M4U1第一课时活动单.doc

M4U1第一课时活动单（3月28号用for teachers）【学习目标】1. Preview words, phrases and the text2. Preview the text 【活动方案】学生学习活动教师组织教学方案【活动一】1活动目标：Preview words2活动方式：Ss practice完成词性变化并熟记1. 广告 _ v _ n登广告者，广告商_广告业_2. 劝导,劝诱_ adj _3. 气息，呼吸_ v _ n 4. 使受益，得益于 _ v _ adj 5. 推广，宣传，促销，推动 _ v _ n 6. intelligence _ _ adj7. comprehension_ 阅读理解 _ 8. 评论，评价_ 9. pleased(sym)_ _10. 咨询，请教 _ Keys: 1. advertise advertisement advertiser advertising2. persuade persuasive 3. breath breathe 4. benefit beneficial5. promote promotion 6. 智力，才智，情报 intelligent7. 理解力，领悟能力 reading comprehension 8. comment9. satisfied happy 10. consult【活动二】1活动目标：To preview the text2活动方式：Ss oracticeTask-based readingAdvertisement2._1. _ advertisementsPublic service advertisementsIt is one that someone has paid for to 3._ a product or service.A PSA is often free and is 4._ to educate people about health, safety or any other problem which affects public 5._.Examples1. Bright-teeth fight bad breath! 2. You are proud of your cooking, so shouldnt you buy the very freshest food? 1.yes to life, no to drugs.2. Knowledge changes life.3. Project Hope-schooling every child.4. Smoking is committing suicide slowly.Methods The two types of advertisements use 6._ language and creative images.8_ Commercial ads try to sell products or service. So we should be 7._ of the fact that commercials are not telling the complete truth.PSAs are meant to educate the public. They can educate us and help us 9._ better lives. So we can often learn a lot by 10._ the advice they give.Keys: 1. Commercial 2. Definition/Kinds/Types 3. promote/sell/advertise 4. meant/aimed 5. welfare 6. persuasive 7. aware/conscious 8. Purposes/Aims 9. lead/have/live 10. following/taking 【课堂检测】【一】根据首字母或中文提示完成句子1. If you want to sell this product well, I advise you to a_ it in the newspaper or on TV.2. The company is p_ their products by advertising on TV. 3. This kind of medicine will c_ your headache.4. Ads often use _(有说服力)texts to appeal to you.5.I am not really _(满意)with the way he cut my hair.Keys: 1. advertise 2.promoting 3.cure 4. persuasive 5.satisfied / pleased【二】根据课文，翻译下面的短语1. 习惯于 be used to doing sth2. 打算做某事 be intended / meant to do sth(intend/mean to do sth)3. 知道，明白，意识到 be aware of4. 上的当 fall for.5. 欺骗，捉弄 play tricks on 6. 劝说某人做某事 persuade sb into doing sth (persuade sb to do sth)7. 对进行研究 do research on8. 对感到满意 be / feel satisfied / pleased / happy with9. 免费的 for free10. 目的是。 aim to do 11. 过上更好的生活 lead a betterlife/better lives12. 处理社会广泛关心的问题 deal with widespread social concerns13. 对公众有益 benefit the public14. 听从建议 follow/take the advice15. 当谈及到. When it comes to.16. 商业广告 commercial advertisements17. 公益广告 public service advertisements18. 阻止某人做某事 protect / stop / discourage/ keep sb from doing sth作业布置：课后认真朗读并背诵课文M4U1第二课时活动单（3月29号用for teachers）【学习目标】1To make students have a good understanding of the text2To know the use of the important phrases in the passage【活动方案】学生学习活动【活动一】1活动目标：To find the important sentences in the passage2活动方式：Read and know the structures of the sentences1. A commercial advertisement is one which someone has paid for to promote a product or service. (P2)2. PSAs are often run for free, and are meant to （目的是）educate people about health, safety, or any other problem that affects public welfare. (P2)3. Not all ads play tricks on us though.4. When it comes to advertisements, we must all use our intelligence and not be a slave to them!【活动二】1活动目标：To make students have a good understanding of the text2活动方式：Explanations of the language points1. share(1) n. 一份（报酬、责任、权利等），股份，If you want a share of the pay, youll have to do your share of the work. 如果你想得到一份报酬，就得做好你该分担的那一份工作。She owns 5000 shares in the company. 她拥有公司的五千股份。 (2)Vt. to join with other people in owning, using , or doing something 分享，共有，分担Everyone in the house shares the same bathroom. 家里的人都共用一个浴室。Hes sure well win the match, but I dont share his faith in the team.他肯定我们会赢这场比赛，但我没有他对球队的那种信念。注： 又作share out , to divide and give out in shares 分配，均分His property was shared between his children. 他的财产由他的孩子们平分了。2. be used to, 有用句型：be(get) used to sth; be used to doing sth 习惯于 （某事）的；She gets used to English food. 她开始习惯英国的食物。Im not used to getting up so early. 我不习惯起得那么早。相关链接：be used to do sth used to do sthA computer can be used to do all its accounts. 电脑可以用来计算所有的账目。I dont play tennis much these days, but I used to. 我最近不太打网球，可是过去常打。注意：used to do sth 表示过去经常、总是或有规律地发生的事，但现在不一定还那么做。 usednt to 否定缩略形式，used to 也常常被看作情态动词。3.advertise，vt.做广告：为做公开启事，尤指赞扬（某一产品或企业）的质量或优势以促销1). to make known; call attention to: 引起注意：使变得著名；引起对的注意：I advertised my intention to resign.渲染我要辞职的意向2). to warn or notify: 告诫，告知：This event advertises me that there is such a fact as death.这件事告诫我有死亡这样的事实vi（不及物动词）1). to call the attention of the public to a product or business. 做广告：引起公众对产品或企业的注意We advertised through the newspaper for the products of our factory.我们通过报纸宣传我们厂的产品。2). to inquire or seek in a public notice, as in a newspaper: 登广告：在公告，如报纸上询问或寻找：He advertised for an apartment when he just arrived in this city.在他刚到这个城市时他登广告寻求公寓房4.promote v. (1)促销，推销 The area is being promoted as a tourist attraction. 这个地区正被推广为旅游景点。 （2）促进，推动 Our government has made a lot of policies to promote economic growth. (3) 提升，晋升 She worked hard and was soon motion n. 提升，提拔，晋升 promotional adj. 广告宣传的，推销的 5. aware adj. 用作表语知道的; 意识到的He wasnt aware of the danger. 他没意识到有危险。I didnt become aware of his arrival. 我没注意到他的到来。注意：后接从句时of 要省略。Are you aware that you have hurt her feelings?你有没有察觉到你已经伤害了她的感情了呢？I became aware how she might feel.我察觉到她会有怎样的感受。相关链接 aware; conscious; sensible 都含有“意识到的”意思。aware 侧重“感官所意识到的外界事物”, 如:Everybody is aware of the importance of the Four Modernizations.每个人都意识到了四化的重要性。conscious 侧重“心理感知”, 如:He is conscious of a sense of quilt. 他感到内疚。sensible 指“可用感官察觉到的(较复杂或抽象的事物的)”, 如:I was sensible of her solemn grief. 我知道她很悲哀。unaware 不知道的，没察觉到的unconscious不省人事的，未发觉的，无意识的6.cure v. cure sb. of sth. 治愈，治好The doctor cured him of cancer. n. 疗法，治疗，疗程There is no known cure but the illness can be treated.区别：cure/treat 前者强调结果治好了， 后者只说明治疗这一动作【课堂检测】一.完成句子：1他过去常常在晚饭后打牌，而现在他已习惯散步了。 He _ play cards after supper, but now he is _ a walk.2广告常用劝导性的语言来让顾客购买某些产品。 _ often have _ words to encourage customers to perchance certain _.3我原想帮助她，但我改变主意了。 I _ to help her, but now I have _.4那人声称他没有做任何违法的事。 The man _ not to have done anything _ the _.5他们想捉弄我，但我没有上当 They wanted to play a _ _ me, but I didnt _ _ it.6. .My parents always _.(鼓励我当众讲话)Keys:1. used to; used to taking 2. Advertisements; persuasive; products 3. intended; changed my mind 4. claimed; against; law 5. trick on; fall for 6. encourage me to speak in public 二.单项选择： 1. Though he came from a family similar _ mine, we have little similarity _ taste. A. with, to B. to, in C. in, to D. to, for2He was tricked _ a useless camera. A. to buy B. in buying C. into buying D. to have bought3. After a heavy ads campaign, our market share has increased _15% _ 60% in Asian market . A. with, to B. to, by C. at, above D. by, to4Games play an important _ _ childrens education. A. part of B. role of C. part for D. role in5Michael Jordan is the greatest basketball player _. A. of all times B. of all the time C. of all the times D. of all time6He _ a new proposal at the meeting to solve the urgent problem. A . put up B. put forward C . put off D. put away7. The newly published book, which refers _ basic English grammar, is _only for beginners. A. as; meant