《电子商务英语教程》-U.ppt

Unit 7,Objective,8 Notes To Passage A, Activities On Passage A, Basic E-commerce Writing,& Related Reading,Unit 7,8 Notes To Passage B, Activities On Passage B,: Work online 5,Unit 7,Objective: In this unit, you will learn: C Identify the features of the network marketing C A virtual store C The real power of network marketing C Basic E-commerce English Writing Focus: The advantages of network marketing Nodus: The importance of email in network marketing,学 习 目 标,1) The objectives is to understand consumers exact needs so that exactly right products and services can be offered to them at exactly right time and in exactly right way.,Passage A,目的就是要了解顾客的真正需求以便在合适的时间以合适的方式提供合适的产品和服务。,4注解：该句中不定式to understand consumers.用做表语。其次介词短语at exactly right time and in exactly right way都是状语，前者为时间状语，后者为方式状语，同时修饰谓语动词offer。,2) The Internet is made up of electrons, so there is not really anything physically to grab hold of like in a brick and mortar business.,互联网是由各种电子构成的，因此网上的东西并非所有的都能像实地交易那样看得见、摸得着。,4注解：此句的翻译采用了具体名词抽象化的翻译手段，因为直译成“没有真正你抓得到的象砖和灰墙商店的东西”，会令人感到不知所然；该句中不定式 “to grab hold of.”用做定语，修饰“anything”.字面意义是：“抓得到的东西”，意即看得见，摸得着的，意即“实实在在的，实际上的或具体的”；而介词短语in a brick and mortar business，字面上似乎是指“砖和灰墙构造的业务”，如将其抽象化，就可引申出类似“实地（室内）开展的业务或进行具体的买卖交易”之意。,End,传播你的信息的费用几乎为零。,4注解：next to nothing属于习惯用法，意思是“差不多没有”。 例如： 4The cost of your trip to shanghai is next to nothing. 你去上海旅行的费用几乎为零。 4The chance for you to study abroad is next to nothing. 你出国留学的可能性几乎为零。,3) The cost of spreading your message is next to nothing., Activities On Passage A,1) What does internet marketing focus on?,7.3.1 Critical thinking,2) How does the internet marketing sell its products? Does it need a shop?,3) When can people get access to the website?,4) What will you do if you want to update the customers messages?,5) What does a courier usually do?, Activities On Passage A, Give the Chinese equivalents of the following words or expressions:,7.3.2 Translation practice,1) Global audience 2) Transaction costs 3) Potential revenue 4) All over the world 5) Create one-to-one direct marketing relationship consumer 6) Up-to-date 7) Search engine 8) Deliver products 9) Courier 10) Reduce your cost,全球客户,交易成本,潜在的收入,世界各地,直接与消费者建立“一对一”的营销关系,最新的,搜索引擎,送交产品,信使/送货员,降低成本, Activities On Passage A, Give the English equivalents of the following words or expressions:,7.3.2 Translation practice,1) 同时 2) 潜在收入 3) 抓住 4) 虚拟市场 5) 进入 6) 24小时开通的网站 7) 更新信息 8) 多媒体 9) 局限性 10)形形色色的买卖双方,in the mean time,potential revenues,grab hold of,virtual marketplace,have/get access to,websites available 24 hours,update information,multimedia,limitation,multiple buyers and sellers, Activities On Passage A, Sentence translation from English to Chinese:,7.3.2 Translation practice,1) You can deliver your products directly to your customers without having to use a courier. .,无需信使你就能将你的产品直接送达你的客户。,2) This means a huge increase in potential revenues.,这也意味着潜在收入的巨大增加。,3) It allows you to market your offerings to the entire world at no extra cost.,它使你无需额外的费用就能向全世界推销你的产品。, Activities On Passage A,7.3.2 Translation practice,4)Bring multiple buyers and sellers together in one virtual marketplace,可将买家和卖家成倍地聚集在某个虚拟的市场。,5)Internet increases speed and accuracy of information exchange.,网络提高了信息交换的速度与准确性。, Activities On Passage A, Sentence translation from Chinese to English,7.3.2 Translation practice,1)传送信息的费用几乎为零。（next to nothing）,The cost of spreading your message is next to nothing.,2) 我整天都在打电话找他,但是找不着。( reach ),Ive been trying all day to reach him on the telephone, but hes very elusive.,3)多媒体将不断创造更具吸引力，更引人注目的广告。