2020版高考英语大一轮复习第一部分模块四Unit1Advertising教案（含解析）牛津译林版.docx

Unit 1Advertising.单词语境记忆1.cure him of his reading problem 攻克他的阅读问题2.the aim of the project 这个项目的目的3.a nationwide campaign 全国性的运动4.a real bargain 便宜货5.appeal for donations 呼吁捐赠6.suffer mental illness 遭受心理疾病7.make a comment on his novel 对他的小说进行评论8.the trick of making tasty cakes 制作可口蛋糕的诀窍9.purchase tickets online 网上购票10.all aspects of life 生活的各个方面.词性转换与派生记忆1.innocent adj.清白的；纯真的innocence n.清白，无罪2.persuade vt.说服；使信服persuasive adj.有说服力的3.advertise vt.& vi.做广告，宣传advertisement n.广告；广告宣传advertising n.做广告；广告活动；广告业4.benefit vt.& vi.使受益 n.益处；救济金beneficial adj.有益的5.promote vt.推广，宣传；促销；促进，推动promotion n.促进6.design vt.& n.设计designer n.设计者7.determine vt.确定，查明；决定；裁决determined adj.坚决的，果断的，有决心的determination n.决心，果断8.personally adv.个别地；就本人而言；本人，亲自personal adj.个人的，亲自的personality n.个性9.analysis n.分析，分析结果analyse v.分析10.fool vt.欺骗，愚弄n.傻瓜foolish adj.愚蠢的11.latest adj.最新的late adj.& adv.晚的(地)，迟的(地)later adv.后来lately adv.近来latter adj.& n.后者；后者的12.poisonous adj.有毒的poison n.毒药vt.毒害13.urge vt.敦促，力劝；竭力主张 n.强烈的欲望，冲动urgent adj.紧急的，急迫的urgency n.紧急的事14.consult vt.咨询；请教consultant n.顾问15.react vi.做出反应，回应reaction n.反应；回应16.skilful adj.有技巧的skill n.技巧skilled adj.熟练的17.shock n.震惊，惊愕 vt.使震惊，使惊愕shocked adj.震惊的shocking adj.令人震惊的联想记忆1.“建议与推荐”高频词一览advise v.advice n.suggest v.suggestion n.recommend v.recommendation pose posal n.2.各种“欺骗”手法fool vt.欺骗，愚弄cheat vt. 欺骗，作弊deceive vt. 欺骗，行骗lie to sb 向某人说谎3.“震惊”四兄弟surprisesurprisingsurprisedastonishastonishingastonishedamazeamazingamazedshockshockingshocked4.表示“遍及的”形容词nationwide 全国范围的countrywide 全国范围的worldwide 全球范围的5.“引人注目的，吸引人的”形容词集锦appealing 吸引人的attractive 吸引人的charming 迷人的eye-catching 引人注目的absorbing 吸引人的fascinating 吸引人的6.盘点“傻”与“聪明”形容词foolish 傻的，愚蠢的silly 愚蠢的stupid 愚蠢的，笨的dull 呆滞的，迟钝的bright 聪明的cute 伶俐的；可爱的intelligent 聪明的，有智慧的wise 明智的1.Its reported that he is a cheat，who has cheated many elder people.据报道他是一个骗子，他骗了好多老年人。2.The girl often fancies that she lives in a fancy palace.这个女孩经常幻想她住在一个华丽的宫殿。3.He is my senior; that is to say，Im his junior.他是我的上司，也就是说我是他的下属。1.believe in相信2.be meant to 旨在，目的是3.fool sb into doing sth 欺骗某人做某事4.fall for 上的当，受的骗5.play tricks on 欺骗；愚弄6.deal with 涉及；处理，应付7.figure out 弄懂；计算出8.appeal to 吸引；呼吁9.get sth across 把某事表达清楚10.discourage sb from. 劝阻某人11.pay attention to 注意词块记忆1.think about social problems思考社会问题2.tell the complete truth百分之百讲真话3.affect public welfare影响公共福利4.use our intelligence用我们的智慧5.attractive pictures引人注目的照片6.knowledge changes life知识改变命运7.widespread social concerns普遍存在的社会问题8.public service projects公共服务项目9.need ability or training需要能力或训练10.slowly kill yourself慢性自杀11.for free 免费12.in advance 提前1.We are so used to them that we often do not even realize how many we see and hear in a day.我们对广告太习以为常了，甚至常常都意识不到一天当中能看到和听到多少广告。2.Even if an ad does not lie，it does not mean it is altogether innocent.即使一则广告没有撒谎，也并不意味着这则广告就是完全清白的。3.When it comes to advertisements，we must all use our intelligence and not be a slave to them!谈及广告，我们都必须运用自己的智慧，而不要做广告的奴隶！4.According to the publisher，readers do seem to be interested in this new novel.根据出版商的说法，读者的确好像是对这本新小说感兴趣。5.There are even PSAs to teach us how to live healthy lives.甚至还有一些公益广告教我们如何健康地生活。6.Four times as many people used our product last year.去年有四倍之多的人使用了我们的产品。.单词拼写1.It will be held in Tianjin at the end of July in order to promote (提高) the development of robotics.