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这里提供个免费的外贸平台给大家: 本文档由实惠网外贸论坛( )欢迎加入实惠网外贸论坛,实惠网外贸论坛里面有很多外贸资料可以下载的,外贸资料分享专区:/index.php?gid=69 这里提供个免费的外贸平台给大家: Lesson One Overview of foreign trade and business letter writingCorrespondence in a written form is more reliable. Scenario: Golden Apple Trading Company export-oriented Business scope: shoes and clothes (USA office, Japan office, South Asia Scope of business: electronic products, including electronic dictionaries, mobile phones, electronic watches, pens, digital cameras, MP3/4 players, computercars, toys and bikes, earth-ware for daily life, home appliances/white goods, electronic devices Target countries/regions: USA, Japan, South Korea, North Korea, Start from scratches How to find potential clients?Business portal sites, eg, AlibabaConsulates of foreign countries in ChinaIndustry Associations AdvertisementsIndustry conferences Overseas travelsWebsites, including ; Foreign newspapers online, classified adsA bottle of juice is sold at Yuan 6 in Chinese shops. Possible costs: Export duties, Extra freight, extra insurance, Customs-related fees(Yuan 6*1-VAT rebate+ Export duties, Extra freight, extra insurance, Customs-related fees)/6.78 (exchange rate) = $1.85/bottleA bottle of juice is sold at $2/bottle in American shops.Offer: $1.95/bottleVAT rebatesImport duties, extra freight, extra insurance, Customs-related fees, ($1.85*1+VAT rate+ Import duties, extra freight, extra insurance, Customs-related fees) = $2.05/bottle * exchange rate (6.78) = Yuan 13.9/bottleValue-added tax (VAT)Negotiations: price talksHappy Sino makes an offer: $2.05/bottle US Globe makes a counter-offer: $1.90/bottleHappy Sino and US Globe make a deal at $1.98/bottle. Contracts/ordersUS Globe pays a down payment to Happy Sino. Bill of lading (B/L) I. Business letter writing: 1. Components: Letter head (senders address)Date Receivers nameInside address (receivers address)称呼salutation内容body/messageComplimentary close署名signature cc: all students of Class 10 of Grade 2008to be continued continuedII Format p 6-81. traditional with indentation2. block format3. modified block formatAddressing of an envelope Receivers address in the lower middle part. Senders address in the top left hand part. Room 123, Dormitory Building No. 7East Campus of Huaihua CollegeHecheng District, Huaihua CityHunan ProvinceP. R. China 418008 Room xxx, XXX Building 1515 West Nanjing Road Huangpu District, Shanghai P. R. China 200000Gossip stops with wise people. Lesson Two Establishment of business relationsBasic means to contact potential business partners? -email-snail mail-telephone calls-fax-instant messages-personal visitsBusiness portal sites, eg, Alibaba, Ebay. Foreign newspapers online, classified adsIndustry conferences Overseas travels/visitsWhere to find potential business partners? - international banks- industrial and commercial associations- Chinese embassies/consulates in foreign countries- Foreign embassies in China - the Internet words: introduce Messrs. Prospective Fall within the business scope of xxx CompanyOur business scope covers xxxx Enter into a certain relationship with Enter into an agreement with sb Embark on sth Upon/on sth/doing sthOn arriving home, he switched/turned on the computer. avail oneself of sth: make use of, utilizebe in a position to do sth: have the ability to dospecify: explain in detailspecifications: under separate cover await: wait forexpress mail: UPS, Fedex, DHLfor ones reference: for ones informationenquire for/about; enquire of sb about sthenquire into sth: look into enquiry query specialize in stha surrender acceptance city Chinas accepting Japans surrender in the war of resistance against Japan Jet lag On the bell Phase: stage Run-down: shabby and old Vibrate: viVibrant: full of activity Mayhem: turmoil Mini presentation task: 1. give a short welcome speech to visitors from an overseas client. What to say? - greetings - purpose of their visit and desired results of both parties - concluding comments/remarksTranslation ex: 1.贵公司想要与我公司在纺织品行业建立业务关系,我们表示热烈的欢迎。2.我公司专门出口中国生产的皮鞋,希望能与贵公司在该产品方面建立业务关系。