(create ),Multimedia will increasingly create more attractive and compelling ads., Activities On Passage A,7.3.2 Translation practice,4) 广告内容可以随时更新与补充。 ( update ),Advertising contents can be updated, supplemented or changed at any time.,5)搜索引擎能让你进入网站。 ( get access to),A search engine can allow you to get access to the website.,End,Network Marketing VS Traditional Marketing,1) Hence under such an environment, a new marketing paradigm is being developed where competitiveness is no longer based on the traditional 4Ps idiom.,Passage B,8 Notes To Passage B,因此，在这种情况下，人们开始开发一种新的营销模式，在这种模式中，竞争将不再基于传统的4P营销理论。,4注解：4Ps指代的是Product(产品)、Price(价格)、Place(地点，即分销或渠道)和Promotion(促销)四个英文单词。这一理论认为，如果一个营销组合中包括合适的产品，合适的价格，合适的分销策略，和合适的促销策略，那么这将是一个成功的营销组合，企业的营销目标也可以借以实现。,2) Internet marketing however, uses the power of online networks and interactive media to reach your marketing objectives.,Passage B,8 Notes To Passage B,然而，网络营销利用在线网络和互动媒体的功能可以达到你的营销目的。,4注解：不定式短语to reach 用作目的状语。,3）Updating catalogs, brochures and any other marketing collateral you produce can be accomplished as needed online and in lightning speed.,更新目录，小册子以及你所编写的任何其它营销附属品目录都可以在网上以闪电式的速度完成。,4注解：此处动名词短语Updating catalogs, brochures and any other marketing是句子主语；介词短语as needed online a和 in lightning speed均为方式状语。,Network Marketing VS Traditional Marketing,4) For little or no cost，you can have several electronic versions of the same catalog customized to meet the needs of different audiences. .,Passage B,8 Notes To Passage B,为满足不同顾客的需求，你只需极少的费用或许分文不用地替所定制的同一产品目录做出若干不同的电子版本。,4注解：此句运用了have sth. done 的结构，即“have electronic versions customized”(制定出电子版本)，因此过去分词“customized”用作宾补。那么不定式 to meet the needs of different audiences ”自然就成了目的状语。,End,Network Marketing VS Traditional Marketing,7.6.1 Tell whether the following statements are (T) or false (F),7.6 Activities, Activities On Passage B,T,F,T,F,F,7.6.2 Match the English on the right with Chinese on the left,7.6 Activities, Activities On Passage B,End,Enquires and Replies,It is necessary for the businessman to receive the information before he buys a particular product. He may ask for a catalogue, price list, samples sample book ore ask for an offer, etc. A letter of enquire should be written briefly, clearly and politely to the point. And the reply to an enquiry should be accurate, positive and prompt. Meanwhile, you can emphasize your products or good services in the replies.,询盘及答复, Basic E-commerce Writing,7.7.1 Sample 1 A Letter of Enquiry 询盘信, Basic E-commerce Writing,Dear Sir, Ladies and childrens shoes We need a section of Ladies and childrens shoes in leather and P.V.C. for our workshop, and understand that you are able to fabricate individual items to customers requirements. The enclosed drawing gives the dimensions and other specifications of the piece. Could you indicate as soon as possible whether you could make this item? We could then work out the details so you could prepare and estimate. We look forward to hearing from you in the near future. Truly yours,Enquires and Replies,询盘及答复,7.7.2 Sample 2 A Letter of Replies 答复信, Basic E-commerce Writing,Dear Mr. Ridge Availability of Ladies and childrens shoes Thank you for your enquiry. This line is still available, but subject to four weeks delivery from the date an order is received. Recommended retail price is $89 per set with 25 per cent trade discount, shipping paid. We should quote more favorable terms for stock orders for five or more sets. Sincerely yours,Enquires and Replies,询盘及答复,7.7.3 Useful Expressions (1) If you order for 5,000 sets, we would grant you 10% discount. 如果你方能订购5000台，我们将给予10%的折扣。 (2) We have much pleasure in enclosing a quotation sheet for our products, and trust that their high quality will induce you to place a trial order. 我们很高兴地随信附寄给您我们产品的报价单，相信该产品的优质质量会吸引你们试销订购。 (3) If your price is reasonable and delivery is superior to other suppliers, we will be pleased to place an order with you. 如果贵方价格合理，交货优于其它供应商，本公司将很乐意订购。 (4) It would be appreciated if samples could be forwarded to us. 如能寄来样品， 我们将十分感谢。 (5) All quotations are subject to our final confirmation. Unless otherwise stated or agreed upon, all prices are net without commission. 所有报价以我方最后确认为准。 除非另有规定或经双方同意， 所有价格都是不含佣金的净价。, Basic E-commerce Writing,Enquires and Replies,询盘及答复,(6) Your attention is drawn to the fact that we have not much ready stock on hand. Therefore, it is imperative that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval. 请注意我方现货不多， 如同意我方报价， 希及时开出信用证，以便我方尽快安排装运。 (7) Now that weve already made an inquiry about your articles, will you please reply as soon as possible? 既然我们已经对你们产品询价，可否尽快给予答复？ (8) Enquiries are so large that we can only allot you 200 cases. 询盘如此之多，我们只能分给你们200箱货。 (9) If your prices are favorable, I can place the order right away. 如果你们的价格优惠，我们可以马上订货。 (10) In order to give you general idea of products that we managed, we enclose a complete set of letters showing specifications and means of packing. 为了使你对我们经营的产品有一个概念，兹附上一整套注有规格和包装的活页说明书。, Basic E-commerce Writing,Enquires and Replies,询盘及答复,7.7.4 Writing Practice Write a letter with the given information:, Basic E-commerce Writing,End,Enquires and Replies,询盘及答复,敬启者： 很高兴接到您三月九日的询问函，依照您的要求，我们随函附上贵公司索要的图解目录及价格表一份，相信您会很感兴趣。 我们的产品价格优于市面上同类产品的价格，且质量保证。 由于市场需要量很大，故您想保证在五月之前交货，应尽快提出您的订单。 盼尽早接到您的指示。,参考答案, Basic E-commerce Writing,Dear Sir, We were very pleased to receive your enquiry of March 9 and enclose our illustrated catalogue and price list giving the detail you ask for. We are sure you will be interested in our list. The price of our products is preceded similar one and is pledged quality. As the item you enquired is in short supply, you should assure to put forward your order form as quickly as you can before delivering the goods in May. We are looking forward to your early reply.,Enquires and Replies,询盘及答复,Access to Web and Websites,The Web offers a rich array of content and services. Just spend a few minutes learning how to make the most of your surfing experience and you are sure to find great fun in it.,Domain, Web, Website And FTP,& Related Reading,The World Wide Web (WWW) is a collection of electronic documents that are linked together like a spider web. These documents are stored on computers called servers located around the world.,The Web has evolved into a global electronic publishing medium and increasingly, a medium for conducting electronic commerce.,Web pages are stored on web servers located around the globe. Entering the URL (Uniform Resource Locator) of a web page in your web browser or clicking a link sends a request to the server which hosts the page. The server sends the web page to your computer and your web browser displays it on your screen.,A web page (such as the one you are looking at now) is an electronic document written in a computer language called HTML (Hypertext Markup Language). Web pages can contain text, graphics, video, animation, and sound, as well as interactive features, such as data entry forms.,& Related Reading,Each page has a unique address known as a URL (Uniform Resource Locator), which identifies its location on the server. Web pages usually contain hyperlinks to other web pages. Hyperlinks are text and images