QC2.0-标志-外包装标志指引

高通快充第三方指导2014.1,目录,概览-3正确的使用：theQualcommQuickCharge名称-4命名体系-5标志规范-标志空间和最小尺寸-6标志规范-颜色-7正确使用标志-8署名要求-署名净空间和最小尺寸-9正确署名-10应用举例-规格清单-11应用举例-包装的署名和标志-12应用举例-产品/设备的标志-13应用举例-产品/设备的署名-15批准流程和联系方式-16,Overview,TheseguidelinespresenthowtouseandimplementtheQualcommQuickCharge2.0name,iconandsignature.Youllfinddefinedspecificationsforplacement,sizingandgeneraluseoftheQualcommQuickChargebrand.PleasemakesureyouhavethelatestversionoftheseguidelineswhencreatinganyvisualcommunicationsforQualcommQuickCharge.,概览本指导书介绍如何使用和执行QualcommQuickCharge2.0的名称，标志和署名。包含高通品牌的位置，尺寸和一般使用的规格定义。当在创建任何关于QualcommQuickCharge的可视化信息时，请使用最新版本的指导书。,ProperuseoftheQualcommQuickChargename,PleaseadheretothesesimpleguidelineswhenreferringtotheQualcommQuickChargebrandinwrittencommunications.PROPERTRADEMARKUSAGEThefirsttime“QualcommQuickCharge”appearsinthetextormajorheadingofadocument,theentireQualcommQuickChargenameshouldbeused.Onfirstuse,theQualcommmarkshouldbefollowedbythesymbol,andtheQuickChargemarkshouldbefollowedbythesymbolandtheword“technology”oranotherapprovednoun.,theQualcommQuickCharge商标的正确使用在参考高通快充品牌的书面沟通交流中请附属此简易指南。商标的正确使用在文件的标题或内容中首次使用“QualcommQuickCharge”字样时，应使用其全程“QualcommQuickCharge”；“Qualcomm”后应有“”符号；“QuickCharge”后应有“”的上标符号；“technology”或其他许可的名词。,PRODUCTATTRIBUTIONWhenusingtheQualcommQuickChargenameorsignature,properrecognitionmustbegiventoacknowledgeQualcommTechnologies,Inc.astheentityprovidingtheQualcommQuickChargetechnology.Usetheproductattributiontextasfollows:QualcommQuickChargeisaproductofQualcommTechnologies,Inc.,产品属性当使用QualcommQuickCharge名称或署名，必须要认可实际上是高通公司提供了高通快充技术。产品属性内容如下：Qualcomm(R)QuickChargeTMisaproductofQualcommTechnologies,Inc.在产品归属通知不能出现的情况下，如在一设备或在横幅广告，应当由第三方在标准使用指南中作法律声明。,Effortshouldbemadetoincludetheproductattributioninallcommunicationswheneverpossible.Incircumstanceswheretheproductattributionnoticecannotappear,suchasonadeviceorinabannerad,theproductattributionshouldappearwithotherlegalnoticesperthethirdpartystypicalusageguidelines.,TRADEMARKATTRIBUTIONWhenusingtheQualcommQuickChargenameorsignatureinoronmarketingmaterials,properrecognitionmustbegiven,wherepossible.UsethetextbelowtoacknowledgeQualcommstrademarkownership.Thistextmaybeincludedwithotherlegalnoticesperthethirdpartystypicalusageguidelines:QualcommisatrademarkofQualcommIncorporated,registeredintheUnitedStatesandothercountries.QualcommQuickChargeisatrademarkofQualcommIncorporated.AllQualcommIncorporatedmarksareusedwithpermission.,商标归属当商业用途使用QualcommQuickCharge名称或署名必须要被认可，使用以下文字承认高通商标所有权，同时该文字可能包括在第三方标准使用指南法律声明。QualcommisatrademarkofQualcommIncorporated,registeredintheUnitedStatesandothercountries.QualcommQuickChargeisatrademarkofQualcommIncorporated.AllQualcommIncorporatedmarksareusedwithpermission.,NamingHierarchy,WhenwritingaboutproductsfeaturingQualcommQuickCharge2.0technology,thepreferredconstructistofollowthisnaminghierarchy.,PreferredTreatment,QualcommQuickCharge2.0technology,MASTERBRAND,PRODUCTBRAND,命名规则当以高通快速充电技术2.0为特色描述产品特色时，应按照以下命名规则，首选的结构是按照以下命名。