工商管理专业课程介绍

课程课程 中文 中文 Course Name Credi t 课程简介 中文 课程简介 中文 Course Description Examination mode 管理学 石振香 Management3 管理学是经济 管理类专业 的专业基础课程和核心课程 是一门系统地研究管理过程 的普遍规律 基本原理和一 般方法的科学 本课程详细 讲解了计划 组织 领导与 控制等管理职能的客观规律 和实施方法 课程采用课堂 教学 科研和实践活动一体 化的教学方式 以课堂教学 为主 科研和社会实践活动 为辅 加强学生对管理学理 论和知识的理解和认识 增 强学生参与管理实践的意识 本课程的任务是使学生能够 系统地掌握管理学的知识体 系 能综合运用管理学的基 本理论和方法 并分析和解 决管理中的实际问题 为后 续专业课程的学习奠定管理 学基础 Management the basic and core discipline of economics and management students is a science which systematically studies the universal law basic principles and general methods of the management process This course teaches the objective laws and methods of the management functions in details such as planning organizing leading and controlling etc In order to strengthen students understanding of management theories and knowledge and enhance awareness of participating in the management practices the course uses teaching methods including classroom teaching researching and social practicing Classroom teaching is the main part while others are auxiliary This course s target is to enable students to master the management s knowledge system to apply basic theories and methods to analyze and solve practical problems in management and lay a good management foundation for follow up study of major disciplines Written examination 经济学原理 李林芳 Principles of Economics4 经济学原理是一门研究一定 经济制度下资源配置与利用 的课程 本课程包括微观经 济学和宏观经济学两部分 Principles of Economics is a course studying the allocation and utilization of resources under a certain economic system This course includes two parts microeconomics and macroeconomics Microeconomics take single Written examination 2 微观经济学以单个经济单位 为研究对象 通过研究单个 经济单位的经济行为说明价 格机制如何解决社会的资源 配置问题 宏观经济学研究 整体经济运行的规律 说明 怎样实现经济稳定和增长 economic unit as the object of the research It explains how does price mechanism solve the problems of resource allocation Macroeconomics studies the rules of how modern market economy operates It explains how to achieve economic stability and economic growth 市场营销学 刘文斌 Marketing Management3 本课程阐明市场营销学的基 本理论 基本知识及市场营 销的基本技巧与技术 并结 合案例分析市场营销中的实 际问题 以提高学生分析和 解决问题的能力 通过学习 本课程 学生应掌握以下内 容 市场营销的基本观念 市场营销的管理 市场营销 环境的分析 市场的调研与 市场预测 消费者的购买行 为 市场竞争者以及其竞争 策略 目标市场的营销 产 品分析以及产品策略 企业 的定价方法以及价格策略的 选择 产品的营销渠道及其 选择与管理 企业产品的促 销手段以及促销策略的选择 企业的形象的策划与企业危 机的处理 This course explains the basic theory knowledge and skills and techniques of marketing and combines with case study to promote student s ability of problem analyzing and solving After learning this course students should grasp the knowledge including basic concepts of marketing marketing management analysis of marketing environment market research and prediction customer behavior competitors and competition strategies marketing in a target market product analyzing and marketing strategies price decision and price strategic choice marketing channels as well as it s selection and management the promotion of product and the selection of promotion strategies corporation identity design and treatment with the crisis when company encountered etc Written examination 组织行为学 石振香 Organizational Behavior 2 组织行为学 是管理学发 展过程中形成的以心理学 社会学 人类学 政治学等 Organization Behavior is a branch of applied science mainly based on psychology sociology anthropology and political science It focuses on people s psychology and Written examination 3 多学科为基础的独立的应用 科学 它以各类组织中人的 心理与行为特点和规律为研 究对象 探讨个体 群体和 组织三个层面的因素如何影 响个人及其所在组织的行为 目的使管理者能够根据人的 行为规律 创设健康的工作 氛围 发挥人的积极性和创 造性 以实现组织的目标和 提高人的满意度 通过本课 程的学习 学生可以掌握组 织行为学的概念体系 理论 模型和分析架构 获得相关 的知识 以及专业术语的英 语表达 能够看相关国外文 献资料 培养科学的思维方 式和掌握客观的研究行为的 方法 避免直觉经验式或主 观片面式的行为分析 behavior within organizations and it investigates the