（江苏专用）高考英语一轮复习 Unit 1 Advertising讲义 牛津译林版必修4.doc

unit 1 advertising话题词汇1.volunteer n.志愿者；vt.& vi.自愿(做某事)；自愿提供2.provide vt.提供3.service n.服务4.application n.申请5.precious adj.宝贵的；珍贵的6.opportunity n.机会7.confidence n.信心8.apply for申请9.communicate with交流10.live up to不辜负；遵守；符合经典语篇(2015陕西)假定你是李华，在校报英语专栏看到了学校“英语文化节”的一则招募启事。请阅读启事，并根据写作要点和写作要求写一封应征邮件。volunteers wantedour annual english festival，which will be held on june 1517,2015，is now looking for 20 student volunteers to provide service for talent show，speech contest，and english debate.if you are interested，please send an application email at your earliest convenience to ms chen at .写作要点：1.表达写作意图；2.陈述应征目的；3.说明应征条件(性格、能力等)。写作要求：1.邮件词数不少于100；2.开头和结尾部分已写好，不计入总词数；3.可根据情况增加细节，使行文连贯；4.不能使用真实姓名和学校名称。dear ms chen，im li hua，a student from class 2，grade 3. looking forward to your reply.yours truly，li hua佳作欣赏dear ms chen，im li hua，a student from class 2，grade 3.im writing to apply for the position as a student volunteer.i really want to obtain this precious opportunity because，by offering my service，i will be able to improve my organisational ability，communication skills as well as my confidence in speaking english in public.as an outgoing girl，i get along well with my classmates.besides，i have a good command of english，so i am elected as assistant to my english teacher.successfully，i have lent a helping hand to her in several english activities of my class，and those have been appreciated by both the teacher and my classmates.i am sure that i can perfectly live up to your expectations.i will be grateful if you could give me a kind consideration.looking forward to your reply.yours truly，li hua思维发散1.将第句用such.that.改成结果状语从句besides，i have such a good command of english that i am elected as assistant to my english teacher.2.将第句改成非限制性定语从句successfully，i have lent a helping hand to her in several english activities of my class，which have been appreciated by both the teacher and my classmates.重点单词a.写作单词1.latest (adj.)最新的2.amazed (adj.)大为惊奇3.breath (n.)气息；呼吸4.eyecatching (adj.)引人注目的5.update (vt.& n.)更新；提供最新信息；使现代化6.cure (vt.)治愈；解决；(n.)药物，疗法；对策7.purchase (vt.)购买，采购；(n.)采购；购买的东西8.urge (vt.)敦促，力劝；竭力主张；(n.)强烈的欲望，冲动9.consult (vt.)咨询；请教；查阅；商量consultant (n.)顾问10.recommend (vt.)推荐；建议，劝告；介绍recommendation (n.)推荐；介绍11.design (vt.& n.)设计designer (n.)设计者，设计师12.mental (adj.)心理的；思想的，精神的；智力的mentally (adv.)精神上；智力上13.benefit (vt.& vi.)使受益；得益于；(n.)益处；救济金；奖金beneficial (adj.)有益处的，有帮助的14.determine (vt.)确定，查明；决定；裁决determined (adj.)坚决的；有决心的determination (n.)决心；坚定15.personally (adv.)个别地；就本人而言；本人，亲自personal (adj.)私人的，个人的；亲自的personality (n.)个性；性格b.阅读单词16.aspect (n.)方面；层面17.comment (n.)评论，评价；(vi.)评论，议论18.bargain (n.)便宜货；协议；(vt.)讨价还价19.target (n.)目标；靶子；(vt.)瞄准；以为目标20.comprehension (n.)理解力，领悟能力；理解练习21.multiply (vi.& vt.)成倍增加，迅速增加；乘，乘以22.campaign (n.)运动(为了某种目的而进行的一系列有计划的活动)23.senior (adj.)(高中或大学)毕业年级的；级别(或地位)高的；(n.)高年级学生，毕业班学生；上司；年纪较长的人24.innocent (adj.)清白的，无罪的；无恶意的；纯真的innocence (n.)清白，无罪；纯真25.fancy (adj.)精致的；绚丽的；奢华的；(n.)空想，幻想；爱好，迷恋；(vt.)想象；猜想26.appeal (vi.)有吸引力；呼吁，恳请；(n.)吸引力；呼吁，恳求appealing (adj.)有吸引力的27.persuade (vt.)说服，劝说；使信服persuasion (n.)说服，劝说persuasive (adj.)有说服力的28.analysis (n.)分析，分析结果analyse (vt.)分析29.promote (vt.)推广，宣传；促销；促进，推动；晋升promotion (n.)推广；促进；提升promoter (n.)策划者，推销者30.intelligence (n.)智力，才智；情报intelligent (adj.)有才智的，聪明的.