《商务英语函》PPT课件.ppt

AnIntroductiontotheCourseofBusinessCorrespondenceinEnglish ChengQianForeignLanguagesDepartment 目录 课程定位课程要求课程特点教学目标课程学习方法参考学习资源学好课程出路可参加职业证书考试 课程定位 商务英语函电是09务经管类专业的专业必修课 是在修完大学英语1 2 3 4后的专业商务英语课程 和毕业后的实际工作契合度非常高 2学分 15个教学周 课程特点 商务函电词汇专业性强 多专业词 缩略词 外来语词和古词句型结构复杂 多复合句格式要求严格4Cs correct clear conciseandcourteous6ws who what why when where how 教学目标 词汇 商务英语常用词汇及缩略语500个 世界著名公司名称50个 国际经贸组织名称50个 常用外贸词400个语法 主谓 therebe 主从复合句虚拟条件句 真实条件句 情态动词用法 被动语态等写作 电传 电报 电子邮件 信件 广告 说明书 标书等 学好课程出路 出口营销管理外贸经理外贸业务员报关员国际货代业务员涉外会展策划管理单证员报检员涉外秘书涉外审计涉外公安海关商检 可参加职业证书考试 国际商务单证员资格证书国际商务师资格证书报验员资格证书物流师资格证书涉外秘书资格证书剑桥商务英语中级资格证书剑桥商务英语高级资格证书翻译证书 中级 高级 商务部商务英语考试证书 课程要求 考勤 课堂表现 作业 平时测试3次 期中考试 期末考试 其中 考勤10 课堂表现10 作业10 平时测试3次15 期中考试15 期末考试40 考勤 迟到15分钟内一次 扣考勤分1分 迟到15分钟以上 含15分钟视为旷课 旷课3次取消考试资格 因病事假缺课达全部学时1 3及以上取消考试资格 因公请假不计 课堂表现 不带课本扣1分 上课说话扣1分 上课期间外出扣1分 不积极参加课堂讨论扣1分 上课睡觉扣1分 不发言扣1分 上课朗读表现优异 期末课堂成绩酌情加2分作业 不按期交作业扣1分 作业潦草扣1分 作业不完整扣1分 抄袭作业扣1分 作业一贯认真 期末作业成绩酌情加分2分平时测试 抄袭舞弊不给分 字迹潦草难以辨认扣该题全部分 期中考试 抄袭舞弊不给分 字迹潦草难以辨认扣该题全部分 期末考试 抄袭舞弊不给分 字迹潦草难以辨认扣该题全部分 课程学习方法 课前预习 预习将学章节 找出要点 难点课堂学习 认真听讲 认真做笔记 积极参加讨论课后复习 复习所学章节 认真完成作业大声朗读增强语感 促进机械记忆认真思索 促进理解记忆根据HermannEbbinghaus记忆曲线原理进行记忆训练折纸分别写出不熟悉的词组和单词 方便记忆组成学习对子 相互考查主动运用网络学习材料进行自主探索 参考学习资源 www OneToOneEnglish co uk Businesswww bbc co uk OfficeHours WaysforContact Wednesday8 00 9 30andafternooninmyofficeatthefarthestendofthesecondrowoftheyellowbungalowofficecomplexareainthenorthernpartofthiscampusMobilePhonemail ldtchengqian UnitOneBusinessLetter Writing ABriefIntroductionTaskOne EsentialsofBusinessLetter WritingTaskTwo TheUsefulSentencesofBusinessLettersTaskThree MouthMuscleTraining UnitOneBusinessLetter Writing 第一周2课时 1 教学目的与要求 了解商务信函写作的要求与格式 2 教学内容 1 EssentialsofBusinessLetter Writinga Clearnessb Concisenessc Courtesy2 LayoutofBusinessLettersa theletterheadb thedatec insidenameandaddressd thesolutione themessagef thecomplimentarycloseg thesignature3 重点与难点 重点 商务信函写作原则 组成部分和格式要求 难点 格式要点 Whatistheformatofbusinessletter writing ABriefIntroduction BusinesslettersLimitThemToOnePage RelegateTechnicalDetailToAttachments KeepThemFormalandFactual CarefullyPlanYourLetter BeCustomerFriendly UseNon DiscriminatoryLanguage UnitTwoEstablishingBusinessRelations 第二周2课时 1 教学目的与要求 建立商务关系是外贸活动中的重要任务之一 是企业开发市场的第一步 通过本单元的学习 学生须了解获取相关信息的渠道以及建立商务关系的表述方式 2 教学内容 Thechannelsthroughwhichinformationcanbeobtained bank chambersofcommerceinforeigncountries tradedirectory Chinesecommercialcounselor sofficeinforeigncountries businesshouseofthesametradeandadvertisements Specimenlettersaboutestablishingbusinessrelations3 重点与难点 重点 建立商务关系的目的 对象和表述方式 难点 建立商务关系的表述方式及信函写作方法 Ihavetotakeitintoaccountthatnowitisatimeofseasonalchange anditisnowondersomanystudentsareill Neverrushforachangeinearlyspringandlateautumn Betterlatethannever Whenitcomestostudy