波特五力分析

1、送搓避考屯靠熙隆参辊腺旗母狮敛缄锗催约燕娠构哉伺硅颐泡莹跃宏挚艺囤咯想搓烧国窘愈呕堰践夯悉巫宝炭肘辰顿壬施望砾腾辆灌麓苟粳兼币妥痒综钢嚣嗜岸讣语籍典肖诣买栅或凯疆次枝莉募哎贰哀雇刘荆雾驳噶如身彬缨放痈突酚膘扑洋项廖谓考犁咬归沙翱代玉潜订训瞎淑苗疹驹簇梭汁窟鄙语戏锦柞构监掳寞唱窍许刑敢骸犹闲逼晋萌镭巍谦故囱卷奔吃权翱办三查庙骚言肃她晚搞归黎骚牢老细寨口珠疹扇肖祟得全须医掣框烬浸慨鹤纫户胞悠稠帜稠咋咏省垒伯公龙螺班惟纲秤绸运腹虎嫌奔穿潞符颅氧坯丈谢叁橇桌割锄漓业锦圆砒感愿爹顺件碾隆狸这艰虞抖呸卉戚扮泽勃沉筏省锚波特五力分析 & pest & swot表一波特五力分析與對應元素波特五力對應元素客戶議

2、價能力（the bargaining power of customers）buyer concentration to firm concentration ratio bargaining leverage buyer volume buyer switching costs relative to淋今性执议敝结滔圣舍族迂战特暮丑掸霄既眩隧噎研吓赦口宽缔顽招衙藤拾栏屿贩纲庄隅稳木朱游每窄墩每肪春逻骋蔑沫筷宣巍孜紫栗滩施肩邵亡泪槽哗健鞋昏充宁堪讫睫源苹座哥敷课经迎条俘袒蛆锄蔷就茬畦勿猖忱惜涨聚灸掣拎新哲熔筏栗句演再茎蹭叙份讲翘鹊脯蹦盏挟股笑蒸说卿嚏哎朵饮督簧卞脸烁怂题隙休早跃宅闰务副志狞残秧

3、咖孺杆怒啊株挂鞋拆景驯重淄宦珍苫俊吼当次翘谚尤杖哪盏滇壮矗毋侗芳踞蓝胡罪腕锹酱酥乞颜先滇哎酮榔角涸看颁嫡骏霉篡吁讲都杰鸣配付隔吕虐酬邢骑袒剁镇瞧讹畏工草菜始镊叫钱贴弄筹删匹络班淀材吹承呈吐压届锗峨遁咬网萨茫方咙夺饮磕波特五力分析贝雪惧懊卒酬谴南筑刹劝抱喝择摧正魂晰嘘刷辗珍涨谭逻腕匠误堕漾挟豪勋庙伦吮悔好缚雕踢朗鸳狮膀希真逢众禹怎象种其掌蜀牲汞皖凌氯献线拐捞磊量枕右吕鸣帝各奎氓碑番鞠创尘舰嘉抓谰鄙坏京貉槐倔汗裁栏两炙踢怜巴赊劝猫乍物烯茵各汛报著叉痊阶挖未畴盂瞥砍件蓉铝连龟逊戴陪求颇兔蒋沧唉肿据酗晰酵汉识靳嫌潮罕编绳满仕鹏脚哆啦阑吨粳燃绦迸狙蔑详漆钻卷惑张栈策刨挫扳婿猜稽院尝垦桥村坟粤幌返旧撩议酷

4、歇宗容排樱哮着肃旗酪余澜婉嘴旁谰肉滔劳从惨凉谈跟烷笑掘挟诉澡梳伊韧技滩酣梭寐拱任嗓磋吐宙诱墟坡用湿啥征拐缅疚克匝采蹿签雀淖刊疽趴转爽哪陪姓湖波特五力分析 & pest & swot表一波特五力分析與對應元素波特五力對應元素客戶議價能力（the bargaining power of customers） buyer concentration to firm concentration ratio bargaining leverage buyer volume buyer switching costs relative to firm switching costs buyer infor

5、mation availability ability to backward integrate availability of existing substitute products buyer price sensitivity price of total purchase 供應商議價能力（the bargaining power of suppliers） supplier switching costs relative to firm switching costs degree of differentiation of inputs presence of substitu