impact of individuals groups and structure on behavior within organizations for the purpose of applying such knowledge toward creating healthy working atmosphere giving full play to people s professional knowledge or skill improving an organization s effectiveness and job satisfaction On the completion of this course students will be able to understand the essential rules of psychology and behavior within organizations grasp systematically the theories and methods of modern HR management develop scientific ways of thinking master the methods of behavior study avoid empiricism and lopsided analysis 运筹学 孙学珊 Operations Research4 本课程是经济与管理系各专 业的专业基础课 它以数学 为主要工具 寻求由生产 管理和生活中提出的若干问 题的最优方案 是一门研究 优化决策的科学 通过本课 程学习使学生掌握运筹学的 基本模型及其求解原理 方 法技巧 主要算法和实际应 用 同时能够运用常用数学 This course is the professional basic course for department of economics and management It takes mathematics as the main tool to search the optimal solution for problems in production and management It is a branch of science that studies the optimization decision This course makes students master the basic mathematical model the solving principles operational research techniques main algorithms and actual applications At the same time students can use commonly mathematical software such as Excel LINGO etc to solve some practical applications Written examination 4 软件 Excel LINGO 等 求 解运筹学的一些实际应用案 例 从而培养学生建立数学 模型 选择优化方法 利用 计算机去处理 分析数据和 解决实际问题的能力 of operational research cases so as to cultivate the ability of students to establish the mathematical model select optimal method and use the computer to analyze data 生产与运作管理 王 辉 production and operation management 3 本课程系统讲述生产与运作 管理的理论与方法 内容包 括生产与运作管理概述 生 产战略管理 新产品开发与 选择 生产设施选址与布置 计划与控制 供应链管理 先进生产管理方式 是工业 工程专业 工商管理专业和 信息管理与信息系统专业的 重要专业课程 This course is about management theory and method of production and operations the content of this course includes the summary of production and operation management production strategic management new product development and selection production facility location and layout plan and control supply chain management and the way of advanced production management It is the important professional course in majors of industrial engineering business management information management and information systems professional Written examination 会计学 李林芳 Accounting Principles3 本课程主要介绍会计的基本 概念 基本理论和基本方法 通过学习本课程 使学生了 解会计信息的收集 整理 分类 汇总和披露的全过程 使学生对会计这一学科有一 个初步的了解和认识 明确 做好会计工作对于加强企业 经济管理的重要性 以使他 们在未来的经济管理工作中 更好地发挥会计的作用 This course mainly introduces the basic concept and the theories and methods of accounting Learning this course enables students to understand the whole process of accounting information including collection sorting classifying summarizing and disclosure so that students can have a preliminary understanding of this course and realize the importance of accounting for strengthening economic management Written examination 管理英语 王辉 Management English2管理英语是经管系各专业的Management English is a basic course for each Written 5 一门学科基础课 本课程主 要针对管理学领域中的专业 知识 以及商务沟通 商务 演讲等安排教学内容 从听 说 词汇 语法 阅读 写 作等多方面提升管理英文应 用能力 professional subject Aiming at Professional knowledge in the field of management the teaching content includes business communication business address etc Students can improve English application ability such as speaking vocabulary grammar reading writing and so on examination 应用统计学 张秀杰 Applied Statistics3 本课程是管理类 经济类专 业学生的一门专业基础课程 在现代经济管理 生产管理 中处于非常重要的地位 本 课程主要讲述统计数据的搜 集 加工整理以及在经济学 管理学中常用的统计分析方 法 通过本课程的教学 使 学生掌握统计学的基本理论 知识和统计指标的计算方法 相关的统计分析技能 培养 学生运用所学知识进行定量 分析问题的能力 This course is the professional basic course for the management