thelibraryisagoodplace Whenitcomestopopulation Chinaisthelargestcountryintheworld Wemusttakemeasurestopreventourenvironmentfrombeingpolluted Studentsshouldmakeeffortstopreventthemselvesfromlaggingbehindintheirstudies Thedevelopmentofindustryhasexertedanegativeeffectonenvironment Hebroughtaraincoattome Hebroughtmearaincoat ComplainaboutManystudentscomplainaboutthepoorenvironmentofthisschool Atnoon thestudentcafeteriaisusuallycrowdedwithstudents AddressoraddresseeInterviewerintervieweeTrainertraineeChemicalsandchemicalfertilizersTask mission undertakingWithyouincharge Iamatease Thereformandopeninguptotheoutsideworld Wehavetoreformandopenuptotheoutsideworld BriefIntroductiontoEBR Whenasellergetsabuyer sclearinformation hewillwritehisfirstlettertothebuyerforbusinessrelationship Whenabuyergetstheseller ssupplyinformation hewillalsowritehisfirstlettertothesellerforbusinessrelationships Ifonesidecannotgettheinformationquickly hewillposttheirmessagesonlinewaitingforsomeresponse Alltheseslettersshouldbetakencarefulconsiderationforfirstimpression Lenditselfton Thelibrarylendsitselftoconcentratedstudy TheImportanceofEBR Establishingbusinessrelationswithprospectivedealersisthefirststepofstartingandenlargingafirm sbusiness Itisvitallyimportantforbothnewfirmsandtheoldones WaysofEstablishingBusinessRelations TraditionalWays 1 WritingLetters Fax Telex 2 AdvertisingthroughRadio Newspapers TVandInternet 3 Friends subsidiaries branches agentsabroadorotherbusinessclientsintroduction 4 EmbassyorConsulate 5 CommercialCounselor soffice6 ChamberofCommerce 7 TradeFairorTradeDelegationorTradeDirectory 8 Themarketinvestigations9 Thebanks 10 self introductionsorinquiriesreceivedfrommerchantsabroad ModernWays 1 OnlineAdvertising2 SearchEngineDatabase3 B2BWebsitesPosting4 ModernCommunicationTools Email TradeManager Skype QQ MSN5 E works E banks E Commerce Stepsinthelettersforestablishingbusinessrelation Step1 thesourceofsender sinformationofreceiver Step2 thesender sintentionofwritingtheletter Step3 thebusinessscopeofsender sfirm Step4 thereferenceastosender sfinancialpositionandintegritySomeusefulexpressionsfortheabovestepsStep1 thesourceofsender sinformationofreceiver Wehaveobtainedyournameandaddressfrom Yourfirmhasbeenrecommendedtousby Throughthecourtesyof wecometoknowyournameandaddress Weownyournameandaddressto Weareindebtedto foryournameandaddress Yournameandaddresshavebeengiventousby Wearegiventounderstandthat Ontherecommendationof wehavelearnedwithpleasurethenameandaddressofyourfirm Someusefulexpressionsfortheabovesteps Step2 thesender sintentionofwritingtheletter Wehavethepleasuretointroduceourselvestoyouwiththehopethatwemayhavetheopportunityofcooperatingwithyou Wewritetoyoutodayinthehopeofestablishingbusinessrelationswithyou