高一四模块一单元.doc

此文档收集于网络，如有侵权，请联系网站删除四模块一单元一、翻译词组：1.知道，明白，意识到 _ 2.迎合，对有吸引力_ 3. 诱使某人做某事_ 4.对感到满意_5. 治愈某人的病_ 6.欺骗_ 7. 宣布 _ 8. 和相似_ 9.旨在 _ 10. 对负责_11. 吸引.注意力_ 12. 说服某人做某事_ 二、 翻译并熟记下列句子1、 I did some research on advertisements, and have some very important information to share with you.2、 A commercial advertisement is one which someone has paid for to advertise a product or sevice.3、 PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects pubilc welfare.4、 All of these advertisements are meant to benefit the public，and you can often learn a lot by following the advice they give.5、 When it comes to advertisements, we must all use our intelligence and not be a slave to them.三、缺词填空Nowadays, we can find a_ _ almost wherever we go. I did some research on advertisements, and have some important information to s_ _ with you. An ad uses words and pictures to p_ _ people to buy a product or s_ _, or to b_ _ in an idea. There are two main types of ads- c_ _ ads and PSAs. A commercial advertisement is _ _ which someone has p_ _ for to a_ _ a product or service. PSAs are run for f_ _, and are m_ _ to educate people about health, safety, or any other problem t_ _ affects public w_ _. As for an ad, we must be a_ _ of the skilful methods used in ads to try to p_ _ their products. Even _ _ an ad does not lie, it does not mean it is altogether i_ _. Some advertisers make good c_ _ on you , and make a mental c_ _ with their products , hoping you can remember their products or service. We must not f_ _ for this kind of trick. However, not all ads play t_ _ on us though. PSAs a_ _ _ to teach us and help us lead better lives. China began a n_ _ public service advertising c_ in 1996. These ads d_ _ with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its m_ _ is “ Project Hope -educating every child.” There are even PSAs to teach us h_ _ to live healthy lives. One of these is, “ when you smoke c_ _ , you are slowly killing yourself”. All of these ads are meant to b_ _ the public, and you can often learn a lot by f_ _ the advice they give.四阅读理解Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Todays advertisements , or ads, try to get consumers(消费者) to buy certain brands(品牌) . Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.41. What is discussed in this passage?A. The content of modern advertising.B. The skills of modern advertising.C. The results of modern advertising.D. The writing of modern advertising. 42. According to the passage, a good advertisement should .A. be both persuasive and effectiveB. give people useful informationC. show people a productD. show people a new idea of a product 43. From the passage, we know that . A. modern advertising has less effect on customers B. once customers see ads about a new cerea1, they are sure to buy itC. cereal can make people strong D. cereal is a kind of food which is popular among people 44. What can we infer from the passage?A. Customers can easily be persuaded by advertisements.B. Customers should be persuaded by advertisements.C. Its impossible for customers to buy a product without advertisements.D. Customers buy products according to their demands rather than the advertisements. 五、 Writing现在越来越多的广告出现在报纸、广播、杂志甚至街头，人们对此有不同的看法。请你根据以下提供的信息，写一篇短文, 并发表你的观点（至少两条）。赞 成反 对1 广告能拓宽人们对货物的选择2 使消费者更好地了解货物和商家3 不仅能够获得商品知识，也能得到艺术享受1 经常被虚假广告欺骗2 阅读广告上浪费了大量的时间3 看电视剧时插播广告特让人心烦你的观点： 注意：1. 字数120词左右。2 可能用到的词汇： 误导的 misleading 虚假的 false恼人的， 令人心烦的 annoyed工商局 Industrial and Commercial Bureau 发布 issue 3短文的开头和结尾已给出，不计字数。Nowadays, more and more advertisements appear on newspapers,broadcasting, magazines as well as streets. Advertisement is a popular way to communicate with consumers. People have different views on advertisements. Some people think advertisement guides choices of goods. Meanwhile, advertisements also offer us some new information about the product. And they help consumers to know the goods and the businessmen better. Consumers can gain not only knowledge of goods but also artistic enjoyment. Contrary to those people, many others think advertisements are very unpleasant. Consumers are often cheated by the false advertisement on which consumers always waste a great deal of time. What is more, consumers feel annoyed to be interrupted w