商务英语精读教案.doc

2004-2005年度第一学期商务英语精读教案Unit One The Nature of Business Reading I1. Brainstorming: Work with your group and think out as many words, phrases or expressions as possible about business.Persons or organizations in businessPlaces where business activities are being conductedOther terms frequently used in business operationcompanymarketsellsalesmandepartment storegoodsbusinessmansupermarketbuyjoint-venturestock exchangeordermanagerhotelprofitenterpriserestaurantinvoicemerchantbankcustomer2. What do you think is important for success in todays business world? good management adequate planning sufficient financial resources healthy cash flow controlled spending and the ability to collect money owing effective marketing a good product and service3. Give the English words or phrases for the meaning provided.1. distributeto separate (sth) into parts and give a share to each person2. accomplishto succeed in doing3. manufacture to make goods on a large scale 4. conductto do; to carry on (business)5. bankruptnot having enough money to pay debts6. secureto make sure of getting (sth）7. purchaseto buy and sell (goods)8. capitalmoney used in business 9. financeto work in the business of providing money10. profitfinancial gain 11. initiateto put into operation 12. sharethe part belong to or owed to a particular person13. datainformation collected for examination and consideration 14. extractto take or get (sth) out 15. processto perform operation on (sth) in computerdecide on4. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text. 1.Some raw materials may be extracted from the air. 2.To conduct business successfully involves a lot of factors.3.The entrepreneur should bear all the risks of the business.4.This letter relates to the sale of the house.5.If the company goes bankrupt, many people will lose their jobs.6.He failed to secure the top job with the bank.5.Word Study For each of the following clues, use the given prompts to produce sentences in the same way as is shown in the model.1.a. They will go ahead with their plans, even at the risk of offending the local people.b. Anyone travelling without a passport runs the risk of being arrested.c. The businessman is crazy to risk his money on an investment like that. 2. a. The mayor will perform the opening ceremony for the International Movie Festival.b. Every decent person should know that one should always perform what one promises.c. The news said that the companys performance was disappointing last year.3. a. The shopkeeper said he would replace the radio set if we were not satisfied. b. George has replaced Edward as captain of the team.c. We must find a replacement for Sue while she is away on holiday.4. .a. The climbers had reached the limit of their endurance.b. The parents asked their kids to keep spending within limits.c. The government plans to limit land development in order to preserve the environment.5. a. You must accept your share of responsibility for the failure of the firm.b. Their supreme desire is to be together to share eachs other emotions, and fancies, and dreams.c. We still have the largest market share, but the competition is growing fast.Post-readingTop 10 Checklist for Start-ups Are you ready to start a business? Know what you want and understand what will be involved, including the personal sacrifices. Be willing to devote long hours to your endeavor. Have you done your homework? Conduct research to ensure there is a need for your product or service. Be sure market conditions can support your business. Talk with friends, family, and advisers to obtain business information. Government agencies, trade associations and other organizations offer services and programs to help get businesses started. How will you utilize your skills and compensate for your weaknesses? Evaluate your personal qualities and skills. Use your talents and recognize the areas you need help with. What form will your business take? Decide on a structure incorporation, partnership or sole proprietorship. How will you promote and market your business? Just how are you going to distinguish yourself from the competition? What is your pricing strategy? What does the price say about your product (and its quality versus the competition)? Think about what you will charge people for your product / service. Estimate your break-even point and revenues. Have you prepared a detailed business plan? It is imperative. What funding sources will fuel your enterprise? Secure sufficient financial resources for start-up and operations. Where will you locate? Pick a business location that makes sense for you and your customers. How will your business operate on a daily basis? How will you deliver your product or service and manage your business? Figure out what you will need for the day-to-day smooth functioning of your business. Reading IIDictationBusiness includes the activities of all commercial producers of goods and services. These producers range from small shops owned by one person to huge organizations owned by thousands of stockholders who have shares in the companies. The word business may refer to producers of the same product or service, such as the clothing business or the insurance business. An individual enterprise may also be called a business.Translation1. The crew of an airliner should be responsible for the safety of all the passengers.2. Please distribute these English newspapers and