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参考资料Unit 1 Communication Across CulturesReading IIntercultural Communication:An IntroductionComprehension questions1. Is it still often the case that “everyones quick to blame the alien” in the contemporary world?This is still powerful in todays social and political rhetoric. For instance, it is not uncommon intodays society to hear people say that most, if not all, of the social and economic problems arecaused by minorities and immigrants.2. Whats the difference between todays intercultural contact and that of any time in the past?Todays intercultural encounters are far more numerous and of greater importance than in anytime in history.3. What have made intercultural contact a very common phenomenon in our life today?New technology, in the form of transportation and communication systems, has accelerated intercultural contact; innovative communication systems have encouraged and facilitated cultural interaction; globalization of the economy has brought people together; changes in immigration patterns have also contributed to intercultural encounter.4. How do you understand the sentence “culture is everything and everywhere”?Culture supplies us with the answers to questions about what the world looks like and how we live and communicate within that world. Culture teaches us how to behave in our life from the instant of birth. It is omnipresent.5. What are the major elements that directly influence our perception and communication?The three major socio-cultural elements that directly influence perception and communication are cultural values, worldview (religion), and social organizations (family and state).6. What does ones family teach him or her while he or she grows up in it?The family teaches the child what the world looks like and his or her place in that world.7. Why is it impossible to separate our use of language from our culture?Because language is not only a form of preserving culture but also a means of sharing culture. Language is an organized, generally agreed-upon, learned symbol system that is used to represent the experiences within a cultural community.8. What are the nonverbal behaviors that people can attach meaning to?People can attach meaning to nonverbal behaviors such as gestures, postures, facial expressions, eye contact and gaze, touch, etc.9. How can a free, culturally diverse society exist?A free, culturally diverse society can exist only if diversity is permitted to flourish without prejudice and discrimination, both of which harm all members of the society.31Reading IIThe Challenge of GlobalizationComprehension questions1. Why does the author say that our understanding of the world has changed?Many things, such as political changes and technological advances, have changed the world very rapidly. In the past most human beings were born, lived, and died within a limited geographical area, never encountering people of other cultural backgrounds. Such an existence, however, no longer prevails in the world. Thus, all people are faced with the challenge of understanding this changed and still fast changing world in which we live.2. What a “global village” is like?As our world shrinks and its inhabitants become interdependent, people from remote cultures increasingly come into contact on a daily basis. In a global village, members of once isolated groups of people have to communicate with members of other cultural groups. Those people maylive thousands of miles away or right next door to each other.3. What is considered as the major driving force of the post-1945 globalization?Technology, particularly telecommunications and computers are considered to be the major driving force.4. What does the author mean by saying that “the global may be more local than the local”?The increasing global mobility of people and the impact of new electronic media on human communications make the world seem smaller. We may communicate more with people of other countries than with our neighbors, and we may be more informed of the international events than of the local events. In this sense, the global may be more local than the local.5. Why is it important for businesspeople to know diverse cultures in the world?Effective communication may be the most important competitive advantage that firms have to meet diverse customer needs on a global basis. Succeeding in the global market today requires the ability to communicate sensitively with people from other cultures, a sensitivity that is based on an understanding of cross-cultural differences.6. What are the serious problems that countries throughout the world are confronted with?Countries throughout the world are confronted with serious problems such as volatile international economy, shrinking resources, mounting environmental contamination, and epidemics that know no boundaries.7. What implications can we draw from the case of Michael Fay?This case shows that in a world of international interdependence, the ability to understand and communicate effectively with people from other cultures takes on extreme urgency. If we are unaware of the significant role culture plays in communication, we may place the blame for communication failure on people of other cultures.8. What attitudes are favored by the author towards globalization?Globalization, for better or for worse, has changed the world greatly. Whether we like it or not, globalization is all but unstoppable. It is already here to stay. It is both a fact and an opportunity. The challenges are not insurmountable. Solutions exist, and are waiting to be identified and implemented. From a globalistic point of view, there is hope and faith in humanity.Translation纵观历史,我们可以清楚地看到,人们由于彼此所处地域、意识形态、容貌服饰和行为 举止上存在的差异,而长久无法互相理解、无法和睦相处。