重点短语1.die from死于2.be meant to旨在，目的是3.even if/though虽然，即使4.play tricks on欺骗；捉弄5.appeal to吸引，引起兴趣；呼吁6.figure out弄清楚，弄懂；计算出7.deal with涉及，关于；处理，应付8.fall for上的当，受的骗9.get something across把表达清楚.经典句式1.we are so used to them that we often do not even realize how many we see and hear in a day.我们如此习惯它们的存在以至于我们都没有意识到一天究竟看了和听了多少广告。2.even if an ad does not lie，it does not mean it is altogether innocent.即使一则广告没有撒谎，也并不意味着这则广告就是完全“清白”的。3.not all ads play tricks on us though.但并非所有的广告都跟我们玩花招。4.when it comes to advertisements，we must all use our intelligence and not be a slave to them!谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！5.the information i found has really helped me educate others in the ways in which companies promote their products.我找到的信息以公司推销产品的形式对我教育其他人大有帮助。1多词一义persuade，reason，convince，argue(1)persuade sb.to do.persuade o doing.说服某人做persuade sb.not to do.persuade sb.out of doing.说服某人不做persuade sb.of sth./that.使某人相信某事(2)persuasion n.说服，劝说(1)finally she persuaded him into going to the hospital.她最终说服他去了医院。(2)we finally persuaded ben of the wisdom of the decision.我们最终使本相信这个决定是明智的。(3)he decided to leave only after much persuasion.经过多方劝说，他才决定离开。特别提醒persuade表示“成功说服”。“试图说服某人做”的表达形式：try to persuade sb.to do.；advise sb.to do.。多维训练(1)根据汉语提示填空the other day，my husband tried to persuade me not to buy/out of buying(试图劝我不买) that coat as he thought it was too long.however，the assistant tried hard to persuade me of the good quality(使我相信良好的质量) and fashionable style of it.therefore，i couldnt help being persuaded(persuade) into buying it.so you can see how easy it is to persuade a woman into buying things/to buy things(说服一个女人购买东西) that arent suitable for her.(2)alice is stubborn，as you know.she trusts you and only you can her to give up the foolish idea.a.hope b.persuadec.suggest d.make答案b解析考查动词词义辨析。句意为：你知道的，爱丽丝固执。她信任你，只有你能说服她放弃这个愚蠢的念头。persuade sb.to do sth.说服某人做某事，符合句意。2应试指导cheat作及物动词时，其宾语总是人，不能用物作宾语cheat sb.out of sth.骗取某人某物cheat o doing.欺骗某人做cheat in the exam在考试中作弊catch sb.cheating撞见某人作弊(1)the salesman cheated him into buying a fake.销售人员欺骗他买了一件赝品。(2)i would rather fail than cheat in the examination.我宁愿考不及格，也不愿意考试作弊。(3)those who are caught cheating in the exam will surely be punished.那些被发现考试作弊的人一定会受到惩罚。多维训练(1)完成句子when tom realized that he was spotted by the teacher，he stopped cheating in exams(在考试中作弊).the two cheats tried to cheat people into believing that(哄骗人们相信) they are making the most beautiful clothes.(2)the old man a lot of money by two strangers in the street.a.cheated out of b.cheated intoc.was cheated out of d.was cheated into答案c解析句意为：这个老人在街上被两个陌生人骗了很多钱。cheat sb.out of sth.骗取某人某物。the old man和cheat是被动关系，所以选择c。3应试指导fool作动词的用法(1)fool o doing sth.欺骗某人做某事fool sb.out of sth.骗走某人某物fool oneself自欺欺人(2)make a fool of sb.愚弄某人(1)this statement tries to fool you into assuming that the toothpaste cures bad breath，yet it does not say that!这种说法试图欺骗你认为这种牙膏能够治愈口臭，但广告上其实并没有这样说！(2)youre fooling yourself if you think none of this will affect you.如果你认为此事一点也不会影响你，那就是欺骗自己。(3)cant you see shes making a fool of you?难道你不明白她是在愚弄你？多维训练(1)他们打算把老人的所有钱都骗光。they meant to fool the old man out of all his money.(2)不要让人骗得你把大笔的钱交出来。dont let anyone fool you into handing over large sums of money.(3)他考试作弊愚弄自己。he made a fool of himself by cheating in the exam.4应试指导“动词sb.of”类语境词义辨析的考查(1)cure sb.of.