商务写作写作课件 写作5.1 Microsoft PowerPoint 演示文稿.ppt

EnquiriesandReplies Generallyspeaking anenquiryisthebuyer srequestforinformation Details thenameofcommodity quality specifications quantitytermsofprice termsofpayment timeofshipment packingmethod discount Keeptheenquirybrief specific reasonableandtothepoint Reply Anenquiryreceivedfromforeigncountriesmustbeansweredfullyandpromptly 询盘 又称为询价进出口交易通常先从市场调查开始 然后建立业务关系 接着是询盘 enquiries 报价 quotations 和发盘 offers 接受 acceptance 发货 deliveryofgoods 押汇 negotiationfordocuments 而对于一笔特定的交易而言 询盘则是商业谈判中实质性的第一步 询盘是指交易的一方欲购买或售出某种商品 向对方询问买卖该种商品的各项交易条件 如商品的品质 规格 价格 装运等 询盘实质上是邀请对方发盘 invitationofoffers 在商法上属于邀请要约 询盘 又称为询价 可以分成两种 一种只询问价格 索取商品目录或样品 被称为一般询盘 GeneralEnquiries 另一种询盘则包括特定商品的各项交易条件 被称为具体询盘 SpecificEnquiries EnquiryandquotationEnquirywhenabusinessmanwantssomeinformationorspecificaction theletterissent Inaroutineletterofenquirystatessimply clearlyandconciselywhatyouwant Whenmakinganenquiryobservethefollowingrules 1 Beginwiththequestionorquestionsyouwanttoask yourreaderthenknowsatoncewhatyourenquiryisabout 2 Putyourrequestintheformofaquestion notastatement 3 Keepyourenquiryshortandtothepoint saywhatneedstobesaidandthenstop Dearsirs firstenquiry Smithinformusthatyouareexportersofcottonbed sheetsandpillowcases couldyousendusdetailsofyourvariousranges includingsizes colorsandprices andalsosamplesofthedifferentofthematerialsused Wearelargedealersintextilesandbelievethereisapromisingmarketinourareaformoderatelypricedgoodsofthekindmentioned Whenreplying pleasestateyourtermsofpaymentanddiscountyouwouldallowonpurchasesofnotlessthan100dozenofindividualitems Pricesquotedshouldincludeinsuranceandfreighttoliverpool ThequotationAquotationisnotan offer inthelegalsensethatitisapromisetosupplygoodsonthetermsstated If therefore asellerquotesandlaterdecidesnottosell thebuyerhasnolegalremedy Asatisfactoryquotationwillincludethefollowing Anexpressionofthanksfortheenquiry Detailsofprices discountsandtermsofpayment AstatementorclearindicationofwhatthepricescoverAnundertakingastodateofdelivery TheperiodforwhichthequotationisvalidAnexpressionofhopethatthequotationwillbeaccepted whenaskingforaquotation thebuyermustbecarefultoprotecthimselfbystatingclearlywhetherthepricesaretoincludesuchadditionalchargesascarriageandinsurance DearsirThankyouforyourenquiryof15June Weweregladetoreceiveitandtolearnoftheenquiriesyouhavehadforourraincoat Our Aquatite rangeisparticularlysuitableforwarmclimatesandduringthepastyearwehavesuppliedthisrangetodealersinseveraltropicalcountries FromManyofthemwehavealreadyhadrepeatorders insomecasesmorethanone Thisrangeispopularnotonlybecauseofitslightweight butalsobecausethematerialusedhasbeenspeciallytreatedtopreventexcessivecondensationontheinsidesurface Forthequantitiesyoumentionwearepleasedtoquoteasfollows pricelist FreightInsuranceTermsShipmentWefeelyoumaybeinterestedinsomeofourotherproductsandencloseDescriptivebookletsandsupplyofsalesliteratureforusewithyourCustomers Welookforwardtoreceivingyourorder SomeusefulexpressionsRepliestorequestsforquotationsOpenings1 Thankyouforyourletterof 2 Wethankyouforyourenquiryof andarepleasedtoquoteasfollows 3 Withreferencetoyourenquiryof weshallbegladtosupply atthepriceof 4 Wearesorrytolearnthatyoufindourquotationof toohigh Endings1 Wetrustyouwillfindourquotationsatisfactoryandlookforwardtoreceivingyourorder2 Pleaseinformusbyreturnwhetherwemaybookyourorderatthepricesquoted 3 Westronglyrecommendyoutotakeadvantageofthisexceptionalopportunity 例1收到你方通知 我们就立即发货 A Inreceiptofyourinstructionswewillsendthegoods B Upon or On receiptofyourinstructionswewillsendthegoods 辨析 收到 后 用on upon receiptof结构表达 前面用介词on或upon 而不是in 也可以用句式afterreceiptof 但它们二者在使用上有点区别 onreceiptof本身含有 收到后就立即 的意思 句中可另外加表示 立即 迅速 等含义的时间状语 却不能另用表示一段时间的状语 WewillshipthegoodstoyouimmediatelyuponreceiptoftheamendmenttotheL CNo 123 2 