高中英语 Unit1 Advertisements学案 牛津译林版必修4.doc

module 4unit 1 advertisements第一、二课时 welcome to the unit & reading【课前预习】ii. 重点短语1.信任 _ 2.做某方面的研究 _3.与某人分享 _ 4.鼓励某人做某事 _5. 免费地 _ 6.打算做某事 _7. 过上更好的生活 _ 8.公共福利 _9.爱上 ,受的骗 _ 10. 欺骗，捉弄 _11.远离 _ 12.以低价 _13. 质量高的 _ 14.诱使某人做某事 _iii. 语篇导读find out more information about the passage. advertisements_ advertisement(s)_ advertisement(s)definition_ which someone has_ _to promote a product or a servicethey are placed _ _and _ to _people to _ _an idea which affects _ _added information.although we have laws to _us_ ads that _or try to make people believe untrue_, we must _ _ _ the methods used in ads to sell us things. even if an ad does not lie, it does not mean it tell you the complete _.psas _ _large social issues and are meant to _the public. they educate people about _ _ _, such as “project hope”, whose slogan is _every child. they also teach us how to _ _ _.concluding statementwe must not _ _this kind of trick.not all ads_ _ _ us thoughconclusion: be _about advertisements【要点核心】1.persuade v说服，劝说；使信服persuade sb to do sth/ into doing sth劝服某人做某事persuade sb out of doing sth劝服某人不要做某事persuade sb of sth 使某人相信某事persuade sb that-clause 使某人相信i persuaded him of its truth.我使他相信这是真的。i persuaded him to work hard. 我劝她努力工作we persuaded him into taking the job. 我们说服她接受这份工作。i persuaded my father out of smoking.我劝服我父亲戒了烟。im almost persuaded that he is honest.我几乎相信他是诚实的。persuasive adj.有说服力的 persuasion n. 说服can you persuade her_.你能劝她放弃她那些愚蠢的计划吗？advise sb. to do; try to persuade sb. to do persuade sb. to do的区别1) he was a heavy smoker. i _ him to give up smoking but he just wouldnt listen to me. a managed to persuade b tried to persuade c suggested d persuade 2. advertisevi 做广告：引起公众对产品或企业的注意we advertised through the newspaper for the products of our factory.我们通过报纸宣传我们厂的产品。2) 登广告：在公告，如报纸上询问或寻找：he advertised for an apartment when he just arrived in this city.在他刚到这个城市时他登广告寻求公寓房advertisement n. 广告 advertiser n. 广告商 advertising n. 做广告；广告活动3.be meant to:旨在，目的是 this public service advertisement is meant to increase peoples awareness of environmental protection.mean to do sth 打算做某事 mean doing sth 意味着mean sb to do sth 打算让某人做某事 be meant to do sth 得做某事, 必须做某事 be meant for 打算给予; 打算作用用所给动词的适当形式填空that will mean (waste) a lot of labour. really? i dont mean (waste) any labour. these books (mean) for primary school students. 4. innocent adj.1） 无辜的，清白的，无罪的she was found innocent of any crime. 她获判无罪。2）无辜受害的；成为牺牲品的innocent victims of a bomb blast 炸弹爆炸中的无辜受害者3） 天真无邪的，纯真的an innocent young childinnocence n.5.fool n. 傻瓜，笨人dont be such a fool.i felt a fool when i realized my mistake.make a fool of sb 愚弄某人act /play the fool 装傻，扮丑相v.欺骗愚弄you dont fool me. 别骗我。fool sb into doing sthdont be fooled into thinking theyre going to change anything.别上当受骗，以为他们打算做出任何变化。6.cure v. 1)治疗 n. 治疗方法cure sth 治好cure sb of a disease 治愈某人的疾病when i left hospital i was completely cured. 当我离开医院的时候，我已经痊愈了。the doctor cured me of my headache.2)矫正，纠正cure sb of sth 治愈某人纠正某人恶习nothing can cure him of the bad habit.没有什么能纠正他的坏习惯cure n 药，药剂;疗法a cure for sth. 治疗的方法there is a cure for the common cold. 的治疗方法。7.pleased adj. 1)高兴，满意，愉快she was very pleased with her exam results.im pleased to hear about your news.2）高兴，乐于im pleased to inform you that the book you ordered has arrived.pleasing adj. 令人满意的 pleasure ment n. cu注释,评注,批评,评论(+on/about)he made no comments on our proposal. 他对我们的建议没有作评论。 vi.做注解,做评注,评论 (+on/upon)he did not comment on what i said. 他对我的话未作评论。he commented that it was an excellent film. 他评论这电影很精彩。no comment 无可奉告9. fall1) fall for sb :被某人所吸引，爱上某人 e.g. they fell for each other at first sight and got married six weeks later. 他们一见钟情，六个星期后就结婚了。