(2018天津高考书面表达)2.They will ask the Prime Minister to comment (评论) on the new foreign policy of the government.3.A nationwide (全国性的) good harvest soon brought down the price of rice.4.Its believed that this project will be of great benefit (益处) to the younger generation.5.I dont remember that part of the meeting; Ill have to consult (查阅) my notes.6.I recommend (建议) getting to the theater an hour early to be sure you get tickets.7.Under the law，everyone is considered innocent (清白的，无罪的) until he or she proves guilty.8.He does excellent work and obviously he is a man of very high intelligence (智力).9.I never fancied (猜想) there were so many pearls in the world.10.His sense of humour appealed (吸引) to her enormously.词性变化练习1.A lot of poisonous (poison)waste from the chemical works polluted the river.2.The little boy does not have the intelligence (intelligent)to tell right from wrong.3.I cant go out with you tonight because I have an urgent (urge) thing to deal with.4.They put an advertisement (advertise) in The Morning News，offering a high salary for the right person.5.We launched a big advertising campaign to promote our new toothpaste，and the promotion succeeded at last.In return for our efforts，all the staff in our department were promoted.(promote)6.This new railway benefits this area in many ways.It is beneficial to the people living in this area.For the benefit of more people，we should build more railways.(benefit)7.He was shocked at the shocking news，for I could see his shocked look on his face.(shock)8.She is a determined girl，so we know that once she has determined to do something，she will make her dream come true with great determination.(determine).选词填空 fall for，appeal to，get.across，o，figure out，play tricks on，even if，be concerned about1.I think what appeals_to me about his painting are the colours he uses.2.Nowadays，people all over the world play_tricks_on each other on April Fools Day.3.I had created a way to get my message across while using as few words as possible.4.You cant fool me into thinking that you are trustworthy.5.He said he would make this computer work even_if he had to stay up all night.6.No matter how hard I try to convince you that is a trick，you fall_for it every time.7.Everybody is trying to figure_out the ad model of the future，but nobody is doing it on this scale.8.It was advised that all the students should be_concerned_about each other and help each other in our class.完成句子1.After looking at the map，he finds this street is four_times_as_long_as_of_that_street.看过地图之后，他发现这条街是那条街的四倍长。2.A good book could_absorb_our_attention_so_completely_that for the time being we forget our surroundings.一本好书能如此完全吸引我们的注意力，以至于我们暂时忘掉了周围的环境。3.When_it_comes_to_developing_our_economy，we must consider environmental protection.当谈到发展我们的经济时，我们必须要考虑环保。4.We did_hope that there would be more such meaningful activities in the coming future.我们的确希望在不久的将来有更多这样有意义的活动。5.A good teacher must know how_to_convey_his_ideas_to_his_students.一位好的老师必须知道如何把自己的思想传达给学生。 核心要点突破1.persuade vt.说服，劝说；使信服persuade句型转换/一句多译We finally persuaded him that the story is true.We finally persuaded him of the truth of the story.我设法说服了我的同学接受我的观点。(浙江高考书面表达)I managed to persuade_my_classmates_into_accepting my idea.I managed to persuade_my_classmates_to_accept my idea.佳句背诵 Im writing to persuade you to participate in the World Adolescent Robotics Competition.