magazines to every subscriber as soon as possible.3. The college has decided on a lecture series and business English majors must be present.4. For additional explanation, please refer to page 58 of the teachers reference book.5. Most people will be interested in what relates to themselves.6. Recently, more and more people have gone into business.7. A businessman who sells goods in bulk is called a wholesaler.8. Its reported that nowadays wages are still one step ahead of prices.Extended ActivitiesA. Phonetic drills I. Listen to the above sentences and find out the words containing the sounds listed below./ i: / : see, she/ I /: is, Alice, secretary, this, office, she, listen, manager, his / e /: secretary, well, twelve/ /: that, man, Alice B. Function and Structure1. Greeting peopleComplete the following dialogues1) Tim: Hi!Dan: Hi, Tim!Tim: How are you?Dan: Not bad. 2) You see a friend on the bus.John: Hi, Jane!Jane: Hi, John.John: Whats happening? Jane: Nothing much.3) Two classmates greet each other on the school campus.Rita: Hi, Mark! How are you doing?Mark: Not so good. Ive got a bad cold.Rita: Yeah, a lot of people have colds. Its this crazy weather cold one minute and hot the next. 4) In an officeSecretary: Good morning, Mr. Edwards.Mr. Edwards: Good morning, Mary. How are you? Secretary: Fine, thank you.2. Saying good-byeComplete the following dialogues.1) Two classmates have just met for the first time and are ending their conversation.Bob: Well Ive got to go. I have a class at nine. Nice to meet you.Ted: You, too. See you later.Bob: Yeah. See you around.2) Two roommates are getting ready to leave the house in the morning.Jeff: Its already nine. Ive got to hurry.Brad: Me, too. See you to night.Jeff: So long.3) A student is talking to his academic advisor.David: I really should leave for class now. Thank you very much for your help.Ms. Williams: Youre welcome, David. Have a good time. Good-bye.David: The same to you. Good-bye.4) A student meets one of her former teachers in a bookstore. After they chat a while, they say good bye.Rebecca: It was so good to see you again, Mrs. White. Mrs. White: I hope so, too. Have a good day.Rebecca: The same to you. Good-bye.Mrs. White: Bye. Additional vocabulary1. GENERAL MOTORS2. DAIMLERCHRYSLER 3. FORD MOTOR 4. WAL-MART STORES 5. MITSUI 6. ITOCHU 7. MITSUBISHI 8. EXXON 9. GENERAL ELECTRIC 10. TOYOTA MOTOR1. 通用汽车公司 （ 美国 ）7. 戴姆勒-克莱斯勒公司 （ 德国 ）2. 福特汽车公司 （ 美国 ）12.沃尔-马特百货公司 （ 美国 ）11. 三井公司 （ 日本 ）6. 伊腾忠商社 （ 日本 ）18. 三菱公司 （ 日本 ）3. 埃克森公司 （ 美国 ）4. 通用电气公司 （ 美国 ）5. 丰田汽车公司 （ 日本 ）11. ROYAL DUTCH/SHELL GROUP 12. MARUBENI 13. SUMIOMO 14. INTL. BUSINESS MACHINES 15. AXA 16. CITIGROUP 17. VOLKSWAGEN 18. NIPPON TELEGRAPH & TELEPHONE 19. BP AMOCO 20. NISSHO IWAI14. 皇家荷兰壳牌集团 （ 英/荷 ）17. 丸红公司 （ 日本 ）8. 住友公司 （ 日本 ）20. 国际商用机器公司 （ 美国 ）15. AXA 公司 （ 法国 ）13. 花旗集团 （ 美国 ） 9. 大众汽车公司 （ 德国 ）16. 日本电报电话公司 （ 日本 ）10. BP 阿莫科公司 （ 英国 ）19. 日胜公司 （ 日本 ） Unit 2 MarketingReading I Marketing and PromotionBrandPrice Service Color Style ReliabilityQualityPackage PerformanceUser-friendlinessReputation Environment-friendliness 1.Brainstorming: Work with your partner and list things customers may consider when they buy.2 Give the English words or phrases for the meaning provided1. clienta person with whom business is done or a person who pays for a service 2. promoteto increase the sales (of a new product ) by publicity or by a sales campaign or TV commercials or free gifts3. cataloguea list of places, names, objects, goods, etc. 4. deliverythe act of taking or giving something to someone, or the things taken or given 5. marketa building, square or open place where peoplemeet to buy and sell goods 6. launchto put (a new product) on the market (usually spending money on advertising it)7. companyan organization made up of people who work together for purpose of business or trade8. rangea set of different objects of the same kind 9. after-sales serviceservice of a machine carried out by the seller for the buyer 10. campaigna series of planned activities with a particular commercial aim4.Word Study1. Prompt: his / role / maintain (v.) / fleet / vans / ready / respond / emergency Model: His role is to maintain the fleet of vans, ready to respond in any emergency. a. A lot depends on building and maintaining a good relationship with your customers.b. Engineers are carrying out essential maintenance work on the main line to London.c. Critics maintain that these reforms will lead to a decline in educational standards.2. Prompt: government / launch / massive / anti-illiteracy / campaignModel: The government has launched a massive anti-illiteracy campaign.a. After two failures, NASA（National Aeronautics and Space Administration) will try to launch a new space shuttle again on Sunday.b. Modifying current equipment enables them to improve the quality while the product is being launched and its success evaluated.c. Encouraged by its success, the company launched an ambitious plan aimed at increasing the profit by 58 percent a year.3. Prompt: scheme / extend / successful / pilot projectModel: The scheme will be extended after a successful pilot project.a. The message conveyed by the leadership was that the Three Gorges project will be carried out in two phases.b. The local government will help fund this project, which includes the building of 150 day-care centers.c. Every student should try to project his/her mind into the future and imagine what life will