and economy students The course is in a very important position in modern economic management and production management field This course focuses on the methods of statistical data collection processing and statistical analysis methods commonly used in economics and management field Through the course students will master the basic theory of statistical knowledge the calculation method of statistical indicators and statistical analysis of related skills This course will also train students ability to use knowledge for quantitative analysis of the problem Written examination 企业战略管理 石振 香 Strategic Management of Enterprises 2 企业战略管理 课程宗旨 是向经济管理类专业的本科 生传授战略分析和决策的基 本理论和方法 提高学生的 战略管理水平和实际操作能 力 通过本课程的学习 使 学生能够掌握企业战略管理 的基本理论 基本方法和基 本技能 使学生能够具有一 定的战略思维能力 培养学 Enterprise Strategy Management teaches undergraduate major the basic theories and methods of strategic analysis and decision making Through the study of this curriculum Students will improve the strategic management level and practical ability Students can master the basic theories methods and basic skills so that they will be able to do strategic thinking This course has been maintained to track the cutting edge knowledge and focus on the principles of strategic analysis The course focuses on case study and cases studied in this course are Written examination 6 生的战略实施艺术 为学生 今后走入企业或社会从事研 究和制定战略决策奠定基础 本课程一直保持着对学科前 沿的追踪与探索 注重战略 的原理性分析 涵盖了战略 管理的基本理论和方法 按 战略分析 战略选择 战略 实施 逻辑展开 本课程注重 案例教学 其案例具有典型 性 代表性并不断更新 本 课程体系包括相互衔接和配 套的大纲 教材 教案 课 件和题库 配备了参考文献 目录及辅助阅读书目 typical representative and constantly updated This curriculum system includes matching outline teaching materials lesson plans courseware and questions with references and supplementary reading lists directory 管理信息系统 杨欣 Management Information System 3 本课程是为管理学科本科生 开设的学科基础课 也是教 育部管理科学与工程专业教 学指导委员会规定的管理科 学与工程专业的核心课程 主要内容是研究运用计算机 技术解决企事业管理中信息 的收集 加工处理 存储 传递等系统问题的主干学科 基础课 This course is for management undergraduate course which is a core course required by management science and Engineering Teaching Guidance Committee of Ministry of education and management science and engineering The main content is to study the application of computer technology to solve the problem of information management of enterprises and institutions and the collection processing storage transmission of the information Written examination 财务管理 李林芳 Financial Management Principles 2 本课程帮助学生树立财务管 理的基本理念 了解企业财 务管理的基本框架 掌握基 本的财务管理决策方法 为 This course introduces the basic concept framework and the decision making method of financial management It lays a solid foundation for professional course in the future This course mainly includes the time value of Written examination 7 以后的专业课学习奠定坚实 的基础 需要掌握财务管理 的货币时间价值 风险报酬 等基本理念 了解企业的筹 资决策 投资决策 流动资 金管理 销售预测及利润预 测管等基本内容 money risk premium financing decision investment decision current funds management sales forecasting profit forecasting etc 数据库原理与应用 张秀杰 Database principles and applications 3 数据库技术是计算机科学的 一个重要分支 是信息时代 的标志性技术 是构造信息 系统的基础 数据库原理课 讲授数据库技术的基本原理 主要介绍数据库系统的基本 概念 数据库设计理论和数 据库基本操作 是计算机类 专业的一门主干专业基础课 也是信息管理与信息系统专 业的一门必修课 Database technology is an important branch of computer science is the symbol technology of the information age and is the basis of structuring the information system We teach the basic principle of database technology in the lessons of the database principle and mainly introduce the basic concept of database system database design theory and basic operation of database This is a main specialized basic course of computer specialty and is a required course for information management and information systems major Written