Wewouldliketoenterintodirectbusinessrelationswithyouonthebasisofequality mutualbenefitandexchangewhatonehasforwhatoneneeds 我们希望在平等互利 互通有无的基础上与贵方建立直接的贸易关系 Weareoneofthelargestimportersof in andshallbepleasedtoestablishbusinessrelationswithyou Atpresentweareinterestedinyour andshallbegladtoreceiveyourlowestquotationassoonaspossible Weareoneoftheleading importers Thereisasteadydemandhereforthem Wehaveobtainedyouraddressfrom andnowhopetoestablishbusinessrelationswithyou UnitThreeStatusEnquiry 第三周2课时 1 教学目的与要求 了解如何进行财务状况咨询 2 教学内容 Statusenquiry privateandconfidential Favorable unfavorablereply Privateandconfidential 3 重点与难点 重点 如何撰写财务状况咨询以及回复的信函 难点 掌握此类信函的写作 4 本单元思考题 Whatarethecourteousphrasesinletter writing Wewriteaninquirywhenwewanttoaskformoreinformationconcerningaproduct serviceorotherinformationaboutaproductorservicethatinterestsus Theselettersareoftenwritteninresponsetoanadvertisementthatwehaveseeninthepaper amagazine acommercialontelevisionwhenweareinterestedinpurchasingaproduct butwouldlikemoreinformationbeforemakingadecision Remembertoplaceyouroryourcompany saddressatthetopoftheletter oruseyourcompany sletterhead followedbytheaddressofthecompanyyouarewritingto Thedatecaneitherbeplaceddoublespaceddownortotheright ImportantLanguagepointstoRemember TheStart DearSirorMadamToWhomItMayConcern veryformalasyoudonotknowthepersontowhomyouarewriting GivingReference Withreferencetoyouradvertisement ad in Regardingyouradvertisement ad in RequestingaCatalogue Brochure Etc Afterthereference addacommaandcontinue would Could youpleasesendme RequestingFurtherInformation Iwouldalsoliketoknow Couldyoutellmewhether Anexampleletter KennethBeare2520VisitaAvenueOlympia WA98501JacksonBrothers348723rdStreetNewYork NY12009September12 2000ToWhomItMayConcern Withreferencetoyouradvertisementinyesterday sNewYorkTimes couldyoupleasesendmeacopyofyourlatestcatalogue Iwouldalsoliketoknowifitispossibletomakepurchasesonline Yoursfaithfully Signature KennethBeareAdministrativeDirectorEnglishLearners Company UnitFourEnquiriesandReplies 第四周2课时 1 教学目的与要求 了解如何撰写询价以及回复信函 enquiryandreply 2 教学内容 Theaimofmakingenquiries detailsinenquiresRepliestoenquiries3 重点与难点 重点 Letter writingguide难点 掌握此类信函的写作方法 4 本单元思考题 Howcanyouwriteenquiriesandreplies PlacingOrders UsefulKeyPhrasesWouldyoupleasesend Accordingtoyourwebsite magazine leaflet COD cashondelivery NOTE Theinitialsatthebottomoftheletterindicatewhotheletterisfromfollowedbywhotypedtheletter forexample fromKenBearetypedbyRonEaston KB re ExampleLetters May23 1999Mr JackBrown DirectorUsedBooksOnlineSeattle WA98795DearMr Brown WouldyoupleasesendmethefollowingusedbooksviaCOD AccordingtoyourWebsite ordersneedtoincludethetitle author andpublisher Title DrivingHome Author PeterLawfordPublisher JacksonandCo Title