(2018天津高考书面表达)我写信的目的是为了说服你参加世界青少年机器人技能竞赛。名师指津 persuade sb to do sth表示“说服某人做某事”；若表示“试图说服某人做某事而未涉及结果”，则用try to persuade sb to do sth或advise sb to do sth。2.cure vt.治愈；解决；矫正 n.C药物，疗法；对策cure sb of.治愈某人的病；改掉某人的不良习惯a cure for sth 治疗的方法单句语法填空The fresh air and exercise cured him of his headache.He has devoted most of his time and energy to finding a cure for the disease.佳句背诵 There was no cure，only pain relief.(2018江苏高考完形)没有治疗方法，只能减轻疼痛。名师指津 辨析treat，cure，healtreat意为“治疗”，强调治疗的过程；常用treat sb for sthcure意为“治愈”，常指治疗疾病、痛苦或改正恶习、弊端等，强调治疗结果；常用cure sb of sthheal意为“(使)愈合”，强调复原、伤口愈合；常用heal sb of选用上述单词填空He was sent to hospital after the accident.Fortunately，it didnt take a long time for the wounds to heal.However，he still suffered from a headache.The doctor treated his headache with a new drug but it didnt cure him.3.aim vt.& vi.以为目标；瞄准，对准；旨在 n.目标，目的；瞄准(1)aim to do sth/at doing sth目的是/旨在做某事be aimed at 目的是，旨在，针对(2)with the aim of doing sth 有目的地做某事achieve ones aim 实现某人的目标(3)aimless adj. 无目的的aimlessly adv. 无目的地单句语法填空/一句多译I dont know at whom the Ministers remarks were aimed，but he ought not to say such things.这项活动的目的是提高学生的听说能力。This activity aims_at_improving students ability of listening and speaking.This activity is_aimed_at_improving students ability of listening and speaking.This activity aims_to_improve students ability of listening and speaking.佳句背诵 We took them to the tea room in our school with the aim of helping them better understand our tea-drinking culture.(2018北京高考书面表达)为了帮助他们更好地了解我们的茶文化，我们把他们带到我们学校茶室。4.consult vt.咨询；请教；商量(1)consult sb about sth向某人请教/咨询某事consult with sb about sth 与某人商量/磋商某事(2)consult a doctor 向医生求诊consult a map/a dictionary/ones notes查看地图/词典/某人的笔记单句语法填空/完成句子Why didnt you consult with me about such an important matter?When in doubt about the meaning of a word，consult_a_dictionary.拿不准词义时，查查词典。佳句背诵 They consulted us about the history of tea-making and different kinds of tea.(2018北京高考书面表达)他们向我们请教了关于制茶的历史和茶的不同种类。名师指津 关于“查字典”的其他表达法：consult a dictionaryrefer to a dictionarylook up a word in a dictionary5.recommend vt.推荐；建议，劝告；介绍(1)recommend doing sth建议做某事recommend sb to do sth 建议某人做某事recommend that sb(should) do sth建议某人做某事(从句用虚拟语气)(2)recommend sb sth 向某人推荐某物recommend sb/sth to sb 把某人/某物推荐给某人单句语法填空The doctor strongly recommended limiting (limit) the amount of fat in my diet.It is strongly recommended that the school (should)_provide (provide)the students with more time for their workout.佳句背诵 I recommend you to learn some basic Chinese before you come.I recommend that you (should) learn some basic Chinese before you come.(2018北京高考书面表达)我建议你来之前学习一下基本汉语。6.design vt.& n.设计；图案；构思；计划(1)design sb to do sth 打算让某人做某事design sth for sth 打算把用作某种目的be designed for/to do. 旨在；打算被用来做(2)by designon purpose 故意地；蓄意地单句语法填空The organisation designed (design)to help the homeless was founded in 1996.This course is specially designed for beginners like you，focusing on listening and speaking practice.佳句背诵 I know you have shown great talent in designing robots.(2018天津高考书面表达)我知道你在设计机器人方面有极大天赋。名师指津 表示“故意与偶然”的词语小结：(1)故意地：by designon purposedeliberately(2)偶然地：by chanceby accidentaccidentally7.determine vt.确定，查明；决定；裁决(1)determine to do sth决定做某事(强调动作)determine on/upon (doing) sth 就(做)某事做出决定(2)determined adj. 有决心的，坚定的be determined to do sth 决心做某事(强调状态)单句语法填空I determine to_succeed (succeed) and be proud of my daily progress.Determined (determine) to visit the science museum，she set off at once.