2) fall for sth: （轻易）相信某事e.g. the salesman said the car was in good condition, and i was foolish enough to fall for it. 推销员说这汽车状况fall behind 落后fall into the habit of 养成习惯 fall in love with 爱上10.trick n. 诡计， 恶作剧 v. 戏弄， 欺骗trick sb into doing sth 诱使某人做某事 he tricked me into giving him the money. 他骗我给他钱【常用搭配】1) play tricks onsb/ play jokes on sb捉弄某人2) make fun of sb取笑某人3) trick sb out of sth 骗走某人的4) play a trick/tricks on sb=play jokes on 开某人玩笑，捉弄某人【例 句】the kids often play tricks on the old man.孩子们经常戏弄老人。its immoral to play a trick on the disabled. 作弄残疾人是不道德的。she was tricked out of all her savings.她被骗走了所有的积蓄。people make fun of her because she wears a strange hat.人们取笑她因为她戴了顶奇怪的帽her partner tried to trick her out of her share. 她的合伙人企图骗走她的股份11. aim n.目的，目标she went to london with the aim of finding a job. achieve ones aimv. 1）力求达到，力争做到 (at/for)the government is aiming at 50%reduction in unemployment.政府正力争达到减少50%的失业人口。2）目的是，旨在these measures are aimed to prevent the water in this river from being polluted.3) 瞄准， 对准 i was aiming at the tree but hit the car by mistake.12. benefit n. 利益, 好处; 恩惠; 退休金; 津贴; 救济金; 保险抚恤金 义演; 义赛be of benefit to the people 对人民有好处disability benefits 残废抚恤金this dictionary will be of great benefit to me. 这部字典将对我有很大裨益。vt.对有益exercise benefits our health. 运动有益于我们的健康。vi. 得益于we benefit by from daily exercises. 每天做操对我们有益。 习惯用法for the benefit of 为了的好处give sb. the benefit of ones experience 用自己的经验知识帮助某人in benefit 有资格得到救济金(指生病、失业等津贴)out of benefit 没有资格得到救济金beneficial adj. be beneficial to 对有益13. promote vt. 1)促进promote economic growth/understandingthe government decided to promote public welfare. 政府决定发展公共福利。2)提升；推销（商品等）promote sb. to sth. 提拔某人/be /get promoted to 被提升为be promoted to 被提升为职位he was promoted to a manager. 他被提升为经理。3) 宣传；promote a productthis area is being promoted as a tourist destination. 这个地区正被推广为旅游点。promotion n.提升， 晋级，推销活动/promoter n. 发起人， 筹办人14. consult v.1） (consult sb about sth) 咨询；请教 if the pain continues, consult your doctor. 如果疼痛持续不消退，请医生诊治。2）商讨，商量i need to consult with my colleagues on the proposal.我需要与我的同事商讨这些建议。consultant n. 顾问 consulting room 诊疗室难句剖析1. we are so used to them be used to do / doing sth. get accustomed to used tohappened in the paste.g. i am not quite used to living here/city life. i used to live in nanjing.eg: the new machine _production. however i_it.a. is used to increase; am not used to controlling b. is used to increasing; dont used to controlc. used to increase; dont used to controld. used to increasing; am not used to control2. i did some research on to share with you.research: 1) n. do/conduct research on:我正在做关于广告的研究。(汉译英)_2) v. to study商人研究市场很重要。（汉译英）_share with: use sth. together withe.g. id like to share my book with you.practice: she _ my troubles as well as my joys. a. shares with b. shares (in)3. or to believe in an ideabelieve in: to have firm faith inmany people dont believe in god. practice: believe/believe ini dont _ ghosts. i _ that stories of ghosts were made up by human beings.4. psas are run for free for free: free of charge/without paymentyou can take the ticket for free.每个孩子都会得到一本免费的书。（汉译英）_5. there are laws to protect people from protect from keep sb./sth. safe fromwe should protect the earth from pollution.人们通常戴太阳镜以妨眼睛被太阳灼伤。(汉译英)_protect/prevent (from) stop/keep from 6. we still must be aware of the skilful methods be aware of: are you aware of the importance of learning a foreign language?你知道是什么时候了么？be aware that: she became aware that something was burning.我很清楚吸烟有害健康。（汉译英）_7. even if an ad does not lie lie: lied(pt,pp),lying(pres p) vt.说谎 to sb. about sth.she was lying! she lied to me about her age!(英译汉)_lie: lay(pt) lain(pp) lying(pres p) vi.平躺he has lain in bed since this morning.lay: laid(pt,pp) laying(pres p) vt. 