,首选方式,主品牌,产品品牌,QualcommQuickCharge2.0technology,Whenadditionaldetailsarerequired,“Thirdparty”“Device”featuringtheQualcommQuickCharge2.0technology,MASTERBRAND,PRODUCTBRAND,当需要增加额外的详细信息时需要,主品牌,产品品牌,“第三方”“某产品”有theQualcommQuickCharge2.0technology的特征。,IconSpecifications,TheBlackversionoftheiconappliestomostrepresentationsofthesignature.TheBlueandGreenIconversionsidentifythedifferenceinCLASSforthetechnology.,CLEARSPACETheminimumclearspacefortheiconishalftheheightofthemaincircumferenceoftheicon,aroundallfoursides.,标志规范黑色版本标志适用于大多数签名形式，蓝色和绿色标志用于区分不同技术类别（如右图注释：黑色是标准格式，绿色5V/9V/12VCLASSA,蓝色5V/9V/12V/20VCLASSB）标志空间最小空间是主圆周高度一半的高度。,MINIMUMSIZEFollowthesespecificationsforminimumsizewhenscalingtheicon.Donotreducetheiconanysmallerthanthespecified.25”forprintandproductplacementapplicationsand.125”forwebandUIinterfaceapplications.,最小尺寸右图规格是按比例缩放的最小尺寸，不能比要求的规格有任何的减小。0.25“用于印刷品和产品上，0.125”用于网页和用户交互UI界面。,IconSpecifications-Color,TheQualcommQuickChargeiconcolorsareavailableinfourformats:CMYK,RGB,HTMLWebsafecolorandPMS(PantoneMatchingsystem).Alwaysusetheelectronicartworkappropriateforyourapplication.Donotcreateyourownartwork.,标志规范-颜色TheQualcommQuickCharge标志的颜色有如下四种格式：CMYK，RGB，HTMLWeb安全色和PMS（彩通Pantone配色系统）。请使用适当的设计图档，请勿使用自己设计的图档。,Dependingonthemediumorapplication,thesearetheapprovedcolorvariationsoftheicon:CMYK&PMSUsethisformatforallfull-colorprintapplications.RGB&HTMLUsethisformatforallscreen-basedapplications.SOFTWARESelectionoftheClassAGreenandClassBBlueversionsoftheiconisdependentontheQualcommQuickChargetechnologyavailable.,根据不同的媒介和应用，许可的标志颜色如下：CMYK&PMS全彩印刷时使用此格式。RGB&HTML在屏幕显示应用时使用此格式。SOFTWARE依据标志规范中使用高通快充的技术的不同选择A类绿色和B类蓝色。,ForwebandUIapplicationswherethetechnologyneedstobedisplayedbutinaninactiveor“Off”mode,pleaseselecttheBlackorreversedWhiteversionoftheicon.,对于网站或UI应用中需要显示但处于非激活或关闭模式下，请使用黑色或反白色。,Donotoutlineicon不能只有标志轮廓,Donotreplacethecoloroftheicon不要更改标志颜色,Donotplaceiconinaholdingshape不要将标志置于框图内,Donotdistort,stretchoraltertheshape不要扭曲、拉伸或其他的改变标志形状,Donotmakeapattern不要形成如图的图案,Donotplaceanytextorelementsontopoficon不要在标志上放置文字或其他信息,Donotrotateoraltertheiconsorientation不要旋转或改变标志的方位,Donotplaceicononbusybackgrounds不要讲标志置于复杂背景上,ProperuseofIcon,Pleasefollowthesespecificationstoensuremaximumvisibilityandlegibilityinallcommunications.,标志的正确使用请按照如下的要求保证标志的最大可视度和易识别性。,SignatureSpecifications,Pleasefollowthesespecificationstoensuremaximumvisibilityandlegibilityinallcommunications.TheQualcommQuickCharge2.0signatureincludesboththeiconandnamesetintheQualcommtypeface.,CLEARSPACETheminimumclearspaceforthelogoistwicetheheightofthecircumferenceoftheletter“Q”aroundallfoursides.,署名要求请按照如下的要求保证标志的最大可视度和易识别性。高通快充2.0的署名包含标志和名称及其字体。净空间Logo最小的净空间是字母Q的高度的两倍。,水平方向署名,净空间,MINIMUMSIZEFollowthesespecificationsforminimumsizewhenscalingthesignature.Theminimumsizeof1”shownisforbothprintandscreenusage,ifpossible.Avoidreducingthesignatureanysmallerthanthesizespecified.,署名最小尺寸按比例缩放标志时请参照以下图示要求。如果可能的话，在印刷和屏幕显示时的最小尺寸为1”。避免比此规定更小的署名。