be like then.4. Prompt: window / door / all / fit (v.) / security lockModel: The windows and doors are all fitted with security locks.a. The pants were a little tight at first, but after I wore them a few times, they fit like a glove.b. Weve got a match next month, so weve got to keep ourselves reasonably fit.c. Looking at her resume, she should be fit for the sales job perfectly.5. Prompt: company / Darlington / launch / latest / range / electrical goods.Model: A company from Darlington has just launched its latest range of electrical goods. a. After examination the doctor told me that my blood pressures well within the normal rangeb. It is common sense that in a company only a fairly narrow range of people is responsible for key decisions.c. The temperatures in your kitchen and around your picnic table range from 28 to 33 degrees.Reading IIText B1. What is the great significance of keeping demand and supply in balance?If demand and supply are not in balance, there are two possible situations:a. If demand exceeds supply at a given price, that is, the suppliers supply more goods than what the buyers want to buy, there is surplus of the goods, then the suppliers have to reduce their price in order to sell all their products, the result is that thy will definitely lose money. Buyers will benefit from the low price, since they dont have to pay so much money.b. If supply exceeds demand at a given price, that is, the suppliers supply less goods than what the buyers want to buy, there is shortage of the goods, then the buyers often raise their price, they often benefit from it, while the buyer often have to more money than they pay in normal time.2. How will the falling prices of certain goods affect the products as well as the consumers?For the producers, they will lose money. In order to maximize their profit, they often reduce the cost of their products. If so, the quality can not be always guaranteed. That is why there are so many counterfeits and fakes.For the buyers, they will not necessarily pay so much money. However, if the quality of the products that they consume can not be guaranteed, they will suffer undoubtedly.3. What are the major functions of a market as far as demand and supply are concerned?a. A market is an exchange process between buyers and sellers. How much of what a product a company offers for sales and who buys it depends on the laws of demand and supply, that is, a market is governed by the laws of demand and supply.b. In the market for any product, the laws of demand and supply interact to set market or equilibrium price and quantity on which buyers and sellers agree. c. Buyers will purchase more as the price increases. The laws of demand and supply interact to create an equilibrium price and quantity. All businesses must constantly try to find the right combination of price and quantity supplied to maximize its profits.d. Companies try to supply the quantity and selection of goods that will earn them the largest profits.DictationWe have 3,600 employees worldwide and sales of $ 3,716million. We manufacture nearly 20,000 cars, 3,500 trucks, 888 buses, and thousands of industrial engines. Our position as a major international group in 24 European countries and 15 Asian countries is the result of quality, safety and caring for people and the environment.Translation1. The general manager handed out the important documents to the department managers.2. Cheating customers and evading taxes made up their business policy in those days.3. Mathematics can be called maths or math for short in English.4. This city is known as the dragon head of the economic cooperative zone.5. Although the couple agreed on the price of the furniture they wanted to buy, they disagreed about the style.6. I bought a notebook computer last month but only at a price.7. The parents work hard to pay for their childrens tuition.8. Your dishonesty was the reason why I had to break off our relationship in the end.9. His uncle chose to settle in the countryside rather than in the city.D. Additional vocabulary1. NIPPON LIFE INSURANCE 2. SIEMENS 3. ALLIANZ 4. HITACHI 5. U.S. POSTAL SERVICE 6. MATSUSHITA ELECTRIC INDUSTRIAL 7. PHILIP MORRIS 8. ING GROUP 9. BOEING 10. AT & T11. SONY 12. MTRO 13. NISSAN MOTOR14. FIAT 15. BANK OF AMERICA CORP.16. NESTLE 17. CREDIT SUISSE 18. HONDA MOTOR 19. ASSICURAZIONI GENERALI20. MOBIL 15.日本人寿保险公司 （ 日本 ）13.西门子公司 （ 德国 ）17.安联保险 （ 德国 ）20.日立公司 （ 日本 ）19.美国邮政服务公司 （ 美国 ）18.松下电器产业公司 （ 日本 ）16.菲利普-莫里斯公司 （ 美国 ） 14.ING 集团公司 （ 荷兰 ）12.波音公司 （ 美国 ）11.美国电报电话公司 （ 美国 ）6. 索尼公司 （ 日本 ） 7. 城市持股公司 （ 德国 ）3. 日产汽车公司 （ 日本 ）1. 菲亚特公司 （ 意大利 ）5. 美洲银行公司 （ 美国 ）8. 雀巢公司（ 瑞士）2. 瑞士信贷公司 （ 瑞士）4. 本田汽车公司 （ 日本 ）10. 通用保险股份公司 （ 意大利 ）9. 美孚石油公司 （ 美国 ）Unit 3 CareerReading I The Modern Servant-Nanny1.Brainstorming: teacherwaiter/waitressbusinessmantypistdriver,engineershop assistantaccountantpilottailorjournalistwriterdoctorsecretarytechnicianworker2.Give the English words for the meaning provided1. organize to make the necessary arrangements for 2. complainto say that one is not satisfied, unhappy 3. disappointedsad or dissatisfied 4. applyto make a formal request 5. phasea stage in a process of change 6. rowloud noise; noisy argument 7. includinghaving as a part 8. deliciouspleasant; good to eat 9. adoreto love deeply and respect highly 10. fantasticexcellent; marvelous 11. proudfeeling or showing pride 12. fashionablefollowing a style that is currently popular 3.