FOCUS GROUP.ppt

1、Characteristics of Focus Group Interviews,Characteristics of Focus Group Interviews,Carefully Recruit Participants Invite individuals who have the characteristics, experience, or knowledge needed to provide rich information on the topic. Limit the size of the group to six to eight people. It is desi

2、rable to have enough people to generate diverse ideas but not so many participants that they do not have a chance to share. Recruit the similar type of people. All participants in a group should feel comfortable talking with one another.,Characteristics of Focus Group Interviews,Create a Comfortable

3、 Environment Hold focus groups in familiar or neutral settings such as office buildings, libraries, schools, homes, cafes, or community gathering spots. Seat people so that they can easily see one another, like circle seating. Record the discussion for analysis. Take field notes and, if possible, ma

4、ke an audio tape recording. Explain why the focus group is being recorded and who will have access to the data. One-way mirror can be used,Characteristics of Focus Group Interviews,Choose a Skillful Moderator Pick moderators who make people feel comfortable and who are good at listening. For groups of people who are used to being in powerful positions, pick a moderator who can keep the group on track and control dominant participants. Establish an open environment. It is the moderators job to create the feeling that it will be safe to talk in the focus group. creat