放置he laid his hand on my shoulder. practice he _ the book on the desk and told me that he had _in bed for the whole morning. but i knew that he was _ to me.8. we must not fall for this kind fall for sth.: to be trickedyou should be clever enough not to fail for his tricks.他说他是学生,我信以为真。(汉译英)_ fall for sb.: be attracted to sb.they met, fell for each other and got married six weeks later. 9. not all ads play tricks on us though.play tricks on: play a joke on children, as well as adults, usually play tricks on each other on halloween. 老师要求我们不要再捉弄对方了。（汉译英）_trick: v. trick sb. into doing sth.she tricked him into giving her all his money.10. there are also psas that encourage people to support encourage sb. to do sth.dont encourage bad habits in a child.老师鼓励她看英文电影。（汉译英）_课时检测 一. 单词拼写1. if you want to sell your product, you must_（做广告） it. 2.he a_ to be a successful writer.3. dont let yourself be p_ into buying things you dont really want.4. the hope project is_（为而打算）for the children who cant afford to study. 5.after the 100-meter race, all of us were very tired and out of b_.6.the company is p_ their new products by advertising on television.7.i was told that he had made an unpleasant c_ on my speech.8 sometimes customers can _(受益) from some advertisements.9.in our country , a(n) _ (全国性的) program to fight against aids. 选词填空be used to, for free, play tricks on, even if, be aware of, fall for, deal with, pay for, believe in, be meant to, fool sb into , feel pleased with1. you cant expect people to work _2. i _getting up early and going to bed early now. 3. his poems often _ the subject of death. 4. the salesman said the car was in good condition, and i was foolish enough to _it. 5. the customer _ the nice comment. 6. my brother _ cooking dinner for him, which made me unhappy.7.ill clean my room _ it takes me the whole afternoon.8. the kids are very naughty. they always _ their neighbors. 9.you should _ yourself and try to be confident, otherwise you can never succeed.10. youll have to _ your laziness.11. this software _ protect computers from being attacked by virus.12.he _ the danger of smoking finally.缺词填空nowadays, we can find a_ almost wherever we go. i did some research on advertisements, and have some important information to s_ with you. an ad uses words and pictures to p_ people to buy a product or s_, or to b_ in an idea. there are two main types of ads- c_ ads and psas. a commercial advertisement is _ which someone has p_ for to a_ a product or service. psas are run for f_, and are m_ to educate people about health, safety, or any other problem t_ affects public w_. as for an ad, we must be a_ of the skilful methods used in ads to try to p_ their products. even _ an ad does not lie, it does not mean it is altogether i_. some advertisers make good c_ on you , and make a mental c_ with their products , hoping you can remember their products or service. we must not f_ for this kind of trick. however, not all ads play t_ on us though. psas a_ to teach us and help us lead better lives. china began a n_ public service advertising c_ in 1996. these ads d_ with widespread social concerns. there are also psas that encourage people to support public service projects, such as project hope. its m_ is “ project hope -educating every child.” there are even psas to teach us h_ to live healthy lives. one of these is, “ when you smoke c_ , you are slowly killing yourself”. all of these ads are meant to b_ the public, and you can often learn a lot by f_ the advice they give. 