宝洁公司系列产品市场战略英文教学PPTMarketingStrategy.ppt

hair care,birf introduction,procter & gamble american multinational consumer goods company william procter and james gamble october 31, 1837 headquartered in cincinnati, ohio, usa,awarded “global top companies for leaders“ ranked at 15th of the “worlds most admired companies“ “40 best companies for leaders“,products,products including： pet foods, cleaning agents, and personal care products. prior to the sale of pringle to the kellogg company, its product line included foods and beverages.,pantene camay rejoice herbal essences vs ,rejoice,rejoice is the most successful international brand at p&g. in 2007, rejoice astonished customers with its numerous breakthroughs in hair technology. rejoices pursuit of the confident and elegant lifestyle has made it a popular brand among consumers. was voted “the most popular foreign trademark in china” by 250,000 consumers and experts nationwide.,advertisments,ads posters celebrity endorsement,price,environmental analysis pricing objective pricing objective pricing strategy,environmental analysis,pricing objective,maintain current situation maintain income rate of investment,pricing method,demand-oriented pricing customers understanding of the products values customers cognition level of the products,competition-oriented pricing the price of rivalry products,demand of social peychology,skimming pricing（撇脂定价） (head & shoulders, vs)high-end market low price permeability strategy (pantene)middle-level market products combination strategy for families and couples psychological pricing strategy (integer, mantissa, reputation) satisfying price strategy rejoice/slek/luxpantenehead & shoulders,place,promotion,discount strategy,2.complimentary gifts strategy,promotion,3. buy oneand get one free,promotion,4. returning cash strategy,promotion,5. lottery strategy,promotion,marketing strategies,marketing strategies,marketing strategies,brand strategy,procter & gambles (p&g) multiple-brand strategy, refers to it divides various aspects such as function, price and packing into multiple markets to meet different levels and different needs of various customer demands.,advertising strategy,customer propaganda and accumulation of knowledge choosing spokesperson opportunely to show the brand image,promotion strategy,free samples carries out promotional activities, such as buy one get one free,survey strategy,p&g communicates with over 7 billion customers every year. and it spends more than 500 billion on surveys.,conclusion,procter and gamble (p&g) is one of the most admired companies today. it always comes out with new and improved products to keep a competitive edge over their competitors. p&g works hard to ensure their products are of the highest quality. it researches intensely to determine its target markets and what types of products would best fit customers needs. then p&g will promote these products by successful marketing strategies. with these reasons, we can explain why p&g has a