在这种情况下,跨文化交际作为 一个特定的研究领域得以形成和发展。值得注意的是,人类文明在发展过程中所遭受的许多 挫折,既是个人的,又是全球性的;人类历史进程总是充满了个人间的直接冲突和民族间的 误解从骂骂咧咧到孤立主义直至到武装冲突,大大小小争端不绝。很显然,文化间以及亚文化间的交往比以前多了,这迫切要求我们共同努力,去理解有 着不同信仰和文化背景的人们,并与之和睦相处。通过加深认识和理解,我们能够与生活方 式、价值观念不同的人们和平共处;这不但有益于我们周遭环境的安定,也是维护世界和平 的决定性因素。Unit 2 Culture and CommunicationReading I What Is CultureComprehension questions1. Which of the definitions given above do you prefer? Why?Some may prefer a short definition, such as the one given by E. Sapir or R. Benedict, for it is highly generalized and easy to remember. Some may prefer a longer one, such as Edward T. Halls definition of culture, because it provides us with a more comprehensive understanding of culture andpoints out the all-pervasive impact of culture on human life in different dimensions.2What have you learned from those definitions about culture?Many things can be learned from those definitions, for each definition, though not without its limitations, tells us something very important about culture or certain aspect(s) of culture.3. Do you agree that our lower needs always have to be satisfied before we can try to satisfy the higher needs?Even though this is generally the case, there will still be some exceptions. Sometimes people might prefer to satisfy higher needs, for instance, esteem needs, before their lower needs, such as certain physiological needs or safety needs, are satisfied.4. What examples can you give about how people of different cultures achieve the same ends by taking different roads?For example, everyone has to eat in order to live and this is universally true. However, to satisfy this basic need, people of various cultures may do it in very different ways: what to eat and how to eat it vary from culture to culture.5. What behaviors of ours are born with and what are learned in the cultural environment?Instinctive behaviors are behaviors that we are born with and ways of doing things in daily life, such as ways of eating, drinking, dressing, finding shelter, making friends, marrying, and dealing with death are learned in the cultural environment.6. What other cultural differences do you know in the way people do things in their everyday life?We can also find cultural differences in ways of bringing up children, treating the elderly, greeting each other, saving and spending money, and many other things people do in everyday life.7. In what ways are the Chinese eating habits different from those of the English-speaking countries?We Chinese may enjoy something that is not usually considered as edible by the English-speaking people. Generally we prefer to have things hot and lay much emphasis on tastes. We tend to share things with each other when we are eating with others.Fill-in TaskFill in the following blanks with at least five things in our life that you think are above and five that are below the “water”, the level of our consciousness.Those that are above the water are _what to eat and how to eat it ;_how to keep healthy_ ;_how to raise children ;_how to participate in ceremonies ;_how to introduce and greet people.Those that are below the water are _what is good or bad ;_what is right or wrong _;_what is beautiful or ugly ;_what is clean or dirty ;_how is an individual related to others.Then compare your fill-in items with those of your classmate, and try to decide which of the things are more likely to cause problems in intercultural communication.Generally speaking, differences in those things that are usually outside of our conscious awareness, i.e. the so-called deep culture, are more likely to cause problems in intercultural communication. The reason is that this part of culture is internalized in peoples mind and thus is hard to be perceived. For example, in intercultural communication, it is easy to find out what and how people from another culture eat. Just have a look at their dining table, and we will know it. However, it is much more difficult to find out or understand the values that underlie the phenomena.To enhance the possibility of success in intercultural communication, it is crucial for us to know not only the hows but also the whys. The Muslims do not eat pork because they worship pigs; the Hindus do not pass dishes with left hand because they think it is impolite since the left hand is used to touch dirty things; the Masai people from Kenya like drinking fresh blood of cattle because they believe that cattle is the cleanest creature in the world. Unaware of the whys, we may regard other peoples eating habits as strange or unreasonable or even ridiculous, which may prevent us fromtruly understanding people of other cultures.Sharing Knowledge: More about CultureExplorationTry to find more examples in our life to show the characteristics of culture and what culture does.Culture is what we share with some but not with all other people; it is common to people belonging to a certain group or category, but different from people belonging to other groups or categories. In our life, culture is everywhere and determines how we usually behave. It includes the language in which we express ourselves, the way we raise our children, the deference we show to our elders, the physical distance from other people we maintain in order to feel comfortable, and the way we perceive general human activities such as eating, making love, having a conversation, forming a friendship with someone, etc. and the ceremonials surrounding them.Reading IIElements of CommunicationComprehension questions1. What are the aspects of context mentioned above?One aspect of context is the physical setting, including location, time, light, temperature, distance between communicators, and any seating arrangements. A second aspect of context is historical. A third aspect of context is psychological. A fourth