Weshallshipthegoodswithin30daysafterreceiptofyourL C 例2我们的希望是通过我们共同努力 增进贸易和友谊 使双方受益 A Itisourhopetopromotewithjointefforts bothtradeandfriendshiptoourmutualadvantage B Itisourhopetopromotebyjointefforts bothtradeandfriendshiptoourmutualadvantage 辨析 通过共同努力 用byjointefforts表达 这里用介词by而不用with 也可用throughjoint mutual collectives来表达 例如 Wearegladthatinthepastfewyearsthroughmutualeffortswehavepromotedbothfriendshipandbusiness 2 WeexpectthatbycollectiveeffortsthisarticlewithnewbrandwillsellbestinEuropeanmarket 例3我们对印花细布有兴趣 贵方如能航寄来有关的插图目录表 样品本及价格表 将不胜感谢 A WeareinterestedinPrintedShirtingandshallbepleasedtoreceivefromyoubyairillustratedpamphlet samplebooksandpricelist B WeareinterestedinPrintedShirtingandshallbepleasedtoreceivefromyoubyairillustratedcatalogues samplebooksandpricelist 辨析 插图目录表 用illustratedcatalogues 而不用illustratedpamphlets 在外贸中 有许多作宣传广告的商业文字 比如 WearenowenclosingacopyofourcatalogueforTeasets TheenclosingbookletsdescribeSewingMachinesindetails Wearesendingyou3pamphlets brochuresandapricelistcoveringourexports 注意 上列 2 3 句中booklets pamphlets brochures是同义词 用来介绍一种或一类商品 另外 还有说明书或广告单leaflet 折叠式印刷品folder 产品 简报bulletin等 例4请向我方报核桃最低价 A Pleasequoteusyourlowestquotationforwalnuts B Pleasequoteusyourlowestpriceforwalnuts 或Pleasegiveusyourlowestquotationforwalnuts 辨析 quote和quotation都是 报价 的意思 只是词性不同 二者连在一起 显然意义重复 句子显得累赘 因此 原句应删去其中任何一词 再加上其相应的搭配词就行了 注意 quote动词作 报价 解时的基本结构是quotesb apriceforsth 但有时把直接宾语aprice省去 就成为句式quotesb forsth 如 Pleasequoteusforwhiteposterpaper 如果quote后面只接用直接宾语 该句式就成为quoteaprice 如 2 Pleasequoteyourlowestprice 另外 与quotation搭配的动词还有receive accept decline等 其主语通常为买方 后接介词on for 如 3 WeverymuchregretyourdecliningourquotationforIronNails 例5你方报盘已接受 特此告知 A Wearetoinformyouthatyourofferisacceptable B Wearegladtoinformyouthatyourofferisaccepted 辨析 accepted一词是 可接受的 的意思 但没有 肯定接受 或 已接受 意思 不能代表此项交易已做成功 在外贸书信中 表示 接受什么 时 通常用acceptoraccepted 例如 Wehaveacceptedyouoffer 或Yourofferisaccepted 例6我们相信这种新产品会引起你们客户的兴趣 A Webelievethisnewproductsofourswillappealbyyourcustomers B Webelievethisnewproductsofourswillappealtoyourcustomers 辨析 引起兴趣 对 有吸引力 用appealto表示 其中介词用to而不是用by 也可用动词interest或attract 不过要注意它们之间的搭配用法 如 Ithinkwhatinterestedusmostwastheexcellentworkmanshipofthisproducts 2 Wetrusttheproductsmadeinselectedmaterial superiorinquality moderateinprice willattractthecustomers attention 例7兹复你方8月15日来函 现给你报盘如下 A InreplytoyourletterofAugust15 wearegivingyouanofferasfollow B InreplytoyourletterofAugust15 wearegivingyouanofferasfollows 辨析 如下 用asfollows表达 这是一个习惯用语 不论前面的主语是单数还是复数 也不论后列的事物是一个或几个 都必须用asfollows follows中必须有s 例如 Ourratesisasfollows Ourrateisasfollows Westateasfollows 注意 在外贸书信中 与此类似的表达还有 asbelow asunder asmentionedhere under inthefollowing 例8按照你方要求 我们将立即办理此事 A Atyourrequested weshalltakethismatterintopromptconsideration B Asrequested weshalltakethismatterintopromptconsideration 辨析 在外贸书信中 应对方要求办完某事后通知对方 常用asrequested于句首 在语法结构上 可以理解为asitisrequested的省略 as是从属连词 也可用asperone srequest attherequestofsb 或atone srequest byrequest等 例如 Asperyourrequest wemakeyouanofferfor120metrictonsofwalnuts 2 Atyourrequest wenowmakeyouanofferasfollows Fillintheblankswiththesuitablewordsgivenbelow Indicate captioned prompt packed current assure refer conclude enable supply1 Pleaseletusknowifyoucansupplyuswith200casesofLuncheonMeatfor shipment 2 WehavesentanenquirytoyourShanghaiBranchforthe of10metrictonsofFrozenRabbitMeat 3 Weareinterestedinthe goods andshallbeobligedifyouwillsendusquotationsonC I F Liverpoolbasis including3 commissionforus 4 Whenairmailingthesamples please thereferencenumberofthisletteronthepackage 5 Werequirethegoodstobe ingunnybagsofabout50kilosneteach 6 Ifthefollowingitemsareavailableinyour stock pleasequoteyourlowestpricewithfulldetailsofspecificationsandorigin 7 Wewishto toourquotationSheetNo 234datedMarch14forWalnutmeat 8 Yourearlyreplywill ustoarrangesupplyfromstock 9 Wehopeto thebusinesstoourmutualbene