amount and variety of data Hard to draw quality conclusions Multi

3、-channel campaigns Offline vs online Digital channels (search , display, mobile) Ad serving platforms Disparate reporting systems Eyeblaster Analytics Making data actionable Metrics for real business objectives Reliability TOP 10 User interfaces of 2008 Making Data Actionable Campaign MonitorReport

4、Generator Plug-in for ExcelData Feeds Service One-click Reporting Custom Report Builder & Service ROI Cost Conversion tags Metrics for Business Objectives Delivery Impressions Clicks Unique Site/Publisher overlap Engagement Dwell Interaction Expansion Video playback Site Overlap Accurately measure u

5、nique users by each publisher When do publishers overlap to deliver multiple impressions to same user Check your media buy: which publisher is overlapping with which Back to Metrics slide Dwell Time Go beyond interaction Build brand moments Measure brand engagement What is Dwell Time? average number

6、 of seconds the user engaged with the ad including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction How it Works Back to Metrics slide Day of the week * Weekdays (Mon Fri): 62 Sec. Weekends: (Sat Sun): 52 Sec. On average, weekday Dwell Time is 10 seconds longer

7、than weekends* 1 min Hewlett Packard: 2008 Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do? Digital Design Professional “ ” Making Data Actionable Campaign MonitorR

8、eport Generator Plug-in for ExcelData Feeds Service One-click Reporting Custom Report Builder & Service Campaign Monitor Campaign insights in real time At-a-glance monitoring of key campaign data Back to Solutions slide Campaign Ready, Set, Go Campaign Monitor your window to the campaign PredefinedC

9、ustom Instant access to Key Performance Indicators View all campaigns at a glance Detect problems quickly and easily Gain control with real-time data Back CMCRBReport Generator1-ClickPlug-in for ExcelData Feed One-click Reporting Actionable insights at your fingertips Prepare to impress Back to Solu

10、tions slide At the click of a button Weve taken the one-click PowerPoint summary and Excel data and made it our own for the clients main campaigns this holiday season. Weve received great feedback on these results, and it takes us far less time to pull everything together. Alexia Paterson, MediaCom,

11、 Media Executive “ ” Full Campaign Summary slide deck in standard PPT format Visual representation of campaign performance data PredefinedCustom Back CMCRBReport Generator1-ClickPlug-in for ExcelData Feed Report Generator A complete campaign analysis package Witness your data come to life Back to So

12、lutions slide Made to measure 23 predefined reports, grouped into 8 simple categories For agencies, publishers and creative shops + Embedded Benchmarks + Graphs PredefinedCustom Back CMCRBReport Generator1-ClickPlug-in for ExcelData Feed Made visual Visual assistance of graphs embedded in reports Se

13、lected Eyeblaster benchmarks embedded for comparison PredefinedCustom Back CMCRBReport Generator1-ClickPlug-in for ExcelData Feed Eyeblaster benchmark sample Custom Report Builder (CRB) Freedom to create any report you want, instantly The real solution to flexibility A superb new user experience Bac

14、k to Solutions slide Mix & Match Select the metrics you need Mix delivery, engagement and conversion data in one report All delivered in flat Excel Copy and paste the data to other sources PredefinedCustom Back CMCRBReport Generator1-ClickPlug-in for ExcelData Feed 2008 Eyeblaster. All rights reserv

15、ed Stands out in the crowd Ease of use complements innovation Get it ad hoc or scheduled Significant time saved Use metrics available only in the CRB Analysis made easy! Custom Reporting Service Tailored reports built for unique needs Define data structure Define required format Define filtering opt

16、ions Your list of custom reports available on-line Back to Solutions slide Plug-in for Excel Advanced analytics for experienced users Back to Solutions slide Slice and Dice Perform exploratory, advanced analysis Play around with the data Pivot tables with all the accounts data Actionable results are

17、 immediate PredefinedCustom Back CMCRBReport Generator1-ClickPlug-in for ExcelData Feed Data Feeds Service Bespoke custom projects All the data available in one place Back to Solutions slide Data Feeds Service See the full picture in one place Transfer Eyeblaster data directly to your database Integ

18、rate data automatically into any analytics systems Data is transported in a secured way, and monitored 24/7 2009 Eyeblaster. All rights reserved PredefinedCustom Back CMCRBReport Generator1-ClickPlug-in for ExcelData Feed Eyeblaster Analytics Accountability & measurability across media to ensure ad

19、expenditure is giving results Deeper, actionable analysis in less time More effective campaigns, increased ROI ROI Cost Conversion tags Metrics for Business Objectives Delivery Impressions Clicks Unique Site/Publisher overlap Engagement Dwell Interaction Expansion Video playback Making Data Actionab

20、le Campaign MonitorReport Generator Plug-in for ExcelData Feeds Service One-click Reporting Custom Report Builder & Service Report Generator A complete campaign analysis package Witness your data come to life Back to Solutions slide Slice and Dice Perform exploratory, advanced analysis Play around with the data P