1, Your company has been introduced to us by Messrs. Freeman and Co. Ltd. as one of the biggest importers of light industry products in your country.2, We are a state-run corporation specializing in the export of metal-ware. We have run this business for years, and have won a good reputation with our customers.3, With a view to increasing the sales of our products in your region, we would like to establish business relations with your company.4As a state-run company, we have specialized in the export of metals for many years and our products have got a good reputation among overseas clients.5. we are told by the Commercial Counsellers Office of your Countrys Embassy in China that your company plans to import lathes from our country, so we write to you in the hope of establishing business relations with your company in this line. Lesson Two: Establishment of Business RelationsMonkey company: 皮包公司On the point of doing sth: be about to do sthExecute an orderFinancial standing/situation The said bank: 该银行It goes without saying: Thank sb in advance/anticipation. Be obliged to sb for sth Sight letter of creditFamous banks: Standard Chartered Bank CitiBank 花旗银行CITIC Bank 中信银行UBS: United Bank of Switzerland Macquarie BankHSBC: Hong Kong Shanghai Banking Corporation 汇丰银行Commonwealth Bank BEA: Bank of East Asia Sumitomo Bank 住友银行Mitsubishi Bank 三菱银行Bank of ChinaIndustrial and Commercial Bank of ChinaAgricultural Bank of ChinaChina Construction BankThe Peoples Bank of China Investment banks: Morgan Stanley; Merlyn Lynch In reply to/ in answer to / in response to your letter dated/ of October 8, .Inform sb of sth / that + clause For your information only, xxxxx Without any responsibility on sb/xx We will not guarantee the authenticity of the information.Be registered with a capital of xxx We may have to pay up to Yuan 10,000 worth of tuition fees. 兹证明xxx在中国银行怀化分行定期存款额达到xxx元。Certification of Income xxxx This is to certify that Mr xxx has a term deposit of Yuan xxxx at Bank of China Huaihua Branch as of October 9. Execute: perform, do Chief executive/ financial officer Oblige: be obliged to do sth feel/be obliged to sb for sbs doing/sth. Oblige sb by doing sth. Approach sb The time of xxx is approaching. In advance/ anticipation Drop sb a line In line with sth; out of line with sth Our classroom principles are in line with the campus principles of Huaihua College. 3Anderson & Co.是一家经营化学药品的公司。该公司业务联系广泛,每年的营业额大约是10万美元。在没有保证金的情况下我行通常可以为其提供3万美元的信用额度。该公司从未失信。3Armstrong and Smith Co. wrote to us, hoping entering into business relations with us; we hope to learn about their credit situation before the transaction. We would be obliged/ we would appreciate it /if you would investigate and inform us.4. We are pleased to enter into business relations with your company. Meanwhile we hope you would provide two banking references for specific business engagements. 1. J.M.施奈德公司最近写信告知我们他们是德国的主要进口商,希望在机床产品方面与我们建立贸易关系。由于我们对这家公司一无所知,如果你们能告知我们这家公司的一些信息为感(我们将十分感激)。2. 回复贵公司一月二十五号的来信,我们很高兴的告诉贵公司你方信中所提到的这家公司于一十二年前成立。该公司的注册资金为一十万美元。他们兼营批发与零售。我们与他们的合作记录令人满意。Smith Co. in Vancouver has written to us requiring to be our agent of handicrafts in Canada. They have given us your bank as the reference. Therefore we are writing to you. We will appreciate it / be obliged / if you could provide us with related information about that company. We would like you to enquire about/into the financial and credit standing of James Neils & Co., a trading company in London. They have given HSBC as their reference. We will be obliged if you could provide us with related information. Enquire about/for sth Give sb sth Sth is given to sb To the best of our ability Punctual See that: make sure that Durability In the market; on the market; hit the market At this level; on this level Place an order with sb for sth Come to terms with sb: reach an agreement with sbAssure sb of sth Fall due: be due = mature vi Inst. Instant: of this monthOvership; shortshipShipping instructions: This Side Up. Translation Ex: p 46-47一家主要的手工具进口商在此与我们相联系,他们需要为一家政府维修店提供各种各样的手工具。请为我们提供一个全面的目录,同时明确相关的价格。