,最小尺寸,ProperuseofSignature,TheseareafewsamplesofimproperuseoftheQualcommQuickCharge2.0signature.Pleasefollowthesespecificationstoensuremaximumvisibilityandlegibilityinallcommunications.,Donotaltertheorientationofitselements不要改变署名整体或部分的方位,Donotdistort,stretchoraltertheshape不要旋转或改变署名的方位,Donotoutlinesignature不能只有署名的轮廓,Donotalterthespecifiedproportions不要改变署名的规定比例,署名的正确使用,如下是署名适用不当举例，请按照保证标志的最大可视度和易识别性。,Donotaddgraphics不要额外增加图形,Donotalterthesignaturecolors不要改变署名的颜色,Donotplaceinaholdingspaceorshape不要将署名置于限定的空间或框图内,Donotchangethetypography不要改变署名的字体,SampleApplications,SPECIFICATIONSHEETTheQualcommQuickCharge2.0technologyshouldbeincludedasthefirstbulletinspecificationlistingswheneverpossible.Inaddition,benefitstatementsareavailabletoincludeaskeyfeatures.,应用举例,产品规格清单只要有可能，就要将高通快充2.0技术QualcommQuickCharge2.0technology应当置于产品规格清单的第一条。另外，需包含使用该快充技术的优点说明。,QualcommQuickCharge2.0ClassAtechnology5/9/12V高通快充2.0A类技术5/9/12V,QualcommQuickCharge2.0deliversupto75%fasterchargingvs.conventionalUSBcharging.高通快充2.0比常规USB充电快75%。,SampleApplications,SIGNATUREONPACKAGINGPlacetheQualcommQuickChargesignatureonthefrontofthedevicespackaging,pleaseensuretomaintaintheminimumsizerequirementsforthesignatureandtheapprovedcolors.,Forplacement,signaturemustbealignedwithaminimumspacedefinedbelow,fromthebottomoredgeofthepackage,where“x”istheheightofthestackedversionoftheQualcommQuickChargeIcononallsides.,应用举例,包装署名将高通快充署名置于产品包装的正面，并确保署名按照最小的尺寸要求和许可的颜色。,署名的位置与包装底部和边缘的距离要与如图定义的最小空间“x”一致，“x”为高通快充标志的高度。,TheIconcanbeappliedbyitselfonthesidesandbackofpackagingtoindicatethespecificclassofthetechnology,nexttothirdpartytechnicalspecifications.Pleasefollowclearspaceandsizingguidanceonpage7whenapplyingtheiconbyitself.,标志表明技术规格类别时，可以单独使用在包装的侧面和背面或靠近产品的其他第三方技术信息。单独使用标志时需遵循标志净空间和尺寸指导说明。,SampleApplications,ICONONPRODUCTS/DEVICESFordevicesandproducts,usingtheQualcommQuickChargeIconbyitselfisanapproveduse.PlacetheQualcommQuickChargeiconinaprominentlocationondeviceforoptimumvisibility.,Formonochromelabeling,theblackQualcommQuickChargeiconisanapproveduseaslongasvoltagerequirementswillalsobevisibleonthesameproduct.Pleaseensuretomaintaintheminimumsizerequirementsfortheicondetailedonpage6.,应用举例,产品/设备上标志使用将高通快充署名置于产品包装的正面，并确保署名按照最小的尺寸要求和许可的颜色。,产品/设备上标志使用对于单色标示的要求，有电压要求时也可以使用黑色的高通快充标志，但要在产品上清晰显著。请按照第10页中具体的标志最小尺寸要求。,CARCHARGERS车充,SampleApplications,ICONONPRODUCTS/DEVICESFordevicesandproducts,usingtheQualcommQuickChargeIconbyitselfisanapproveduse.PlacetheQualcommQuickChargeiconinaprominentlocationondeviceforoptimumvisibility.,Forproductsthatdonothavevoltagerequirementslabeling,usetheappropriateQualcommQuickChargeiconcolordesignationandchargingcapabilitydetailedonpage6.,应用举例,产品/设备上标志使用高通快充标志可以单独使用在产品或设备上，但要放置在产品或设备的显著位置，保持最佳的可见性。,对于没有电压需求标示的产品，请使用第9页中具体要求指定颜色和充电参数的标志。,Pleaseensuretomaintaintheminimumsizerequirementsfortheicondetailedonpage6.,OUTLETCOVERS输出/插座盖,USBHUBSUSB集线器,请按照第10页中标志最小的尺寸的具体要求。,SampleApplications,SIGNATUREONPRODUCTS/DEVICESWhenspaceallowspleaseusetheQualcommQuickChargesignature.Itshouldbeplacedinapr