财经媒体品牌定位.doc

财经秉承财经杂志理念，严守新闻专业主义精神，坚持客观、中道、理性、建设性前提下批评性立场，整合财经杂志与财讯传媒旗下20余家媒体资源，融汇贯通海内外同品质媒体精华，以专业的网络新闻采编团队和强大的国际国内专家阵容，向希望一览海内外重大财经新闻并寻求真相的访问者，提供全方位的新闻、分析、评论与可信赖的信息源。为希望深度参与的访问者提供博客、微社区等参与、交流、观点传播、自我价值展现平台。和讯网（）创立于1996年，从中国早期金融证券资讯服务脱颖而出，建立了第一个财经资讯垂直网站。经过十五年的专注耕耘，和讯网逐步确立了自己在业内的优势地位和品牌影响力，成为财经互联网专业、高端及品质的代表。中国互联网信息中心数据显示，和讯网用户中高收入人群高达72%，是互联网平均水平的4倍。和讯网是目前国内惟一一家同时拥有互联网新闻信息服务许可证、信息网络传播视听节目许可证及证券投资咨询资质的网站，月均覆盖用户超过五千万，全年覆盖用户过亿。和讯网积聚十五年专业精神，在跨越发展的征途中不断创造一个又一个奇迹。2000年，和讯在首届最受股民（网民）喜爱的评选中荣获“中国优秀证劵网站”奖；2005年，和讯博客以绝对优势取得首次全球中文博客用户满意度调查第一名；2008年，全球最大的金融信息数据和分析产品提供商汤森路透集团以现金方式注资和讯，在公众投资理财产品方面展开重点合作；2009年12月，和讯网作为指定互联网核心媒体与上海证劵交易所正式签订战略合作备忘。进入2011年以来，和讯网用户覆盖量迅速增加，在第三方研究机构的排名中始终名列前茅。来自Alexa2011年9、10、11近三个月的数据报告显示，和讯网于国内财经类网站/频道月均访问量指数统计排名第一；来自互联网实验室最新调查指数显示，和讯在中文网站财经类排行榜中位列第一。和讯网是联办集团的下属公司。联办集团的前身为“中国证券市场研究设计中心”，成立于1989年3月，是中国证券市场的发起者，旗下拥有香港上市公司“财讯传媒”，使得和讯网在人脉、资源上都保有巨大的优势。联办集团旗下杂志媒体群包括：财经、财经网、证券市场周刊、证券市场红周刊、成功营销、新地产、中国汽车画报、动感驾驭、PC电脑时空、信息方略、体育画报、美好家园、新旅行、TIMEOUT北京、TIMEOUT上海、他生活、红秀、葡萄酒评论、东方壹周、视觉、支点网。和讯网精准聚焦正在崛起的新兴中产阶层，在不断丰富完善股票、基金、银行、外汇、期货、保险、黄金等财经资讯和理财服务的同时，顺应中高端用户日益增长的多层次财富生活的需求，打造出中国第一个兼具财经资讯信息、投资理财工具及金融数据产品的价值互动平台。H, founded in 1996, built the first vertical financial portal website in China and quickly excelled in the early market of financial and securities information service. With all the endeavors made in the past 15 years, H solidified its leading position and brand influence in the industry and has become the paragon of a professional, high-end and prime-quality financial website. Data from China Internet Network Information Center (CNNIC) reveals that as high as 72% of H users are in the mid and upper income bracket, four times of the Internets average.As the only website in China with all three qualifications Internet News Information Service License, Information Website Audio-Video Program Broadcasting License, and Securities Investment Consulting License, H covers more than 60 million users monthly on average and more than 100 million throughout the year.H creates miracles one after another in its rapid development by virtue of its 15-year professionalism. In 2000, H was selected the first China Excellent Securities Website with most popularity among stock investors (Internet users). In 2005, B ranked first place with absolute advantage in the first global Chinese Blogger Satisfaction Survey. In 2008, Thomson Reuters started cooperation with Hexun in products of mass public investment and wealth-management by investing cash into it. In December 2009, H officially signed a memorandum on strategic cooperation with Shanghai Stock Exchange as the designated core Internet medium. Since 2011, H has witness rapid growth in user coverage and enjoyed a leading position in the rankings by third-party research institutes. According to Alexas data reports for September, October and November 2011, H maintained the first place among domestic financial websites/channels by average monthly page view index. Furthermore, latest survey index from C indicates that H tops the list of financial Chinese websites.Hexun is a subsidiary organization of Lianban, the former China Securities Market Research and Design Center. Founded in March 1989, Lianban is the initiator and founder of Chinas stock market as well as the parent company of SEEC Media Group Limited, a public company listed on Hong Kong Stock Market. Such background enables Hexun with unparalleled competitive edges on people network and resources. Lianban operates a number of magazines, including Caijing, , Capital Week, Securities Market Weekly on Focus, V-Marketing China, New Real Estate, China Auto Build, Auto Car, PC magazine, CIO Insight, Sports Illustrated, Better Homes and Gardens, Voyage, Time Out Beijing, Time Out Shanghai, His Life, Grazia, Wine Review, The Week, Vision, and .In the new millennium, Hexun accurately positions itself by focusing on the rising middle class in China. While it constantly improves financial information and financial management services including securities, funds, banking, foreign exchange, futures, gold and insurance, Hexun also caters to the ever increasing needs from mid- and high-end users on multi-layered financial management. The aim is to build the first value-added interactive platform with a combination of financial information service, investment instruments and financial data products.金融界网站成立于1999年8月，是中国金融在线（NASDAQ：JRJC）旗下成员之一，是目前中国领先的以证券交易为核心的互联网综合理财平台。金融界网站在“让投资更简单”的使命驱动下，凭借庞大的用户群，及业界领先的服务团队，为中国日益庞大的投资者打造、并不断拓展和优化互联网综合理财平台。2004年10月15日，金融界母公司中国金融在线集团在美国NASDAQ挂牌上市，股票代码（NASDAQ：JRJC），是目前中国唯一一家在美国上市的财经类互联网公司。金融界网站持续入选权威第三方评选的“中国商业网站100强”、“中国主流媒体市场经济地位及商业价值资讯类10强网站”、“中国互联网100强”等。作为财经类媒体的权威代表，金融界网站潜心聚力为广大投资者与机构用户服务，提供7*24小时、专业、立体、