治愈某人的；矫正某人的(2)a cure for.的疗法；的对策(1)an operation finally cured his shin injury.手术最终治好了他胫骨的伤。(2)we need to cure our environmental problems.我们需要解决我们的环境问题。(3)the teacher did whatever he can to cure the boy of his bad habit of playing computer games.那位老师竭尽所能地帮助那个男孩改正玩网络游戏的坏习惯。词义辨析cure，treat(1)cure表示“治愈”，宾语既可以是人，也可以是疾病，有时也表示“矫正；革除”。(2)treat表示“治疗”时，多接人作宾语，强调治疗动作，并不说明是否治愈。多维训练(1)用cure，treat的适当形式填空the doctor was treating the girl who suffered from cancer.who was it that cured the old professor of his cancer?(2)it is proved that the medicine will be a cure lung cancer.a.of b.forc.to d.on答案b解析句意为：据证明这个药是治疗肺癌的药物。a cure for.的治疗方法(药物)。5(1)play a trick/tricks on/upon sb.欺骗某人；捉弄某人(2)trick o (doing) sth.诱使某人(做)某事trick sb.out of sth.骗走某人某物；诈骗(1)on april fools day，people often play a trick on each other.愚人节那天，人们常彼此捉弄。(2)he tricked me into giving him the book.他骗我把书给了他。(3)the corporation was tricked out of 20 million.那家公司被骗走了两千万美元。多维训练(1)用适当的介词填空it is wrong to play tricks on the people with disability.the man tricked the little boy out of the money he held in his hand.(2)could you tell me the of making such tasty cakes?well，i just follow the directions in the cookbook.a.feature b.planc.cost d.trick答案d解析考查名词词义辨析。the trick of.做的诀窍。所以选d。6aim n.目的；目标；以为目标；瞄准；v.瞄准；针对 应试指导(1)非谓语动词作状语、定语的考查(2)活动类写作高频词汇(1)achieve ones aim达到目的；实现目标with the aim of以期望，意在without aim漫无目的地(2)be aimed at针对；目的是；旨在aim for力争；瞄准；以为目标aim to do.目的要做(1)one can achieve his aim only by working hard.一个人只有努力才能实现目标。(2)the programme is aimed at teenage audience.这个节目针对的是青少年观众。(3)psas aim to teach us and help us lead better lives.公益广告旨在教育和帮助我们更好地生活。图解助记多维训练(1)用所给词的适当形式填空aimed(aim) at a higher target，the task is more challenging.his brother aims to be(be) a policeman.(2)完成句子she went to london with the aim of finding a job(以期望找到一份工作).to talk without thinking is to shoot without aim(漫无目的地射击).its important that you should have some sort of a goal to aim for(为之奋斗).7多词一义do good to，be beneficial to，be of benefit to(1)benefit sb./sth.对某人/物有益benefit from/by从中受益(2)be of benefit tobe beneficial to对有益for ones benefitfor the benefit of sb.为帮助某人；为某人的利益(1)they can then enjoy the same benefits onboard eagle airways newest boeing797 to any destination in the world!然后他们可以享受同样的待遇，登上鹰航最新的波音797去世界上的任何目的地。(2015福建)(2)the activity benefited us a lot.这项活动使我们受益匪浅。(2013江西)(3)i hope what i have written will be of benefit to someone else who may feel the same way.我希望我所写的内容能对其他和我有同感的人有所裨益。多维训练(1)同义句改写the new regulation will be of benefit to everyone concerned.the new regulation will be beneficial to everyone concerned.(用beneficial改写)everyone concerned will benefit from the new regulation.(用benefit from改写)the new regulation will benefit everyone concerned.(用benefit v.改写)(2)the organization was founded for the of the poor children in the west part of china.a.advantage b.interestc.benefit d.value答案c解析考查固定短语：for the benefit of.为了帮助。所以选择c。8多词一义consult，look up，refer to，turn toconsult sb.请教某人consult with sb.about/on sth.就与某人商量consult a dictionary查字典(1)she consulted her doctor about her disease.她向医师咨询她的病情。(2)i consulted with a friend of mine about this matter.我就此事与我的一个朋友商量。(3)dont always consult your dictionary every time you meet with a new word in the process of reading.在阅读过程中，不要每次遇到生词就查字典。图解助记特别提醒consult用作“请教；咨询；查阅”解时，是及物动词；作“商量”解时，多用作不及物动词，后跟with sb.