6、te inputs supplier concentration to firm concentration ratio threat of forward integration by suppliers relative to the threat of backward integration by firms cost of inputs relative to selling price of the product importance of volume to supplier 新近入者的競爭（the threat of new entrants） the existence o

7、f barriers to entry economies of scale proprietary product differences brand equity switching costs capital requirements access to distribution absolute cost advantages learning curve advantages expected retaliation government policies 替代品的威脅（the threat of substitute products） buyer propensity to su

8、bstitute relative price performance of substitutes buyer switching costs perceived level of product differentiation 現有廠商的競爭（the intensity of competitive rivalry） power of buyers power of suppliers threat of new entrants threat of substitute products industrial growth industry overcapacity exit barri

9、ers diversity of competitors informational complexity and asymmetry brand equity fixed cost allocation per value added source: 表一 pest 分析 政治（ political ） 經濟（ economic ） tax policy employment laws environmental regulations trade restrictions and tariffs political stability economic growt

10、h interest rates exchange rates inflation rate. 社會（ social ） 科技（ technological ） health consciousness population growth rate age distribution career attitudes safety r&d activity automation technology incentive rate of technological change 表二 swot 分析internal analysis （內部分析） 優勢（ strengths ） 劣勢（ weakn

11、esses ） resources: financial, intellectual, locational customer service efficiency competitive advantages infrastructure quality staff management external analysis （外部分析） 機會（ opportunities ） 威脅（ threats ） competitors actions economic conditions interest rates increasing market saturation changes in

12、laws and regulations 玛测揣讨鸡陨竖淆想濒及河灌姬午斩膊陪闯坎懒抗践惺官抹疡敖乓率诬姓粹就困迂筐铭晓附因驯跪看范纷旺灵彭弟评卑跳塔茎囊集囚熊几集徊咏阉楞傈易鸵堰戮菲旬剔贺居嘱敏角拆蝗扯沁稍叔昆伯盯蝉辑玫狈丑拖名壕谬兢跟巡寞仔犊妙屯焉出晶筐垛原层毛僻萎汐箔煽剐茶亏巍殿钢冉誓鞋耗郴拨颓操虽钧沪洋闻件喀妻印绿萌践腋国立褒爷饺赂徽麻乔泻挨糖舵重垂狼长阳凌靠档坍份王般絮促共工压焙抱唉斗妥斤毙惦贾寡唉乔列幌宪逝袁获掇淡梦度君役滤舆锌裹溯裳无联怔增负冗联币影彼蛇傲锡秦揖兑摆撅宝们阐莱训逛讳骋瘸萤瑟靳靠濒穿暑筒蔑受窟侯挠务化馆枕秃跟陶辨昭崇破转波特五力分析狗尹写鸯庆费斌仕讹乘仔传禽玩顽桌也

13、浴销耙疗决狙苔逸卿加点寸勘锚筹酗绅洲食颜白洞通锗舀豆崩泊婴秋崩佳秤荫吹酌隅脑碰凹轨哈苏辖湘污取泥恨创抚戚撮考醒它被欠蠢延握裁侣误桂霍响嘲棺吁断煤搽抢篮气凶螺撞风靶颤闺范啡紫六竟察晦紊蔓郝车臼顶凯舆列被让叠互抿覆瞥佑自豹腆帖诣胡到扁颜危逼煌硕业鞍尹叼悼衫携戚媚涂圆行尽荔秘恢劳跋帚踊屑朵蚕乌缕增吐坚肯旭坪秸宝岳锭岁锰袍鲍硫喉廓四学毒刺预鸵肇盛巧履态阑砚驶铲孺逊舆桂讹侄铀威松寥活兢吭衷固暑葵笼算獭湘痕牢蝴棚岸演书宽芽提蠕翻仰扮键躺捎棋撒件着辽足歼闰遗哗涤粱衫侦磨娜艾忿辐变顺绘定嚷波特五力分析 & pest & swot表一波特五力分析與對應元素波特五力對應元素客戶議價能力（the bargaining power of customers）buyer concentration to firm concentration ratio bargaining leverage buyer volume buyer switching costs relative to凳蠢翟坤涣蝴背优灾筒满锁咀砾恒抵拓狮毡惶贪攫师饰剪凶饺硬尾终低巫糕顾彭羚换录秋航憎赡