佳句背诵 Im writing to apply to join it，determined to be a volunteer.(2018天津高考书面表达)我写信的目的是申请加入，决心成为一名志愿者。名师点津在英语中，determined to do sth常以状语形式出现，以此为考点的类似结构还有：faced with，satisfied with，lost in，caught in，absorbed in，devoted to，buried in，convinced that.等。8.appeal vi.有吸引力；呼吁，恳请 n.吸引力；呼吁，恳求(1)appeal to sb for sth为某事向某人呼吁或请求，吸引某人做某事appeal to sb to do sth 恳求/呼吁某人做某事(2)make an appeal to sb for sth 为某事向某人呼吁或请求make an appeal to sb to do sth 呼吁/恳求某人做某事(3)appealing adj. 有吸引力的；恳求的单句语法填空/句型转换Word came that the concert that was given by the band consisting of 5 teenagers was appealing (appeal).Our school appeals to the students to set aside at least an hour every day to take exercise.Our school makes_an_appeal_to_the_students_to_set_aside at least an hour every day to take exercise.佳句背诵 We agreed on making a video，appealing to keep in mind our experiences at school.(2017北京高考书面表达)我们一致同意制作一个视频，呼吁记住我们在学校的经历。9.urge vt.敦促，力劝；竭力主张 n.强烈的欲望，冲动(1)urge sb to do sth敦促/力劝某人做某事urge that.(should) do. 敦促/主张做it is urged that.(should) do. 极力主张(2)have an/the urge to do sth渴望做某事；有做某事的冲动单句语法填空/一句多译It is urged that the library (should)_be_kept (keep) open during the vacation.公众强烈要求政府采取措施来防止此类案件的再次发生。The public urged that the government (should)_take measures to prevent such cases from happening again.The public urged the government to_take measures to prevent such cases from happening again.佳句背诵 Since you have an urge to know about Chinese culture，I think Beijing Language and Culture University is an ideal place for you.(2018北京高考书面表达)既然你渴望了解中华文化，我认为，对你来说北京语言大学是一个理想之地。10.bargain vi.讨价还价；讲条件 n.便宜货bargain with sb about/over sth和某人就某事讨价还价a real bargain 买得合算单句语法填空In the market dealers were bargaining with growers over/about the price of coffee.I bought a dress for only 10 dollars in a sale; it was a real bargain.佳句背诵 People stepped on your feet or pushed you with their elbows，hurrying ahead to get to a bargain.人们踩你的脚或者用手肘推你，匆忙奔向便宜货。11.fancy adj.精致的；绚丽的；奢华的 n.空想，幻想，幻觉；爱好，迷恋 vt.想象；猜想；喜欢一词多义 写出下列句中fancy的含义We stayed at a fancy hotels in the centre of London.奢华的Did I really hear a voice or was it only my fancy？幻觉I fancy that the couple are pretty happy.猜想take a fancy to喜欢上/爱上have a fancy for 爱好；喜欢fancy (doing) sth 喜欢(做)某事单句语法填空Fancy meeting (meet) you here! Its three years since we met last time.I have a fancy for fishing while my brother prefers cycling.12.be meant to 旨在，目的是(1)be meant to dobe intended to do旨在做，目的是做mean to do sth 打算做某事mean doing sth 意味着做某事(2)means n. (单复数同形)手段；方法；工具by all means 尽一切办法；务必；当然可以(表示答应)by means of 用方法；依靠by no means 决不(位于句首时，句子用部分倒装)单句语法填空The programme is meant to_educate (educate) people about traffic safety.In the town，missing a bus means waiting (wait) for another half an hour.佳句背诵 I have developed fluency in spoken English by means of reading and speaking frequently.(2018北京高考书面表达)通过多读多说，我的英语口语很流利。13.deal with 涉及，关于；对待；处理，应付，解决；与打交道，做生意；探讨一词多义 写出下列句中deal with的含义How shall we deal with this matter？解决，处理He has been studying how people deal with failure for 40 years.应付This book deals with the ancient history of China.涉及，关于It is important to learn to use the related trade rules while dealing with foreign companies.与打交道，做生意名师指津 deal with和do with均可表示“处理；对待”，与疑问词一起使用时，前者常与how连用，后者常与what连用。一句多译如果你不知道如何处理这个问题，我建议你向李先生求教。