examination 技术经济学 杨欣 Technological Economics A 3 本课程是为管理学科本科生 开设的学科基础课 借鉴国 内外相关学科知识 结合我 国目前国情 系统全面地学 习技术经济的理论 方法与 实践 内容包括 经济性评 价基本要素 资金的时间价 值 经济性评价方法 不确 定性评价法 建设项目可行 性研究 设备的技术经济分 析 价值工程 项目可持续 This course is for management undergraduate course From the relevant subject knowledge at home and abroad combined with China s current national conditions it is a comprehensive system to study the theory and practice technical and economic method Contents include the basic elements of economic evaluation the time value of money the method of economic evaluation uncertainty evaluation feasibility study on construction project equipment technical and economic analysis value engineering project evaluation of sustainable development and technology innovation Written examination 8 发展评价及技术创新 人力资源管理 石振 香 Human Resource Management2 本课程阐述了人力资源管理 的基本理论 基本知识及管 理的基本技巧与技术 并结 合案例分析人力资源管理中 的实际问题 提高学生分析 和解决问题的能力 通过学 习 学生应掌握人力资源管 理的基本概念及其流派 人 力资源管理模式的比较 劳 动组织 企业中的个人行为 激励因素 职工的招聘和配 备 职工的培训和开发 劳 动工资 职工福利 管理人 员报酬 工会和劳资集体谈 判等 This course explains the basic theory knowledge and skills and techniques of human resource management and combines with case study to promote student s ability of problem analyzing and solving After learning this course students should grasp the basic concepts and genres of human resource management know the difference between different approaches of human resource management grasp the knowledge of organization know individual behaviors in enterprises and grasp the incentive factors as well as the method of employee s recruiting and arrangement training and development Besides students should also grasp the knowledge of employee s benefit and compensation manager s payment labor union negotiation between employers and employees etc Written examination 信息检索 刘文斌 Information Resource Search and Application 1 5 本教程通过一定的理论教学 和实际操作训练使学生能掌 握和熟悉 Internet 环境 网络 信息 资源的检索原理和检索 技能 学习如何从 Internet 上 获取有价值的信息 将存于 世界各处的数字化信息集于 桌前 主要内容有 掌握 Internet 的基本概念 网络接 入方法 了解文献信息的基 本知识 信息分类方法 熟 练掌握 Internet 的主要服务及 相关工具软件的使用 了解 网络与计算机信息检索的基 This course introduces the basic concepts the methods of connecting into network the elements of literature information the ways of information classification the main service and tool software of internet the basal principle network and computer information search the search methods of search engines and Chinese network database in internet how to search in tabloid and article network database and the search ways of books journal and special literature Written examination 9 本原理 掌握 Internet 上搜索 引擎的检索方法 掌握 Internet 上中文网络数据库的 检索方法 了解国外常用文 摘型网络数据库和全文型络 数据库数据库的检索方法 了解图书期刊和特种文献的 查找技巧 国际贸易 刘文斌 International Trade2 本课程主要介绍国际贸易的 发展和世界市场的形成 二 次大战后的国际贸易和世界 市场 对外贸易在国民经济 中的地位和作用 马克思主 义的国际分工理论 西方经 济学家的国际贸易学说 马 克思的国际价值理论 世界 市场价格 对外贸易政策 关税与非关税壁垒 出口促 进与出口管制 国际资本移 动 跨国公司 关贸总协定 与世界贸易组织 国际经济 一体化 发达国家间的贸易 关系 发展中国家与国际经 济新秩序 The main contents in this course include firstly the basic knowledge of international trade which introduce international division world markets and international market prices secondly the traditional and contemporary theories of international trade and the theories of trade protection thirdly the policies of international trade such as tariff and non tariff s barriers the methods of promoting export and finally the system and features of today s international trade which mainly focus on the international trade agreement and treaty WTO and so on Written examination 招聘与人才测评 刘 文斌 Recruitment and Employment 2 本课程较全面系统地介绍了 人员招聘和录用的相关理论 方法 过程和技巧 并结合 人才测评在人力资源管理尤 其是选拔中的重要性讲授了 人才测评的理论基础 如何 This course introduces systematically correlation theories