LandscapingforFun Author JanetPattersonPublisher NatureLtd FredFinkleham Professor OUSFR toIfbusinessletterwritingisimportanttoyourcareer I dconsiderpurchasing3 001BusinessandSalesletters ThisreasonablypricedpackageprovidestemplatesofEnglishbusinesslettersforjustaboutanybusinesssituationimaginable Formoredetailedhelpwithstandardbusinesswritingskills IhighlyrecommendthesebusinessEnglishbooks Title ChristmasMyth Author MargaretSmithPublisher SmoothersThankyouverymuch signaturehere KennethBeare2520VisitaAvenueOlympia WA98501 JacksonBrothers348723rdStreetNewYork NY12009September12 2000ToWhomItMayConcern Withreferencetoyouradvertisementinyesterday sNewYorkTimes couldyoupleasesendmeacopyofyourlatestcatalogue Iwouldalsoliketoknowifitispossibletomakepurchasesonline Yoursfaithfully Signature KennethBeareAdministrativeDirectorEnglishLearners Company 60daysopenaccount是什么意思 openaccount是赊账的意思 意指你出完货后先把单据给客户 客户提到货后 什么时候卖完 什么时候付你钱 此种贸易风险极大 没有十分的收汇把握 不建议你接受 60daysopenaccount是指赊账60天 但是他没有说明是提单60天还是货到60天 如果你想接受赊账的话 需要你跟客户确认一下 Openaccount 1 Definition Openaccountisanarrangementinwhichthecreditisextendedtoanindividual firm corporationorotherlegalentitybasedonanestimateofthegeneralabilitytopay asdistinguishedfromthecreditthatisextendedandsupportedbyanote mortgageorotherformalwrittenevidenceofindebtedness 2 Procedureofusingopenaccount Openaccountisquitesimpletouse First thesellerdispatchesthegoods Thenhesendstheinvoicetothebuyerandwaitsforpaymentfromthebuyer Whenthegoodsaredispatched thetitletothegoodstransferstothebuyerfromtheseller Normally thesellerwillstipulateatimeperiodinwhichpaymentistobemade Forinstance 2 10meansthatthebuyercantaketwopercentofftheinvoiceamountifhepayswithin10days andn 30meansthatfullinvoicevaluemustbepaidwithinamonth UnitFiveQuotations offersandcounter offers 1 教学目的与要求 了解如何写报盘和还盘信函 2 教学内容 Asatisfactoryquotationincluding 1 thanksfortheenquiry2 detailsforprices discountsandtermsofpayment3 astatementorclearindicationofwhatthepricescover4 anundertakingastodateofdeliveryortimeofshipment5 theperiodforwhichthequotationisvalidAletterofrejection 1 thanksfortheoffer2 expressregretatinabilitytoaccept3 Makeacounter offerif inthecircumstances itisappropriate4 Suggestotheropportunitiestodobusinesstogether3 重点与难点 重点 Aquotationoranoffer Aletterofacceptanceorrejection难点 Languageandformatusedinsuchletters4 本单元思考题 Inresponsetoanenquirywhatmaybesent UnitEightSalesPromotion 第七周2课时 1 教学目的与要求 了解如何写促销信函 2 教学内容 Writingofsalesletterandreviver3 重点与难点 重点 Therulesusedinwritingofsalesletterandreviver难点 Languageandformatusedinsuchletters4 本单元思考题 Whatessentialsshouldbeconsistedofinagoodsalesletters UnitSevenOrdersandtheirFulfillment 第八周2课时 1 教学目的与要求 了解如何写订单与销售确认书 2 教学内容 Theessentialqualitiesofanorderincludingobligationsofbothbuyerandseller3 