B. for; intended C. to; planned D. to; intended8. He left the place, _never _back again. A. determined; to comeB. being determined; to comeC. determined; comingD. determining; coming9. -Excuse me, may I ask you some questions? -Sorry, Im too busy and I havent even a minute to _. A. spend B. share C. spare D. stop 10. We _ him to stop surfing the internet, but he wouldnt. A. persuadedB. tried to persuade C. suggested D. demanded 11- Id like a table for six. - Sorry, sir, but we dont have any tables _ right now. A. usable B. suitable C. comfortable D. available12. Move off the box, please. It stands _. A. in my way B. on my way C. by the way D. in a way13. _ needs further discussion whether well build a school here or not.A. The matter B. He C. It D. We14. More advanced technique information was _ from abroad.A. brought out B. brought in C. brought onD. brought15. -You _ after a long distance walk, arent you? -Yes. I need a good rest.A. must tire B. must be tired C. must have been tired D. must have tiredKeys: 1-5 BCDDD 6-10 BDACB 1115DACBB教师组织教学方案作业布置：英语写作现在越来越多的广告出现在报纸、广播、杂志甚至街头，人们对此有不同的看法。请你根据以下提供的信息，写一篇短文, 并发表你的观点（至少两条）。赞 成反 对1 广告能拓宽人们对货物的选择2 使消费者更好地了解货物和商家3 不仅能够获得商品知识，也能得到艺术享受1 经常被虚假广告欺骗2 阅读广告上浪费了大量的时间3 看电视剧时插播广告特让人心烦你的观点： 注意：1. 字数120词左右。2词汇：误导的 misleading 虚假的 false恼人的，令人心烦的 annoyed工商局 Industrial and Commercial Bureau 发布 issue 3短文的开头和结尾已给出，不计字数。Nowadays,more and more advertisements appear on newspapers, broadcasting, magazines as well as streets. Advertisement is a popular way to communicate with consumers. People have different views on advertisements. Some people think advertisement guides choices of goods. Meanwhile, advertisements also offer us some new information about the product. And they help consumers to know the goods and the businessmen better. Consumers can gain not only knowledge of goods but also artistic enjoyment. Contrary to those people, many others think advertisements are very unpleasant. Consumers are often cheated by the false advertisement on which consumers always waste a great deal of time. What is more, consumers feel annoyed to be interrupted when they are watching TV play. So I suggest that there should not be too many TV advertisements. The advertisements which will be issued must be approved by the Industrial and Commercial Bureau.But whether you like it or not, advertisements have become a part of our life.M4U1第一课时活动单（3月28号用for ss）【学习目标】1. Preview words, phrases and the text2. Preview the text 【活动方案】学生学习活动教师组织教学方案【活动一】1活动目标：Preview words2活动方式：Ss practice完成词性变化并熟记1. 广告 _ v _ n登广告者，广告商_广告业_2. 劝导,劝诱_ adj _3. 气息，呼吸_ v _ n 4. 使受益，得益于 _ v _ adj 5. 推广，宣传，促销，推动 _ v _ n 6. intelligence _ _ adj7. comprehension_ 阅读理解 _ 8. 评论，评价_ 9. pleased(sym)_ _10. 咨询，请教 _ 【活动二】1活动目标：To preview the text2活动方式：Ss oracticeTask-based readingAdvertisement2._1. _ advertisementsPublic service advertisementsIt is one that someone has paid for to 3._ a product or service.A PSA is often free and is 4._ to educate people about health, safety or any other problem which affects public 5._.Examples1. Bright-teeth fight bad breath! 2. You are proud of your cooking, so shouldnt you buy the very freshest food? 1.yes to life, no to drugs.2. Knowledge changes life.3. Project Hope-schooling every child.4. Smoking is committing suicide slowly.Methods The two types of advertisements use 6._ language and creative images.8_ Commercial ads try to sell products or service. So we should be 7._ of the fact that commercials are not telling the complete truth.PSAs are meant to educate the public. They can educate us and help us 9._ better lives. So we can often learn a lot by 10._ the advice they give.