会展英语复习重点

1、会展英语复习内容一、专有名词翻译（ 10 题，每题 2 分，共 20 分）1、市场份额： market share2、可行性研究： feasibility study3、行业协会和学会： trade associations and societies4、展览会组织结构： show organization structure5、时间段： time slot6、市场调查： market survey7、行业类贸易展览会： trade show；消费类展览会： consumer show8、参展费用： participation fee9、专业观众： professional visitor（a

2、udience）；普通观众： public visitor10、促销活动、招展工作：sales promotion11、招展书： exhibition brochure12、参展商和观众数据库：exhibitor and visitor databank13、展会标识： exhibition logo14、标准展台： standard booth；光地展位： raw space15、会刊： show catalogue16、同期活动： concurrent events17、展品范围： exhibit profile ；exhibit scope18、参展申请表： exhibitor appl

3、ication form19、优惠条件： preferential conditions20、目标群体： targeted group21、综合性展览： comprehensive fairs；专业展览会： specialized exhibition22、主题发言： keynote speech23、提前申请折扣： early-bird discount24、老展商： frequent exhibitor25、展会最新动态： show updates26、招展资料： promotional material27、参展合同： participation contract28、展台平面图： fl

4、oor plan29、展商手册： Exhibitor Manual30、主场搭建商： official contractor31、指定展运商： official freight forwarder32、展品清单： List of Exhibits （ LOE）33、注册表格： registration form34、现场登记处： on-site registration counter35、展馆布局： layout of the exhibits areas36、重点展商： key account exhibitor37、毛面积： gross area；净面积： net area38、新闻发布

5、会： press conference39、展后服务： post show service40、支持媒体： supporting media41、国内外参展比例： proportion of domestic and international participation42、参展目的： objectives of participation43、会务费： registration fees44、龙头企业： industrial player45、会议议程： conference program46、第一（二、三）轮会议通知：the first announcement47、专业会议组织者：

6、PCO professional conference organizer48、功能厅： function hall49、网上注册： online registration50、会议纪念品： conference memento51、分组会议： breakout sessions52、团体价： group rates；门市价： rack rates53、会议资料汇编： conference proceedings54、展后报告： after-show reports/ post-show reports二、阅读理解（ 15 题，每题 2 分，共 30 分）三、句子翻译（ 10 题，每题 2 分

7、，共 20 分）1、Id like to propose a new theme about a perfume show（.16）我想提出一个新题目是有关香水方面展示的提议。2、The show is aimed to provide an opportunity for the exhibitors to expand their market, enhance company image, seek new customers, display new technology and so on（. 16）此次展览旨在为参展商提供机会扩大市场，提升公司形象，寻求新客户，展示新技术。3、I

8、want you to work out a project prospectus so as to get the ball rolling as soon as possible（. 17）我想要你写好一份项目计划书，以便尽快启动该项目。4、The first thing you have to do is set up an exhibitor databank（.31）你首先要做的就是建立参展商的数据库。5、the show catalogues are valuable materials for reference（31.）各类展会会刊是很有用的参考资料。6、Id like to

9、ask your department to make out an exhibition brochure for a new project.（31）我想让你们部门撰写一个新项目的招展书。7、As you are a leading player in this sector, we can offer a preferential package for your participation if you take a larger space（.47）贵公司是本行业的领军企业，如果租借更大的场地参展，我们会给你们优惠套餐。8、Its our company policy not to

10、take part in comprehensive fairs, but only do single company promotion（. 48）我们公司的策略是不参加综合展，只做单公司促销活动。9、Youll enjoy an early-bird discount by sending us your application form this last week of the month, 15 percent off the stand price（.65）如本月最后一周递交申请表格，你们将享受15%的早定折扣。10、Weve got a series of concurrent

11、 events during the show, such as CEOs Summit, technological conference and technical seminars（83.）展会期间，我们会举办一系列的同期活动，比如： CEO 峰会、技术研讨会、技术交流会。11、We shall deliver you the show-updates, pre-show guide, the schedule of concurrent events and so on, to keep you better informed about the show.我们会及时向你们提供展会最新

12、动态、 展前指南、展会同期活动日程安排等材料，以便让你们更好了解本次展会。12、Ive noticed this debut show attracted many exhibitors from around world. Please tell me how large the exhibition scale （is.116）我注意到初次展览就吸引了全世界众多参展商。 请告诉我本次展览的规模有多大。13、In a survey conducted by a neutral institute, more than 95% of the poll said they were quite

13、satisfied with the show（.131）一家中立机构的调查显示，95%的受访者对本次展会表示满意。14、PCOs provide consultancy and services for clients, and get paid according to the services provided（.151）专业会议组织者向客户提供咨询和服务，并根据所提供的服务收取报酬。15、I think the work of a PCO is mainlytodevelop ameetingprogramaccording to the customers. requirements

14、 and to carry out marketing and promotion work.（ 151）我认为专业会议组织者的工作主要是根据客户要求制定会议议程， 并开展会议推广和销售。16、This kind of meeting is mainly supported by registration fees and sponsorships from industrial players（. 151）这类会议主要是靠会务费和龙头企业的赞助费来运作的。17、Heres the packet with your name badge, programs, abstract booklet,

15、 meal coupons and a conference memento in （it.169）这是会议资料袋，里面装有您的胸卡、会议议程、发言摘要小册、餐券及会议纪念品。18、In addition, we have some sightseeing tours to some local attractions for delegates and spouses. Youre also welcome to join in. You can ask for more details at that travel agency desk（.169）此外，我们为与会代表及家属安排了本地几处

16、景点的观光旅游，欢迎参加。更多详情请咨询那边的旅行社柜台。1、德国以举办贸易展览会而闻名世界。 （18）Germany is well-known in the world for organizing trade fairs.2、因为你们的展览会是对普通观众开放的，我们将不参加明年的展览了。 （ 18） Because your exhibition is open to public visitors, we wontparticipate in next years session.3、你能设法扩大一下我们的参展商数据库吗？（33）Can you manage to increase/e

17、xpand our exhibitor databank?4、请你注意一下招展书中的光地租用条件。（ 33）Please pay attention to the conditions of raw space rental in the brochure.5、公司的市场部主要负责展览会的营销工作，而项目部的重点工作是招展。（ 33）The MarCom section is mainly responsible for marketing the exhibition,while theprogect sections focus on sales promotion/exhibitor a

18、cquisition.6、展会期间，参展商和专业观众可从展览快讯中获得有价值的信息。（50）Exhibitors and trade visitor can obtain valuable information from the show dailyduring the show.7、参展商手册是展会组织者为确认的展商提供各种参展服务的内部工作文件。The exhibitor manual is an internal working document of the organizer for providing confirmed participants with various services for their participation.8、今年的展览会有来自法国、德国、日本和韩国的四个国际展团。（ 85）There are four internationa