单项填空1.as _ matter of fact, i quite wonder at _ old experts learning , and his professional knowledge has been of _ great to us.a. the the / b. a the / c. the / the d. / an the 2. the country life he was used to_ greatly since 1992. a. changeb. has changed c. changingd. have changed3. the young army officer was _to the rank of captain. a. encouraged b. promoted c. awarded d. permitted4. the strange man fooled the young girl _ going abroad for work, but she kept calm and didnt fall _ his sweet words.a. onto with b. from in c. into for d. about with5. tom made his brother _ by_ him. a. to cry; playing tricks on b. cry; playing tricks of c. cry; playing tricks on d. to cry; playing tricks of6. _doesnt always happen as we expect. really! so we mustnt take the impossible things as our aims in case that we might be disappointed in future. a. anything b. everything c. nothing d. something7. many pupils cant make full use of their time, _they realize how valuable it is. a. as ifb. now that c. even thoughd. so that8. the americans and the british not only speak the same language but also_ a large number of social customs. a. join b. take c. share d. spare9. do you think li ping is coming to attend the conference? sure. i have _ her to. a. supposedb. advised c. persuadedd. suggested10. the manager had fallen asleep where he_, without undressing. a. was laying b. was lying c. had laid d. had lied11. the new school advertised _many newspapers _teachers of all subjects. a. for; with b. in; in c. in; for d. on; about12. id like to go to the cinema with you, dad. sorry, but the film is_ for adults only. a. promised b. admitted c. permitted d. intended13. _ we come across difficulties in english study , well help one another to overcome them.a. wherever b. whatever c. however d. whenever14. -could you give me some advice on how to make a successful advertisement? - _. no problem at all.a. with pleasure b. my pleasure c. for pleasure d. at your pleasure15. two years ago i didnt know what to _ the new equipment and now i have learned how to _ it.a. do with; deal with b. do with; deal with c. deal with; deal with d. do with; do with.完形填空 charlie chaplin, mr. bean and so on are examples of famous international comedians and all of them are british. but why has british 1 been so successful? why is it more successful in pleasing others 2 great enjoyment than french or german comedy? everybody in britain is expected to have a 3 of humor. and the british pay special attention 4 showing others humor in situations which might seem very strange, almost 5 , to other cultures. professors giving serious lectures at university often 6 jokes to get people relaxed and interested. business people often 7 humor and number when making important presentations. some doctors are 8 for making their patients relax. even priests（牧师）tell 9 in churches! but what 10 makes british people laugh? and why is british humor often 11 for foreigners to understand? jokes are connected with 12 . they often refer to people and places that are 13 familiar to the british themselves. another thing 14 makes british humor difficult for foreigners is that they often play 15 words that sound the same 16 have different meanings, and there are a lot of 17 in english! however, a lot of british humor is 18 and comedians like charlie chaplin and mr. bean have been successful 19 the world. their humor is understood on sight and they express it in situations that we can tellpeople often find themselves 20 in laughing or being laughed at. 1. a. comedy b. performance c. play d. humor2. a. by b. with c. on d. through3. a. fact b. experience c. sense d. feeling4. a. on b. at c. from d. to5. a. clever b. fun c. interesting d. silly6. a. pick out b. take out c. find out d. make out7. a. make b. get c. mix d. attract8. a. cruel b. famous c. content d. particular9. a. stories b. fun c. humor