【课堂检测】【一】根据首字母或中文提示完成句子1. If you want to sell this product well, I advise you to a_ it in the newspaper or on TV.2. The company is p_ their products by advertising on TV. 3. This kind of medicine will c_ your headache.4. Ads often use _(有说服力)texts to appeal to you.5.I am not really _(满意)with the way he cut my hair.Keys: 1. advertise 2.promoting 3.cure 4. persuasive 5.satisfied / pleased【二】根据课文，翻译下面的短语1. 习惯于 2. 打算做某事 3. 知道，明白，意识到 4.上的当 5. 欺骗，捉弄 6. 劝说某人做某事 7. 对进行研究 8 .对感到满意 9. 免费的 10. 目的是 11. 过上更好的生活 12. 处理社会广泛关心的问题 13. 对公众有益 14. 听从建议 15. 当谈及到. 16. 商业广告 17. 公益广告 18.阻止某人做某事 作业布置：课后认真朗读并背诵课文M4U1第二课时活动单（3月29号用for ss）【学习目标】1To make students have a good understanding of the text2To know the use of the important phrases in the passage【活动方案】学生学习活动【活动一】1活动目标：To find the important sentences in the passage2活动方式：Read and know the structures of the sentences5. A commercial advertisement is one which someone has paid for to promote a product or service. (P2)6. PSAs are often run for free, and are meant to （目的是）educate people about health, safety, or any other problem that affects public welfare. (P2)7. Not all ads play tricks on us though.8. When it comes to advertisements, we must all use our intelligence and not be a slave to them!【活动二】1活动目标：To make students have a good understanding of the text2活动方式：Explanations of the language points1. share(1) n. 一份（报酬、责任、权利等），股份，If you want a share of the pay, youll have to do your share of the work. 如果你想得到一份报酬，就得做好你该分担的那一份工作。She owns 5000 shares in the company. 她拥有公司的五千股份。 (2)Vt. to join with other people in owning, using , or doing something 分享，共有，分担Everyone in the house shares the same bathroom. 家里的人都共用一个浴室。Hes sure well win the match, but I dont share his faith in the team.他肯定我们会赢这场比赛，但我没有他对球队的那种信念。注： 又作share out , to divide and give out in shares 分配，均分His property was shared between his children. 他的财产由他的孩子们平分了。2. be used to, 有用句型：be(get) used to sth; be used to doing sth 习惯于 （某事）的；She gets used to English food. 她开始习惯英国的食物。Im not used to getting up so early. 我不习惯起得那么早。相关链接：be used to do sth used to do sthA computer can be used to do all its accounts. 电脑可以用来计算所有的账目。I dont play tennis much these days, but I used to. 我最近不太打网球，可是过去常打。注意：used to do sth 表示过去经常、总是或有规律地发生的事，但现在不一定还那么做。 usednt to 否定缩略形式，used to 也常常被看作情态动词。3.advertise，vt.做广告：为做公开启事，尤指赞扬（某一产品或企业）的质量或优势以促销1). to make known; call attention to: 引起注意：使变得著名；引起对的注意：I advertised my intention to resign.渲染我要辞职的意向2). to warn or notify: 告诫，告知：This event advertises me that there is such a fact as death.这件事告诫我有死亡这样的事实vi（不及物动词）1). to call the attention of the public to a product or business. 做广告：引起公众对产品或企业的注意We advertised through the newspaper for the products of our factory.我们通过报纸宣传我们厂的产品。2). to inquire or seek in a public notice, as in a newspaper: 登广告：在公告，如报纸上询问或寻找：He advertised for an apartment when he just arrived in this city.在他刚到这个城市时他登广告寻求公寓房4.promote v. (1)促销，推销 The area is being promoted as a tourist attraction. 这个地区正被推广为旅游景点。 （2）促进，推动 Our government has made a lot of policies to promote economic growth. (3) 提升，晋升 She worked hard and was soon motion n. 提升，提拔，晋升 promotional adj. 广告宣传的，推销的 5. aware adj. 用作表语知道的; 意识到的He wasnt aware of the danger. 他没意识到有危险。I didnt become aware of his arrival. 我没注意到他的到来。注意：后接从句时of 要省略。Are you aware that you have hurt her feelings?你有没有察觉到你已经伤害了她的感情了呢？I became aware how she might feel.我察觉到她会有怎样的感受。相关链接 aware; conscious; sensible 都含有“意识到的”意思。aware 侧重“感官所意识到的外界事物”, 如:Everybody is aware of the importance of the Four Modernizations.每个人都意识到了四化的重要性。conscious 侧重“心理感知”, 如:He is conscious of a sense of quilt. 他感到内疚。sensible 指“可用感官察觉到的(较复杂或抽象的事物的)”, 如:I was sensible of her solemn grief. 我知道她很悲哀。unaware 不知道的，没察觉到的unconscious不省人事的，未发觉的，无意识的6.cure v. cure sb. of sth. 治愈，治好The doctor cured him of cancer