，意为“和某人商量”。词义辨析consult，refer to，look up都可以用来表示“查阅，参考”的意义，但是其宾语有所不同：consult/refer toa book/dictionary/encyclopedia，etc.look up sth.in a book/dictionary/encyclopedia，etc.多维训练用consult，refer to，look up的适当形式填空(1)when i come across something unknown，i will look it up in a reference book.(2)you can consult/refer to a dictionary if necessary.(3)consult your doctor about how much exercise you should attempt.9应试指导(1)虚拟语气的考查(2)后跟非谓语动词的考查(3)推荐信高频词汇recommend sb.sth.recommend sth.to sb.向某人推荐某物recommend doing sth.建议、劝告做某事recommend sb.to do sth.劝告某人做recommend sb.as.推荐某人当recommend that.(should) do.建议某人(1)i have just spent a holiday there and would recommend it to anyone.我刚刚在那里度过假，很想把它推荐给每一个人。(2)i recommend her to him as a secretary.我推荐她作他的秘书。(3)it is recommended that you should consult your doctor.建议你去咨询医生。多维训练(1)用所给词的适当形式填空wed recommend you to book(book) your flight early.we strongly recommend reporting(report) the incident to the police.(2)同义句改写i recommend that you (should) go by subway.(改为简单句)i recommend your going by subway.(3)eye doctors recommend that a childs first eye exam at the age of six months old.a.was b.bec.were d.is答案b解析recommend作“建议”讲后跟宾语从句时，谓语动词用“should动词原形”，should可省略。所以选b。10应试指导(1)过去分词作定语的考查(2)活动类写作高频词汇(1)by designon purpose故意(2)be designed for.为设计be designed to do./as.为某目的或用途而制造或设计(1)the method is specifically designed for use in small groups.这种方法是专为小组活动设计的。(2)the experiment is designed to test the new drug.这个实验的目的是想测试这种新药品。(3)the room was designed as a childrens playroom.这个房间被设计为儿童游戏室。多维训练(1)用适当的介词填空do you think the traffic accident was caused by accident or by design?this building is designed for weddings and other celebrations and its beautiful.the new device is designed as an alternative for the old one.(2)同义句改写this building designed for weddings and other celebrations is beautiful.(用分词短语作定语改写上题句)most of these rabbits change their fur color from white in winter to brown in summer and each is designed to give them better cover from predators.(将划线部分改为独立主格结构)most of these rabbits change their fur color from white in winter to brown in summer，each designed to give them better cover from predators.11应试指导写作高级词汇in all aspectsin this aspect从这方面来说in all aspects从各个方面来说from the aspect of从方面来看(1)technological change is everywhere and affects every aspect of life，mostly for the better.科技变化无处不在，影响生活的各个方面，大部分情况变得更好。(2015北京)(2)he was interested in all aspects of the work here.他对这里工作的所有方面都感兴趣。多维训练用适当的介词填空(1)we have discussed the subject from every aspect.(2)in this aspect，this idea is quite practical.(3)this is only one aspect of the problem.12(1)fancy.to be/as.认为是fancy (sb.) doing.想象(某人)做某事(2)have a fancy for.喜欢take a fancy to.喜欢上(爱上)(1)all the girls fancied him madly.所有的女孩疯狂地喜欢他。(2)he is always fancying himself as/to be something in his class.他总是觉得自己在班里很重要。(3)do you fancy going out for a picnic with me this weekend?这个周末你想不想和我一起外出野餐？多维训练(1)用适当的介词填空he took a fancy to wearing fashionable clothes.it takes only a minute to have a fancy for someone，an hour to like someone，and a day to love someone，but it takes a lifetime to forget someone.(2)they are too for me；i prefer the plain ones.a.fancy b.ordinaryc.imaginary d.common答案a解析句意为：它们对我来说太奢华了，我更喜欢简单点的。fancy奢华的，符合句意，故选a。13determine v.决定；裁决；确定，查明；测定 应试指导形容词(短语)作状语的考查多词一义determine to do，make up ones mind to do，decide to do(1)determine to do.