If you dont know what to do with it，I suggest you turn to Mr.Li for advice.If you dont know how to deal with it，I suggest you turn to Mr.Li for advice.14.get sth across (to sb)将(想法、信息等)传达(给某人)；使理解；把表达清楚get on/along (well) with进展(顺利)；与相处(得好)get away with 侥幸成功；(做坏事)不受到惩罚get through 通过；完成；打通电话；度过get away from 逃离，摆脱，避免get down to 开始认真做，开始认真处理(to为介词)get rid of 摆脱，除掉get about/around (新闻或消息)传开单句语法填空There are lots of different ways to get your message across when you are putting together an ad campaign.Its time that I got down to thinking (think)about my future.佳句背诵 Only those who have a lot in common can get along well.(2016江苏高考单选)只有那些共同点多的人才能友好相处。15.even if引导让步状语从句Even if an ad does not lie，it does not mean it is altogether innocent.(教材原句)即使一则广告没有撒谎，也并不意味着这则广告就是完全清白的。(1)even if “尽管，即使”，用来引导让步状语从句，可用even though替换。(2)even if/though所引导的从句常用一般现在时表将来。在主从句主语相同时，也可采用省略句结构。Even if the final exam is around the corner，Ill still manage to find time to work out.(2017天津高考满分作文)即使期末考试快到了，我依然会设法挤出时间锻炼身体。You must keep to the rules even_if_you_think_theyre_unfair.即使你认为这些规则不公正，但也得遵守。He wont come to our party even if invited (invite).即使受到邀请，他也不会来参加我们的晚会。16.“do/does/did动词原形”构成强调句According to the publisher，readers do seem to be interested in this new novel.(教材原句)根据出版商的说法，读者的确好像是对这本新小说感兴趣。“do/does/did动词原形”构成强调句，意为“确实；的确”，用来加强谓语动词的语气，但须符合两个条件：句子是肯定句；句子的时态为一般现在时或一般过去时。I do hope that you could join us because Green Hill is such a fun place to relax and surely we will have a great time.(2017年6月浙江高考满分作文) 我确实希望你能加入我们，因为青山是一个如此好的放松地点，我们肯定会玩得很高兴。To my great joy，the plant did (do)look exactly like what we were looking for.使我高兴的是，这种植物看起来的确像是我们正在寻找的那种。名师指津 在肯定句的祈使句中，句首的do用来加强语气，可译成“务必，一定要，千万”。If you have a job，do (do) devote yourself to it and finally you will succeed.如果你有一份工作，务必要全力以赴地去做，最终你会成功的。17.“特殊疑问词不定式”结构There are even PSAs to teach us how to live healthy lives.(教材原句)甚至还有一些公益广告教我们如何健康地生活。how to live healthy lives为“疑问词不定式”结构，此结构的主要用法为：(1)能接“特殊疑问词不定式”作宾语的常见动词有：advise，ask，consider，decide，discuss，tell，show 等。(2)“特殊疑问词不定式”结构也可在句中作主语或表语。(3)在“疑问代词不定式”结构中，不定式用主动形式表示被动意义。We debated over what to put into the video.(2017北京高考满分作文) 我们讨论了视频里面放什么。When_and_where_to_hold the wedding hasnt been decided yet.何时何地举行婚礼还没有决定。The problem is where_to_find_the_financial_aid.问题在于到哪儿去寻求金融援助。 考纲词汇专练.多义词专练选择语境中词汇的含义1.trickA.n.骗局，花招，诡计B.n.恶作剧C.n.诀窍，技巧D.vt.欺骗Could you tell me the trick of making such tasty cakes？(福建高考单选)CIf no one answers the door，the kids might play a harmless trick on that neighbors home.BLast week，a new brand of chocolate was launched which claims to trick your brain into believing you arent hungry.DI discovered the salesmans trick that he sold display products to customers as new ones.A2.promoteA.宣传，促销，推广B.促进，增进C.推动D.晋升，提升；晋级The organization aims to promote friendships between nations.BYour job is to promote the new product.AThe championships will surely promote the development of basketball.CAs long as you work hard，youll get promoted sooner or later.D3.tipA.n.末端，尖端B.n.小费C.n.忠告，建议D.vt.(使)倒下；(使)倾翻；倾倒E.vt.给小费，给赏钱TV Ears patented technology includes a revolutionary noise reduction ear tip.(北京高考阅读B)AYoud better leave a tip for the hotel workers who clean your room in that country.BSteve gave me some useful tips on how to study English.CHe asked if he should tip the waiter later.EShe weighed out the flour and tipped it out into a bowl.D