商务英语Unit3

1、Unit 3.1 Starting a business,Vocabulary,Sole trader 独立法人 Partnership 合伙经营 Franchise/ franchisor/ franchisee 连锁店，特许经营 Entrepreneurial spirit 企业家精神 Granting of a license 同意发给许可证 Trademark 商标 Charge ones own prices 自行定价收费 Solicitor 律师 Profit margin 利润率 利差 Branch out 分支出来,Vocabulary,Venture 商业冒险， 风险公司 O

2、nline database 网上数据库 Subscription 订阅 Shuttle bus 班车 British Franchise Association 英国特许经营联合会 Domino Pizza 达美乐Pizza店,Group activity,Speaking Out,Group Discussion,Pair Work,What are the advantages and disadvantages of the three ways of starting business? Sole trade partnership Franchise,Questions,readi

3、ng,2. Good if you dont have much experience less risky than being a sole trader You have a business relationship with someone else only 0.9% of franchises fail doesnt suit people who dont like to follow other systems/people offers some independence and you dont work for someone else,listening,1) You

4、 must be someone who likes to follow rules and have support from others. 2) Choose a strong brand and something you are interested in. 3) You need a start-up capital,A: What is important when starting your own business? A good idea Knowing your customers 3. .,speaking,B: What is important when your

5、business is a partnership? Relationship with the other person Shared responsibility 3. .,speaking,speaking,When setting up your own business, I think a good idea is very important. You should consider the market demand and the target at potential customers. Under the guidance of the idea, you may ca

6、ter for the urgent need of the customers, or solve the problem of the customers that other companies havent thought of. A good idea from the beginning can avoid failure of a new company. Besides I think knowing your customers is also important. Youd better keep a list of your customers names, ages a

7、nd hobbies to know their potential needs. Keep customers in heart is a key to success. Apart from the two points, adequate capital is also important. Only when you have enough money, can you provide various products and good services to attract clients and customers.,speaking,When your business is a

8、 partnership, relationship with other person is very important. A good relationship with mutual trust and full co-operation brings out the potentials, experience and creativity to the full degree. With good relationship, it is easy for you to communicate with each other and deal with any new issues

9、in time. Besides, it is also important that both are willing to share responsibilities. This will have direct impact on the success and failure of the business. With shared responsibilities, you can achieve your common objectives better and be strongly against troubles and risks. On top of that, tim

10、ely communication and decision making will also help to improve the running of a business with partnership.,Unit 3.2 leaving and taking messages,listening,2. 1) Please email Ralph details of next months seminars at r.hensherhenckel.de. 2) Maria Monblot wants to attend next months business breakfast

11、meeting not thin months. Confirm this with her on 768 4556. 3) Please call Jochen Anderson about the schedule for the 25th between two and five oclock. He wants to change the time and length of his workshop. 4) Please call Jochen Anderson on behalf of Vanessa about the schedule on the 25th. 5) Bryan

12、 in security confirmed the opening arrangements for Sunday. Call him on 07786 678 8890 if theres anything else.,listening,4/5 To: Caller: Message: Please email details of the next telephone skills courses to . Hes sending five people so also include details of discounts on group bookings. Message: H

13、es sorry but hes postponing his booking for the seminar on the 13th. Please send dates for the next seminar and explain if the course fee can be refunded,presentation,Work in groups. You are going to start your own business and persuade people to invest in your company. Choose a business from the list below or use your own idea