aspect of context is culture.2. In what ways would your posture, manner of speaking or attire change if you move from one physical setting to another, for example, from your home to a park, to a classroom, to a restaurant, to a funeral house, etc?Ones posture, manner of speaking or attire change from being casual to formal gradually fromhome to a park, to a classroom, to a restaurant, to a funeral house, etc, according to different formalness and seriousness of these situations.3. How do people acquire communication norms in their life?People acquire communication norms from their experiences in life.4. What examples can you give to describe some Chinese norms in our everyday communication?For example, it seems to be a norm in China to address ones boss by his or her title and never to express ones disapproval directly to him or her.5. How can we play both the roles of sender and receiver in communication?As senders, we form messages and attempt to communicate them to others through verbal andnonverbal symbols. As receivers, we process the messages sent to us and react to them both verbally and nonverbally.6. Does the sender plays a more important role than the receiver in communication?No, they are equally important for both of them are essential in the process of communication.7. In what ways do the differences between participants make communication more or less difficult?Three especially important variables affecting participants which are relationship, gender, and culture make communication more or less difficult.8. What is a symbol and what is a meaning?The pure ideas and feelings that exist in a persons mind represent meanings. The words, sounds, and actions that communicate meaning are known as symbols because they stand for the meanings intended by the person using them.9. How can meanings be transferred from one person to another? What problems may arise in this process?A message from one person is encoded into symbols and then decoded into ideas and feelings to another person. In this process of transforming include nonverbal cues, which significantly affect the meaning created between the participants in a communication transaction.10. When are unintended or conflicted meanings likely to be created?Unintended meanings are created when the decoding person receives a meaning unrelated to what the encoder thought he or she was communicating. Conflicting meanings are created when the verbal symbols are contradicted by the nonverbal cues.11. Which channels do you usually prefer in communication? Why?Of the five channels, some may prefer sight. As the old saying goes, words are but wind, but seeing is believing.12. What examples can you find to show that one channel is more effective than others for transmitting certain messages?For example, when asking a lady for a date, a young man may wear an immaculate suit and spray some perfume to show that he highly values this date with her. In this case, sight and smell are definitely more effective than words for conveying that particular message.13. What are the things that can create noises in the process of communication?Sights, sounds, and other stimuli in the environment that draw peoples attention away fromintended meaning are known as external noise. Thoughts and feelings that interfere with the communication process are known as internal noise. Unintended meanings aroused by certain verbal symbols can inhibit the accuracy of decoding. This is known as semantic noise.14. What should we do to reduce the interference of noise in communication?When communicating with others, we should pay undivided attention to communication itself,avoiding being distracted by any external or internal noise. Besides, we should make sure that what we say is correctly understood by others and vice versa to prevent semantic noise from generating.15. Why is feedback a very important element of communication?Feedback is very important because it serves useful functions for both senders and receivers: it provides senders with the opportunity to measure how they are coming across, and it provides receivers with the opportunity to exert some influence over the communication process.16. What will you usually do when you receive negative feedback in communication?Open.Matching TaskIn communication, the sentence meaning and the speakers meaning may not be exactly the same. What is important to successful communication is not just knowing the sentence meaning but knowing what the speaker actually means by the sentence said.In the following there should be ten short dialogues. Try to make a proper match between each of what the first speaker says on the left and what the second speaker says on the right to form a dialogue that will make sense, and then decide what is possibly meant by the second speaker in the dialogue.1: Lets go to the movies.j: Ill bring the Kleenex.(I suppose the film is a tear-jerker)2: Good morning. Do you have anything to treat complete loss of voice?f: Good morning sir. What can I do for you today?(We dont have anything to treat complete loss of voice)3: I do think Mrs. Jenkins is an old windbag, dont you?a: Huh, lovely weather for March, isnt it?(I dont want to talk about it)4: What on earth has happened to my roast beef?g: The dog is looking happy.(Perhaps the dog has eaten the roast beef)5. Would you like a cocktail? Its my invention.i: Well, mmm uh its not that we dont not drink.(Im a bit dubious about drinking that cocktail)6. Are you going to Steves barbecue?h: It is an outdoor party. (Im not going to it)7: Did you buy her a rose?b: I bought her a flower.(I didnt buy her a rose)8: We went to see The Omen last night but it wasnt very scary?c: It would keep me awake all night.
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