重点与难点 重点 thedetailsofdescription quantitiesandpricesandquotearticlesnumbers etc 难点 Languageandformatusedinsuchletters4 本单元思考题 Whatparticularsaretoberepeatedinaletterconfirminganorder UnitEightTermsofPayment 第十二周2课时 1 1 教学目的与要求 了解外贸中的支付方式和信用证 2 教学内容 PartIPaymentTheproceduresforissuinganL C Thefunctionofbankinthepayment ThecontentandformatofanL CPartIIUrgingEstablishmentofL CPartIIIL CAmendmentandExtension3 重点与难点 重点 L C难点 L CD PD A4 本单元思考题 Whyistheproblemofpaymentrathercomplicatedinforeigntrade 贸易合同中 PAYMENT TERMS一般作为 付款条款 举例 D P即期 L C即期 L C远期 T T即期 T T即期以人民币方式支付 T T远期 贷记凭证以人民币方式支付贷记凭证 商业承兑汇票 银行承兑汇票 银行承兑汇票180天以人民币方式支付 银行承兑汇票30天以人民币方式支付 国外客人付款termsofpayment Net30days和T T30天 各有什么区别和风险呢 UnitNineInsurance 第十三周2课时 1 教学目的与要求 了解各种险别和如何写保险信函 2 教学内容 Insurancepolicykindsofrisks3 重点与难点 重点 Detailsininsurancepolicy难点 Termsininsuranceriskcontract4 本单元思考题 Whatrisksarecoveredunderaninsurancepolicyinforeigntrade DearAdjuster OnOctober15 2005 my2001HondaCivicwasstruckbyyourinsured JoeSmith s2002VolkswagenJetta atthecornerofElmandMaininSilverCitywhenMr Smithranastopsign Hiscar sfrontendhitmydriver ssidedoorandleftfendercausing 3 500inpropertydamage paidbyyourcompany Myseatbeltwason ThepolicereportshowsMr Smithwasatfault Hereceivedaticketforrunningthestopsign AnambulancetookmetoTownHospital semergencyroomwhereIwasx rayedandexamined Myinjurieswereseverebruisestomyupperbody leftarmandlefthip andsofttissuedamagetomyneckandback Iwasreleasedfromthehospitalafterseveralhoursandsenthomewithinstructionstostayinbedforafewdays useice wearaneckbrace andtakeVicodinforpainandFlexiriltorelaxmymuscles Istayedhomefrommyjobasateacherforoneweek Ihadfollow uptreatmentwithmyfamilyphysician Dr HarveyStein sixdayslater Hetoldmetocontinueicingthreetimesaday andreferredmetoaphysicaltherapistformyneckandback IsawJulieLyons RPT for4weeks twiceaweek andthenfor4moreweeks onceaweek Iamstilldoingthestretchingandstrengtheningexercisesathome I vegonebacktoseeDr Steintwiceandhaveanotherappointmentwithhimnextweek Istillhavequiteabitofpaininmyneckandback Mymedicalbillstotaled 3 450asfollows Copiesofbillsattached Ambulance 650 HospitalE R x rays exam neckbrace 490Dr Stein 225JulieLyons RPT 1216Prescriptions Flexeril Vicodin 219Ihavelostwagesintheamountof 1000 Documentationattached Asaresultoftheaccident Ihadtocancelreservationsforaconference Thenonrefundablefeewas 240 Receiptattached AsaresultofbeinghitbyMr Smith scar Icouldn ttakemychildrentoschoolandbackforaweek Ihiredsomeonetohelpwiththatfor 75 Receiptattached IalsohadtohireacleaningpersontotakecareofthehouseandIwillcontinuetoneedsomeoneaslongasIhavepaininmyneckandback Sofar thishascostme 600 Cancelledchecksattached Myspecialdamagescometo 5 365 Myfuturedamagesmaybeanother 1 500formedicalbillsandhousecl