决定做(表示动作)determine on/upon 决定determine sb.to do.使某人决定做be determined to do.决心做某事(表示状态)(2)with determination坚决地；果断地(1)they determined to figure out what was wrong with the machines.他们决定弄明白这些机器到底出什么毛病了。(2)he left his hometown，determined never to be back before achieving his target.他离开家乡，下决心不实现目标绝不回来。(3)she is determined to do it regardless of all consequences.她不顾一切后果，决心这样做。多维训练(1)一句多译他们决定早些出发。they determined to start early.(determine to do)they determined on/upon starting early. (determine on/upon)(2)同义句改写johnny broke away and ran outside and he was determined never to go to another dance.(用形容词短语作状语改写)johnny broke away and ran outside，determined never to go to another dance.(3)linda，can you give me some tips on doing this project?sorry，but im not the person to how the job should be done.a.determine b.persuadec.recommend d.influence答案a解析考查动词词义辨析。答句句意为：抱歉，我不是能决定工作怎么做的人。determine决定，符合句意，所以选择a。14应试指导虚拟语气的考查(1)urge sb.to do.催促某人做it is/was urged that.(should) do.有人主张(2)have an urge to do.渴望做(3)urgent adj.紧急的(4)urgency n.紧急的事(1)they urged parliament to approve plans for their reform programme.他们敦促议会批准他们的改革方案。(2)he urged that his parents should permit him to watch the 2014 world cup.他力劝父母允许他看2014世界杯。(3)he had an urge to open a shop of his own.他很想开一家自己的店。多维训练(1)用urge的适当形式填空there is an urgent need for food and water.the urgency of finding a cure attracted some of the best minds in medical science.(2)同义句改写our teacher urges us to study hard with the exam drawing near.(用it is urged that.改写)it is urged that we should study hard，with the exam drawing near.(3)the united nations the two sides in the conflict to lay down arms immediately and return to peace talks.a.encouraged b.urgedc.invited d.allowed答案b解析考查动词辨析。句意为：联合国敦促冲突双方马上放下武器回到和平谈判。urge sb.to do敦促某人做某事。所以选择b。15die of死于(冻饿、疾病、衰老等自身原因)die out灭亡；逐渐消失die down(声音、火焰等)逐渐减弱、降低be dying for/to do.渴望获得/做(1)he died from a traffic accident.他死于一场交通事故。(2)the old traditions are dying out.旧传统正在逐渐消失。(3)the rain remained steady though the wind had died down.尽管风势已经减弱，但雨还是下个不停。多维训练用die短语的适当形式填空(1)according to statistics，a man is more than twice as likely to die of skin cancer as a woman.(2)she is dying to know where youve been.(3)the excitement died down as time went by.16mean doing.意味着；意思是mean to do打算做meant to have donehad meant to do本打算做mean sb.for/to be.想要某人成为；想要某人去做be meant for是为准备的be meant to be.注定成为(1)the english speech contest is meant to improve students spoken english.英语演讲比赛旨在提高学生的英语口语。(2)i meant to have visited you but i had an unexpected guest.我本打算去拜访你，但是来了一位不速之客。(3)this kind of toy is meant for preschool children.这种玩具是专为学龄前儿童制造的。多维训练用所给词的适当形式填空(1)did you mean to leave (leave) your dog here?(2)to increase government spending means creating(create) more job opportunities.(3)she believed her son was meant to be (be) a poet.(4)he meant to have helped (help) you，but he was too busy then.17应试指导(1)作为高级词汇替换attract(2)环境保护类写作高频词汇(1)appeal to sb.for/to do.向某人呼吁；恳求某人做appeal to sb.吸引某人；投合某人所好(2)make an appeal to sb.向某人提出呼吁have no appeal for sb.引不起某人的兴趣(1)the prime minister appealed to young people to use their vote.首相呼吁年轻人行使他们的投票权。(2)the 2014 world cup in brazil appealed to many fans who watched the matches late into the night.2014年巴西世界杯吸引了许多球迷看比赛到深夜。(3)music has little appeal f