We are informed/ have learnt that your company exports the latest type of camera RX-31.We write to you in the hope of your mailing us a catalogue of this camara. Meanwhile, please let us know the lowest price so that we can contact our customers.Price negotiations: Quality, design/colour + quantity + price: interaction!Start the ball rolling Make some concessions in prices Sizable: big Consult: talks with Enjoy popular sales in our market Synthetic fiber SpandexNos: Numbers On the high side: seems highComparable Usher sb into some placeUser-friendly; reader-friendly Talk sb into doing sth: persuade sb to do sthThe bottom lineDiscount: a 5% discountLesson Five Offers and Counter-Offers Offer vs quotationOffer: definitive terms and conditionsQuotations: invitations for purchasers to make (counter-)offers Stocks are running down quickly Plact repeat orders with sb Please note that On CIF Karachi basis net. Without engagement Be subject to sth: to be decided by sth Phoenix IllustrativePlace repeat orders with Please be informed that: please note that Caption n. vt. the captioned bicyclesNot to speak of: not to mention Switch/turn/shift requirements to other suppliersLabor cost, new equipment cost, extend warranty periods, better raw materialsTake stock on sth. Stockpile: stock De-stock: vi vt. Please quote us for your Phoenix brand bicyles. Actuary Provided: if Commission: 佣金Be subject to: to be determined by Bicycle: bike Grant/give sb a discount of Owing to Excellent Prompt: adj CIF Shanghai FOB Shanghai Suggest that sb (should) do sth; Suggest (sbs) (doing) sthBook shipping space Book an order with sb for sth vs place an order with sbWe will appreciate it if you could do me a favor. Your help will be appreciated. Be appreciative of sth Feel obliged: be grateful Please oblige us by doing sth Rise rose risen Translation Ex: 1由于我们的顾客已暂停购买该产品,我们很遗憾无法接受你方的发盘。但是如果我们的顾客对你们的产品有需求,我们将尽快和你们联系。2.Referring to our enquiry of 3th October for your Files,we havent received any reply. As we have got many orders recently, we suggest that you should place an order immelidatly if the quoted files meet your demand. Otherwise, we cant guarentee shipments as specifed in the quotation. We have not heard from you regarding our 10 March quotation for files. Cold sores: pimples on the lip etc. Indicate vt. This indicates that the market is very strong. At a premium, at a discount Concede vi. Meet each other halfway. Childrens socksAt sbs endTest the market 试销A small margin of profitTalk sb into (doing) sth:persuade sb to do sthHad it not been an old customer of Oriental Group like you, we would not have made such a low offer in the first place. As a gesture of goodwill, In view of: in light ofCount on sb that So long: see you(Lets get) down to businessRe: about Retail prices: Wholesale prices: Retailer: Caption Not to speak of sth: not to mention sthSwitch the computer on; switch off your mobile phonesPrices rise, climb up, soar, inch up, edge up, shoot up Increase, hike, raise, bring up pricesPrices drop, fall, decrease, decline, inch down, edge down, slip, At a premiumAt a discount Meet each other halfway Marginal profits 边际利润plummet Lower, cut, slash, reduce, bring down prices DozenAdjust CIF Alexandria FOB ShanghaiIn the near futureWith an eye to future business: in light of with a view to An FOB price: a price on FOB basis Either Lowest priceOriental Group, orient, Talk sb into (doing) sthForerunner: pioneer Indicate: showThis product sells at/comes with a 70% discount. Meet each other halfway Marginal profit Export license Anti-dumping dutiesAnti-dumping investigationsMachinery Illinois ApproximatelyStrengthening Lesson Six E-mailInternetIntranetPoint-to-point serviceEmail format: /gov/edu.countrycodeAcronyms:Orz: J ;-) Subject lineSubject: key words specific Re: key wordsFYI: for your informationLesson Seven Sales PromotionCommissionSale volume Sales of this company reached Yuan 100 million in 2008. Retailer vs wholesaler Sole agent/ distributor/ trading house/ Producer/ manufacturer End-user/ consumer Within, copier, restaurant, Muslim, Islam, needsPercentage, minimum, allowance, warrant, illustrated catalogue, Headquarter n., vt. Headquartered in Beijing, our company is one of the leading companies in the film industry. Date back to xxx: be traced back to xxx. In excess of xxxx: exceeding, more than Package: n, vt. In the spirit of Look to sth/doing sth Format of a sales promotion letter: 1. self-introduction2. strong points/strengths/key products3. good wishes for cooperation Brief: adj vt brief sb on sth: I briefed Mary on Xie Qiongs singing talent, the incident of xxxx debrief: vt regarding: about, as far as sth is concerned in/with regard to as regards sth make arrangements for sth: arrange for sth Translation Ex: 1从下月1号起,这些商品的价格将从100美元涨到150美元。