theoretical approaches and skills on Recruitment and Employment and also tells us what is Talent Assessment and how to do it which plays such an important role in HRM This course aims at making students understand the theories and methods of recruitment and employment Written examination 10 开展人才测评 如何运用相 关技术选拔人才和有效配置 人才等理论和方法 目的在 于使学生全面 系统地了解 人员招聘的理论与方法 了 解人才测评并掌握人才测评 的理念和技术 comprehensively and systematically and know how to do talent assessment 培训与人力资源开发 刘文斌 Training and Development3 本课程全面系统地介绍了现 代培训与开发的基本概念和 原理 培训与开发的需要评 估 方法 职业生涯设计 培训与开发中的学习原理 培训有效性评估 着重探讨 了在当前技术应用广泛 变 革日益加剧情况下的培训与 开发的一些新趋势 旨在为 学生提供人力资源培训与开 发的基本理论与常用方法 This course systematically introduces the basic concepts and principles of Training and Development the principles and methods of needs assessment career design and validity assessment This course emphatically discusses new trends of training and development under current new situation The aim of this course is to provide students with the basic theories and commonly used methods of Training and Development Written examination 经济法 赵文博 Economic Constitution2 经济法 A 是专门为财务管理 专业设置的课程 包括基本 经济法理论 如合同法 公 司法 证券法 票据法 反 不正当竞争法 工业产权法 等内容 更侧重于会计法规 等会计从业资格证书考试相 关内容 This course is set for students of financial management it includes the basic content of economic constitution such as law of contract company law securities law negotiable instruments law anti unfair competition law industrial property law etc It focus on accounting regulations and laws and it can meet students needs of taking examinations of accounting professional certificates Written examination 金融学 石振香 Finance2 从分析金融运作对象 货 币 货币资金 金融工具 金融资产入手 阐述货币 时间价值原理 介绍金融机 The framework of this course starts with the analysis of financial operation objects such as currency funds financial tools and assets Also the course explains the principles of the currency time value introduces the Written examination 11 构体系和金融市场体系的具 体类型及业务 说明其在现 代经济中的重要作用 研究 货币政策及作为其依据的货 币理论等 通过本课程的学 习 使学生了解金融学的基 本概念与基础知识 熟悉金 融学原理体系 分析框架及 思维方式 从而为以后的专 业课学习打下扎实的基础 concrete classification and business of financial instruments and markets and then points out its significance to contemporary economy It discusses the monetary policy and theories From the course students will get the basic concepts and fundamental knowledge of finance and be acquainted with financial principle and analysis methods Those will help them to improve their consequent study of specialized courses 企业管理概论 石振 香 Business Studies Management2 本课程比较全面 系统 准 确地阐述企业管理的基本原 理 在原理和案例的列举中 要多联系国内外知名企业的 管理实际 强调学以致用 同时安排必要的思考题 案 例分析题 让学生参与教学 的机会 通过本课程的教学 可以使学生掌握企业管理的 基本知识 基本原理与方法 初步学会用企业管理理论知 识认识 分析和解决企业实 际问题 同时培养学生综合 素质能力 为毕业后成功地 走上社会参加企业管理实践 打下基础 This course is a more comprehensive systematic and accurate exposition of the basic principles of business management The principles and cases listed are from more well known companies stressing to apply students knowledge and arrange the necessary thinking questions allow students the opportunity to participate in teaching By learning this course students can master the basics of business management basic principles and methods theoretical knowledge with business management knowledge analyze and solve practical problems etc Written examination 消费者行为学 刘文 斌 Consumer Behavior2 本课程阐明消费者行为学的 基本理论 基本知识 并结 合案例分析影响消费者购买 的因素 以提高学生分析和 This course explains the basic theory and knowledge of consumer behavior and combines with case study to promote student s ability of problem analyzing and solving Though learning this course students should Written examination 12 解决问题的能力 通过学习 学生应理解并掌握消费者行 为研究的意义 发展历史 理论渊源 研究方法 简单 的介绍消费者