为了获得这些商品的特价优惠,你方须立即发定单给我方。你方可确定交货时间,这样你方可节省50美元。2. The old design you required is out of stock, but we have sent you a sample of the latest design today. If you think it is acceptable, we can supply the products from stock. provide you with the products.Supply sth to sb finance, designated, representation, High value-added productsSpecialize in (doing) sthOutlet 直营店Literature: what is published about a topic/product: previous literature Sales representatives Exclusive rights, distributors, etc Middleman: trader/broker 中间商End-users 终端用户Promote: advertize sth have a limited stock on hand, Keep a limited stock,Have a limited quantity of goods/ products in stock. InventoryCharge a commission of .%. Warranty period Warrant vt. Finance: fund, provide money for Drive a hard bargain. See eye to eye with sb: agree with sb.Lot: 一批(货)Regret (doing) sthRegret that Place an order with sbPress sb for sth Lesson Eight Orders and Fulfillment Sales confirmation/contract (SC)Refer sb to sth: turn sbs attention toStipulate for sth to be done Place an order with sb for sth Stress that: emphasize that Press sb for sth: require sb to supply sth urgently Consign sth: consignment n. 托运/寄售的货物Ultimatum In rotation Dispatch: delivery Be shipped per xxx (vessel name)Enclosed is a copy of xxxPlease find enclosed a copy of xxxx and two copies of xxx. Affect: affect the process of sth Effect shipment: perform or execute Come into effect: become effective Extend the covering L/C accordingly Bill of lading B/L Fair/foul play Concerning: regarding; in/with regard to; with respect to; about Sth is due to occur Due: deserved The draft falls due on 31 October. Due to + cause The port was closed due to heavy fog. This side upMiss the deadline Negotiations expertWTO talks Annual contract coal price talks Stress: reiterate, emphasize Supply and demand situation Suppliers vs purchasers Press sb to do sth: urge sb to do sthForthcoming: upcoming, following; coming.In the next few months, in the coming/ following months; in the months to comeAdvent Consign, vt, consignment, nThe bills are due next Monday. Due to sth, Concerning: in regard to; with respect to, regarding, in terms of In terms of prices, this deal is acceptable. Deal: transaction In strict rotation: in good/ strict order Cause and effectCause: due to, because of, owing to, attribute sth to, as result of, on account of, Effect: lead to, result in, bring about, cause sth, give birth to, give rise to, Per: by As per: according to Per annum: per year; /year, three lessons per week, a week, 3 million mt/yearPer capita: per personBill of lading: B/L Effect: vt, make sth happen, achieve Effect payment, shipment, insuranceSubsequence: (bad) result清洁提单: clean B/L不洁提单: foul B/L倒签提单 antedated B/L 预借提单Advanced B/L 还有一些关于提单的术语,可以参考一下:Bill of lading (B/L) 提单 On board B/L 已装船提单 Shipped B/L 已装船提单 received for Shipment B/L 备运提单 Direct B/L 直达提单 transshipment B/L 转船提单 Through B/L 联运提单 Clean B/L 清洁提单 Unclean B/L 或 Foul B/L 不清洁提单 Straight B/L 记名提单 Open B/L 不记名提单 Bearer B/L 不记名提单 Order B/L 指示提单 Long Form B/L 全式提单 Short Form B/L 简式提单 On Deck B/L 舱面提单 Stale B/L 过期提单 Antedated B/L 倒签提单 Advanced B/L 预借提单 Freight at Destination B/L 运费到付提单 Freight prepaid B/L 运费预付提单1.请(贵公司)认真检查货物并拒收所有不合格的、有瑕疵的产品,我公司依靠贵公司对此的特别关注。Have sth done 2.我们附上一份订单,希望贵公司按照提供最低价格执行这份订单。这是我们的试订单,我们将会认真地衡量该产品的价值。Price range 3. We are pleased about the negotiation held in Shanghai. We have mailed you No.97 order with 500 alarm clocks in order to make a trial order in our market. We believe that you will carry on our order. 4. We have received you letter of August 10 including a sale-conf

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